Article Per Year (5 Year)
p-Index From 2021 - 2026
3.452
P-Index
This Author published in this journals
All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Social, Humanities, and Educational Studies (SHEs): Conference Series Dinasti International Journal of Digital Business Management Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal of Business, Law, and Education Sanskara Akuntansi dan Keuangan Eastasouth Journal of Effective Community Services Jurnal Pengabdian West Science West Science Business and Management West Science Interdisciplinary Studies West Science Interdisciplinary Studies International Conference on Islamic Economic Science Information System and Technology Jurnal Ekonomi Manajemen Dan Bisnis (JEMB)
Windarko Windarko
Department Of Management & Jaya Launch Pad, Universitas Pembangunan Jaya, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

Published : 25 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 25 Documents
Search

 1   2   3 
Keputusan Pembelian Dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan Warung Kopi Tuku Mahameru Lenteralega; Muhammad Hilmana Chaska; Windarko
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 1 No. 6 (2024): Juli
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v1i6.1532

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh keputusan pembelian dan kepuasan pelanggan terhadap loyalitas pelanggan pada warung Kopi Tuku. Metode kualitatif digunakan untuk mengumpulkan data dari pengunjung warung kopi tuku di kota besar. Analisis regresi linear digunakan untuk menganalisis hubungan antara variable-variabel tersebut. Hasil penelitian menunjukkan bahwa keputusan pembelian memiliki pengaruh positif yang signifikan terhadap loyalitas pelanggan pada warung Kopi Tuku. Begitu juga dengan kepuasan pelanggan, yang juga memiliki pengaruh yang positif yang signifikan terhadap loyalitas pelanggan. Hasil ini menunjukkan bahwa keputusan pembelian dan kepuasan pelanggan memiliki peran yang penting dalam mempengaruhi loyalitas pelanggan di warung Kopi Tuku.
Pengenalan Konsep Kewirausahaan Sosial pada Komunitas Lokal Pegiat UMKM di Kabupaten Sukabumi Iskandar, Yusuf; Windarko, Windarko; Fath Mala, Chajar Matari; Lastro, Djano
Jurnal Pengabdian West Science Vol 3 No 01 (2024): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpws.v3i01.902

Abstract

Penelitian ini memperkenalkan konsep kewirausahaan sosial kepada para pegiat Usaha Mikro, Kecil, dan Menengah (UMKM) di Kabupaten Sukabumi, Indonesia, melalui sebuah inisiatif pengabdian masyarakat yang ditargetkan. Penelitian ini menggunakan pendekatan metode kualitatif untuk mengeksplorasi persepsi peserta, tantangan yang dihadapi oleh UMKM, dan potensi manfaat dari pengintegrasian prinsip-prinsip kewirausahaan sosial. Temuan kualitatif mengungkapkan beragam pemahaman tentang kewirausahaan sosial, kendala sumber daya, dan manfaat yang dirasakan dari peningkatan reputasi merek dan akses ke peluang pendanaan.
Purchase Decisions: The Role of Content and Augmented Reality Mediated by Purchase Interest Windarko, Windarko
Dinasti International Journal of Digital Business Management Vol. 7 No. 1 (2025): Dinasti International Journal of Digital Business Management (December 2025 - J
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v7i1.6138

Abstract

This study aims to analyze the influence of Content Marketing and Augmented Reality (AR) on Purchase Decision of beauty products on marketplace applications , with Purchase Intention as a mediator variable . The emergence of digital marketing technology such as Virtual Try-On features on platforms like Shopee and TikTok Shop has been reshaped consumer behavior in making purchase decisions . This research employs a quantitative method using Structural Equation Modeling (SEM) based on Partial Least Squares , analyzed through SmartPLS 4.0. The results show that Augmented Reality has a significant and positive effect on Purchase Intention and indirectly influences Purchase Decision through Purchase Intention . On the others hand , Content Marketing does not mean affect Purchase Intention , but it directly affects Purchase Decision . These findings suggest that immersive experiences enabled by AR are more effective in stimulating consumers ' intention to buy than conventional marketing content.
Peningkatan Pemahaman Legalitas Dan Bidang Usaha Koperasi Bagi Warga RT04/RW03 Kelurahan Sawah Baru Windarko, Windarko; Iskandar, Yusuf; Zulkifli, Zulkifli; Saleh, Mohamad Zein; Prasetio, Teguh; Lastro, Djano; Febriyantoro , Mohammad Trio; Dewi, Cynthia Sari; Mala, Chajar Matari Fath; Felicia, Felicia; Alam, Hanifah Pagar; Mulida, Neta; Octavia, Mutiara Yasmin
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.469

Abstract

Isu utama dalam program Pengabdian kepada Masyarakat (PKM) ini adalah terbatasnya pemahaman warga RT04/RW03 Kelurahan Sawah Baru terkait legalitas pendirian koperasi, pengelolaan kelembagaan, serta penentuan bidang usaha koperatif yang relevan dengan kebutuhan komunitas. Walaupun minat masyarakat untuk membentuk koperasi cukup tinggi, rendahnya literasi hukum dan manajerial serta ketiadaan pendampingan sebelumnya membuat upaya tersebut belum dapat terlaksana secara optimal. Kegiatan ini bertujuan memperluas pemahaman warga mengenai landasan hukum perkoperasian, prinsip-prinsip koperasi, proses pengesahan badan hukum, serta pengelolaan keuangan koperasi secara transparan. Metode yang digunakan mencakup penyuluhan partisipatif, diskusi kelompok, analisis studi kasus, dan simulasi rapat pendirian koperasi untuk memberikan pengalaman praktis kepada peserta. Hasil kegiatan menunjukkan peningkatan yang berarti dalam pemahaman warga mengenai tahapan pendirian koperasi, penyusunan AD/ART, pembentukan struktur organisasi, serta konsep dasar manajemen keuangan koperasi. Kegiatan ini juga menghasilkan luaran berupa materi pelatihan yang lengkap, dokumentasi program, laporan akhir, serta munculnya komitmen awal warga untuk melanjutkan pembentukan koperasi simpan pinjam dan konsumsi. Secara keseluruhan, PKM ini berhasil memperkuat kapasitas kelembagaan masyarakat dan mendorong tumbuhnya kemandirian ekonomi berbasis gotong royong.
Driving Agribusiness MSME Performance: Linking Service Quality to Innovation Capability Usman, Agus; Windarko, Windarko
International Journal of Business, Law, and Education Vol. 7 No. 1 (2026): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v7i1.1354

Abstract

This study examines the effect of service quality on small and medium-sized enterprise (SME) performance, with innovation capability serving as a mediating variable. A quantitative research design was employed using Partial Least Squares Structural Equation Modelling (PLS-SEM). The study involved owners and managers of SMEs operating in the processed food sector based on agricultural commodities. Data were collected through a structured questionnaire and analysed using SmartPLS version 4. The results demonstrate that service quality has a significant positive effect on SME performance and acts as a key driver of innovation capability. Furthermore, innovation capability significantly mediates the relationship between service quality and performance, indicating that SMEs are able to convert superior service quality into improved performance outcomes through enhanced innovation. These findings highlight the strategic role of innovation capability in strengthening the impact of service quality on business performance. This study contributes to the literature by providing empirical evidence from agribusiness-based SMEs and emphasizing innovation as a critical factor for achieving sustainable competitiveness at both local and global levels. The findings offer important managerial implications for SME practitioners and policymakers in designing strategies that integrate service excellence with innovation development.
Co-Authors Afiifah Nur Sabrina Alam, Hanifah Pagar Aulia, Nasywa Shafa Chajar Matari Fath Mala Chajar Matari Fath Mala Cynthia Sari Dewi Djano Lastro Djano Lastro Fath Mala, Chajar Matari Fauzan Putra Gani Febriyantoro , Mohammad Trio Felicia Felicia Kusumawardhani, Arum Lastro, Djano Mahameru Lenteralega Mala, Chajar Matari Fath Mohamad Trio Febriyantoro Muhammad Hilmana Chaska Mulida, Neta Nur Muftiyanto, Taufiq Octavia, Mutiara Yasmin Putri Maharani Putri Maharani Radya Maysar Sayyidan Rais, Sasli Saleh, Mohamad Zein Salsabil, Syifa Hanifa Sapto Jumono Silaban, Wiltasar Daniel Christover Subagyo, Tuntas Teguh Prasetio Tiara Yuristina Yusup Tri Wahyuningjati Usman, Agus Wiltasar Daniel Christover Silaban Yusuf Iskandar Yusup, Tiara Yuristina Zulkifli Zulkifli