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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Social, Humanities, and Educational Studies (SHEs): Conference Series Dinasti International Journal of Digital Business Management Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal of Business, Law, and Education JURNAL ECONOMINA Sanskara Akuntansi dan Keuangan Eastasouth Journal of Effective Community Services Jurnal Pengabdian West Science West Science Business and Management West Science Interdisciplinary Studies West Science Interdisciplinary Studies International Conference on Islamic Economic Science Information System and Technology Jurnal Ekonomi Manajemen Dan Bisnis (JEMB)
Windarko Windarko
Department Of Management & Jaya Launch Pad, Universitas Pembangunan Jaya, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

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Peningkatan Pemahaman Legalitas Dan Bidang Usaha Koperasi Bagi Warga RT04/RW03 Kelurahan Sawah Baru Windarko, Windarko; Iskandar, Yusuf; Zulkifli, Zulkifli; Saleh, Mohamad Zein; Prasetio, Teguh; Lastro, Djano; Febriyantoro , Mohammad Trio; Dewi, Cynthia Sari; Mala, Chajar Matari Fath; Felicia, Felicia; Alam, Hanifah Pagar; Mulida, Neta; Octavia, Mutiara Yasmin
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.469

Abstract

Isu utama dalam program Pengabdian kepada Masyarakat (PKM) ini adalah terbatasnya pemahaman warga RT04/RW03 Kelurahan Sawah Baru terkait legalitas pendirian koperasi, pengelolaan kelembagaan, serta penentuan bidang usaha koperatif yang relevan dengan kebutuhan komunitas. Walaupun minat masyarakat untuk membentuk koperasi cukup tinggi, rendahnya literasi hukum dan manajerial serta ketiadaan pendampingan sebelumnya membuat upaya tersebut belum dapat terlaksana secara optimal. Kegiatan ini bertujuan memperluas pemahaman warga mengenai landasan hukum perkoperasian, prinsip-prinsip koperasi, proses pengesahan badan hukum, serta pengelolaan keuangan koperasi secara transparan. Metode yang digunakan mencakup penyuluhan partisipatif, diskusi kelompok, analisis studi kasus, dan simulasi rapat pendirian koperasi untuk memberikan pengalaman praktis kepada peserta. Hasil kegiatan menunjukkan peningkatan yang berarti dalam pemahaman warga mengenai tahapan pendirian koperasi, penyusunan AD/ART, pembentukan struktur organisasi, serta konsep dasar manajemen keuangan koperasi. Kegiatan ini juga menghasilkan luaran berupa materi pelatihan yang lengkap, dokumentasi program, laporan akhir, serta munculnya komitmen awal warga untuk melanjutkan pembentukan koperasi simpan pinjam dan konsumsi. Secara keseluruhan, PKM ini berhasil memperkuat kapasitas kelembagaan masyarakat dan mendorong tumbuhnya kemandirian ekonomi berbasis gotong royong.
Driving Agribusiness MSME Performance: Linking Service Quality to Innovation Capability Usman, Agus; Windarko, Windarko
International Journal of Business, Law, and Education Vol. 7 No. 1 (2026): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v7i1.1354

Abstract

This study examines the effect of service quality on small and medium-sized enterprise (SME) performance, with innovation capability serving as a mediating variable. A quantitative research design was employed using Partial Least Squares Structural Equation Modelling (PLS-SEM). The study involved owners and managers of SMEs operating in the processed food sector based on agricultural commodities. Data were collected through a structured questionnaire and analysed using SmartPLS version 4. The results demonstrate that service quality has a significant positive effect on SME performance and acts as a key driver of innovation capability. Furthermore, innovation capability significantly mediates the relationship between service quality and performance, indicating that SMEs are able to convert superior service quality into improved performance outcomes through enhanced innovation. These findings highlight the strategic role of innovation capability in strengthening the impact of service quality on business performance. This study contributes to the literature by providing empirical evidence from agribusiness-based SMEs and emphasizing innovation as a critical factor for achieving sustainable competitiveness at both local and global levels. The findings offer important managerial implications for SME practitioners and policymakers in designing strategies that integrate service excellence with innovation development.
Pengaruh Self-Service Technology, Kualitas Pelayanan dan Promosi Terhadap Loyalitas dengan Kepuasan Sebagai Variabel Mediasi (Studi Kasus Pada Pelanggan McDonald di Tangerang Raya) Windarko, Windarko; Sayyidan, Radya Maysar; Gani, Fauzan Putra
Social, Humanities, and Educational Studies (SHES): Conference Series Vol 7, No 2 (2024): Social, Humanities, and Educational Studies (SHEs): Conference Series
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/shes.v7i2.86921

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh teknologi layanan mandiri (self-service), kualitas pelayanan, dan promosi terhadap loyalitas pelanggan melalui kepuasan pelanggan, dengan studi kasus pada pelanggan McDonald's di Tangerang Raya Raya. Metode analisis Structural Equation Modeling Partial Least Squares (SEM-PLS) digunakan untuk menguji hubungan antara variabel-variabel dalam penelitian ini. Hasil penelitian menunjukkan bahwa teknologi layanan mandiri, kualitas pelayanan, dan promosi memiliki dampak signifikan terhadap kepuasan pelanggan. Selain itu, kepuasan pelanggan berperan sebagai mediator antara variabel-variabel tersebut dan loyalitas pelanggan. Implikasi temuan ini menunjukkan pentingnya meningkatkan kualitas pelayanan, efektivitas promosi, dan implementasi teknologi layanan mandiri yang baik untuk memperkuat kepuasan pelanggan dan pada gilirannya meningkatkan loyalitas pelanggan terhadap McDonald's di Tangerang Raya Raya. Analisis SEM-PLS menunjukkan bahwa hipotesis H2, H4, dan H5 signifikan dengan T-Statistik > 1,96 dan P-Value < 0,05, menandakan pengaruh signifikan antara variabel independen dan dependen. Namun, hipotesis H1, H3, H6, dan H7 ditolak karena tidak memenuhi kriteria signifikansi. Analisis ini memperjelas hubungan signifikan dan tidak langsung antara variabel-variabel yang diuji.
Jumlah Produk Terjual: Live Events dan Kualitas Produk Melalui Pembelian Implusif Windarko, Windarko; Wahyuningjati, Tri; Sabrina, Afiifah Nur
Social, Humanities, and Educational Studies (SHES): Conference Series Vol 7, No 2 (2024): Social, Humanities, and Educational Studies (SHEs): Conference Series
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/shes.v7i2.86920

Abstract

Tiktok, sebuah platform media sosial yang populer saat ini dan telah menjadi bagian tak terpisahkan dari kehidupan sehari-hari, memengaruhi cara orang berinteraksi, berbagi, dan mengonsumsi konten. Tujuan Penelitian ini adalah men\yelidiki hubungan antara kuantitas produk yang terjual selama Live Events TikTok dan kualitas produk melalui perilaku pembelian implusif. Hasil Penelitian ini menunjukkan bahwa ketiga faktor tersebut secara positif memengaruhi produk terjual, dengan kualitas produk sebagai faktor dominan, Meskipun pembelian implusif memainkan peran penting, produk terjual lebih dipengaruhi oleh kualitas produk dibandingkan perilaku pembelian implusif. Metode Penelitian ini adalah menggunakan teknik analisis SEM-PLS dengan bantuan alat pengolah data SmartPLS versi 4. Kesimpulannya, penawaran diskon pada produk dapat memicu pembelian spontan dan meningkatkan penjualan.
Smart and Seamless Social Commerce: How Platform Design, Perceived Ease of Use, and AI Recommendations Lock in Tokopedia & TikTok Shop Users Windarko Windarko; Agung Zulfikri
JURNAL ECONOMINA Vol. 5 No. 6 (2026): JURNAL ECONOMINA, Juni 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v5i6.2857

Abstract

This study investigates the impact of platform design, perceived usability, and AI suggestions on e-retention via e-trust among users of Tokopedia and TikTok Shop. The research employs a quantitative methodology utilising Partial Least Squares Structural Equation Modelling (PLS-SEM). Data were gathered from 200 active users of Tokopedia and TikTok Shop in the Greater Jakarta region using purposive sampling. The results indicate that platform design and perceived usability significantly enhance both e-trust and e-retention. E-trust substantially affects e-retention and somewhat mediates the connections between platform design, perceived ease of use, and e-retention. Conversely, AI recommendations have a substantial impact on e-retention, however they do not markedly alter e-trust. Moreover, e-trust does not facilitate the connection between AI recommendations and e-retention. The findings suggest that appealing platform design and user-centric experiences are the principal factors influencing consumer trust and retention, whereas AI-driven suggestions primarily promote ongoing platform engagement through tailored content. This study enhances the digital commerce literature by emphasising the strategic importance of e-trust in bolstering long-term consumer retention on e-commerce platforms
Purchase Decisions: The Role of Content and Augmented Reality Mediated by Purchase Interest Windarko Windarko
Dinasti International Journal of Digital Business Management Vol. 7 No. 1 (2025): Dinasti International Journal of Digital Business Management (December 2025 - J
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v7i1.6138

Abstract

This study aims to analyze the influence of Content Marketing and Augmented Reality (AR) on Purchase Decision of beauty products on marketplace applications , with Purchase Intention as a mediator variable . The emergence of digital marketing technology such as Virtual Try-On features on platforms like Shopee and TikTok Shop has been reshaped consumer behavior in making purchase decisions . This research employs a quantitative method using Structural Equation Modeling (SEM) based on Partial Least Squares , analyzed through SmartPLS 4.0. The results show that Augmented Reality has a significant and positive effect on Purchase Intention and indirectly influences Purchase Decision through Purchase Intention . On the others hand , Content Marketing does not mean affect Purchase Intention , but it directly affects Purchase Decision . These findings suggest that immersive experiences enabled by AR are more effective in stimulating consumers ' intention to buy than conventional marketing content.
Integrasi Digital Marketing, Peternakan Domba Sebagai Income Generating Unit dan Sarana Edukasi di Sekolah Gratis Windarko Windarko; Yohanes Totok Suyoto; Mohamad Zein Saleh; Fendi Saputra; Dhafa Herlambang Wisanggeni; Farrel Lucky Julio; Felicia; Hanifah Pagar Alam
Eastasouth Journal of Effective Community Services Vol 4 No 03 (2026): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i03.426

Abstract

Isu utama dalam program Pengabdian kepada Masyarakat (PKM) ini adalah rendahnya pemanfaatan teknologi digital dalam strategi pemasaran SBH Farm yang sekaligus menjadi penopang operasional sekolah gratis SMP-IT Al-Vaaz di Kabupaten Bandung. Fokus pengabdian diarahkan pada peningkatan literasi digital dan kewirausahaan berbasis komunitas melalui integrasi digital marketing. Tujuan kegiatan ini adalah membekali siswa dan karyawan SBH Farm dengan keterampilan praktis dalam menyusun strategi pemasaran, merancang model bisnis sederhana, serta mengembangkan media digital sebagai sarana edukasi dan promosi. Metode pelaksanaan meliputi seminar luring mengenai Segmenting, Targeting, and Positioning (STP), praktik penyusunan Lean Canvas, dan workshop daring pembuatan website menggunakan Google Sites. Hasil pengabdian menunjukkan peningkatan pemahaman peserta dalam perencanaan bisnis, keterampilan digital, serta terwujudnya produk website fungsional. Program ini berkontribusi pada penguatan literasi digital, kemandirian usaha, dan sinergi berkelanjutan antara sekolah, komunitas, dan perguruan tinggi.
Consumer Value, Digital Content Marketing, and Housing Purchase Intention in Urban Residential Markets Syifa Hanifa Salsabil; Windarko Windarko
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 3 (2026): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i3.10498

Abstract

Urban housing markets are becoming increasingly competitive, requiring a deeper understanding of factors that shape housing purchase intention. This study examines the influence of functional, emotional, social, and experiential value on housing purchase intention and investigates the mediating role of digital content marketing. Data were collected from urban housing consumers in the Greater Jakarta area and analyzed using Partial Least Squares Structural Equation Modeling. The results indicate that emotional and social value significantly influence housing purchase intention, while functional and experiential value do not. Digital content marketing shows neither a direct effect nor a mediating role in the proposed relationships. These findings suggest that housing purchase intention is driven primarily by emotional and social evaluations rather than digital marketing influence, highlighting the importance of value-based decision-making in urban housing markets.
Co-Authors Agung Zulfikri Alam, Hanifah Pagar Aulia, Nasywa Shafa Chajar Matari Fath Mala Chajar Matari Fath Mala Cynthia Sari Dewi Dhafa Herlambang Wisanggeni Djano Lastro Djano Lastro Farrel Lucky Julio Fath Mala, Chajar Matari Febriyantoro , Mohammad Trio Felicia Felicia Felicia Fendi Saputra Gani, Fauzan Putra Hanifah Pagar Alam Kusumawardhani, Arum Lastro, Djano Mahameru Lenteralega Mala, Chajar Matari Fath Mohamad Trio Febriyantoro Mohamad Zein Saleh Muhammad Hilmana Chaska Mulida, Neta Nur Muftiyanto, Taufiq Octavia, Mutiara Yasmin Putri Maharani Putri Maharani Sabrina, Afiifah Nur Saleh, Mohamad Zein Salsabil, Syifa Hanifa Sapto Jumono Sasli Rais Sayyidan, Radya Maysar Silaban, Wiltasar Daniel Christover Subagyo, Tuntas Syifa Hanifa Salsabil Teguh Prasetio Tiara Yuristina Yusup Usman, Agus Wahyuningjati, Tri Wiltasar Daniel Christover Silaban Yohanes Totok Suyoto Yusuf Iskandar Yusup, Tiara Yuristina Zulkifli Zulkifli