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DAMPAK BISNIS KULINER MELALUI GO FOOD BAGI PERTUMBUHAN EKONOMI DI KOTA SEMARANG Rr. Lulus Prapti NSS; Rahoyo Rahoyo
Jurnal Dinamika Sosial Budaya Vol 20, No 2 (2018): Desember
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (524.571 KB) | DOI: 10.26623/jdsb.v20i2.1243

Abstract

Layanan Go-Food merupakan sebuah fitur layanan food delivery pesan antar makanan yang dikembangkan oleh aplikasi Go-Jek pada bulan Maret 2015. Penelitian ini bertujuan untuk mengetahui dampak Bisnis Kuliner melalui Go-food bagi Pertumbuhan Ekonomi.Penelitian ini dilakukan pada pegusaha kuliner yang sudah bergabung dengan Layanan Go-Food yang tersebar di Kota Semarang, BPSPenelitian ini menggunkan metode penelitian kualitatif dengan menggunakan informan kunci sebanyak 4 pelaku bisnis kuliner online. Dari hasil survey yang didapatkan para pelaku bisnis kuliner online menyatakan bahwa omzet penjualan setelah bergabung dengan Layanan Go-Food meningkat dibandingkan dengan sebelum bergabung dengan Layanan Go-Food, hal ini dikarenakan  Go-Food  mempromosikan makanan yang di prosuksinya. Selain itu dari pihak BPS juga menyatakan bahwa sector perdagangan dalam hal ini adalah makanan dan minuman menyumbang kenaikan PDRB yang pada akhirnya meningkatkan pertumbuhan ekonomi.
ANALISIS PENGARUH KUALITAS PELAYANAN SUB BAGIAN AKADEMIK TERHADAP LOYALITAS MAHASISWA DI FEB UNDIP SEMARANG Adhi Widyakto; Dian Triyani; Rr. Lulus Prapti N.S.S
Jurnal Riset Ekonomi dan Bisnis Vol 14, No 2 (2021): AGUSTUS
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/jreb.v14i2.4230

Abstract

This study aims to determine the quality of academic service on student loyality. The object of this research at the FEB Undip. The independent variables in this study are tangibles, responsiveness, reliability. The dependent variable in this study is student luck at the Faculty of Economics and Businees at Diponegoro University. The population in this research is 3575 active students with a sample of 150 students. The method used in this research is a probability sampling method with proportional stratified random sampling technique. This research uses Multiple Linear Regression Analysis tool.The results showed that the tangibles, responsiveness, reliability partially has a positive and significant effect on student satisfaction effect on student loyality at the Faculty of Economics and businees, University Diponegoro.Riset ini bemaksud guna mengenal bobot layanan sub bagian Akademik berkenaan loyalitas mahasiswa. Obyek pada riset ini di FEB Undip. Komponen independen pada riset ini adalah bukti nyata (tangibles), kemampuan reaksi (responsiveness), kehandalan (realibility). faktor dependen dalam riset ini ialah kepuasan mahasiswa FEB Undip. Jumlah populasi pada riset ini sebanyak 3575 mahasiswa aktif dengan sampel yang digunakan sejumlah 150 mahasiswa. Teknik yang dipakai dalam riset ini ialah metode probability sampling berdasarkan teknik proportional stratified random sampling. Riset ini memakai alat Analisis Regresi Linear Berganda. Kesimpulan Riset memperlihatkan kalau aspek bukti nyata (tangibles), kemampuan reaksi (responsiveness), kehandalan (realibility) secara parsial berdampak positif dan signifikan kepada kepuasan pelayanan berakibat kepada loyalitas mahasiswa di FEB Undip.
The Effect Of Brand Value, Brand Awareness, Brand Loyality On Brand Equity In Sharia Banking Industry endang endang; rr Lulus prapti NSS; Teguh Ariefiantoro
JURNAL STUDI MANAJEMEN ORGANISASI Vol 18, No 1 (2021)
Publisher : Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (237.568 KB) | DOI: 10.14710/jsmo.v18i1.38747

Abstract

Brand equity is one of the core aspects of marketing, all marketing strategies are basically the goal of building a solid brand. Brands have solid equity to succeed in gaining loyal customer marketing and financial benefits. When before deciding to become a customer or client, of course, consumers are inflated by many things that motivate them. Therefore it is very meaningful to analyze the key factors that motivate the use of brand equity and customer service at that time to look for correlations and obtain suitable conclusions. The object that is being studied is the customer of Islamic banking.. The purpose of this research is to identify the impact of brand value, Brand Awareness, Brand Loyality on Brand Equity at Bank Muamalat in Semarang. The research method used in this research is through a survey. Information is analyzed quantitatively and uses a causal research design. The method of taking illustrations used in this research is to use Non-Probability Sampling with purposive sampling method. All of the illustrative information obtained by distributing questionnaires is 100 respondents and will be processed using the SPSS 24 software feature
COMPETENCE, ORGANIZATIONAL CULTURE, WORK TEAM TO HUMAN CAPITAL RESOURCES MANAGEMENT DIRECTORATE Rr. Lulus Prapti; Adhi Widyakto; Edy Suryawardana
JURNAL STUDI MANAJEMEN ORGANISASI Vol 18, No 2 (2021)
Publisher : Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (192.212 KB) | DOI: 10.14710/jsmo.v18i2.39179

Abstract

This research about the human capital approach to manage human resources becoming  productive. The method used is qualitative method with descriptive research. Human capital approach for the implementation has five maain components, i.e individual capability, individual motivation, the organization climate, workgroup effectiveness and leadership. Recognizing the importance of human resource company activities, needed to optimal manage human resources because the key to success  a company isn’t only benefits of technology and availability of funds, but also on the human factor. Based on observations in Indonesia, there are still many companies doesn’t have  implemented the most optimal approach to human capital. The results of  study indicate that the human capital component  hasn’t been optimal, especially in terms of individual capability and individual motivationThe purpose of  study was determine the effect of several variables such as competence, leadership, and work discipline on employeess performance. The method used is descriptive and causality. The statistical test in this study uses Multiple Regression Analysis. Respondents involved in this study were 93 employeess who were permanent employeess at the Human Resources and Facility Management Directorate at PT Telekomunication Indonesia, Jakarta Head Office. The sampling method of his research  using purposive sampling. Data accumulation techniques using questionnaires and interviews. Data analysis was performed using multiple regression. The results indicates that partially competence has an effect on employeess performance, The Orgamizatation Climte doesn’t affect employees performance, work Group Efficiency affects employees performance.
COMPETENCE, ORGANIZATIONAL CULTURE, WORK TEAM TO HUMAN CAPITAL RESOURCES MANAGEMENT DIRECTORATE Adhi Widyakto; Lulus Prapti; Kamalina Din Jannah
Jurnal Ekonomi Dan Bisnis Vol 24, No 2 (2021): JURNAL EKONOMI DAN BISNIS SEPTEMBER 2021
Publisher : Fakultas Ekonomi Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/jebi.v24i2.1603

Abstract

This research about the human capital approach to manage human resources becoming productive. The method used is descriptive and causality. The statistical test in this study uses Multiple Regression Analysis. Based on observations in Indonesia, there are still many companies doesn’t have implemented the most optimal approach to human capital. The results of study indicate that the human capital component hasn’t been optimal, especially in terms of individual capability and individual motivation. The purpose of study was determining the effect of several variables such as competence, organizational culture and work team on employee’s performance. The method used is descriptive and causality. The statistical test in this study uses Multiple Regression Analysis. Respondents involved in this study were 93 employees who were permanent employees at the Human Resources and Facility Management Directorate at PT Telecommunication Indonesia, Jakarta Head Office. The sampling method of his research using purposive sampling. Data accumulation techniques using questionnaires with closed answer model. Data analysis was performed using multiple regression. The results indicates that partially competence has an effect on employee’s performance, The Organization Climate doesn’t affect employee’s performance, work Group Efficiency affects employee’s performance.
ANALISIS PERSEPSI RESIKO E-COMMERCE DAN WEBSITE QUALITY DALAM MENINGKATKAN PARTISIPASI PELANGGAN DENGAN TINGKAT KEPERCAYAAN SEBAGAI VARIABEL MODERATING PADA PRODUK FASHION DI KOTA SEMARANG Lulus Prapti; Dian Triyani
Solusi Vol 16, No 3 (2018)
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v16i3.2172

Abstract

E-commerce adalah jenis mekanisme bisnis elektronik yang berfokus pada transaksi bisnis berbasisindividu dengan menggunakan internet sebagai media untuk bertukar barang atau jasa. Penelitian ini bertujuanuntuk menganalisis pengaruh persepsi risiko E-commerce dan kualitas situs web dalam meningkatkanpartisipasi pelanggan dengan tingkat kepercayaan sebagai variabel moderasi. Populasi penelitian ini adalah pembeli produk fashion di Semarang dengan sampel 96 responden.Dengan menggunakan teknik analisis regresi linier berganda, hasil yang diperoleh adalah bahwa persepsi risikoE-commerce berpengaruh negatif terhadap tingkat kepercayaan konsumen. Semakin tinggi risiko yang dihadapioleh konsumen, semakin rendah tingkat kepercayaan. Sementara kualitas situs web juga memiliki efek negatifpada tingkat kepercayaan. Semakin menarik tampilan produk di situs web, semakin rendah tingkat kepercayaankonsumen. Hal ini disebabkan kekhawatiran konsumen bahwa produk yang akan dibeli ternyata tidak sepertiyang ditawarkan di situs web. Sedangkan tingkat kepercayaan berpengaruh positif terhadap tingkat partisipasipelanggan.Kata kunci: persepsi risiko, kualitas situs web, tingkat kepercayaan, partisipasi pelanggan
EDUKASI DIGITAL MARKETING PADA KOMUNITAS SULAM PITA BINAAN LIA COLLECTION SEMARANG Lulus Prapti; Nuria Universari; Johanis Souisa
JURNAL PENGABDIAN MANDIRI Vol. 1 No. 4: April 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (282.43 KB)

Abstract

Pandemi covid-19 menuntut pelaku usaha beradptasi dalam menjalankan usaha dengan menggunakan sistem digital. Fokus pelaksanaan Pengabdian kepada Masyarakat ini adalah pengembangan komunitas sulam pita yang dibina oleh Lia Collection di Desa Gebangsari Kecamatan Genuk Kota Semarang melalui edukasi digital marketing. Lia Collection merupakan usaha kecil yang memproduksi handycraft berbahan dasar kain dengan kombinasi sulam pita. Kegiatan Pengabdian kepada Masyarakat bertujuan meningkatkan kemampuan pelaku usaha dalam mengkomunikasikan produknya melalui edukasi digital marketing yang sesuai di masa pandemi-covid 19. Metode kegiatan meliputi ceramah dan praktik penggunaan digital marketing. Melalui kegiatan Pengabdian kepada Masyarakat ini, ibu-ibu komunitas sulam pita binaan Lia Collection memiliki pengetahuan dan pemahaman mengenai digital marketing. Selain itu, mereka dapat mengimplementasikannya untuk meningkatkan bisnis sulam pita di masa pandemi covid-19.
Pemberdayaan Melalui Edukasi Kewirausahaan Dan Pembukuan Keuangan Bagi UKM Gerai Kopimi Kelurahan Mlatiharjo Semarang C Tri Widiastuti; Nuria Universari; Rr. Lulus Prapti N.S.S
Lamahu: Jurnal Pengabdian Masyarakat Terintegrasi Vol 2, No 1: February 2023
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34312/ljpmt.v2i1.17071

Abstract

Community service for Gerai Kopimi UKM in the Kelurahan Mlatiharjo Semarang focuses on providing counseling on entrepreneurship, financial management, and simple bookkeeping to increase knowledge, creativity, and innovation so they can produce unique products, increase profits and maintain business continuity. According to the problems faced by partners, namely 1) The lack of knowledge about entrepreneurship properly. 2) The problem of weak human resources regarding financial knowledge, especially related to financial management. 3) weak business management, especially the rules for recording/bookkeeping. 4) The lack of business actors accessing government policies in small business development programs. Methods of this activity include discussions, training, business management support, and simple financial bookkeeping. The results of Community Service activities show that Gerai Kopimi UKM Partners are able to absorb knowledge related to entrepreneurship that is provided properly, understand financial business records, separate personal finances, and finances, and make good decisions for the sustainability of implementation.
Effect Company Size, Age Of Company, Islamic Corporate Social Responsibility On Earning Coeficient Response Novianto Noegroho; Adhi Widyakto; RR Lulus Prapti NSS
Journal of Trends Economics and Accounting Research Vol 3 No 3 (2023): March 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v3i3.570

Abstract

Islamic Corporate Social Responsibility is the reporting of corporate social responsibility with sharia principles. The disclosure of social responsibility must be in accordance with the values of the concept of Maqashid Shari'ah. For sharia-based companies, use Islamic Social Reporting in reporting corporate social responsibility. All implementation of social responsibility that has been carried out by the company will be made public through social disclosure in the annual report issued by the company. This research aims to find out the influence of company size, age of the company and investment account holders on disclosure of Islamic corporate social responsibility. The population in this study was an Islamic commercial bank registered with the Financial Services Authority using purposive sampling techniques. The analytical technique in this study is regression of panel data. The results of this study showed that the size of the company, the age of the company and Islamic Corporate Social Responsibility influence simultaneously on the disclosure of Islamic corporate social responsibility. Partially, the size of the company positively influences the disclosure of Coeficient Response Earnings, while the company's lifespan and islamic corporate social responsibility have no effect on the disclosure of Coeficient Response Earnings.
Strengthening Entrepreneurship Characteristics in the Effort of Increasing MSMe Performance Through Management Ability and Entrepreneurship Competence Dian Triyani; Edy Mulyantomo; Rr. Lulus Prapti Nugroho Setiasih Surjanti
Kontigensi : Jurnal Ilmiah Manajemen Vol 11 No 1 (2023): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v11i1.333

Abstract

MSME is a form of business carried out by micro, small and medium scale business actors. The development and growth of MSMEs contribute to the economy of a region so that efforts are needed that lead to improving the performance of MSMEs. Likewise, traditional food MSMEs in Bendungan Village, Gajahmungkur District, Semarang, which have contributed to absorbing labor in the field of entrepreneurship. Related to the above, this study aims to analyze (1) the effect of entrepreneurial characteristics on management ability, (2) the effect of entrepreneurial characteristics on entrepreneurial competence, (3)the influence of entrepreneurial characteristics on the performance of SMEs,(4)influence management ability ton the performance of SMEsAnd(5)influence of entrepreneurial competence ton the performance of SMEs. The research population is MSME actors who do business in the field of traditional food in the Bendungan Village, Gajahmungkur District, Semarang City. This study used 88 data from MSME respondents who came from the answers to the questionnaire. The analysis tool uses Partial Least Square (PLS). The results of the study show that entrepreneurial characteristics influence management ability, entrepreneurial competence and MSME performance. Furthermore, management capabilities and entrepreneurial competencies are proven to be able to improve MSME performance.