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Rr Lulus Prapti Nugroho Setiasih Surjanti
Universitas Semarang
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The Influence of Product Quality, Price Perception, and Brand Image on Furniture Purchase At PT. Jati City Furindo Jepara Ari Hidayat; Dian Triyani; Lulus Prapti
Economics and Business Solutions Journal Vol. 3 No. 2 (2019): Economics and Business Solutions Journal
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (436.025 KB) | DOI: 10.26623/ebsj.v3i2.1598

Abstract

There are some factors that can influence the success and failure of furniture companies include product quality, price perception, and brand image that can have an impact on consumer purchasing decisions. The aimed of study to analyze the influence of product quality, price perception, and brand image on purchasing decisions.The object of this study is PT Kota Jati Furindo Jeparam, this companies is one of the companies engaged in the furniture trade located on Jl. Jepara-Bangsri No.Km 6.5 hamlet 1, Suwawal, Mlonggo, Jepara, Central Java. The samples of this study are consumers who bought furniture at PT Kota Jati Furindo Jepara. The reasearcher use linear regression to analyze this study.The results showed that product quality, price perception and brand image had a positive and significant effect on purchasing decisions. Better product quality, price perception, and brand image of furniture will further enhance consumer purchasing decisions on furniture at PT Kota Jati Furnindo Jepara.
Revealing the Success of Renita Enceng Gondok in Maintaining its Business Existence Eka Wahyu Liana; Rr. Lulus Prapti Nugroho S.S; Dian Triyani
Economics and Business Solutions Journal Vol. 4 No. 1 (2020): Economics and Business Solutions Journal
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (403.091 KB) | DOI: 10.26623/ebsj.v4i1.2243

Abstract

This research was conducted at the Renita Eceng Gondok SME, Demakan, Banyubiru, Ambarawa, Semarang in the marketing and production section. The aim of this study is to explore the success of the Renita Eceng SME business in maintaining its existence. This study is a case study with triangulation of data sources, observation data, interviews, documentation, and narratives. Informant study is based on the appropriate principle and adequacy. There are 6 basic informant principles in this study. The results of this study indicate that the strategy of Renita Eceng Gondok in achieving success and maintaining its existence is paying attention on material quality and improve the skill of their employee (human resources). The way of Renita Enceng Gondok explores creative ideas in creating variety of superior Enceng Gondok handycrafts products is by looking for patterns from internet then they developed the pattern based on the instruction from the owner of Renita Eceng Gondok. These ideas were turn into shoes, sandals, paper towels, jars, trash bins, frame, miniatures, and glass for hotel construction, laundry baskets, and others. The government supports this SME by facilitating exhibitions, training in management, marketing, equipments, etc.
Effect of ROA, Growth and DER, Value Companies Study on Manufacturing Companies Listed on Indonesia Stock Exchange In 2017-2019 Adhi Widyakto; RR Lulus Prapti NSS; Irma Satya
Economics and Business Solutions Journal Vol. 5 No. 2 (2021): Economics and Business Solutions Journal
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/ebsj.v5i2.3492

Abstract

The phenomenon that is the background of this study is that during 2017 to 2019 there are still many manufacturing industry companies listed on the Indonesia Stock Exchange, having a Price Book Value (PBV) smaller than one.   Many studies produce different results about the factors that affect PBV. The question of determinant factors arises whether that affects the PBV.   Whether PBV is affected by Profitability (ROA) sales growth (Growth), And Debt Equity Ratio (DER), this research was conducted to answer the question. The theories used in this study are: signaling theory, trade-off theory. This study used purposive sampling of 75 out of 110 manufacturing companies listed on the Indonesia stock exchange in 2019.   The data used is panel data from 2017-2019. The results of this model are expected to make a new contribution to the field of financial management. The main findings of this study are, The direct effect of Growth and DER was not significant to PBV. The effect of ROA on PBV is significant.
Dividend Payout Ratio and Factors Affecting Food and Beverage Companies on the IDX Adhi Widyakto; Lulus Prapti; Dian Triyani
Economics and Business Solutions Journal Vol. 6 No. 1 (2022): Economics and Business Solutions Journal
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/ebsj.v6i1.5043

Abstract

Effect of Debt to Equity Ratio on Dividend Payout Ratio Sourced in table 2, the t-statistic has a value of -2,641372 which is smaller than t-table 2 009, so that the t-statistic located in the Ha area is accepted. Not only that, it is supported by a probability value (p-value) of 0.0114 which is smaller than an alpha of 0.05. Thus, it can be concluded that the Debt to Equity Ratio (DER) affects the Dividend Payout Ratio (DPR) in the dining zone. and beverages listed on the IDX for the 2017-2020 period. This result is in line with Rindasari's previous research (2018). However, this result does not match the research conducted by Samrotun (2015) which states that the Debt to Equity Ratio has a positive effect on the dividend payout ratio. But it is different from the research conducted by Yurinawati and Andayani (2017) which shows that the Current Ratio does not affect the Dividend Payout Ratio.  Based on the results of the analysis and review, with illustrations of 10 food and beverage industries listed on the Indonesia Impact Exchange (IDX) in 2017-2020, as follows: Return on Assets, Current Ratio does not affect, but Debt to Equity Ratio, Firm Dimensions affect the dividend payout ratio.
The Effect of Brand Value, Brand Awareness, Brand Loyalty on Brand Equity in Sharia Banking Industry Kamalina Din Jannah; Dian Triyani; Rr Lulus Prapti
Economics and Business Solutions Journal Vol. 6 No. 2 (2022): Economics and Business Solutions Journal
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/ebsj.v6i2.5116

Abstract

Brand fairness is one of the center elements of marketing, all marketing strategies are basically the goal of building a solid brand. Brands have solid equity to succeed in gaining unswerving consumer advertising and economic benefits. When earlier than finding out to turn out to be a purchaser or client, of course, consumers are inflated through many stuff that inspire them. Therefore it is very meaningful to analyze the key factors that motivate the use of brand equity and customer service at that time to look for correlations and obtain suitable conclusions. The object that is being studied is the customer of Islamic banking.The purpose of this analysis is to identify the impact of brand value, Brand Awareness, Brand Loyality on Brand Equity at Bank Muamalat in Semarang. The studies technique used on this studies is thru a survey. Information is analyzed quantitatively and uses a causative studies design. The tactic of taking illustrations used in this research is to use Non-Probability Sampling with purposive sampling method. All of the illustrative facts received via way of means of dispensing questionnaires is 100 respondents and might be processed the use of the SPSS 24 software feature.
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN CAFE RIILFIANS AND BISTRO PATI Rikhi Wahyu Nugroho; Dian Triyani; Lulus Prapti N.S.S
Solusi Vol. 18 No. 2 (2020): April
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v18i2.2303

Abstract

Perkembangan jaman saat ini juga membuat masyarakat cenderung lebih memiliki kesibukan dan mobilitas yang tinggi. Mereka umumnya lebih sering menghabiskan waktu di luar rumah. Karena alasan kepraktisan dan kenyamanan, mereka biasanya sering mengunjungi tempat-tempat makan untuk berkumpul bersama keluarga dan teman,bertemuklien,atau hanya sekedar untuk bersantai ditengah kesibukan mereka.Penulis tertarik untuk melakukan penelitian yang berjudul Pengaruh Kualitas Produk, Persepsi harga   dan Lokasi terhadap Keputusan pembelian   Konsumen Cafe Riilfians and Bistro Pati.                       Hasil penelitian mengenai pengaruh kualitas produk, persepsi harga   dan lokasi terhadap keputusan pembelian dapat diambil beberapa kesimpulan sebagai     berikut : (1) Kualitas produk menjadi variabel yang terbukti berpengaruh positif dan signifikan terhadap keputusan pembelian dengan uji t sebesar 8.626 dengan sig. 0,000 < 0,05 dan hasil koefiensi regresinya (b2) positif sebesar 0,577, sehingga dapat disimpulkan adanya peningkatan kualitas produk maka akan meningkatkan keputusan pembelian. (2) Persepsi harga   menjadi variabel yang terbukti berpengaruh positif dan signifikan terhadap keputusan pembelian dengan uji t sebesar 4.950 dengan sig. 0,000 < 0,05 dan hasil koefiensi regresinya (b3) positif sebesar 0,286, sehingga dapat disimpulkan adanya peningkatan persepsi harga   maka akan meningkatkan keputusan pembelian Cafe Riilfians and Bistro Pati. (3) Lokasi menjadi variabel terbesar yang ketiga terbukti berpengaruh positif dan signifikan terhadap keputusan pembelian dengan uji t sebesar 2.948 dengan sig. 0,004 < 0,05 dan hasil koefiensi regresinya (b4) positif sebesar 0,198, sehingga dapat disimpulkan adanya peningkatan lokasi maka akan meningkatkan keputusan pembelian Cafe Riilfians and Bistro Pati.  Kata Kunci: Kualitas Produk, Persepsi Harga, Lokasi, Keputusan Pembelian
WORTHLESSNESS IS A POWER: MENGAPA ORANG BERSEDIA MENARUH UANG DI APLIKASI GO-PAY Rahoyo Rahoyo; Rr. Lulus Prapti N.S.S.; Asih Niati
Solusi Vol. 18 No. 4 (2020): October
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v18i4.2843

Abstract

Salah satu tulang punggung revenue Go-jek adalah transaksi pembayaran Go-pay. Berbeda dengan bank di mana nasabah bisa dengan mudah menemukan kantor bank tempatnya menaruh uang; pada aplikasi Go-pay konsumen bahkan tidak tahu di mana kantor Go-pay. Mengapa para konsumen tersebut bersedia menaruh uang di aplikasi Go-pay tanpa mengetahui di mana kantor Go-pay bahkan juga tidak mengetahui bagaimana prosedur dan ke mana harus komplain bila sewaktu-waktu uang mereka di aplikasi Go-pay hilang?Melalui pendekatan kualitatif penelitian ini menemukan bahwa trust atau kepercayaan bukanlah faktor utama yang membuat para konsumen tersebut bersedia menaruh uang di aplikasi Go-pay melainkan ketidakbernilaian (worthlessness).  Kata Kunci: Go-jek, Go-pay, trust, ekonomi digital.
ANALISIS PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN WELLBLUE ALKALINE WATER PITCHER Lie Styono Rudyanto; Rr. Lulus Prapti N.S.S.; Dian Triyani
Solusi Vol. 18 No. 4 (2020): October
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v18i4.2907

Abstract

Dewasa ini, dunia usaha yang semakin berkembang, mendorong para pengusaha untuk semakin bersaing ketat diberbagai sektor usaha. Salah satunya adalah disektor industri filter air minum kesehatan di Indonesia. Perusahaan yang melirik sektor ini, salah satunya adalah CV Mitra Kasih Perkasa dengan menghadirkan  Wellblue Alkaline Water Pitcher  sebagai alat pembuat air minum kesehatan. Oleh karena itu penelitian ini bertujuan untuk menganalisa pengaruh kualitas produk, persepsi harga, dan promosi terhadap keputusan pembelian.                       Populasi dalam penelitian ini adalah seluruh pembeli  Wellblue Alkaline Water Pitcher  yang tidak diketahui jumlahnya,  dengan jumlah sampel 96 responden. Teknik pengambilan sampel menggunakan  probability sampling    yang digunakan digunakan adalah jenis  simple random sampling. Teknik analisis data menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linier berganda, serta pengujian hipotesis menggunakan uji t dan uji F, analisis koefisien determinasi (R2).Hasil penelitian ini menunjukan bahwa kualitas produk, persepsi harga, dan promosi berpengaruh positif terhadap keputusan pembelian. Berdasarkan nilai koefisien determinasi (R2) sebesar 59,5% variabel keputusan pembelian  Wellblue Alkaline Water Pitcher  dipengaruhi oleh Kualitas Produk, Persepsi Harga, dan Promosi.  Kata Kunci : Kualitas Produk, Persepsi harga, Promosi, Keputusan Pembelian
HUBUNGAN ANTARA SPIRITUALITAS DAN PENGAMBILAN KEPUTUSAN MEMBELI PRODUK HALAL STUDI KASUS: MAKANAN CEPAT SAJI SOSIS SO NICE adhi widyakto; Asih Niati; Rr Lulus Prapti NSS
Solusi Vol. 19 No. 1 (2021): January
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v19i1.3004

Abstract

Penelitian ini bertujuan untuk melihat seberapa besar spiritualitas berpengaruh di Islam saat memutuskan membeli makanan halal. Selain itu, penelitian ini juga menguji dimensi spiritualitas dalam konteks Islam guna mengidentifikasi pengaruhnya saat memutuskan membeli makanan halal. Berdasarkan penelitian ini membeli makanan halal dipengaruhi oleh spiritualitas dalam konteks Islam. Dampaknya pada industri makanan ini mereka memproduksi berdasarkan kehalalan serta bisa bersaing di pasar global. Citra produk halal dalam konteks Islam sangat penting untuk dipertimbangkan disamping makanan yang dianggap berkualitas oleh konsumen agar bisa di terima di pasar dalam negeri maupun global.  Kata Kunci: Produk Halal, Spiritualitas dalam konteks Islam, Pengambilan keputusan
PENDAMPINGAN MANAJEMEN SUMBER DAYA MANUSIA BAGI PENGELOLA SOTO SEGER KARTOSURO CABANG MERANTI BANYUMANIK KOTA SEMARANG Lulus Prapti; Nuria Universari
TEMATIK Vol. 1 No. 2 (2021): Juli
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/tmt.v1i2.3521

Abstract

Soto Seger Kartosuro Cabang Meranti Banyumanik telah dikelola selama kurang lebih tujuh tahun. Selama ini pihak pengelola memiliki masalah terkait dengan tingginya tingkat turnover karyawan atau keluar masuknya karyawan. Tujuan dari kegiatan pengabdian kepada masyarakat adalah untuk meningkatkan kemampuan pengelola Soto Seger Kartosuro Cabang Meranti Banyumanik dalam memahami persoalan keluar masuknya karyawan dan mengembangkan program yang berbasis pada potensi dan masalah. Metode pendampingan dilakukan melalui Focussed Group Discussion (FGD). Melalui kegiatan pengabdian masyarakat ini, diharapkan pengelola Soto Seger Kartosuro Cabang Meranti Banyumanik dapat menyusun program yang baik untuk mengatasi masalah tingginya keluar masuk karyawan. Dengan demikian kegiatan ini meningkatkan pemahaman dan ketrampilan masyarakat, terutama pengelola Soto Seger Kartosuro Cabang Meranti Banyumanik.
Co-Authors Adhi Widyakto Adhi Widyakto Adhi Widyakto Adhi Widyakto Adhi Widyakto Adhi Widyakto Ardiani Ika Sulistyawati Ari Hidayat Asih Niati C Tri Widiastuti C. Tri Widiastuti Dian Triyani Dian Triyani Dwi Widi Pratito Sri Nugroho Edy Mulyantomo Edy Suryawardana Eka Wahyu Liana Emaya Kurniawati endang endang Irma Satya Johanis Souisa Kamalina Din Jannah Lie Styono Rudyanto Nanda Nurrohmah Novianto Noegroho Nuria Universari Rahoyo Rahoyo Rahoyo Rahoyo Rikhi Wahyu Nugroho Rosyati Rosyati Teguh Ariefiantoro Wibisono, Totok Yulianti Yuliyanti Yuliyanti