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All Journal JURNAL SISTEM INFORMASI BISNIS AdBispreneur Jurnal Istiqro' Primanomics : Jurnal Ekonomi & Bisnis Sketsa Bisnis MALIA JURNAL HERITAGE Journal of Secretary and Business Administration JURISMA: Jurnal Riset Bisnis & Manajemen Jurnal Ilmiah Administrasi Bisnis dan Inovasi Ekonis : Jurnal Ekonomi dan Bisnis Darmabakti Cendekia: Journal of Community Service and Engagements Abdimas UNWAHAS : Jurnal Pengabdian Masyarakat UNWAHAS Amalee: Indonesian Journal of Community Research & Engagement Jurnal Abdi Insani Economic Reviews Journal MES Management Journal Journal of International Conference Proceedings Golden Ratio of Data in Summary Journal of Artificial Intelligence and Digital Business Journal of Multidisciplinary Science: MIKAILALSYS Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Multidisiplin Ibrahimy An-Nawazil Jurnal Sekretaris & Administrasi Bisnis Maslahat
Antin Rakhmawati
Universitas Yudharta Pasuruan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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Optimalisasi Kompetensi Mahasiswa Melalui Praktisi Mengajar: Sinergi Universitas Muhammadiyah Sidoarjo dengan PT Ulya Ritel Jaya dalam Penguatan Literasi Bisnis dan Kewirausahaan Muhammad Nizar; Badrus Soleh; Fitri Nur Latifah; Antin Rakhmawati
Maslahat: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 2 (2025): Maslahat: Jurnal Pengabdian kepada Masyarakat (Juni)
Publisher : Universitas Nahdlatul Ulama Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55757/maslahat.v5i2.701

Abstract

Program pengabdian masyarakat ini merupakan kolaborasi antara Universitas Muhammadiyah Sidoarjo (UMSIDA) dan PT Ulya Ritel Jaya melalui inisiatif Praktisi Mengajar. Program ini bertujuan untuk meningkatkan pemahaman mahasiswa tentang praktik bisnis ritel dengan menerapkan metode pembelajaran berbasis pengalaman, termasuk guest lecture, workshop, simulasi bisnis, dan diskusi interaktif. Hasil evaluasi menunjukkan peningkatan signifikan dalam pemahaman mahasiswa mengenai strategi bisnis ritel, manajemen operasional, dan adaptasi pasar. Sebelum program, hanya 42% mahasiswa yang memahami strategi bisnis ritel, meningkat menjadi 87% setelah program. Selain itu, keterampilan analisis bisnis meningkat dari 40% menjadi 78%. Temuan ini menegaskan pentingnya kolaborasi antara akademisi dan industri dalam menjembatani teori dan praktik serta membekali mahasiswa dengan kompetensi yang relevan di dunia kerja. Program serupa sebaiknya diperluas dengan mencakup transformasi bisnis digital dan inovasi teknologi. Penguatan kemitraan melalui program magang atau pengalaman langsung di industri direkomendasikan untuk memberikan pembelajaran yang lebih aplikatif. Program ini dapat menjadi model dalam meningkatkan kompetensi mahasiswa dan memperkuat sinergi antara akademisi dan industri.
Green Innovation as a Strategy for Empowering Batik MSMEs: Improving Productivity and Diversification toward Sustainable Green Industry in Pasuruan Regency Antin Rakhmawati; Wisma Soedarmadji; Khoirul Huda; Muhammad Nizar; Lumhatus Shofi Sa'adah; Ridho Hafiz Maulana
Amalee: Indonesian Journal of Community Research and Engagement Vol. 6 No. 2 (2025): Amalee: Indonesian Journal of Community Research and Engagement
Publisher : LP2M INSURI Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/amalee.v6i2.8381

Abstract

The empowerment program for the Batik Canting Cantik community in Pasuruan Regency aims to strengthen the productivity, competitiveness, and sustainability of traditional hand-drawn Batik through the implementation of green innovation. Using a Participatory Action Research (PAR) approach, the study involved 15 artisans over six months through a series of participatory activities, including training, co-design workshops, production trials, and evaluation sessions. Artisans were trained in eco-printing techniques that utilize environmentally friendly natural dyes as alternatives to synthetic dyes, which are known contributors to hazardous waste. Technological innovations such as the introduction of steamers and multifunctional Batik dryers were also implemented to accelerate production processes and reduce dependency on weather conditions. The results show a 50% increase in productivity, a significant reduction in drying time, improved color durability, and enhanced product quality. In addition, marketing capacity was strengthened through training in branding, innovative packaging design, and digital marketing, including the use of social media and online marketplaces, which contributed to a broader national and international market reach. Beyond economic impacts, the program also generated environmental and social benefits by raising awareness of natural resource conservation and promoting sustainable cultural production practices. These findings demonstrate that green innovation is effective in enhancing the competitiveness and long-term sustainability of Batik-based MSMEs.
The Utilization of Digital Marketing, Product Quality, and Green Business Practices in Improving the Performance of Craft SMEs in Pasuruan City Distyaning Tri Wahyuni; Antin Rakhmawati
Journal of Multidisciplinary Science: MIKAILALSYS Vol 4 No 3 (2026): Journal of Multidisciplinary Science: MIKAILALSYS
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/mikailalsys.v4i3.11835

Abstract

Improving the performance of craft small and medium-sized enterprises (SMEs) requires not only technology-enabled market expansion but also consistent product quality and environmentally responsible business practices. This study examined the associations between digital marketing utilization, product quality, green business practices, and the performance of craft SMEs in Pasuruan City. A quantitative explanatory design was employed. Data were collected using a Likert-scale questionnaire administered to 117 craft SME owners selected through purposive sampling and analyzed using multiple linear regression. The results indicated that digital marketing utilization was not significantly associated with SME performance, whereas product quality and green business practices showed positive and significant associations. Green business practices emerged as the strongest predictor of performance. Collectively, the three variables were significantly associated with SME performance and explained 71.9% of its variance. These findings indicate that adopting digital marketing alone may be insufficient to improve business performance unless it is supported by high-quality products and environmentally sustainable practices. The study contributes empirical evidence that craft SME development should prioritize an integrated strategy that strengthens product quality and green business practices while transforming digital marketing from a basic promotional instrument into a strategic organizational capability.
The Influence of Perceived Usefulness, Perceived Ease of Use, and Artificial Intelligence Integration on E-Commerce Adoption among Food MSMEs in Pasuruan City Sinta Nuriyaningsih; Antin Rakhmawati
Journal of Multidisciplinary Science: MIKAILALSYS Vol 4 No 3 (2026): Journal of Multidisciplinary Science: MIKAILALSYS
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/mikailalsys.v4i3.11922

Abstract

The rapid development of digital technology has encouraged micro, small, and medium enterprises (MSMEs) to adopt e-commerce as a business development strategy. However, such adoption depends not only on technological availability but also on users’ perceptions of its benefits, usability, and emerging technological capabilities. This study examines the effects of perceived usefulness, perceived ease of use, and artificial intelligence (AI) integration on e-commerce adoption among food MSMEs in Pasuruan City. Employing a quantitative explanatory design, the study involved 100 respondents. Data were collected through a structured questionnaire and analyzed using partial least squares structural equation modeling (PLS-SEM) with SmartPLS 4.0. The findings reveal that perceived usefulness has a positive and significant effect on e-commerce adoption, whereas perceived ease of use and AI integration have no significant effects. These results identify perceived business benefits as the primary factor underlying e-commerce adoption among food MSMEs in the study context. The study provides empirical evidence that the perceived value of digital technology may be more consequential to adoption than its perceived usability or AI-enabled capabilities. Accordingly, MSME digitalization strategies should prioritize the delivery and communication of tangible business value, supported by continuous digital training, mentoring, and technological facilitation.
Co-Authors Abdul Aziz Fuadi abdur rohman Amma Fazizah Andriani Kusumawati Ariana Putri Badrus Soleh Bahjatis Sania Danis Novitasari Dewi Nikmatul Husnah Dewi Nikmatul Husnah Distyaning Tri Wahyuni Eko Agus Alfianto Eko Agus Alfianto Faqeh, Muhammad Syaifulloh Febrianti, Dita Fitri Nur Latifah Iltiham, Muhammad Fahmul KHOIRUL ANAM Khoirul Huda Kholid Murtadlo Kholid Murtadlo Kusdi Rahardjo Lumhatus Shofi Sa'adah M. Jamhuri M. Jamhuri Maulinda, Silvi Mochamad Taufiq Hidayat Muhammad Agung Frananta Muhammad Nizar Muhammad Nizar Muhammad Nizar Mukhamad Nanang Mahbuby NOER LAILI Noraini binti Moktar Nuraeni S.Sos.,M.AB Nurma Leny Yanatul Hikmah Rakhmawati, Nora Ridho Hafiz Maulana Salimatus Saadah Setiawan, Feri Sinta Nuriyaningsih Siti Aminatul Fitriyah Sulhan, M. Tipliyatul Hasanah Vikneswary Tirumalaisamy Wisma Soedarmadji Yolanda, Viviana Eka Yudha Prakasa Yudha Prakasa