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All Journal JURNAL SISTEM INFORMASI BISNIS AdBispreneur Jurnal Istiqro' Primanomics : Jurnal Ekonomi & Bisnis Sketsa Bisnis MALIA JURNAL HERITAGE Journal of Secretary and Business Administration JURISMA: Jurnal Riset Bisnis & Manajemen Jurnal Ilmiah Administrasi Bisnis dan Inovasi Ekonis : Jurnal Ekonomi dan Bisnis Darmabakti Cendekia: Journal of Community Service and Engagements Abdimas UNWAHAS : Jurnal Pengabdian Masyarakat UNWAHAS Amalee: Indonesian Journal of Community Research & Engagement Jurnal Abdi Insani Economic Reviews Journal MES Management Journal Journal of International Conference Proceedings Golden Ratio of Data in Summary Journal of Artificial Intelligence and Digital Business Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Multidisiplin Ibrahimy An-Nawazil Jurnal Sekretaris & Administrasi Bisnis Maslahat
Antin Rakhmawati
Universitas Yudharta Pasuruan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Pengaruh Promosi, Harga, Online Customer Rating Dan Gaya Hidup Terhadap Pengambilan Keputusan Pembelian Gofood Pada Aplikasi Gojek Di Kota Malang Tipliyatul Hasanah; Antin Rakhmawati
Primanomics : Jurnal Ekonomi & Bisnis Vol. 23 No. 2 (2025): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : LPPM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v23i2.3236

Abstract

The rapid development of technology in the era of globalization has brought significant changes in various aspects of life, including in the field of e-commerce and the digital economy. One of the innovations that has emerged is an online food delivery service, with Gojek through the GoFood feature becoming one of the main players in Indonesia. GoFood has become a service that is widely used by the public, excelling in terms of convenience, menu diversity, and transaction security. However, amid its popularity, GoFood faces several challenges. In terms of promotions, there are complaints about confusing terms and invalid promo codes. Prices on GoFood tend to be more expensive than direct purchases due to additional costs. Online rating systems also face problems such as alleged manipulation and lack of objectivity. In addition, the use of GoFood also affects people's lifestyles, potentially encouraging consumptive behavior and reducing direct social interaction. This study aims to measure the influence of promotions, prices, online customer ratings and lifestyle on purchasing decision-making. The population in this study is consumers who use GoFood services with a sample of 272 respondents taken by the non-probability sampling technique (purposive sampling). The analysis method used is multiple linear regression analysis. To obtain the test results in this study, a classical assumption test is carried out.  namely normality test, multicollinearity test, heterokedasticity test, autocorrelation test, and then hypothesis test using the Statistical Package for the Social Sciences (SPSS 22). The results of the study show that promotions, prices, online customer ratings, and lifestyle simultaneously have a significant effect on GoFood purchase decisions. Partially, price and lifestyle variables have the most significant influence, followed by price and online customer ratings.
Optimalisasi Kompetensi Mahasiswa Melalui Praktisi Mengajar: Sinergi Universitas Muhammadiyah Sidoarjo dengan PT Ulya Ritel Jaya dalam Penguatan Literasi Bisnis dan Kewirausahaan Muhammad Nizar; Badrus Soleh; Fitri Nur Latifah; Antin Rakhmawati
Maslahat: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 2 (2025): Maslahat: Jurnal Pengabdian kepada Masyarakat (Juni)
Publisher : Universitas Nahdlatul Ulama Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55757/maslahat.v5i2.701

Abstract

Program pengabdian masyarakat ini merupakan kolaborasi antara Universitas Muhammadiyah Sidoarjo (UMSIDA) dan PT Ulya Ritel Jaya melalui inisiatif Praktisi Mengajar. Program ini bertujuan untuk meningkatkan pemahaman mahasiswa tentang praktik bisnis ritel dengan menerapkan metode pembelajaran berbasis pengalaman, termasuk guest lecture, workshop, simulasi bisnis, dan diskusi interaktif. Hasil evaluasi menunjukkan peningkatan signifikan dalam pemahaman mahasiswa mengenai strategi bisnis ritel, manajemen operasional, dan adaptasi pasar. Sebelum program, hanya 42% mahasiswa yang memahami strategi bisnis ritel, meningkat menjadi 87% setelah program. Selain itu, keterampilan analisis bisnis meningkat dari 40% menjadi 78%. Temuan ini menegaskan pentingnya kolaborasi antara akademisi dan industri dalam menjembatani teori dan praktik serta membekali mahasiswa dengan kompetensi yang relevan di dunia kerja. Program serupa sebaiknya diperluas dengan mencakup transformasi bisnis digital dan inovasi teknologi. Penguatan kemitraan melalui program magang atau pengalaman langsung di industri direkomendasikan untuk memberikan pembelajaran yang lebih aplikatif. Program ini dapat menjadi model dalam meningkatkan kompetensi mahasiswa dan memperkuat sinergi antara akademisi dan industri.
Co-Authors Abdul Aziz Fuadi abdur rohman Amma Fazizah Andriani Kusumawati Ariana Putri Badrus Soleh Bahjatis Sania Danis Novitasari Dewi Nikmatul Husnah Dewi Nikmatul Husnah Eko Agus Alfianto Eko Agus Alfianto Faqeh, Muhammad Syaifulloh Febrianti, Dita Fitri Nur Latifah Iltiham, Muhammad Fahmul KHOIRUL ANAM Khoirul Huda Kholid Murtadlo Kholid Murtadlo Kusdi Rahardjo Lumhatus Shofi Sa'adah M. Jamhuri M. Jamhuri Maulinda, Silvi Mochamad Taufiq Hidayat Muhammad Agung Frananta Muhammad Nizar Muhammad Nizar Muhammad Nizar Mukhamad Nanang Mahbuby NOER LAILI Noraini binti Moktar Nuraeni S.Sos.,M.AB Nurma Leny Yanatul Hikmah Rakhmawati, Nora Ridho Hafiz Maulana Salimatus Saadah Setiawan, Feri Siti Aminatul Fitriyah Sulhan, M. Tipliyatul Hasanah Vikneswary Tirumalaisamy Wisma Soedarmadji Yolanda, Viviana Eka Yudha Prakasa Yudha Prakasa