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All Journal JURNAL SISTEM INFORMASI BISNIS AdBispreneur Jurnal Istiqro' Primanomics : Jurnal Ekonomi & Bisnis Sketsa Bisnis MALIA JURNAL HERITAGE Journal of Secretary and Business Administration JURISMA: Jurnal Riset Bisnis & Manajemen Jurnal Ilmiah Administrasi Bisnis dan Inovasi Darmabakti Cendekia: Journal of Community Service and Engagements Abdimas UNWAHAS : Jurnal Pengabdian Masyarakat UNWAHAS Amalee: Indonesian Journal of Community Research & Engagement Jurnal Abdi Insani Economic Reviews Journal MES Management Journal Journal of International Conference Proceedings Golden Ratio of Data in Summary Journal of Artificial Intelligence and Digital Business Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Multidisiplin Ibrahimy An-Nawazil
Antin Rakhmawati
Universitas Yudharta Pasuruan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Tourism Marketing Communication: A Case Study at The Tourism Office of Pasuruan Regency Faqeh, Muhammad Syaifulloh; Rakhmawati, Antin
Golden Ratio of Data in Summary Vol. 5 No. 4 (2025): August - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v5i4.1538

Abstract

This research examines the tourism marketing communication strategies implemented by the Pasuruan Regency Tourism Office, considering the region's significant potential yet facing challenges in the digital era. Aiming to identify existing strategies and formulate effective innovations, this study employs a descriptive qualitative method. Data collection involved observation, interviews, and documentation, analyzed through data reduction, display, and conclusion drawing. Findings reveal the office has implemented comprehensive and integrated strategies through meticulous market segmentation, targeting, and positioning. Integrated Marketing Communication, predominantly utilizing digital media and influencer collaborations, complemented by offline promotions, serves as a core pillar. This holistic approach proves effective in informing, persuading, and building tourist loyalty, contributing to the sustainable development of the tourism sector and local economy.
Pengaruh Electronic Word Of Mouth (E-WOM) dan Viral Marketing Terhadap Minat Berkunjung dan Keputusan Berkunjung : Studi Pada Konsumen Cafe Bernuansa Outdoor Di Kota Malang Antin Rakhmawati; Muhammad Nizar; Kholid Murtadlo
SKeTsa Bisnis (e-jurnal) Vol 6 No 1 (2019)
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v6i1.1584

Abstract

English The purpose of this study was to determine the extent of the direct influence of e-WOM variables and viral marketing on visiting interests and visiting decisions for consumers of outdoor nuanced cafes in Malang City in 2018. Determination of the number of samples using the formula Machin and Campbell (1987) with accidental techniques sampling is accidental sampling and qualifies as respondents who meet with researchers. To collect data using a questionnaire and observation. The population in this study are consumers in 3 outdoor shades cafes in Malang. The sample used was 100 people. The analytical method used is variance based SEM using statistical tools Smartpls3.0. Electronic Word of Mouth and viral marketing have a significant effect on visiting interest and visitation decisions as well as visiting interest variables have a significant effect on visiting decisions. Keywords: Electronic Word Of Mouth, Viral Marketing, Visiting Interests, Visiting Decisions Indonesia Tujuan dari penelitian ini adalah untuk mengetahui sejauh mana pengaruh langsung dari variabel e-WOM dan viral marketing terhadap minat berkunjung dan keputusan berkunjung pada konsumen kafe bernuansa outdoor di Kota Malang tahun 2019. penentuan jumlah sampel menggunakan rumus (Machin and Campbell, 1987) dengan teknik accidental sampling yaitu pengambilan sampel secara kebetulan dan memenuhi syarat sebagai responden yang bertemu dengan peneliti. Untuk mengumpulkan data menggunakan kuesioner dan observasi. Populasi dalam penelitian ini adalah Konsumen pada 3 kafe nuansa outdoor di Kota Malang. Sampel yang digunakan adalah 100 orang. Metode analisis yang digunakan adalah variance based SEM dengan menggunakan aalat analisis statistik Smartpls3,0. Electronic Word Of Mouth dan viral marketing berpengaruh signifikan terhadap minat berkunjung dan keputusan berkunjung serta variabel minat berkunjung berpengaruh signifikan terhadap keputusan berkunjung.
Pengaruh Label Halal dan Religiusitas Terhadap Minat Beli dan Keputusan Pembelian: Studi Pada Wardah Beauty House Surabaya Antin Rakhmawati
SKeTsa Bisnis (e-jurnal) Vol 5 No 1 (2018)
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v5i1.1607

Abstract

English This study aims to determine the effect of halal label on buying interest, religiosity to buying interest, halal label on purchasing decision, religiosity to purchase decision, halal label on buying decision through buying interest, religiosity to buying decision through buying interest, and buying interest on purchasing decision On cosmetic buyer wardah in pretty healthy cosmetic shop.This type of research is explanatory research (explanatory research) with quantitative approach and using path analysis. This population is a buyer Wardah Beauty House Surabaya. The sample used in this research as many as 100 respondents taken using Insidental sampling. The results of the analysis in this study indicate that the halal label has a positive and significant effect on buying interest, religiosity has a positive and significant effect on buying interest, halal label has a positive effect and no significant purchase decision. Religiosity has a positive and significant effect on purchasing decision, the label has a significant effect on purchasing decision through buying interest. Religiosity has a significant effect on buying keputisan through buying interest, buying interest have positive and insignificant effect to purchasing decisio. Keywords: Halal Label, Religiosity, Buying Interest, Purchase Decision. Indonesia Penelitian ini bertujuan untuk mengetahui pengaruh label halal terhadap minat beli, label halal terhadap keputusan pembelian, religiusitas terhadap minat beli, religiusitas terhadap keputusan pembelian, label halal terhadap keputusan pembelian melalui minat beli, religiusitas terhadap keputusan pembelian melalui minat beli, dan minat beli terhadap keputusan pembelian pada pembeli kosmetik wardah di Wardah Beauty House Surabaya. Jenis penelitian ini adalah penelitian eksplanatori (explanatory research) dengan pendekatan kuantitatif dan menggunakan analisis jalur. Populasi ini adalah pembeli kosmetik wardah diwardah beauty house Surabaya. sampel yang digunakan dalam penenlitian ini sebanyak 100 responden yang diambil menggunakan Sampling Insidental. Hasil analisis dalam penelitian ini menunjukkan bahwa label halal berpengaruh positif dan signifikan terhadap minat beli, religiusitas berpengaruh positif dan signifikan terhadap minat beli, label halal berpengaruh positif dan tidak signifikan keputusan pembelian. Religiusitas berpengaruh positif dan signifikan terhadap keputusan pembelian, label berpengaruh signifikan terhadap keputusan pembelian melalui minat beli. Religiusitas berpengaruh signifikan terhadap keputisan pembelian melalui minat beli, dan minat beli berpengaruh positif dan tidak signifikan terhadap keputusan pembelian. Keywords: Label Halal, Religiusitas, Minat Beli, Keputusan Pembelian
Customer Satisfaction and Repurchase Intention in Terms of E-Commerce Logistics Service Quality and Recovery Service Amma Fazizah; Rakhmawati, Antin; Eko Agus Alfianto; Dewi Nikmatul Husnah
SKeTsa Bisnis (e-jurnal) Vol 11 No 1 (2024): Sketsa Bisnis
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v11i1.4150

Abstract

Abstract The shift from traditional markets to digital markets makes the community's need for expedition services very high. The increasing number of business competitors in electronic services requires companies to always pay attention to consumer needs and try to meet consumer expectations by providing quality electronic services that can create customer satisfaction. This study aims to determine the effect of E-Service Quality and E-Recovery Service on Repurchase Intention through Customer Satisfaction as a mediating variable. The type of research used is explanatory research with a quantitative approach. The sample is 100 respondents who are J&T Express Indonesia customers who have submitted complaints to the X @jntexpressid. Data analysis used is PLS- SEM analysis with mediating effect. The results showed that: the E-Service Quality had a significant direct and indirect effect on Repurchase Intention through Customer Satisfaction;variable E-Recovery Service is not a significant direct effect on Repurchase Intention but an indirect significant effect on Repurchase Intention through Customer Satisfaction; Customer Satisfaction as a mediating variable significant effect on Repurchase Intention. Abstrak Pergeseran pasar tradisional ke pasar digital menjadikan kebutuhan masyarakat akan jasa ekspedisi sangat tinggi. Meningkatnya jumlah pesaing bisnis dalam layanan elektronik menuntut perusahaan untuk selalu memperhatikan kebutuhan konsumen serta berusaha memenuhi harapan konsumen dengan memberikan kualitas pelayanan elektronik yang dapat menciptakan kepuasan konsumen. Penelitian ini bertujuan untuk mengetahui pengaruh E-Service Quality dan E-Recovery Service terhadap Repurchase Intention melalui Customer Satisfaction sebagai variabel mediasi. Jenis penelitian yang digunakan adalah explanatory research dengan pendekatan kuantitatif. Sampel sebanyak 100 responden yang merupakan pelanggan J&T Express Indonesia yang pernah mengajukan keluhan kepada akun X @jntexpressid. Analisis data yang digunakan adalah analisis PLS-SEM dengan efek mediasi. Hasil penelitian menunjukkan bahwa: variabel E-Service Quality berpengaruh signifikan secara langsung dan tidak langsung terhadap Repurchase Intention melalui Customer Satisfaction; variabel E-Recovery Service tidak berpengaruh signifikan secara langsung terhadap Repurchase Intention namun berpengaruh signifikan secara tidak langsung terhadap Repurchase Intention melalui Customer Satisfaction; Customer Satisfaction sebagai variabel mediasi berpengaruh signifikan terhadap Repurchase Intention.
Analysis of Small Business Performance in Terms of Islamic Financial Literacy and Inclusion Antin Rakhmawati; Muhammad Nizar
MALIA: Jurnal Ekonomi Islam Vol 14 No 2 (2023)
Publisher : Department of Islamic Economics, Faculty of Islamic Religion, Yudharta University Pasuruan, East Java, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/ml.v14i2.4138

Abstract

The main objective of this research is to investigate the level of knowledge of Islamic finance among small businesses and its impact on Islamic financial inclusion. The study adopts an explanatory research design and employs a quantitative approach. A total of 193 small business owners in Malang City, UK, participated as respondents in the study. The sampling technique used was side proportional random sampling with a 95% confidence level. The collected data were analyzed using linear regression analysis.The findings of the study reveal that there is a significant positive relationship between Islamic financial literacy and Islamic financial inclusion. Moreover, the study also highlights the significant influence of Islamic financial inclusion on the performance of small businesses in Malang City. These results align with previous research and provide valuable implications and directions for future studies in this field.
Pengaruh Content Marketing dan Celebrity Endorser Terhadap Keputusan Pembelian Dengan Brand Trust Sebagai Variabel Intervening: Studi pada Pembeli Hafez Restorer di Media Sosial Tiktok Abdur Rohman; Antin Rakhmawati
Economic Reviews Journal Vol. 3 No. 4 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i4.553

Abstract

The rapid development of digital technology has made social media one of the most influential platforms in the purchasing decision process. TikTok is one of the social media platforms currently popular in Indonesia. The presence of TikTok has attracted many companies to start utilizing it as a marketing tool. The purpose of this research is to examine the influence of Content Marketing and Celebrity Endorsement on purchasing decisions for Hafez Restorer products on TikTok, with Brand Trust as an intervening variable. The research method used is quantitative, with data analysis techniques involving path analysis. The sampling method employed purposive sampling with 106 respondents. Data processing was carried out using SPSS software version 22. The results of the study indicate that the variables of Content Marketing and Celebrity Endorser have a positive and significant effect on Brand Trust. Additionally, Content Marketing and Celebrity Endorser have a positive and significant effect on Purchasing Decisions, and Brand Trust positively and significantly affects Purchasing Decisions. Furthermore, Content Marketing and Celebrity Endorser indirectly influence purchasing decisions through Brand Trust as an intervening variable.
PENGUATAN KAPABILITAS DIGITAL UKM BATIK CANTING KHAS GEMPOL KABUPATEN PASURUAN MELALUI PEMBINAAN DAN PENDAMPINGAN TRANSFORMASI BISNIS DIGITAL Nizar, Muhammad; Jamhuri, M.; Rakhmawati, Antin
Jurnal Abdi Insani Vol 11 No 3 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i3.1805

Abstract

The Batik Canting Khas Gempol SMEs in Pasuruan Regency face challenges in adopting digital technology to expand their market and enhance competitiveness. Low digital literacy is the main barrier. This program is designed to provide training and assistance for digital business transformation. The aim of this activity is to increase digital capabilities and motivate SME members to more actively utilize digital technology. This program uses a participatory action research model involving training, workshops, seminars, and individual consultation sessions to enhance participants' digital skills. As a result, 20 participants attended the training and workshops, with an average attendance rate of 97%. Significant improvements were observed in the participants' digital understanding, with an average post-test score of 90% compared to a pre-test score of 50%. About 95% of participants successfully created digital content, and 90% were able to use social media platforms for promotion. Within 2 months after the training, 70% of participants reported an average online sales increase of 30%. This program successfully improved the digital capabilities of Batik Canting Khas Gempol SMEs, demonstrating that external support and guidance are effective in empowering SMEs to undergo digital transformation.
A Bibliometric and Systematic Literature Review on the Concept, Dimensions, and Measurement of Sustainable Financial Literacy Vikneswary Tirumalaisamy; Noraini binti Moktar; Rakhmawati, Antin
SKeTsa Bisnis (e-jurnal) Vol 12 No 2 (2025): Sketsa Bisnis
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/j1tx4002

Abstract

Introduction; Sustainable Financial Literacy (SFL) is a key 21st-century competency that integrates traditional financial literacy with awareness of environmental, social, and governance (ESG) aspects in economic decision-making. As sustainability challenges become increasingly central to global economic systems, understanding SFL has become essential for promoting responsible and ethical financial behavior. Method;This study employs a bibliometric and systematic literature review (SLR) approach on 357 relevant scholarly articles to map the evolution of the concept, publication trends, and measurement instruments of SFL. The bibliometric analysis was conducted to identify patterns of author collaboration, contributing countries, and dominant research domains. Meanwhile, the systematic analysis examined the conceptual and empirical dimensions of SFL, encompassing the cognitive (knowledge), affective (attitudes and values), and behavioral (sustainable financial actions) domains. Results; The findings indicate that SFL remains a relatively new research field, with major attention directed toward the integration of ESG principles into financial education, green investment, and digital financial inclusion. The measurement of SFL varies across studies, ranging from ordinal to ratio scales, and typically assesses knowledge, attitudes, and behaviors in a quantifiable manner. Conclusion; These findings underscore the strategic role of Sustainable Financial Literacy in enhancing sustainable investment decisions, fostering ethical financial behavior, and serving as a critical foundation in supporting the transition toward a green, inclusive, and ethical economy.
Green Innovation as a Strategy for Empowering Batik MSMEs: Improving Productivity and Diversification toward Sustainable Green Industry in Pasuruan Regency Rakhmawati, Antin; Wisma Soedarmadji; Khoirul Huda; Muhammad Nizar; Lumhatus Shofi Sa'adah; Ridho Hafiz Maulana
Amalee: Indonesian Journal of Community Research and Engagement Vol. 6 No. 2 (2025): Amalee: Indonesian Journal of Community Research and Engagement
Publisher : LP2M INSURI Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/amalee.v6i2.8381

Abstract

The empowerment program for the Batik Canting Cantik community in Pasuruan Regency aims to strengthen the productivity, competitiveness, and sustainability of traditional hand-drawn Batik through the implementation of green innovation. Using a Participatory Action Research (PAR) approach, the study involved 15 artisans over six months through a series of participatory activities, including training, co-design workshops, production trials, and evaluation sessions. Artisans were trained in eco-printing techniques that utilize environmentally friendly natural dyes as alternatives to synthetic dyes, which are known contributors to hazardous waste. Technological innovations such as the introduction of steamers and multifunctional Batik dryers were also implemented to accelerate production processes and reduce dependency on weather conditions. The results show a 50% increase in productivity, a significant reduction in drying time, improved color durability, and enhanced product quality. In addition, marketing capacity was strengthened through training in branding, innovative packaging design, and digital marketing, including the use of social media and online marketplaces, which contributed to a broader national and international market reach. Beyond economic impacts, the program also generated environmental and social benefits by raising awareness of natural resource conservation and promoting sustainable cultural production practices. These findings demonstrate that green innovation is effective in enhancing the competitiveness and long-term sustainability of Batik-based MSMEs.
Co-Authors abdur rohman Amma Fazizah Amma Fazizah Andriani Kusumawati Ariana Putri Bahjatis Sania Danis Novitasari Dewi Nikmatul Husnah Dewi Nikmatul Husnah Eko Agus Alfianto Eko Agus Alfianto Faqeh, Muhammad Syaifulloh Febrianti, Dita Fuadi, Abdul Aziz Iltiham, Muhammad Fahmul Jamhuri, M. Khoirul Huda Kholid Murtadlo Kholid Murtadlo Kusdi Rahardjo Lumhatus Shofi Sa'adah Maulinda, Silvi Mochamad Taufiq Hidayat Muhammad Agung Frananta Muhammad Nizar Muhammad Nizar Muhammad Nizar Muhammad Sulhan Mukhamad Nanang Mahbuby NOER LAILI Noraini binti Moktar Nuraeni S.Sos.,M.AB Nurma Leny Yanatul Hikmah Rakhmawati, Nora Ridho Hafiz Maulana Salimatus Saadah Setiawan, Feri Siti Aminatul Fitriyah Sulhan, M. Tipliyatul Hasanah Vikneswary Tirumalaisamy Wisma Soedarmadji Yolanda, Viviana Eka Yudha Prakasa