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All Journal IKRA-ITH ABDIMAS Jurnal Manajemen Kompeten Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Riset Akuntansi dan Manajemen Malahayati (JRAMM) GEMA : Jurnal Gentiaras Manajemen dan Akuntansi International Journal of Management Science and Information Technology (IJMSIT) International Journal of Economics and Management Research Journal of Artificial Intelligence and Digital Business West Science Interdisciplinary Studies Jurnal Ilmiah ESAI International Journal of Management, Economic and Accounting Jurnal Ekonomi, Manajemen, Akuntansi Global Management: International Journal of Management Science and Entrepreneurship Maneggio INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Lestari Wuryanti
Fakultas Ekonomi Universitas Malahayati
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Public Health Social Sciences

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Akselerasi Daya Saing IKM Pengrajin Kebung Thikai Melalui Diversifikasi Produk dan Penguatan Brand Identity Berbasis Digital Marketing Febrianty Febrianty; Lestari Wuryanti; Rezania Agramanisti Azdy; Galih Iman Pramujati; Faiz Akram Ahmad Naufal
IKRA-ITH ABDIMAS Vol. 9 No. 3 (2025): Jurnal IKRAITH-ABDIMAS Vol 9 No 3 November 2025
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

IKM Pengrajin “Kebung Thikai” merupakan salah satu pelaku industri kreatif di Kabupaten Tanggamus yang berfokus pada produksi kain tenun khas Lampung. Dalam pengembangannya, IKM ini masih menghadapi sejumlah kendala, antara lain keterbatasan peralatan produksi yang sudah tidak efisien, kurangnya inovasi desain yang hanya terpusat pada perlengkapan adat, serta belum optimalnya pemanfaatan strategi pemasaran digital. Program pengabdian ini bertujuan untuk mempercepat peningkatan daya saing mitra melalui diversifikasi produk dan penguatan brand identity yang didukung oleh penerapan digital marketing. Kegiatan dilaksanakan selama delapan bulan dengan pendekatan pelatihan dan pendampingan langsung yang mencakup pelatihan teknologi produksi, pengembangan desain produk turunan (tas, vest, dan outerwear), serta perancangan identitas merek yang konsisten dan representatif. Hasil kegiatan menunjukkan peningkatan signifikan pada aspek produksi dengan capaian 84,83% melalui diversifikasi produk serta peningkatan kemampuan pemasaran digital sebesar 85%. Program ini berhasil mentransformasi citra visual IKM Pengrajin Kebung Thikai, memperkuat keunggulan kompetitif berbasis budaya lokal, dan meningkatkan efisiensi operasional melalui penerapan teknologi yang tepat guna.
The Influence of Fear of Missing Out (FOMO), Viral Marketing, Hedonic Lifestyle, Discount Strategies, and Sales Promotion Intensity on Impulse Buying Behavior Among Makeup Users in Bandar Lampung Maura Zafasha; Lestari Wuryanti; Ayu Nursari
International Journal of Management, Economic and Accounting Vol. 4 No. 3 (2026): June 2026
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/9sdab735

Abstract

This study aims to test and analyze the influence of Fear of Missing Out (FOMO), viral marketing, hedonistic lifestyle, discount strategies, and sales promotion intensity on impulse buying behavior in makeup users in Bandar Lampung. The population in this study includes all private university students in Bandar Lampung totaling 24,631 people, of which 100 respondents were selected as a sample using purposive sampling techniques. A quantitative approach was applied by collecting primary data through questionnaires, which were then analyzed using multiple linear regression methods with the help of SPSS software. The results of the analysis showed that partially, the variables of FOMO, viral marketing, hedonistic lifestyle, and the intensity of sales promotions had a positive and significant effect on impulse buying. Conversely, the research findings also revealed that discount strategies have a negative and significant influence on these behaviors. Simultaneously, the five independent variables were shown to be able to explain the variation in impulse buying behavior very well. This study provides practical recommendations for cosmetics business actors to further maximize the approach of consumer psychological factors and digital promotion, while avoiding giving excessive discounts that can actually trigger skepticism about product quality.
OPTIMIZING CONSUMER SATISFACTION THROUGH THE IMPLEMENTATION OF ARTIFICIAL INTELLIGENCE, GREEN CONSUMER BEHAVIOR, AND GREEN MARKETING IN THE DISTRIBUTION OF TAPIS LAMPUNG FASHION PRODUCTS Putri Anggraini Lestari; Lestari Wuryanti; Ayu Nursari
International Journal of Management, Economic and Accounting Vol. 4 No. 3 (2026): June 2026
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/b0hvfc82

Abstract

The rapid advancement of digital technology has transformed marketing and product distribution practices, including in the local fashion industry, where digital innovations are increasingly adopted to enhance business competitiveness. At the same time, growing public awareness of environmental issues has encouraged consumers to consider sustainability aspects when making purchasing decisions. This study aims to examine the influence of Artificial Intelligence (AI) implementation, green consumer behavior, and green marketing on consumer satisfaction in the distribution of Tapis Lampung fashion products. A quantitative research approach was employed by distributing questionnaires to consumers of Tapis Lampung fashion products. The collected data were analyzed using multiple linear regression, supported by validity, reliability, classical assumption, partial (t-test), simultaneous (F-test), and coefficient of determination analyses. The findings indicate that Artificial Intelligence implementation, green consumer behavior, and green marketing have positive and significant effects on consumer satisfaction, both individually and simultaneously. These results suggest that integrating digital technology with sustainable marketing strategies improves distribution performance, strengthens consumer perceptions, and enhances overall satisfaction with Tapis Lampung fashion products.
The Effect of Digital Supply Chain, Delivery Performance, and Product Availability on Customer Satisfaction with Risk Mitigation as a Mediating Variable at PT Simpur Mobil Lampung Nur Asiah; Lestari Wuryanti; Ayu Nursari
International Journal of Management, Economic and Accounting Vol. 4 No. 2 (2026): April 2026
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/7bv3yw84

Abstract

This study aims to analyze the influence of Digital Supply Chain, Delivery Performance, and Product Availability on Customer Satisfaction with Risk Mitigation as a mediating variable in PT Simpur Mobil Lampung. The research uses a quantitative approach with a survey method through the distribution of questionnaires to 172 respondents of workshop customers who are partners of the company. Data were analyzed using multiple linear regression and mediation tests with the help of IBM SPSS software. The results of the study show that Digital Supply Chain, Delivery Performance, and Product Availability have a positive and significant effect on Customer Satisfaction partially or simultaneously. Risk Mitigation has been proven to have a positive and significant effect on Customer Satisfaction, as well as mediating the relationship between Delivery Performance and Customer Satisfaction, but does not mediate the relationship between Digital Supply Chain and Product Availability to Customer Satisfaction. The Adjusted R Square value of 0.472 indicates that the research model is able to explain 47.2% of the variation in Customer Satisfaction, while the rest is influenced by other factors outside the research model. These findings indicate that improved digital integration, delivery performance, product availability, and effective risk management are important factors in improving customer satisfaction in automotive distribution companies.
PENGARUH KINERJA ESG, LIKUIDITAS, DAN LEVERAGE TERHADAP KINERJA KEUANGAN PERUSAHAAN Lestari Wuryanti; Rengga Desca Saputra
Jurnal Riset Akuntansi dan Manajemen Malahayati (JRAMM) Vol 14, No 4 (2025): Akuntansi Keuangan dan Manajemen
Publisher : Universitas Malahayati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/jur.jeram.v14i4.24167

Abstract

Penelitian ini bertujuan untuk meneliti pengaruh kinerja ESG, likuiditas, dan leverage terhadap kinerja keuangan perusahaan. Pemilihan sampel dilakukan dengan menggunakan metode purposive sampling, yaitu teknik pengambilan sampel dari sejumlah populasi berdasarkan kriteria tertentu agar sampel yang terpilih sesuai dengan tujuan penelitian. Populasi dalam penelitian ini adalah perusahaan yang terdaftar di Bursa Efek Indonesia tahun 2024. Jumlah sampel yang diperoleh sebanyak 72 perusahaan non-keuangan yang memiliki skor ESG di database Morningstar Sustainalytics dan terdaftar di Bursa Efek Indonesia (BEI) tahun 2024. Sumber data yang digunakan dalam penelitian ini berasal dari situs resmi Bursa Efek Indonesia dan database Morningstar Sustainalytics. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik pengumpulan data menggunakan analisis deskriptif dan analisis regresi linier berganda, serta memanfaatkan perangkat lunak SPSS 23 untuk mengolah data. Hasil analisis menunjukkan bahwa kinerja ESG, likuiditas, dan leverage tidak berpengaruh terhadap kinerja keuangan perusahaan. Temuan ini mengindikasikan bahwa faktor-faktor tersebut belum menjadi penentu utama dalam meningkatkan kinerja keuangan perusahaan non-keuangan di Indonesia pada periode penelitian. Penelitian ini diharapkan dapat memberikan kontribusi bagi pengembangan literatur terkait ESG di Indonesia serta menjadi bahan pertimbangan bagi manajemen perusahaan dan investor dalam pengambilan keputusan strategis.Kata kunci: Kinerja ESG, CR, DER, ROA
Analisis Kualitas Pelayanan, Kualitas Produk Dan Lokasi Terhadap Kepuasan Pelanggan Pada PT.Pos Indonesia Cabang Pembantu Kedondong Dwi Wahyu Anggraini; Lestari Wuryanti; Febrianty Febrianty
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 6: September 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i6.9102

Abstract

PT. Pos Indonesia memiliki sejarah yang panjang sejak pendiriannya oleh Gubernur Jenderal GW Baron van Imhoff pada tanggal 26 Agustus 1746 di Batavia (sekarang Jakarta). Statusnya ditingkatkan menjadi Persero pada tanggal 25 Februari 1995, menjadikannya perusahaan otonom yang mampu memberikan layanan yang lebih profesional. Dalam menghadapi persaingan ketat di industri jasa pengiriman paket, PT. Pos Indonesia (Persero) perlu menyusun strategi untuk tetap kompetitif dan mempertahankan pelanggan. Penelitian ini bertujuan untuk menganalisis kualitas pelayanan, kualitas produk, dan lokasi PT. Pos Indonesia Cabang Pembantu Kedondong guna meningkatkan kepuasan pelanggan. Metode penelitian yang digunakan adalah kuantitatif deskriptif dengan teknik accidental sampling, melibatkan 150 responden. Data dikumpulkan melalui kuesioner dengan skala Likert dan observasi langsung, dan dianalisis menggunakan regresi linier berganda serta uji validitas dan reliabilitas. Hasil penelitian menunjukkan bahwa kualitas pelayanan, kualitas produk, dan lokasi berpengaruh signifikan terhadap kepuasan pelanggan. Kualitas pelayanan memiliki pengaruh paling besar, diikuti oleh kualitas produk dan lokasi. Berdasarkan temuan ini, disarankan agar PT. Pos Indonesia meningkatkan kualitas produk dan layanan, serta memperbaiki lokasi agar lebih strategis untuk meningkatkan kepuasan dan loyalitas pelanggan.
The Influence of Professional Recommendation, Brand Image, and Price Perception on Purchase Intention of Scarlett Whitening Products Among Generation Z in Bandar Lampung City Aulia Sisca; Lestari Wuryanti; Ayu Nursari
International Journal of Management, Economic and Accounting Vol. 4 No. 3 (2026): June 2026
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/t0bg2x14

Abstract

This study aims to examine the influence of professional recommendation, brand image, and price perception on the purchase intention of Scarlett Whitening products among Generation Z in Bandar Lampung City. The research utilizes a quantitative approach with a survey method. The population consists of undergraduate medical students from Universitas Lampung and Universitas Malahayati, with a sample of 315 respondents selected through purposive sampling. Data were collected via questionnaires using a Likert scale and analyzed using multiple linear regression assisted by SPSS software. The results indicate that professional recommendation and brand image partially have a positive and significant effect on purchase intention. Conversely, price perception exhibits a significant negative effect, indicating that higher perceived prices lead to lower purchase intention. Simultaneously, professional recommendation, brand image, and price perception significantly influence the purchase intention of Scarlett Whitening products. These three independent variables collectively explain 59.1% of the variance in purchase intention, while the remaining 40.9% is influenced by other external factors not examined in this study.
Pengaruh Relationship Manager, Holistik, Internal Marketing terhadap Loyalitas Konsumen pada Toko Retail Bandar Lampung Riki Wahyu Ramadhan; Lestari Wuryanti; Ayu Nursari
International Journal of Management, Economic and Accounting Vol. 4 No. 2 (2026): April 2026
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v4i2.790

Abstract

This study aims to analyze the effect of Relationship Manager, holistic marketing, and Internal Marketing on customer loyalty in retail stores in Bandar Lampung. The increasingly competitive retail industry requires companies not only to focus on sales but also on managing sustainable customer relationships. An integrated marketing approach through the role of Relationship Managers, the implementation of holistic marketing, and Internal Marketing strategies is believed to enhance customer satisfaction and loyalty. This research employs a quantitative approach using a survey method by distributing questionnaires to 142 respondents who are retail store customers in Bandar Lampung. The sampling technique used was purposive sampling. Data analysis was conducted through validity tests, reliability tests, classical assumption tests, and multiple linear regression analysis using SPSS software. The results indicate that partially, Relationship Manager, holistic marketing, and Internal Marketing have a positive and significant effect on customer loyalty. Simultaneously, these three variables also have a positive and significant impact on customer loyalty. Internal Marketing is found to be the most dominant variable influencing customer loyalty. This study provides theoretical contributions to the development of integrative marketing concepts and practical contributions for retail management in formulating effective strategies to enhance customer loyalty amid increasing business competition.
THE INFLUENCE OF INVESTMENT DECISIONS, FINANCING DECISIONS, AND INFLATION ON FIRM VALUE WITH PROFITABILITY AS A MEDIATING VARIABLE IN INDONESIAN INSURANCE COMPANIES Meice Laura; Lestari Wuryanti; Anita
International Journal of Management, Economic and Accounting Vol. 4 No. 4 (2026): August 2026
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v4i4.791

Abstract

This study aims to analyze the influence of investment decisions, financing decisions, and inflation on firm value, with profitability as a mediating variable in insurance companies listed on the Indonesia Stock Exchange for the 2021–2023 period. This study uses a quantitative approach with panel data regression analysis on 15 insurance companies selected through a purposive sampling method. The results show that investment decisions significantly influence firm value, while financing decisions and inflation do not significantly influence firm value. Simultaneously, investment decisions, financing decisions, and inflation significantly influence firm value. The coefficient of determination indicates that the independent variables are able to explain firm value by 21.27%. The Sobel test results indicate that profitability is unable to mediate the influence of investment decisions, financing decisions, and inflation on firm value. Based on these results, it can be concluded that investment decisions are the main factor influencing insurance company value, while profitability does not play a role as a mediating variable.
The Role of Facebook Pro in Marketing Efforts: The Influence of Copywriting, Visual Marketing Promotion, and Community Management on Campaign Success Local Brand in Bandar Lampung Wulandari Wulandari; Lestari Wuryanti; Ayu Nursari
Global Management: International Journal of Management Science and Entrepreneurship Vol. 3 No. 2 (2026): May: Global Management: International Journal of Management Science and Entrepr
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globalmanagement.v3i2.541

Abstract

This study aims to analyze the influence of copywriting, visual marketing promotion, and community management on the success of local brand campaigns in Bandar Lampung through the Facebook Pro platform. The research is based on the increasing use of social media as a digital marketing tool by local brands in the fashion and culinary sectors; however, campaign outcomes remain inconsistent. This study employs a quantitative approach using a survey method by distributing questionnaires to business owners and administrators of Facebook Pro accounts of local brands in Bandar Lampung. Multiple linear regression analysis is used to examine both partial and simultaneous effects among variables. The findings indicate that copywriting, visual marketing promotion, and community management have significant partial and simultaneous effects on the success of local brand campaigns. These results confirm that the integration of persuasive messaging, high-quality visual content, and active community engagement plays a crucial role in enhancing engagement, visibility, and overall digital campaign effectiveness. This study provides practical implications for SMEs in optimizing marketing strategies through Facebook Pro and contributes academically to the development of integrated marketing communication studies in social media contexts.
Co-Authors Ade Suhara Alansori, Apip Anita Arnes Yuli Vandika Aulia Sisca Ayyumi Khusnul Khotimah Desi Daralia G Dicky Zuliansyah Dwi Wahyu Anggraini Erna Listyaningsih Erna Listyaninsih Euis Mufahamah Faiz Akram Ahmad Naufal Febrianty, Febrianty Firayani Fitria Marisya Friska Tri Wulandari Galih Iman Pramujati Harold Kevin Alfredo Hatidah Hatidah Hiro Sejati Iing Lukman Iis Yani Indah Lia Puspita Ira Pramudya Swastika Irvan Baskara Maura Zafasha Maya Novita Sari Meice Laura Muhammad Iqbal Muhammad Irfan Pratama Muhammad Luthfi Muhammad Muhammad Nanny Mayasari Novita Yuliana Sari Nur Asiah Nyimas Dinda Salsyabilla Olyvia Rosalia Pratama, Reza Hardian Putri Anggraini Lestari R.A Rodia Fitri Indriani Rahyono Rahyono ratna sari Rengga Desca Saputra resa selfana Rezania Agramanisti Azdy Riki Wahyu Ramadhan Safira Azzahra Sella Agustin Septi Wahyuni Serly Setiyani Wulan Septio Vani Wulandari Wulandari