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Dirwan Dirwan
Institut Teknologi Dan Bisnis Nobel Indonesia
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Public Health Social Sciences Other

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Elevating MSME competitiveness in Labuaja, Maros: A triple-helix approach via business legality, packaging inovative, and digital commercialization Rasdi Rasdi; Badaruddin Badaruddin; Dirwan Dirwan; Asniwati Asniwati; Un Dini Imran; Hari Hari; Ragdha Meilani Anindia
Community Empowerment Vol. 11 No. 3 (2026)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.15659

Abstract

This community service program aims to strengthen the competitiveness of small and medium enterprises (SMEs) in Labuaja Village, Maros Regency, particularly traditional palm wine (tuak) and forest honey producers, which have high economic potential but face fundamental constraints. The main challenges include incomplete business legality, unattractive and non-standard product packaging, and limited market access due to the low adoption of digital marketing. This program implements a participatory and integrated assistance model that simultaneously addresses business legality, packaging innovation, and digital marketing initiation within a one-day intensive mentoring framework. Activities were carried out through socialization, direct assistance, and hands-on practices, including creating OSS accounts for Business Identification Number (NIB) registration, label and packaging design using Canva, and creating social media business accounts. The program's effectiveness was evaluated using pre-test and post-test instruments as well as field observations. The results showed an average increase in participants' understanding of 36%, with 40% of SMEs starting NIB registration, 100% successfully producing better packaging designs, and 33% creating digital business accounts. These findings indicate that short-term, practice-oriented, and integrated assistance can effectively improve SMEs' readiness for legal compliance, product value enhancement, and digital market engagement.
E-Service Quality dan Online Customer Reviews: Peran Customer Trust Dalam Menentukan E-Commerce Buying Decisions Fitriany Fitriany; Chalong Tubsree; Dirwan Dirwan; Asty Esha Nadia
Jurnal Manajemen STIE Muhammadiyah Palopo Vol 12, No 1 (2026): In Press
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jurman.v12i1.2845

Abstract

ABSTRAKCustomer Review terhadap Buying Decisions melalui Customer Trust sebagai variabel mediasi pada masyarakat di Kelurahan Sungguminasa. Menggunakan pendekatan kuantitatif dengan sampel 78 responden, data diolah menggunakan SEM-PLS melalui SmartPLS 4.0. Hasil penelitian menunjukkan bahwa E-Service Quality berpengaruh signifikan terhadap Buying Decisions, sementara Online Customer Review tidak berpengaruh langsung. Namun, kedua variabel tersebut berdampak signifikan terhadap Customer Trust. Lebih lanjut, Customer Trust terbukti menjadi mediator krusial yang menghubungkan kualitas layanan dan ulasan pelanggan dengan keputusan pembelian. Kepercayaan pelanggan ditemukan sebagai jalur kritis yang mengubah persepsi informasi digital menjadi komitmen transaksi yang nyata. Hal ini membuktikan bahwa tanpa adanya rasa percaya, keunggulan fitur layanan dan ulasan positif tidak akan mampu mencapai finalisasi keputusan belanja secara optimal. Temuan ini menegaskan bahwa bagi konsumen kritis, informasi digital dan kualitas sistem hanya akan efektif meningkatkan transaksi jika mampu membangun kepercayaan terlebih dahulu. Pelaku usaha disarankan memprioritaskan kredibilitas platform untuk mengonversi niat beli menjadi tindakan transaksi nyata.Kata Kunci: Kualitas Layanan Elektronik, Testimoni Pelanggan Daring, Kepercayaan Pelanggan, Keputusan Pembelian, Perdagangan ElektronikABSTRACTThis study aims to analyze the influence of E-Service Quality and Online Customer Reviews on Buying Decisions through Customer Trust as a mediating variable in the community in Sungguminasa Village. Using a quantitative approach with a sample of 78 respondents, the data were processed using SEM-PLS through SmartPLS 4.0. The results showed that E-Service Quality had a significant effect on Buying Decisions, while Online Customer Reviews had no direct effect. However, both variables had a significant impact on Customer Trust. Furthermore, Customer Trust was proven to be a crucial mediator connecting service quality and customer reviews with purchasing decisions. Customer trust was found to be a critical pathway that transforms digital information perceptions into real transaction commitments. This proves that without trust, superior service features and positive reviews will not be able to achieve optimal finalization of shopping decisions. These findings confirm that for critical consumers, digital information and system quality will only be effective in increasing transactions if they are able to build trust first. Business actors are advised to prioritize platform credibility to convert purchase intentions into real transactions.Keywords: E-Service Quality, Online Customer Review, Customer Trust, Buying Decision, E-Commerce
Mengkaji Dampak Beberapa Faktor Yang Memengaruhi Kinerja Pegawai Dirwan Dirwan; Ahmad Firman; Nurul Aqilah Anka; Shafira Aqila AS
Economics and Digital Business Review Vol. 5 No. 1 (2024)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i1.922

Abstract

Penelitian ini bertujuan untuk menguji dampak dari elemen-elemen seperti penghargaan, kepemimpinan, kemampuan, dan pengalaman terhadap kinerja pegawai di Dinas Komunikasi dan Informatika Kota Makassar. Penelitian ini menggunakan teknik analisis deskriptif dan inferensial, khususnya analisis regresi berganda. Studi ini melibatkan 49 pegawai Dinas Komunikasi dan Informatika Kota Makassar dengan menggunakan teknik sampling jenuh. Hasil penelitian menunjukkan bahwa penghargaan, kepemimpinan, kemampuan, dan pengalaman secara signifikan mempengaruhi kinerja pegawai Dinas Komunikasi dan Informatika Kota Makassar. Variabel insentif, kepemimpinan, bakat, dan pengalaman secara signifikan berpengaruh terhadap kinerja pegawai di Dinas Komunikasi dan Informatika Kota Makassar. Variabel pengalaman memiliki pengaruh yang paling signifikan terhadap kinerja pegawai. Hal ini menunjukkan bahwa meskipun seorang karyawan memenuhi semua kualifikasi, pengalaman yang cukup diperlukan agar kinerjanya optimal. Demikian pula, kepemimpinan yang efektif dan penghargaan saja tidak akan menghasilkan kinerja yang baik jika pegawai yang cakap dan berpengalaman tidak mendukung mereka.
Co-Authors - Indrawan Azis, - Agunawan, Agunawan Ahmad Firman Andi Ircham Hidayat Anita Anita Asniwati Asty Esha Nadia Aulyah Zakilah Ifani Badaruddin Chalong Tubsree Dara Ayu Nianty Eka Aussie Hadiningtyas Faisal Rizal Zaenal Firman Firman Fitriany Fitriany Hardianty Askar Hari Hari Kamaluddin, La Ode Amijaya Latief, Fitriani Mariah, Mariah Moch. Ridho Ghazalih R. Muhammad Asrauf Mustamin Muhammad Hidayat Mutiasari Mubyl Handaling Nurul Aqilah Anka Orfyanny S.Themba Paula Eka Wijaya Ragdha Meilani Anindia Rahman, Karlina Ghazalah Ramlawati Rasdi Rasdi Shafira Aqila AS Shandra Bahasoan Suriyanti Suriyanti Themba, Orfyanny S Un Dini Imran Wanda Cahyani