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All Journal JURNAL PENDIDIKAN TAMBUSAI MANAJEMEN Jurnal Pendidikan Vokasi Raflesia Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Populer: Jurnal Penelitian Mahasiswa Journal of Artificial Intelligence and Digital Business Indonesian Journal of Multidisciplinary on Social and Technology Al-Zayn: Jurnal Ilmu Sosial & Hukum Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Global Ilmiah Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Jurnal Pustaka Cendekia Pendidikan Jurnal Ekonomi, Akuntasi dan Manajemen Indonesia(JEAMI) Indonesian Journal of Innovation Multidisipliner Research
Hendra Riofita
Universitas Islam Negeri Sultan Syarif Kasim Riau
Religion Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Social Sciences Other

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Perencaanaan dan Proses Pemasaran yang Dilakukan Xpander Natasya Azahara; Hendra Riofita
Populer: Jurnal Penelitian Mahasiswa Vol. 3 No. 4 (2024): Desember: Jurnal Penelitian Mahasiswa
Publisher : Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/populer.v3i4.2818

Abstract

Effective marketing planning is the key to success for companies, especially in the increasingly competitive automotive industry. This research aims to analyze the planning and marketing process carried out by Mitsubishi Xpander. The method used is a literature review, which involves analyzing various reference sources related to marketing and business strategy. The findings show that Mitsubishi Xpander has successfully implemented a planned marketing strategy, including product adjustments, competitive prices and effective promotions. Additionally, in-depth market analysis helps companies in understanding consumer preferences and identifying opportunities in the market. The implications of this research highlight the importance of implementing marketing strategies that are adaptive and responsive to changing consumer trends to increase competitiveness and business sustainability. The results of this research can provide insight for other companies in formulating more effective and efficient marketing strategies.
Co-Authors Amalia Sari Amanda Maryuri Amelia Stevani An Reza Cahyani Putri Ananta Christin Andi Indah Syafiya Anggun Melani Annisa Fitri Luthfi Arimbi Asti Meisella Aulia Dyah Prameswari Ayu Dia Puspitasari Azizah Ayu Lestari Azkia Hairun Nisa Ceysea Febry Permata Chici Imelda Sari Dara Bella Delfi Yani Desi irawati Devi Winata Dina Mai Liza Dina Wiranda Jonson Dinda Nurmelita Doni Pratama Putra Dwipa Elsya Zahara Eka Juliana Elviani Elviani Elviani Elviani Enisa Wulandari Fanisa Amanda Farhan Hidayat Fitri Anisa Gia Suhanda Putri Gunila Safira Halimatu Syakdiah Ilham Julianda Indra Wijaya Jechika Chitayana Jihan Amirah Khairia Aura Balqis Lala Raudatul Salamah Lily Trikoryanti M. Raghil M.Firdaus Syamsi M.Guntur Rifky Mariati Ritonga Marsya Hasdiani Putri Melsa Rahmanda Miftahul Jannah Muhammad Fajri Mutia Delfitri Mutia Delfitri Mutiara Suhada Tanjung Nabila Aini Nazri Nabilah Fadiah Hapshoh Natasya Azahara Nayla Zahwani Nor Amalina Nur Fattah Riski Harahap Nurhafizah Putri Nurma Cahnita Nugraheni Nurmaine Nurrizky Suci Ramadani Nurul Daffa Naila Nurwahyu Ardelina Panji Saputra Putri Nabila Putri Nursyakira Reza Fahira Riva Aprilia Rofiqoh Rona Asrita Ruth Dominika Panjaitan Sakirah Nayla Sandra Sulistio Wati Saskia Putri Sella Mardiana Silvi Utari Putri Sinta Triana Siti Istikomah Siti Lathifah Siti Lestari Siti Nurhafizah Siti Nurzanah Siti Zahratul Hasanah Solihin Sri Gustiani Suaibatul Aslamiah Suci Ramadaniati Suriyati Syaiful Ama Tita Deska Sari Umi Latifah Varisa Afriani Putri Wahyu Agung Santoso Widi Hastuti Wirdatul Nikma Yolanda Fardianti Yolanda Fardianti Yulinda Fitriani Zahra Najwa Salsabila Zahro Nur Afifah Zahrotul Laili