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All Journal Journal of Public Administration and Government (JPAG) juremi: jurnal riset ekonomi Journal Of Business, Finance, and Economics (JBFE) Seminar Nasional Pengabdian Kepada Masyarakat Jurnal Manajemen Bisnis Kewirausahaan Journal of Artificial Intelligence and Digital Business Jurnal Manajemen Seminar Nasional Hasil Penelitian LP2M UNM (JIMBE) (JUMPER) Jurnal Ilmiah Neraca : Ekonomi Bisnis, Manajemen, Akuntansi Riset Ilmu Manajemen Bisnis dan Akuntansi Ininnawa: Jurnal Pengabdian Masyarakat MAXIMAL Inovasi Sosial: Jurnal Pengabdian Masyarakat IJHABS Jurnal Pengabdian Negeri PESHUM META - JOURNAL KATALIS : Jurnal Inovasi Pengabdian Masyarakat
Isma Azis Riu
Program Studi Manajemen, Universitas Negeri Makassar
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Journal : IJHABS

 1 
Behavioral Management and Financial Decision-Making: A Literature Review on the Impact of Organizational Culture on Corporate Financial Strategies Riu, Isma Azis
International Humanity Advance, Business & Sciences Vol 2 No 2 (2024): October
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v2i2.305

Abstract

This study aims to explore the integration of behavioral management and corporate finance and provide strategies to improve overall corporate performance. The research method used is a review of related literature and research. A qualitative and descriptive approach was used to analyze the relationship between behavioral and financial management in a corporate context. The results show that effective integration between behavioral and financial management can increase employee productivity, improve financial decision-making, and build a strong organizational culture. The necessary strategies include proper recruitment, continuous employee development, effective communication, behavioral financial decision-making, and comprehensive performance evaluation. By implementing this approach, companies can achieve better financial performance and reach their long-term goals.
Organizational Culture and Its Impact on Marketing Strategies for Business Success: Insights from Bank Tabungan Negara, Makassar Riu, Isma Azis
International Humanity Advance, Business & Sciences Vol 2 No 1 (2024): July
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v2i1.316

Abstract

Organizational culture refers to the values, norms, beliefs, and behaviors that exist within an organization. It reflects the organization's unique identity and characteristics, and influences the way people interact and work within it. Organizational culture can shape the work atmosphere, employee motivation, and overall organizational performance. Organizational culture can have an impact on many things, such as employee morale, productivity, work quality, employee loyalty, and the organization's ability to adapt to change. Organizations must build and maintain a culture that aligns with their values and goals and creates a positive and supportive environment for their members. Therefore, organizational culture is a characteristic that distinguishes other companies. The research conducted aims to determine the role of organizational culture in marketing strategy in achieving the success of the Makassar City State Savings Bank company. This study uses a qualitative method by collecting data through interviews with one of the employees of the State Savings Bank. The role of organizational culture in marketing strategy in achieving the success of the Makassar City State Savings Bank in several ways, namely customer orientation, innovation, team collaboration, open communication and Corporate Values and Identity.
Health Destination Branding Strategy: An Exploration of Digital Narratives in Promoting Medical Tourism in Indonesia Riu, Isma Azis
International Humanity Advance, Business & Sciences Vol 3 No 1 (2025): July
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i1.449

Abstract

Medical tourism has emerged as a significant sector in Indonesia's healthcare and tourism industries, driven by increasing global demand for affordable and high-quality medical services. However, effective health destination branding remains a challenge, particularly in leveraging digital narratives to enhance Indonesia's competitiveness in the global medical tourism market. This study explores the role of digital storytelling as a strategic tool in health destination branding, analyzing how online platforms, social media, and digital marketing shape international perceptions of Indonesia’s medical tourism offerings. Using a qualitative approach, this research examines case studies of leading Indonesian medical tourism destinations, evaluates existing digital branding strategies, and identifies gaps in current promotional efforts. Findings suggest that cohesive digital narratives—combining testimonials, expert endorsements, and cultural appeal—can strengthen Indonesia's medical tourism brand equity. The study offers practical recommendations for policymakers, healthcare providers, and marketers to optimize digital strategies, fostering trust and attracting international patients. By integrating empirical insights with branding theory, this research contributes to the growing discourse on destination marketing in the digital age, with implications for Indonesia's positioning as a competitive health tourism hub in Southeast Asia.
Social Media Marketing Strategies of Women Entrepreneurs in Makassar's Home-Based Food Business Riu, Isma Azis
International Humanity Advance, Business & Sciences Vol 3 No 2 (2025): October
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i2.745

Abstract

This qualitative study explores how women entrepreneurs in Makassar utilize social media platforms to market their home-based food businesses. Using a multiple case study approach, this research examines the digital marketing strategies, content creation processes, and customer engagement techniques employed by women food entrepreneurs. The study investigates how these entrepreneurs leverage Instagram, Facebook, and WhatsApp to build brand identity, reach customers, and generate sales without significant capital investment. Data will be collected through in-depth interviews with successful women food entrepreneurs and analysis of their social media content. The findings aim to reveal indigenous digital marketing practices adapted to local cultural contexts and resource constraints, contributing to understanding digital entrepreneurship among women in emerging markets.
Co-Authors A. Afifah Humairah Abadi, Rahmat Riwayat Achmad Ridha Adriansyah Agung Widhi Kurniawan Andhani, Rima Andi Mustika Amin Anwar Anwar Anwar Ramli Aslam, Annisa Paramaswary Burhanuddin Burhanuddin Burhanuddin Chalid Imran Musa Deddy Ibrahim Rauf Erwin Erwin Hardiyanti, Andi Ariyani Hasbiah, Sitti Hery Maulana Arif Hikmah Hikmah Hikmah Ichwan Musa, Muh. Ilma Wulansari Hasdiansa Ipoatmodjo, Tenri S. P. D M. Ikhwan Maulana Haeruddin M. Ilham Wardhana H. Muh. Yaqhzan Muhammad Basri Muhammad Vicky Afrezkia Saleh Musa, M. Ichwan My Sarah Imran Nulthazam Sarah Nur Fadilah Ayu Sandira Nurfadillah Nurhidayanti.S Nurul Aszizah Adelia Putri Nur Nurul Fadilah Aswar Radjab, Irsan Siti Hasbiah Sitti Hasbiah Sukarno Tenri Sayu Puspitaningsih Dipoatmodjo Windarsari, Wiwin Riski