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All Journal Agro Ekonomi To Maega: Jurnal Pengabdian Masyarakat PINISI Discretion Review Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) JEKPEND Jurnal Ekonomi dan Pendidikan Jurnal Agriuma MALLOMO: Journal of Community Service Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Seminar Nasional Pengabdian Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat Sosiosaintifik Agribusiness Journal Jurnal Edukasi dan Pengabdian kepada Masyarakat (JEPKM) Perbal: Jurnal Pertanian Berkelanjutan Vokatek : Jurnal Pengabdian Masyarakat Information Technology Education Journal IMPACTS: International Journal of Empowerment and Community Services TEKNOS: Jurnal Pendidikan dan Teknologi LITERA ABDI: Jurnal Pengabdian Masyarakat BUMI: International Journal of Environmental Reviews
Fitry Purnamasari
Universitas Negeri Makassar
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Veterinary Other

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Journal : LITERA ABDI: Jurnal Pengabdian Masyarakat

 1 
Pelatihan Pembuatan Website Sebagai Media Pemasaran Produk Bagi Mahasiswa Prodi D4 Tata Boga Jurusan PKK FT-UNM Wardimansyah Ridwan; Ayu Saputri Bahar; Fitry Purnamasari; Andi Khaerun Niza; Muliani
LITERA ABDI: Jurnal Pengabdian Masyarakat Vol. 2 No. 1 (2025): LITERA ABDI: Jurnal Pengabdian Masyarakat
Publisher : PT. Mediatama Zayna Indonesia

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Abstract

Mastery of digital technology is one of the essential skills in the business world, especially in the field of Culinary Arts, where online product marketing can expand market reach. However, students of the D4 Culinary Arts Study Program, Family Welfare Education Department, Faculty of Engineering, Makassar State University still have limitations in utilizing digital technology, especially in creating websites as a marketing medium. This article aims to describe the implementation of WordPress-based website creation training for 50 students with the aim of improving their skills in marketing products digitally. The training method includes delivering theoretical materials, direct practice, and evaluating results. The training was carried out through several stages, namely introducing basic digital marketing concepts, operating WordPress, creating a simple website, and publishing product content. The results of the training showed that the majority of participants succeeded in creating a functional website as a product marketing medium, with a significant increase in their ability to understand and implement digital marketing strategies. In addition, students appreciated this training as a strategic initial step in supporting the innovation and sustainability of their business.  This activity has a positive impact on students' mastery of digital technology, as well as opening up opportunities for the development of similar training with more complex advanced materials. Thus, this community service is a real contribution in answering the need for students' digital skills in the modern era.
Co-Authors -, Aslidayanti A. Asrijal A. Farmy Zul Fariduddin Attar Agus Kurniawan Aliah, Nurul Andi Asti Handayani Andi Darnilawati Dahir Andi Khaerun Niza Andi Muh Akbar Saputra Aqsha Anggraini Asrijal Asrijal Ayu Saputri Bahar Basalamah, Rezal Hadi Besse Qur'ani Besse Qurani Darman, Guna Darwis Darwis Hamidah Suryani Hamzar, Israwati Harmin Adijaya Putri Hasnah Hasnah Heni Pujiastuti Iriandy Iriandy, Iriandi Irmayanti Israwati Hamsar Izna Asmi Kadir, Kasdy Kasim, Erni Kurniati Lestari Rahayu Waluyati Masyhuri Masyhuri Muh. Ihwan Yasin Muh. Yusuf Muhammad Adhan Muliani Muliani Muliani, Muliani Nurcaya Nurcaya Nurcaya Nurcaya Nurhijrah, Nurhijrah Nurjaya Nurjaya Nurjaya Nurjaya NURJAYA NURJAYA, NURJAYA Nurul Fadillah Nur Qur’ani , Besse Qur’ani, Besse Ratnawati T Sitti Aminah Sitti Aminah Sri Hardianti Rosadi Suherman Suherman Sulfiani Sulfiani Sulfiani, Sulfiani Suryana, Syarifah Syah, Uswah Trywulan Syamsidah, Syamsidah Tenri Sau Wardimansyah Ridwan Wulan Putri Feriana