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All Journal Jurnal Teknik Informatika Jurnal Informatika dan Teknik Elektro Terapan JOURNAL OF APPLIED INFORMATICS AND COMPUTING Jurnal Infomedia Kwangsan: Jurnal Teknologi Pendidikan Informatika Community Empowerment Jurnal Pengabdian Kepada Masyarakat Patikala Indonesian Community Journal Jurnal Teknologi Informasi Cyberku Jurnal Sains dan Teknologi ISTP SAGA: Journal of Technology and Information Systems "JAMASTIKA" Jurnal Mahasiswa Teknik Informatika Kreativitas Pada Pengabdian Masyarakat (Krepa) Nuansa Informatika Kohesi: Jurnal Sains dan Teknologi Abdi Akommedia : Jurnal Pengabdian Masyarakat Jurnal Informatika Polinema (JIP) Jurnal Kecerdasan Buatan dan Teknologi Informasi Jurnal Computer and Technology Riau Jurnal Teknik Informatika Applied Information Technology and Computer Science (AICOMS) ILKOMEDIA: Jurnal Ilmu Komputer dan Multimedia Edu Komputika Journal Dharma Nusantara: Jurnal Ilmiah Pemberdayaan dan Pengabdian kepada Masyarakat
Ade Yusupa
Universitas Sam Ratulangi, Manado, Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Physics Public Health Social Sciences Other

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Journal : Community Empowerment

 1 
Digital marketing counseling as a marketing strategy for MSMEs in facing the Covid-19 pandemic in Manado City Ade Yusupa; Bernad Jumadi Dehotman Sitompul; Jimmy Reagen Robot
Community Empowerment Vol 8 No 2 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.8797

Abstract

Several months have passed, the Indonesian economy has weakened due to the Covid-19 pandemic. The number of people who are positive for Covid-19 is increasing, while the community's economic strength is weakening. One strategy that can be utilized by MSMEs is the use of technology in marketing or digital marketing. This activity aims to provide counseling on how to build a digital ecosystem with online marketing or digital marketing during the Covid-19 pandemic outbreak. After the activity, partners are able to recognize digital marketing variants, especially using Google My Business to support the existence of MSMEs in the midst of the Covid-19 pandemic.
Digitalization of MSMEs Businesses in Boalemo Regency: Strategies and skills enhancement Ade Yusupa; Aditya Lapu Kalua; Victor Tarigan
Community Empowerment Vol 9 No 4 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.10384

Abstract

In the current digital era, many MSME players in Boalemo Regency still employ conventional methods in marketing their products. The objective of this service activity is to assist MSME players in enhancing their skills and knowledge regarding business digitalization. The methods utilized in this service activity include training sessions and post-training mentoring. Training is conducted through discussion sessions with instructors and assistance in integrating businesses into the digital realm. The results of this service activity indicate that 50 participants from MSMEs have successfully improved their skills and knowledge regarding business digitalization, such as registering their business legality with the Business Identification Number (BIN), creating a Google Business Profile, and creating digital promotional photos or videos using Canva. The majority of partners have successfully completed the training program and have shown significant progress in transitioning their businesses into the digital world.
Towards competitive UMKM: Capacity building program in North Sulawesi Ade Yusupa; Victor Tarigan; Jimmy Reagen Robot
Community Empowerment Vol 9 No 8 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.11529

Abstract

APIK North Sulawesi MSME members, particularly in Manado City, face challenges in accessing quality raw materials, production technology, and effective management knowledge. To address these issues, this community service program aimed to enhance the capacity and competitiveness of MSMEs through intensive training in NIB registration, digital marketing using Google Business, and graphic design with Canva. The program successfully increased participants’ understanding and skills, with 67.5% completing all training modules. MSMEs improved business legality through NIB registration, enhanced online visibility via Google Business, and created more appealing promotional materials. Ongoing mentoring contributed to increased sales and overall business performance. This program significantly addressed APIK MSME challenges and stimulated local economic growth.
Co-Authors Abdul Syukur Adinda Franky Nelwan Aditya Lapu Kalua Adrian, Glerio Agatha Biring Akay, Yuri Barca Sembeng Batjo, Lourdes BATJO, LOURDES CHRISTIAN PASKAH Benedict, Edward Bernad Jumadi Dehotman Sitompul Beryl Wakas Beverly Daniel Velix Rauan Biring, Agatha Biringpasemba, Thya Oksabella Blessy Tefilla Tangkuman Cleantha Polii Daniel Febrian Sengkey Dhiva Runkat Dringhuzen J. Mamahit Dringhuzen Mamahit Dringhuzen Mamahit, Dringhuzen Eman, Jonathan Emmanuela Sembeng Erlica M.I. Tutu Fabiano Antonius Mamangkey, Xavier Fajar Salinding Buntu Payuk Farsit Manoppo, Faldy Febiola Lengkong Genggong, Arkafali PF Geoffrey G Matantu Gigir, Winston Gizelda Felicya Jeanette Lewu Illahi, Nabil Irvan Trang Jeheskiel Liwe Jeremia Siregar Jeremia, Imanuel Jimmy Reagen Robot Jontinus Manullang Joseph Alexander Wowor Jourgent Ligouw Kalambia, Audia Endondaya Kaligis, Jonathan Kaunang, Ronaldino Kendek Allo, Yusi Meilany Kerenhapukh Priskila Waworuntu Kevin, Darmansyah Geraldy Kodoati, Hizkia Kolang, Indri Claudia kurnia, rahmi putri Las D. Hutasoit Lasut, Aleeisandro Leatemia, Kevin Legi, Kevin Lelemboto, Jeremia Lie, Nobiana Louisa Lolong Luis Manoppo M. Ilham Akbar HS, A. Made Hendy Wijaya, I Mailangkay, Roynaldo Makasunggal, Juan Natanel mamoto, Anugerah Manoppo, Jennifer Manoppo, Michael Reynald Mantik, Joy Timoty Marchantia Betsi Bawata, Michyta Markus Karamoy Umboh Martien Mengko, Riky Mawara, Reza Michelly Cantika Mokansi, Misael MOKANSI, MISAEL TELDI Moniaga, Praise Muhammad Fachruddin Suharto Mumbunan, Keren Mundung, Theogravo Fidelino Nadira Tri Ardianti Purnomo Nancy Jeane Tuturoong Nasib Marbun Natalia Kristiani Pangemanan Natasha Pangemanan Nelwan, Christa Kitsy Ngama, Kezia Niken Pakaya Nur Fiat, Daffa Nur Nurul Rizkyani Paat, Margareth Paath, Rivaldo Paendong, Indah Pangemanan, Jonatan Pangemanan, Natasha Pangemanan, Rachel Pasanda, Marlin Syellen Patanduk, Arpen Payung, Grace Tandi Petiunaung, Joshua Ezra Porayou, Andre Prayer kusen, Miracle Punusingon, Paskal Rafby Saputra Mokodompit Rahayaan, Jacob RAHAYAAN, JACOB ALFANICOLLS Reinhard Komansilan Rengkung, Chezkiel Rengkung, Vancel Rewur, Afny Rahel Prastika Ricardus Anggi Pramunendar Rombeallo, Gabryela Salassa, Norris Elden Salsabilla Putrihanda Sanriomi Sintaro Sembeng, Emmanuela Shakila Maisa Ayu Sibarani, Alu Sitompul, Natanael Soekamto, Nasya Emanuel Sugiarso, Brave Angkasa sumarauw, Joanna Sumarno, Anggraini Dwi Putri Sumendap, Rivaldy Immanuel Supoyo, Bertrand Suranta Bill Fatric Ginting Tafuama, Daniel Takalamingan, Gerald Tondang, Andrew Umboh, Markus Umboh, Markus Karamoy Victor Tarigan Victor Taringan Wanda Angella Pantouw Winston Gigir Wiwik Akhirul Aeni Wungow, Marsel Yefta Yosia Asyel Yeremia Euodia Gumolili Yuri Vanli Akay Zacharias, Glorya Zalmi, Wahyuni Fithratul Zefanya Kambey Zuldesmi