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All Journal Jurnal Pendidikan dan Kewirausahaan Education Generation Journal Journal of Multidisciplinary Science: MIKAILALSYS Pubmedia Jurnal Penelitian Tindakan Kelas Indonesia Jurnal Nakula: Pusat Ilmu Pendidikan, Bahasa Dan Ilmu Sosial Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital TIJARAH: Jurnal Ekonomi, Manajemen, dan Bisnis Syariah Journal of Bio-molecule Research And Engineering Ulil Albab LITERA: Jurnal Ilmiah Multidisiplin Indonesia Economic Journal
Aulia Azzahra
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Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Physics Social Sciences Other

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Analisa Sistem Manajemen Informasi Sebagai Bentuk Wirausaha Informasi di Medan Bisnis Daily Fahmi Aziz Syafii; Ika Sahriyani; Mutia Hafiz; Takwa Bancin; Aulia Azzahra
JURNAL PENDIDIKAN DAN KEWIRAUSAHAAN Vol 14 No 1 (2026)
Publisher : STKIP PGRI SITUBONDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47668/pkwu.v14i1.2254

Abstract

This research is motivated by the increasing role of information as a strategic commodity in the digital era with high economic value, particularly in the practice of information entrepreneurship (infopreneurship) in mass media. This study aims to analyze the information management system implemented by Medan Bisnis Daily as a form of information entrepreneurship, including aspects of content management, marketing strategies, and intellectual property rights protection. The method used is a descriptive qualitative approach through direct observation, semi-structured interviews, and documentation. Data were analyzed inductively through the stages of reduction, presentation, and drawing conclusions. The results show that Medan Bisnis Daily has implemented infopreneurship practices professionally through structured information management, the implementation of the 4P marketing mix strategy, and the use of digital platforms for information distribution. In addition, an advertising-based business model is the main source of revenue, while the copyright system and author compensation are applied flexibly according to the author's status. This study concludes that effective and adaptive information management can support the sustainability of media businesses while providing economic and social contributions in the era of digital transformation
The Influence of Content Marketing, Online Customer Reviews, Live Streaming, and Flash Sales on Purchase Decisions of Ethica Seply Products at Bindawood Purwokerto TikTok Shop Aulia Azzahra; Wisnu Wijayanto; Akbar Pahlevi
Journal of Multidisciplinary Science: MIKAILALSYS Vol 4 No 2 (2026): Journal of Multidisciplinary Science: MIKAILALSYS
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/mikailalsys.v4i2.10795

Abstract

The growth of TikTok Shop as a social commerce platform has transformed consumer purchasing behavior in the Muslim fashion industry, particularly through digital marketing strategies that integrate product information, real-time interaction, consumer-generated evaluations, and promotional incentives. This study aimed to examine the effects of content marketing, online customer reviews, live streaming, and flash sales on consumers’ purchase decisions regarding Ethica Seply products on TikTok Shop Bindawood Purwokerto. A quantitative approach with an explanatory research design was employed, involving 188 respondents selected through simple random sampling. Data were collected using questionnaires and analyzed through multiple linear regression. The findings indicate that content marketing, online customer reviews, live streaming, and flash sales each have positive and significant effects on purchase decisions. Among these variables, online customer reviews emerged as the most influential determinant, while the four variables collectively explained 67% of the variation in purchase decisions. The study concludes that integrated digital marketing strategies play a significant role in strengthening consumer purchase decisions in social commerce environments. These findings contribute to the literature on digital marketing and social commerce by demonstrating the combined influence of content-based, interaction-based, review-based, and promotion-based strategies on consumer behavior in the Muslim fashion industry. Practically, the study implies that businesses should optimize customer review management, improve content quality, enhance live streaming engagement, and design effective flash sale programs to strengthen consumer trust and engagement.
Co-Authors Adela Yanuar Zahrani Ahmad Nurrohim Alihan Satera Almando Geraldi Alvina Mei Khasanah Amanda Miftahul Janah Ani Marlia Annisa Ayu Sabrila Aryan Hasna Haniah Ayu Enggar Wahyuni Difa Ardiyanti Dimas Aryq Ijlal Wafi Erina Haniammaria fahmi aziz syafii Febriani Sukma Maghfirotul Chasanah Fitria Novita Sari Hardiyanti, Widhian Hera Khairunnisa Ika Sahriyani Ilham Fadhilah Jajat Jatnika Keysia Vectrina Zahra Krisna Immanuel Kurniawati Mulyanti Kuswatun Hasana Lillah Asritafriha Linda Zuli Andini M Rizal Zulma Maulina Safitri Melia Amanda Putri Mia Amalia Muhammad Rivaldo Ferdiansyah Musyaffi, Ayatulloh Michael Mutia Hafiz Nurfitriani Widodo, Wahyu Nurvita Septiayu Putri Widya Pahlevi, Akbar Reza Diva Primadani Riskya Vernanda Pratama Risma Ayu Ramadina Rizki Amaliah Zain Shine Afiatun Jannah Syamilah Syeira Rahmawati Nugraha Takwa Bancin Tesa Purwanti Us Watun Nurul Khasanah Vannisa Yunanda Aiiya Ramadanti Vita Ayu Mei Kusuma Wahyu Nurfitriani Widodo Winda Andini Wisnu Wijayanto