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All Journal SENTRALISASI Jurnal Pengabdian Magister Pendidikan IPA Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Abdimas Sangkabira Jurnal Penyuuhan dan Pemberdayaan Masyarakat (JPPM) DEVOTE: Jurnal Pengabdian Masyarakat Global Jurnal Abdi Anjani Jurnal Ekonomi, Manajemen, Akuntansi JURNAL MANAJEMEN DAN BISNIS INDONESIA Ganec Swara
Sri Maryanti
Universitas Mataram
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Public Health Social Sciences Other

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OPTIMALISASI PERAN PEREMPUAN DALAM PEMANFAATAN SUMBER DAYA LOKAL SEBAGAI UPAYA PENINGKATAN PEREKONOMIAN MASYARAKAT I Gusti Agung Arista Pradnyani; Yeldy Dwi Genadi; Nila Rahayu; Adrianda Anwar; Sri Maryanti
Jurnal Abdimas Sangkabira Vol. 6 No. 2 (2026): Jurnal Abdimas Sangkabira, Juni 2026
Publisher : Program Studi Diploma III Akuntansi Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdimassangkabira.v6i2.2947

Abstract

Pengabdian kepada masyarakat ini dilatarbelakangi oleh masih terbatasnya pemanfaatan sumber daya lokal oleh perempuan dalam mendukung peningkatan perekonomian keluarga dan masyarakat. Padahal, perempuan memiliki potensi yang besar dalam mengelola sumber daya lokal apabila didukung dengan pengetahuan, keterampilan, serta pendampingan yang memadai. Oleh karena itu, kegiatan pengabdian ini bertujuan untuk mengoptimalkan peran perempuan dalam memanfaatkan sumber daya lokal sehingga mampu meningkatkan kemandirian ekonomi masyarakat. Kegiatan pengabdian dilaksanakan di Desa Bongan, Kabupaten Tabanan dengan menggunakan pendekatan Participatory Action Research (PAR) yang menekankan keterlibatan aktif masyarakat dalam setiap tahapan kegiatan, mulai dari identifikasi masalah, perencanaan program, hingga pelaksanaan dan evaluasi kegiatan. Metode yang digunakan meliputi diskusi kelompok terarah (Focus Group Discussion/FGD), pelatihan keterampilan pengolahan produk berbasis sumber daya lokal, serta pendampingan dalam pengembangan usaha. Hasil kegiatan menunjukkan adanya peningkatan keterampilan, pengetahuan, dan kepercayaan diri perempuan dalam memanfaatkan potensi lokal menjadi produk bernilai ekonomi. Selain itu, kegiatan ini juga mendorong terbentuknya kerja sama kelompok, meningkatnya partisipasi perempuan dalam kegiatan ekonomi, serta munculnya kesadaran kolektif untuk mengembangkan usaha berbasis sumber daya lokal secara berkelanjutan.
Understanding Tourist Preferences for Destination Attributes of Lombok Island Using a Conjoint Analysis Approach Sri Maryanti; Lale Puspita Kembang; Yeldy Dwi Genadi
SENTRALISASI Vol. 15 No. 3 (2026): September
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v15i3.5849

Abstract

Understanding how tourists prioritize competing destination attributes is critical for strengthening destination competitiveness and informing sustainable tourism development. However, limited empirical research has examined how local tourists trade off and prioritize destination attributes in their destination choices, particularly in Lombok, Indonesia. This study examines local tourists’ preferences and assesses the relative importance of destination attributes in their destination choice. A quantitative survey was conducted among local tourists visiting destinations across Lombok, and the data were analyzed using conjoint analysis. Five destination attributes were examined: accessibility, tourist attractions, amenities, ancillary services, and price. The findings indicate that accessibility is the most important destination attribute, followed by price, tourist attractions, amenities, and ancillary services. The conjoint model demonstrated statistically significant agreement between observed and estimated preferences, indicating satisfactory predictive validity. At the attribute level, tourists preferred good road conditions, affordable prices, and destinations offering natural scenery and cultural diversity. These findings highlight accessibility, affordability, and natural and cultural attractions as priority areas for strengthening Lombok’s destination competitiveness and provide practical guidance for destination managers and tourism stakeholders in developing strategies aligned with local tourists’ preferences.
ANTESEDEN KEPUTUSAN PENGGUNAAN E-WALLET DANA: STUDI PADA MAHASISWA MANAJEMEN FEB UNRAM: Antecedents Of The Decision To Use Dana E-Wallet: A Study Of Management Students Of Feb Unram I Gusti Agung Arista Pradnyani; I Gusti Putu Widya Atmaja; Nila Rahayu; Sri Maryanti
Ganec Swara Vol. 19 No. 4 (2025): Desember 2025
Publisher : Yayasan Al-Amin Qalbu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59896/gara.v19i4.412

Abstract

This study aims to examine the influence of Digital Marketing, Word of Mouth, Brand Trust, and Digital Financial Literacy on the decision to use the DANA e-wallet among Management students at the Faculty of Economics and Business, University of Mataram. The research employs an associative quantitative approach with a sample of 84 respondents selected through purposive sampling. Data were collected using Likert-scale questionnaires and analyzed using multiple linear regression with SPSS software. The results indicate that Digital Marketing, Brand Trust, and Digital Financial Literacy significantly affect the decision to use the DANA e-wallet. Digital Marketing and Brand Trust have positive effects, while Digital Financial Literacy shows a significant negative effect, suggesting that users with higher literacy tend to be more selective in using the application. Meanwhile, Word of Mouth has no significant impact on the usage decision. This study recommends that e-wallet managers enhance educational digital marketing strategies and build consumer trust, while also addressing digital financial literacy aspects to support prudent usage decisions.
PENGARUH FIRM SIZE, PROFITABILITAS, DAN CORPORATE SOCIAL RESPONSIBILITY (CSR) TERHADAP PENERAPAN GOOD CORPORATE GOVERNANCE: The Effect Of Firm Size, Profitability, And Corporate Social Responsibility (CSR) On The Implementation Of Good Corporate Governance I Gusti Agung Arista Pradnyani; Nila Rahayu; Adrianda Anwar; Sri Maryanti
Ganec Swara Vol. 20 No. 1 (2026): Maret 2026
Publisher : Yayasan Al-Amin Qalbu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59896/gara.v20i1.599

Abstract

This study aims to analyze the effect of firm size, profitability, and corporate social responsibility (CSR) on the implementation of good corporate governance (GCG) in mining companies listed on the Indonesia Stock Exchange (IDX) during the period 2020–2023. The method used is a quantitative approach with secondary data analyzed using multiple linear regression. The results show that only the Firm Size variable has a significant effect on GCG, but with a negative direction. Meanwhile, the variables of profitability and CSR did not have a significant effect on the implementation of GCG. These findings indicate that the internal factors studied do not fully explain the variation in GCG implementation in the mining sector
Model Pendidikan Terintegrasi: Menggabungkan Metode Teoritis dan Praktis untuk Peningkatan Keterampilan Kewirausahaan Mahasiswa: Integrated Education Model: Combining Theoretical and Practical Approaches to Enhance Students' Entrepreneurial Skills Yeldy Dwi Genadi; Didy Ika Supryadi; Dewi Rispawati; Sri Maryanti; Isra Dewi Kuntary Ibrahim; Baiq Nazwa Novita
Ganec Swara Vol. 20 No. 3 (2026): September 2026
Publisher : Yayasan Al-Amin Qalbu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59896/gara.v20i3.781

Abstract

This study aims to develop and evaluate the effectiveness of an integrated entrepreneurship education model that combines theoretical and practical approaches within a continuous learning system. The research employed a qualitative approach with a case study design, involving 30 students from the Faculty of Economics, University of Mataram, who attended the Entrepreneurship course. Data were collected through in-depth interviews, participatory observations, and documentation of student business projects, and were analyzed using the Miles, Huberman, and Saldana interactive model with thematic analysis techniques. The results indicate that the implementation of the integrated model significantly improved students’ entrepreneurial skills by 44%, particularly in creativity, decision-making, and risk management. Furthermore, students demonstrated higher motivation and confidence to engage in entrepreneurial activities after undergoing reflection sessions and mentorship with business practitioners. The integration of theoretical and practical learning proved effective in developing an entrepreneurial mindset that is adaptive, action-oriented, and collaborative. This study concludes that the integrated entrepreneurship education model represents an innovative and contextually relevant approach to modern higher education, and can be replicated across universities to strengthen experiential-based entrepreneurship education and promote sustainable entrepreneurial behavior among students
Co-Authors Adrianda Anwar Anggun Sukma Alfianti Asri Oktiani Baiq Nazwa Novita Ceila Ramadhani Dewi Rispawati Didy Ika Supryadi Eko Supriastuti Supriastuti Faezal Faezal Febrian Humaidi Sukmana Herawati Khotmi Himawan Sutanto I Gusti Agung Arista Pradnyani I GUSTI AGUNG DIDIT EKA PERMADI I Gusti Putu Widya Atmaja Ibrahim, Isra Dewi Kuntary Lale Puspita Kembang Nadia Nuril Ferdaus Nila Rahayu Nora Listantia Putri Dewi Santika Ramadhani, Rahmi Sri Rosyia Wardani Sri Ayu Febrianti Suharti Suharti suparlan Yeldy Dwi Genadi