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All Journal Jurnal Pengabdian Magister Pendidikan IPA Jurnal Ekonomi, Manajemen, Akuntansi
Sri Maryanti
Universitas Mataram
Economics, Econometrics & Finance Education Social Sciences

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Implementasi Bauran Pemasaran Usaha Keripik Singkong “Laziza” Di Desa Banyumulek Kecamatan Kediri Kabupaten Lombok Barat Faezal Faezal; Asri Oktiani; Sri Maryanti
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i1.5899

Abstract

Penelitian ini bertujuan untuk menganalisis bagaimana penerapan strategi bauran pemasaran yang diterapkan pada produk keripik singkong Laziza dan kendala yang dihadapi dalam penerapannya. Penelitian in menggunakan metode diskriptif kualitatif dengan pendekatan studi kasus yang mengkaji penerapan bauran pemasaran yang terdiri dari produk, harga distribusi dan promosi. Hasil dari penelitian menunjukkan bahwa Usaha keripik singkong laziza telah menerapkan strategi bauran pemasaran yang cukup baik meskipun terdapat beberapa kendalam dalam pelaksanaanya yang terkait sistem saluran distribusi dan juga promosi produk yang masih mengandalkan personal selling dan juga wordn of mouth. Disarankan penerapan bauran pemasaran yang lebih adaptif dan inovatif untuk meningkatkan saya saing dan mempertahankan kebarlanjutan usaha keripik singkong Laziza.
Model Ekonomi Sirkular Berbasis Limbah Pertanian Melalui Produksi Media Tanam Organik di Desa Sintung Nila Rahayu; Nadia Nuril Ferdaus; Adrianda Anwar; I Gusti Agung Arista Pradnyani; Sri Maryanti
Jurnal Pengabdian Magister Pendidikan IPA Vol 9 No 1 (2026): Januari - Maret 2026
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v9i1.14422

Abstract

This community service program aims to strengthen the local economy through the application of a circular economy approach by utilizing agricultural and livestock waste as organic growing media. The program was conducted in Sintung Village, Pringgarata District, Central Lombok Regency, West Nusa Tenggara, where agricultural activities generate abundant waste such as cow manure and rice husks that remain underutilized. A participatory-descriptive approach was employed to actively engage farmers, livestock breeders, and local communities throughout the implementation process. The activities included problem identification, socialization of circular economy concepts, hands-on training in producing organic growing media, and continuous assistance to ensure community independence. Data were collected through observation, short interviews, and documentation, and analyzed descriptively to evaluate community participation, knowledge improvement, and potential economic benefits. The results indicate increased community awareness of waste utilization, the successful production of functional organic growing media, and potential reductions in agricultural production costs. Furthermore, the program demonstrates opportunities for developing waste-based products as alternative sources of household income. This community service contributes to sustainable rural economic development by integrating environmental management and economic empowerment at the village level.
Co-Authors Adrianda Anwar Anggun Sukma Alfianti Asri Oktiani Ceila Ramadhani Faezal Faezal I Gusti Agung Arista Pradnyani Nadia Nuril Ferdaus Nila Rahayu