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All Journal AGROMIX PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat Community Engagement and Emergence Journal (CEEJ) Jurnal Pendidikan dan Kewirausahaan BERNAS: Jurnal Pengabdian Kepada Masyarakat Unram Journal of Community Service (UJCS) AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Economic Reviews Journal Journal of Social And Economics Research JOMPA ABDI: Jurnal Pengabdian Masyarakat Jurnal Difusi Ipteks Legowo
Juli Rahaju
Universitas Wisnuwardhana
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Analisis Perilaku Konsumen Terhadap Minuman Kopi Filter di Cafe Toko Kopi Sumber Rejeki Kayutangan Kota Malang Juli Rahaju; Djohar Noeriati; Adyla Mita Lestari; Muhandoyo Muhandoyo
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 1 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i1.11590

Abstract

Penelitian ini bertujuan untuk menganalisis perilaku konsumen terhadap minuman kopi filter serta mengetahui pengaruh ulasan pelanggan (electronic word of mouth/e-WOM) terhadap keputusan pembelian di Toko Kopi Sumber Rejeki Kayutangan, Kota Malang. Penelitian menggunakan pendekatan deskriptif kualitatif dengan teknik pengumpulan data melalui wawancara, observasi, dan dokumentasi. Analisis data dilakukan menggunakan model analisis interaktif Miles dan Huberman yang didukung oleh teori Proses Keputusan Pembelian dari Kotler dan Keller, Theory of Planned Behavior (TPB), dan Electronic Word of Mouth (e-WOM). Hasil penelitian menunjukkan bahwa perilaku konsumen dalam membeli minuman kopi filter mengikuti tahapan proses keputusan pembelian, yaitu pengenalan kebutuhan, pencarian informasi, evaluasi alternatif, keputusan pembelian, dan perilaku pascapembelian. Konsumen tidak hanya membeli kopi filter untuk memenuhi kebutuhan konsumsi, tetapi juga sebagai bagian dari gaya hidup, pengalaman menikmati specialty coffee, dan aktivitas sosial. Pada tahap pencarian informasi, konsumen memanfaatkan media digital seperti Google Maps, Instagram, TikTok, serta rekomendasi dari teman atau kerabat. Dalam mengevaluasi alternatif, kualitas produk, cita rasa kopi, kualitas biji kopi, metode penyeduhan, pelayanan barista, dan kenyamanan tempat menjadi pertimbangan utama dibandingkan harga. Penelitian juga menemukan bahwa ulasan pelanggan memiliki pengaruh yang signifikan terhadap pembentukan persepsi dan keputusan pembelian. Ulasan positif meningkatkan kepercayaan, minat beli, kepuasan, pembelian ulang, rekomendasi kepada konsumen lain, serta berkontribusi dalam membangun citra usaha dan loyalitas pelanggan. Dengan demikian, keberhasilan penjualan kopi filter tidak hanya ditentukan oleh kualitas produk, tetapi juga oleh pengalaman konsumsi dan pengelolaan ulasan pelanggan pada media digital.
Digital Transformation and Appropriate Technology Application to Improve the Competitiveness of Singosari Batik Nurfa Anisa; Mohammad Dullah; Juli Rahaju; Eny Dyah Yuniwati
Unram Journal of Community Service Vol. 6 No. 4 (2025): December
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i4.1352

Abstract

This community service program strengthens the competitiveness of the Singosari Batik Association through digital transformation and appropriate technology. The association consists of around 30 artisans, mostly women, but faces constraints in wastewater management, limited use of natural dyes, and weak digital marketing. Using a descriptive qualitative approach with participatory action research, the program applied participatory observation, in-depth interviews, focus group discussions, and documentation of production, waste management, and marketing activities. Interventions were designed and implemented in three areas: RO+ wastewater treatment technology, plant-based natural dye technology, and digital marketing for batik promotion and sales. The RO+ system combines multistage pretreatment, sedimentation, and reverse osmosis to reduce pollutant loads in batik wastewater before discharge. Natural dye training introduced plant-based dye sources, extraction and dyeing techniques, and fixation using ferrous sulfate (tunjung) to improve color fastness. Digital marketing interventions included training on content creation, branding, social media management, marketplace use, and TikTok Live–based selling. The results show increased awareness and capacity for environmentally friendly production, supported by RO+ technology and standard operating procedures for wastewater management. The adoption of natural dyes expanded product variety and strengthened the identity of “environmentally friendly Singosari batik." The use of TikTok and other digital platforms improved promotion consistency, audience reach, and sales volume. Overall, the integrated application of appropriate technology and digital marketing enhanced the association's productivity, environmental responsibility, and market competitiveness, and was welcomed by artisans.
Co-Authors Adita Windasari Adyla Mita Adyla Mita Lestari Adyla Mita Lestari Afdah, Umi Agoes Hariyanto Anisa, Nurfa Djohar Noeriati Dullah, Mohammad Dullah, Mohammad - Fitria Rahmawati, Mariana Hariyanto, Annisa Mauliddiyah Jaya Esti, Erna Atiwi Kirnoprasetyo, Istiyono M. Adri Budi Silistyo, M. Adri Budi Mariana F R Mohammad Dullah Muhammad Sholeh Muhandoyo Muhandoyo Muhandoyo Muhandoyo, Muhandoyo Novita Rifaul Kirom, Novita Rifaul Nukhan Wicaksono Pribadi, Nukhan Wicaksono Rahmawati, Mariana Fitri Sri Rahayuningsih Tio Arriela Doloksaribu Yekti Sri Rahayu Yuniwati, Eny Dyah