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Peningkatan Pengetahuan Nilai Tambah Produk Melalui Penyuluhan dan Demonstrasi Pengolahan Sawo pada Ibu PKK di Desa Pajagan Kecamatan Cisitu, Kabupaten Sumedang Pardian, Pandi; Renaldi, Eddy; Tridakusumah, Ahmad Choibar; Noor, Trisna Insan; Supyandi, Dika; Heryanto, Mahra Arari
Agrimasta Vol 3, No 2 (2026): Maret
Publisher : Fakultas Pertanian, Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/agrimasta.v3i2.68973

Abstract

Buah sawo merupakan salah satu hasil produksi buah di Desa Pajagan, sama dengan komoditas buah lainnya umumnya sawo di konsumsi langsung dalam bentuk segar. Permasalahan utama dalam produksi buah yang sifatnya musiman adalah daya simpan rendah dan harga jual yang turun ketika musim panen sehingga kurang menguntungkan bagi petani. Untuk meningkatkan posisi tawar petani akibat yang ditimbulkan dari rendahnya nilai jual dan daya tahan maka kegiatan pengolahan sawo merupakan salah satu cara yang dilakukan. Permasalahan yang dihadapi adalah membangun keinginan dan kreativitas dari masyarakat untuk memulai kegiatan tersebut. Berdasarkan permasalahan tersebut, melalui program pengabdian pada masyarakat, diharapkan memberikan kontribusi dalam memberikan pemahaman khususnya produksi lanjutan hasil produksi pertanian untuk meningkatkan nilai produk. Hasil penyuluhan yang dilakukan ternyata memberikan peningkatan pengetahuan dan kesadaran tentang konsep nilai tambah terhadap peserta terutama ibu PKK sebesar 43, 64% dari 41,30% menjadi 84,94%. Hal tersebut memperlihatkan bahwa penyuluhan terkait dengan pengetahuan nilai tambah produk pertanian terutama kepada ibu PKK dan masyarakat yang mengikuti kegiatan berjalan dengan baik termasuk juga fasilitasi yang dilakukan dengan instansi terkait (rumah kemasan dan dinas UKM).
Addressing Marketing Inefficiencies in Hanjeli Agribusiness (A Value Chain Analysis at the Pantastik Cooperative Sumedang) Fransisca Johana Tania; Ahmad Choibar Tridakusumah; Ernah Ernah
Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo Vol. 27 No. 1 (2025)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/bpsosek.v27i1.1990

Abstract

This study aims to analyze the structure of the hanjeli agribusiness value chain, identify opportunities for value addition, evaluate the marketing efficiency of hanjeli products, and develop strategies for the further development of the hanjeli agribusiness at the Pantastik Cooperative. The research was conducted from January to March 2025 using a qualitative descriptive approach and a case study method. Data were collected from 16 informants, comprising five hanjeli farmers, three cooperative managers, three agricultural extension officers, three business partners, and two government representatives. Data analysis involved value chain mapping and marketing margin analysis. Findings indicate that the hanjeli agribusiness is managed integratively from upstream to downstream, involving actors such as farmers, cooperatives, and supporting institutions. The processing stage contributes the highest value addition at 23%, while marketing efficiency remains low at 19%, primarily due to high distribution and promotional costs. Based on these findings, this study outlines several development strategies to address key bottlenecks across the value chain, including upstream coordination, processing improvement, and market access expansion. These strategic insights provide practical entry points for enhancing the sustainability and competitiveness of Hanjeli agribusiness in rural settings.
Dynamics of Food Consumption in West Java Province Munida Hasna Shifwatun Najma; Kania Agustini; In In Indah Zakiah; Iwan Setiawan; Ahmad Choibar Tridakusumah
Return : Study of Management, Economic and Bussines Vol. 4 No. 1 (2025): Return: Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v4i1.321

Abstract

West Java Province is the most populous province in Indonesia, facing significant food insecurity challenges, particularly among poor households. With a growing population and increasing poverty rates, understanding food consumption dynamics is critical for policy-making. his study aims to analyze the impact of price, income, and socio-demographic factors on food consumption in poor households in West Java Province, both in urban and rural areas. The analysis method was carried out using the Linear Approximation Almost Ideal Demand System (LA-AIDS) model. The results of the study show that the food consumption of poor households in West Java is generally influenced by the own price of the commodity, the price of other commodities, income, number of household members, type of region (rural/urban), education of the household head (average years of schooling of the head of household) and the type of work of the head of the household (agriculture/nonagriculture). The overall expenditure elasticity of poor households shows the results of positive expenditure elasticity. This means that all groups of food commodities are normal goods and some of them fall into the category of luxury goods. The government should make a policy to control food demand through controlling food prices, through decreasing food prices so that household food demand increases.