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All Journal JURNAL PENA EDUKASI Community Engagement and Emergence Journal (CEEJ) MANDAR: Management Development and Applied Research Journal Mattawang: Jurnal Pengabdian Masyarakat JURNAL PENDIDIKAN IPS Bhakti Nagori (Jurnal Pengabdian kepada Masyarakat) Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang Jurnal Akademik Pengabdian Masyarakat International Journal of Economics, Business and Innovation Research PESHUM
Ika Wisudawaty
Universitas Negeri Makassar
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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THE INFLUENCE OF E-COMMERCE ON THE DYNAMICS OF MAKASSAR CITY DEVELOPMENT PLANNING Sri Hutami Adiningsih S; Ika Wisudawaty; Kurniawan Kurniawan
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 4 No 2 (2025): Hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v4i2.269

Abstract

The development of digital technology has significantly changed the consumption patterns of urban communities in Indonesia, including Makassar City. One of the latest innovations in e-commerce is livestream shopping, a form of online shopping that combines entertainment and real-time transactions. This study aims to analyze the influence of e-commerce livestream shopping on the dynamics of urban development planning, particularly in terms of spatial planning, community economic behavior, and the transformation of the retail sector in Makassar. A quantitative approach was used with survey methods and descriptive analysis of secondary data from various sources. The results show that the rise of livestream shopping activities has driven a shift in spatial functions from physical to digital, and demands new adaptations in urban infrastructure planning, such as internet connectivity and logistics. Furthermore, this phenomenon influences the consumption behavior and lifestyles of urban communities, which are increasingly digitally oriented. The implications of these findings demonstrate the importance of integrating digital planning into Makassar's city development policies to create an environment responsive to digitalization trends. Keywords: shopping, e-commerce, urban planning, digitalization.
Co-Authors A. M. Alief Akbar Andi Sawe Riesso Andi Tenri Ampa Hartini Ramli Inanna Israwaty Hamsar Kurniawan Kurniawan Marhawati Mitha Evalista Mudarris Mudarris Muhammad Ansar Anto Muhammad Fitrah Ramadhan Mustari Mustari Nafkalia Sarah Nur Arisah Nurliana Nurliana Puji Novita Sari Rahmatullah Sri Hutami Adiningsih S Sri Hutami Adyningsih Sulolipu, Andi Annisa Tadampali, Andi Caezar To Wahyudi Wahyudi Wulan Purnamasari