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All Journal Community Engagement and Emergence Journal (CEEJ) MANDAR: Management Development and Applied Research Journal JURNAL PENDIDIKAN IPS Jurnal Akademik Pengabdian Masyarakat International Journal of Economics, Business and Innovation Research PESHUM
Ika Wisudawaty
Universitas Negeri Makassar
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Analysis Of The Impact Of Internet Technology Advancement Innovations On Its Use As One Of The Marketplace Platforms And Sales Levels While Using The Platform Ika Wisudawaty; Mitha Evalista
International Journal of Economics, Business and Innovation Research Vol. 3 No. 01 (2024): January, International Journal of Economics, Business and Innovation Research
Publisher : Cita konsultindo

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Abstract

Internet technology has brought great changes in various aspects of human life, including in the fields of business and economics. Online marketplace platforms act as intermediaries that provide additional infrastructure, rules, and services that can facilitate and improve the quality of transactions, as well as address market issues such as access fees, information asymmetry, or trust. This article tries to analyze the impact of internet technology advancement innovations on the use of online marketplace platforms as a form of digital business, as well as the level of sales while using the platform. In this study, we analyze the impact of internet technology advancement innovations on the utilization of marketplace platforms and sales levels. The results of the study show that the use of marketplace platforms has provided a number of benefits for business actors, including increased market access, operational efficiency, increased visibility and brand awareness, as well as collaboration and networking opportunities.
Sources of Capital for Traditional Market Traders in Pertamina Market: Analysis of Financing Strategies and Business Capital Management Nur Arisah; Ika Wisudawaty
International Journal of Economics, Business and Innovation Research Vol. 3 No. 05 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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Abstract

This research aims to determine the sources of capital for traditional market traders in Pertamina Market and delve into financing strategies and business capital management with the aim of understanding the crucial role of capital sources in supporting the business continuity of traders and identifying effective and efficient financial management practices. A qualitative descriptive method is used in this study by collecting data through focused and in-depth interviews with Pertamina Market traders. The research was conducted at Pertamina Market, Tamalanrea Village, Bontotiro District, Bulukumba Regency which was conducted on July 4-11, 2024 by interviewing 7 Pertamina Market traders in accordance with the business fields in Pertamina Market to listen directly to traders' views, experiences, and preferences regarding their sources of capital. Research that has been conducted shows that traditional market traders in Pertamina Market take advantage of various sources of capital, such as personal funds, bank loans, and assistance from family or friends. They showed foresight in financing strategies and adaptability in managing business finances. Diversifying capital sources and awareness of the importance of capital management help traders reduce risk, increase financial flexibility, and achieve long-term success.
Pengaruh Literasi Ekonomi, Pemanfaatan Media Digital, dan Penerapan Pembelajaran Berbasis Proyek Terhadap Kemampuan Berpikir Kritis Siswa Melalui Motivasi Belajar Sebagai Variabel Mediasi di SMA Negeri 4 Makassar A. M. Alief Akbar; Rahmatullah Rahmatullah; Andi Tenri Ampa; Wulan Purnamasari; Ika Wisudawaty
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 4 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i4.10694

Abstract

Tujuan penelitian ini adalah untuk memperoleh pemahaman yang lebih luas mengenai pengaruh literasi ekonomi, pemanfaatan media digital, dan penerapan pembelajaran berbasis proyek terhadap kemampuan berpikir kritis melalui motivasi belajar sebagai variabel mediasi di SMA Negeri 4 Makassar. Penelitian ini menggunakan metode kuantitatif dengan jenis deskriptif dan melibatkan 304 responden. Analisis data dilakukan menggunakan teknik Partial Least Square Structural Equation Model (PLS-SEM). Hasil penelitian menunjukkan bahwa literasi ekonomi, pemanfaatan media digital, dan penerapan pembelajaran berbasis proyek berpengaruh signifikan terhadap kemampuan berpikir kritis maupun motivasi belajar. Selain itu, motivasi belajar juga berpengaruh signifikan terhadap kemampuan berpikir kritis dan mampu memediasi pengaruh ketiga variabel tersebut terhadap kemampuan berpikir kritis.
Analysis of Challenges and Opportunities for Tax Reform in Indonesia: The Role of Education Sri Hutami Adiningsih S; Ika Wisudawaty; Wulan Purnamasari
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 5 No. 4: Juni 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v5i4.15609

Abstract

Tax reform in Indonesia represents a strategic government effort to develop a modern, fair, transparent, and adaptive tax system amid global economic dynamics. This study employs a qualitative literature review to examine tax concepts, reform theories, Indonesian tax policies, and relevant previous research. The findings show that tax reform faces key challenges, including low taxpayer compliance, regulatory uncertainty, limited digital infrastructure, and the persistence of a large informal sector. Despite these challenges, tax reform offers substantial opportunities through tax system digitalization, tax base expansion, tariff structure improvement, and strengthened international cooperation. This study emphasizes the crucial role of education in enhancing tax literacy, encouraging voluntary compliance, and supporting effective tax reform implementation. Both formal and non-formal education contribute to increasing taxpayer awareness, understanding, and trust in tax obligations. Further analysis indicates that education-supported tax reform positively impacts the national economy by increasing state revenue, improving the investment climate, promoting income distribution, and supporting sustainable development. Therefore, tax reform is not merely an administrative process but a long-term strategy that requires strong educational support to ensure fiscal stability and sustainable economic growth in Indonesia.
Analysis of Culinary Digital Literacy and Promotion Strategies in Makassar City Through Instagram Social Media: A Qualitative Study on Instagram Account Andi Caezar To Tadampali; Ika Wisudawaty; Sri Hutami Adiningsih S
MANDAR: Management Development and Applied Research Journal Vol. 8 No. 2 (2026): June Period
Publisher : Universitas Sulawesi Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31605/mandar.v8i2.5905

Abstract

This study explores how digital literacy shapes social media–based culinary promotion strategies on Instagram. Using a qualitative research approach, the study focuses on the @mksmakan account as a case study to gain an in-depth understanding of promotional practices, content strategies, and audience engagement mechanisms. Data were collected through in-depth interviews, observation of Instagram content, and documentation, and were analyzed using thematic analysis. The findings reveal that effective culinary promotion on Instagram is closely related to the account manager’s digital literacy, particularly in content creation, audience interaction, and data-driven decision-making. Strategies such as content collaboration, giveaways, and the prioritization of Instagram Reels emerge as key practices that enhance engagement and visibility. Rather than establishing causal relationships, this study illustrates how digital literacy enables adaptive promotional strategies in response to platform algorithms and audience behavior. From a theoretical perspective, this study offers two main contributions. First, it extends Social Media Marketing Theory by demonstrating how engagement-oriented strategies are enacted in a local culinary promotion context. Second, it enriches Digital Literacy Theory by highlighting the role of analytical and strategic competencies in everyday social media management. The findings provide practical insights for culinary business actors, content creators, and policymakers seeking to strengthen digital promotion practices within the creative economy sector
Model Penguatan Kapasitas Usaha Perempuan Berbasis Koperasi melalui Hilirisasi Komoditas Kentang Nurliana Nurliana; Muhammad Ansar Anto; Ika Wisudawaty; Sri Hutami Adiningsih S; Puji Novita Sari
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 4 (2026): JULI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i4.11789

Abstract

Women’s economic empowerment based on local potential represents a strategic approach to strengthening community economic self-reliance. However, members of the Tonasa Sukses Mandiri Cooperative in Tombolo Pao District, Gowa Regency, continue to face various challenges in developing potato-based enterprises. Potatoes are generally marketed as fresh produce, resulting in limited value addition, while cooperative members also face constraints related to processing skills, packaging, business management, and digital marketing. This community engagement program aimed to strengthen women’s entrepreneurial capacity by promoting the downstream processing of potatoes into value-added products. The program employed a Participatory Rural Appraisal (PRA) approach, comprising the identification of local potential and key challenges, participatory program planning, program implementation, and participatory monitoring and evaluation. The program was implemented through training in potato chip production, the application of appropriate simple technologies, assistance with packaging and branding, business management training, and digital marketing. The results demonstrated improvements in participants’ knowledge and skills in processing potatoes into value-added products, applying simple technologies to enhance production efficiency, developing product packaging and brand identity, maintaining basic financial records, and utilizing digital media for marketing purposes. The program contributed to strengthening the entrepreneurial capacity of women within a cooperative-based framework and to sustainably increasing the added value of potato commodities.
Pengaruh Strategi Pemasaran dan Promosi Digital terhadap Keputusan Pembelian Oleh-Oleh Dangke dengan Minat Beli Sebagai Variabel Moderasi pada UMKM di Kabupaten Enrekang Nafkalia Sarah; Mustari Mustari; Andi Sawe Riesso; Andi Annisa Sulolipu; Ika Wisudawaty
JURNAL PENDIDIKAN IPS Vol. 16 No. 4 (2026): JURNAL PENDIDIKAN IPS
Publisher : STKIP Taman Siswa Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37630/jpi.v16i4.4629

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh strategi pemasaran dan promosi digital terhadap keputusan pembelian produk Dangke pada UMKM di Kabupaten Enrekang dengan minat beli sebagai variabel moderasi. Pendekatan kuantitatif digunakan dengan metode survei terhadap 240 responden konsumen Dangke yang dipilih secara purposive. Data dianalisis menggunakan Partial Least Squares–Structural Equation Modeling (PLS-SEM) melalui aplikasi SmartPLS. Hasil penelitian menunjukkan bahwa strategi pemasaran dan promosi digital berpengaruh positif dan signifikan terhadap keputusan pembelian. Promosi digital, khususnya melalui media sosial dan marketplace, memiliki pengaruh paling kuat dalam membentuk keputusan pembelian, sedangkan strategi pemasaran berbasis kualitas produk dan kesesuaian harga berperan penting dalam memperkuat keyakinan konsumen. Minat beli terbukti berfungsi sebagai variabel moderasi yang signifikan, di mana minat beli yang tinggi mampu memperkuat pengaruh strategi pemasaran dan promosi digital terhadap keputusan pembelian. Temuan ini mengindikasikan bahwa peningkatan keputusan pembelian produk Dangke tidak hanya ditentukan oleh aktivitas pemasaran dan promosi digital, tetapi juga dipicu oleh kehadiran minat beli konsumen sebagai faktor moderasi. Penelitian ini memberikan implikasi praktis bagi pelaku UMKM dan pemerintah daerah dalam merancang strategi pemasaran berbasis digital yang lebih efektif untuk meningkatkan daya saing produk pangan lokal.
Co-Authors A. M. Alief Akbar Andi Sawe Riesso Andi Tenri Ampa Mitha Evalista Muhammad Ansar Anto Mustari Mustari Nafkalia Sarah Nur Arisah Nurliana Nurliana Puji Novita Sari Rahmatullah Sri Hutami Adiningsih S Sulolipu, Andi Annisa Tadampali, Andi Caezar To Wulan Purnamasari