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All Journal Communicatus: Jurnal Ilmu Komunikasi Jurnal Pemberdayaan Masyarakat Madani (JPMM) JURISMA: Jurnal Riset Bisnis & Manajemen JIKA: Jurnal Ilmu Keuangan dan Perbankan International Journal of Applied Business Research JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI JAAF (Journal of Applied Accounting and Finance) JIIP (Jurnal Ilmiah Ilmu Pendidikan) Pasundan International of Community Services Journal (PICS-J) DedikasiMU: Journal of Community Service Jurnal Abdi Masyarakat Indonesia East Asian Journal of Multidisciplinary Research (EAJMR) Education and Counseling Journal Eduvest - Journal of Universal Studies eProceedings of Management Journal of Accounting Inaba Inaba of Community Services Journal International Journal of Indonesian Business Review Prosiding Dedikasi: Pengabdian Mahasiswa Kepada Masyarakat
Muhammad Iqbal Alamsyah
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Religion Aerospace Engineering Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Public Health Social Sciences Other

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Business Strategy Development With Business Model Canvas And Value Proposition Canvas (Case Study: Frozen Food Redbox) Maharani, Hana Shahila; Alamsyah, Muhammad Iqbal
Eduvest - Journal of Universal Studies Vol. 5 No. 10 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i10.51798

Abstract

The development and changes in people's lifestyles, especially in Indonesia, show an increasing preference for practical, economical, fast, and delicious food. This encourages increased consumption of food products known as ready to serve, namely fast food that has been cooked and can be stored in various ways, including in the form of frozen processed food. This study aims to evaluate and formulate the Redbox Frozen Food business strategy using the Business Model Canvas (BMC) and Value Proposition Canvas (VPC) approaches. The research method used is qualitative, with data collection through semi-structured interviews with management and customers. Based on the analysis of Value Proposition Canvas (VPC) and Business Model Canvas (BMC), Redbox Frozen Food is considered to have understood consumer needs well, such as practicality, time saving, and ease of serving, and is a solution for small business actors. Redbox also excels in terms of strategic location, competitive prices, and friendly service, although it still faces obstacles in the online ordering system and stock availability. Redbox's business model is quite solid with customer segments including housewives, small business actors, and busy individuals, as well as distribution channels through physical stores, WhatsApp, and marketplaces. Recommended development strategies include strengthening digital services such as automated chatbots, expanding to other marketplace platforms, diversifying the market to student and single worker segments, and implementing digital stock management. To build loyalty, Redbox can also create a membership program and provide educational content.
Peran Sistem Informasi Akuntansi dan Kompetensi SDM Dalam Meningkatkan Kualitas Pelaporan Keuangan Dengan Penerapan SAK EMKM Pada UMKM Kabupaten Bandung Arifa, Noviana Nur; Alamsyah, Muhammad Iqbal
Jurnal Akuntansi, Manajemen dan Ekonomi Vol 25 No 4 (2023): October - December 2023
Publisher : Faculty of Economics and Business, Jenderal Soedirman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jame.2023.25.4.8450

Abstract

This study aims to determine the role of Accounting Information Systems and HR Competence in Enhancing Financial Reporting Quality with the Implementation of SAK EMKM on MSME Kabupaten Bandung. The approach used in this research is quantitative. The population in this study was 17,757 MSMEs. This study uses nonprobability sampling, especially purposive sampling. The sample in this study was 100 respondents who were analyzed using SmartPLS 4.0 software. The results show that the accounting information system has no significant effect on the financial reporting quality, the accounting information system has a significant effect on the implementation of SAK EMKM, HR competence has a significant effect on the financial reporting quality, and HR competence has a significant effect on the implementation of SAK EMKM. In addition, the results of the study show that the accounting information system and HR competence have a significant effect on the financial reporting quality which is mediated by the implementation of SAK EMKM.
Analisis Dan Pengembangan Model Bisnis Pt. Mirrando Foods And Beverages: Evaluasi Business Model Canvas Dan Optimalisasi Value Proposition Abdurahman, Haaniya Butsaina; Alamsyah, Muhammad Iqbal
eProceedings of Management Vol. 12 No. 5 (2025): Oktober 2025
Publisher : eProceedings of Management

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Abstract

Menjaga keberlanjutan usaha menjadi tantangan besar bagi Usaha Mikro, Kecil, dan Menengah (UMKM) di tengah perubahan lingkungan eksternal yang terus berubah. PT. Mirrando Foods and Beverages, yang beroperasi di Pangkalpinang, Kepulauan Bangka Belitung, menghadapi hambatan dalam mempertahankan daya beli konsumen dan kelangsungan usahanya. Penelitian ini bertujuan untuk mengevaluasi model bisnis yang diterapkan oleh PT. Mirrando Foods and Beverages melalui pendekatan Business Model Canvas (BMC), serta merancang strategi bisnis baru yang lebih adaptif dan inovatif dengan bantuan Value Proposition Canvas (VPC). Penelitian menggunakan pendekatan kualitatif dengan metode studi kasus, melalui wawancara mendalam dengan pemilik usaha guna memperoleh pemahaman mengenai kondisi aktual bisnis, hambatan yang dihadapi, serta potensi pengembangannya. Analisis dilakukan dengan menggabungkan pendekatan BMC, VPC, dan SWOT. BMC digunakan untuk menelaah komponen inti dari model bisnis perusahaan, VPC untuk merumuskan proposisi nilai yang selaras dengan kebutuhan konsumen dan dinamika pasar, sedangkan SWOT membantu mengidentifikasi kekuatan, kelemahan, peluang, serta ancaman yang dihadapi perusahaan. Penelitian ini menunjukkan bahwa model bisnis saat ini masih belum berjalan secara maksimal, terutama dalam hal saluran distribusi, Customer Relationship, dan pemanfaatan teknologi digital. Proposisi nilai yang ada belum sepenuhnya menjawab kebutuhan konsumen, seperti keterbatasan informasi produk, akses yang terbatas, dan kurangnya variasi serta inovasi. Berdasarkan pemetaan ulang BMC dan integrasi dengan hasil VPC, dirumuskan model bisnis baru yang lebih relevan dan berkelanjutan, melalui strategi digitalisasi pemasaran, diversifikasi produk, serta peningkatan relasi pelanggan dengan pendekatan berbasis nilai. Kata kunci: Business Model Canvas, Value Proposition Canvas, UMKM, keberlanjutan usaha, strategi bisnis.
Analisis Posisi Corporate Life Cycle Pada Bandung Digital Telemedia Dhifan, Fadhli; Alamsyah, Muhammad Iqbal
eProceedings of Management Vol. 12 No. 5 (2025): Oktober 2025
Publisher : eProceedings of Management

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Abstract

Penelitian ini bertujuan untuk mengidentifikasi fase Corporate Life Cycle Bandung Digital Telemedia serta merumuskan strategi restrukturisasi organisasi yang sesuai. Bandung Digital Telemedia adalah perusahaan digital marketing di Bandung dengan layanan utama pembuatan konten media sosial dan video promosi, yang mengalami penurunan jumlah klien dan pendapatan signifikan sejak Juni 2024 hingga Maret 2025. Metode penelitian menggunakan pendekatan deskriptif kualitatif dengan pengumpulan data melalui wawancara mendalam, observasi langsung, dan dokumentasi internal perusahaan. Analisis data menggunakan teori Corporate Life Cycle Adizes, PAEI, dan CAPI, serta divalidasi melalui triangulasi sumber dan member checking. Hasil penelitian menunjukkan bahwa perusahaan berada pada fase Adolescence yang ditandai konflik internal, pembagian kerja tidak seimbang, dominasi keputusan oleh founder, dan struktur organisasi yang belum formal. Perusahaan memiliki kombinasi peran paeI dengan Integrator dominan, Entrepreneur belum optimal, serta otoritas terpusat pada founder. Penelitian ini merekomendasikan restrukturisasi organisasi melalui penyusunan SOP dan job description yang jelas, pembentukan tim lintas fungsi, pelimpahan wewenang kepada manajemen, serta penguatan peran Entrepreneur untuk mendukung pertumbuhan menuju fase Prime. Kata Kunci: Corporate Life Cycle, PAEI, CAPI, Adolescence, Manajemen Strategi.
FORMULASI STRATEGI HOTEL DANAU DARIZA MENGGUNAKAN ANALISIS SWOT DAN QSPM MATRIX Tefirmansyah, Salwa Khoirunnisa; Alamsyah, Muhammad Iqbal
eProceedings of Management Vol. 12 No. 5 (2025): Oktober 2025
Publisher : eProceedings of Management

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Abstract

Hotel Danau Dariza is one of the leading accommodations in Garut Regency, featuring traditional architecture inspired by local cultural heritage. However, the hotel has experienced a decline in occupancy rates due to increasing competition and shifting tourist preferences toward digitalized services. This study aims to formulate an effective business development strategy to enhance the hotel’s competitiveness. The research employs a descriptive qualitative approach using the Quantitative Strategic Planning Matrix (QSPM), which includes the input stage (IFE and EFE matrices), matching stage (SWOT and IE matrices), and decision stage (QSPM). The analysis results indicate that Hotel Danau Dariza falls into the "hold and maintain" strategic position, with an Internal Factor Evaluation (IFE) score of 2,778, and an External Factor Evaluation (EFE) score of 2,407. The prioritized strategy is product development, in the form of adding and modifying services, with the highest Total Attractiveness Score (TAS) of 6,027. This strategy is considered the most appropriate for enhancing customer experience, strengthening competitive advantage, and increasing hotel occupancy in a sustainable manner. Keywords: Matriks IFE, Matriks EFE, Matriks SWOT, Matriks IE, QSPM
Inovasi Model Bisnis Pada Umkm Geprek Saudah Melalui Pendekatan Business Model Canvas Zaidan, Muhammad Alfi; Alfanur, Farah; Alamsyah, Muhammad Iqbal
eProceedings of Management Vol. 12 No. 5 (2025): Oktober 2025
Publisher : eProceedings of Management

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Abstract

Penelitian ini bertujuan menganalisis dan merancang inovasi model bisnis pada UMKM Geprek Saudah di Bojongsoang, Bandung, menggunakan pendekatan Business Model Canvas (BMC) dengan didukung analisis VRIO, PESTLE, Porter’s Five Forces, dan SWOT. Penelitian ini dilatarbelakangi oleh tantangan yang signifikan, seperti penurunan omzet selama tiga tahun terakhir, manajemen keuangan yang belum optimal, serta kesulitan dalam menjangkau pelanggan baru akibat persaingan industri kuliner yang semakin ketat. Kondisi ini mendorong perlunya evaluasi dan pengembangan elemen-elemen inti model bisnis guna meningkatkan daya saing dan keberlanjutan usaha. Metode penelitian yang digunakan adalah studi kasus kualitatif deskriptif-analitis dengan pengumpulan data melalui wawancara mendalam bersama pemilik, karyawan, pelanggan, dan mitra pemasok. Observasi lapangan dilakukan untuk melihat proses operasional dan interaksi dengan pelanggan, sementara dokumentasi usaha digunakan untuk verifikasi data. Data dianalisis menggunakan triangulasi dengan mengintegrasikan kerangka BMC dan analisis VRIO untuk mengevaluasi sumber daya internal. Analisis eksternal menggunakan PESTLE dan Porter’s Five Forces guna memahami faktor lingkungan bisnis. Hasil penelitian menunjukkan perlunya inovasi pada elemen proposisi nilai, kanal distribusi, dan hubungan pelanggan melalui diversifikasi menu, pemasaran digital yang terarah, optimalisasi kanal penjualan (dine-in, delivery, dan take-away), serta pengembangan program loyalitas pelanggan. Implementasi rekomendasi ini diharapkan dapat meningkatkan omzet, memperkuat posisi pasar, dan menunjang pengelolaan keuangan UMKM Geprek Saudah secara lebih efektif. Kata Kunci : UMKM,Geprek Saudah, Business Model Canvas, Inovasi Model Bisnis
Co-Authors Abdurahman, Haaniya Butsaina Abdurrahman Faris Indriya Himawan Afriyani, Ambar Agus Rahayu Agus Rahayu Agustian, Rayhan Alif Andrieta Shintia Dewi Anggono Raras Tirto Sakti Arifa, Noviana Nur Asfiah, Eka Wardatul Astrin Kusumawardani Christiadi, Henry Dematria Pringgabayu Dhifan, Fadhli Disman Egimanda, Revo Alghazar Farah Alfanur Ferry Kosadi Gita Irianda Rizkyani Medellu Hafizah, Nurul Herdiyan Maulana Irni Yunita Kartika Berliani Kirana, Dennis Syah Ksatria Yudha, Putra Pratama Lili Adi Wibowo Maharani, Hana Shahila Maulani Permana, Zulfa Husnipiddin Maya Irjayanti Mayangsari, Anggi Melati Ramlan, Rima Miftakul Huda Moehamad Satiadarma Muhamad Syahwildan Neti Budiwati Nugraha, Salsa Aghniya Oktavio, Raul Fahni Prasetyo, Iwan Joko Puspo Dewi Dirgantari Rafif, Muhammad Rayendra Ramadhani, Putri Oktaviana Rengga Madya Pranata Ria Angin, Ria Ridwan Ridwan Risris Rismayani, Risris Santi Yudhistira Sugiharto, Ivan Tefirmansyah, Salwa Khoirunnisa Triyono, Sunu Puguh Vanessa Gaffar Wijaya, Angelly Yulianto, Hendrik Yusoff, Yusliza Mohd Zaidan, Muhammad Alfi