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All Journal Jurnal Pendidikan Indonesia Jurnal Ilmu Kesehatan Duta Gama Klaten Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Ilmiah Edunomika (JIE) RIO LAW JURNAL Jurnal Publikasi Ilmu Manajemen Jurnal Manajemen dan Ekonomi Kreatif Jurnal Manajemen Riset Inovasi Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Riset Ilmu Manajemen Bisnis dan Akuntansi Pusat Publikasi Ilmu Manajemen Jurnal Manajemen Bisnis Era Digital Jurnal Pemimpin Bisnis Inovatif Journal of Economic and Economic Education Jurnal Riset dan Inovasi Manajemen
Muftiyanto, Taufiq Nur
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Pengaruh Cita Rasa, Kualitas Pelayanan, dan Harga terhadap Keputusan Pembelian Mie Gacoan Dewi Aprilia Nugraheni; Febryana Nawantoro; Rayhan Gunaningrat; R. Taufiq Nur Muftiyanto
Jurnal Manajemen dan Ekonomi Kreatif Vol. 2 No. 1 (2024): Januari : Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v2i1.312

Abstract

The rapid Indonesia's culinary industry is now developing at encouraging the emergence of many fast food restaurants. Mie Gacoan is a type of fast food restaurant whose basic ingredients are noodles. Mie Gacoan is a fast food restaurant whose basic ingredients are noodles. Mie Gacoan is one of the many choices of companies that are concerned with the culinary sector. This company distributes its products in spread outlets. This fast food restaurant serves spicy noodles at a level according to the consumer's choice as the main menu. Apart from that, they also offer side dishes with a choice of dimsum, shrimp spring rolls and various variations of drinks, of course these noodles are much loved by consumers in their teens. The purpose of this study is to ascertain how price, taste, and service quality affect consumers' decisions to buy gacoan noodles in Solo Baru. This study employed a quantitative methodology. Then, using non-probability selection procedures, researchers selected a sample of 100 respondents for this study. Members of the population or elements chosen as samples in this technique do not have the same opportunities and chances. A questionnaire was used to obtain the data. Multiple regression analysis was used in the data analysis process with IBM SPSS Statistics 25. The study's findings demonstrated that price had no bearing on judgments about purchases, service quality had a big impact on decisions about purchases, and taste had no bearing at all.
Pengaruh Harga E-Service Quality, Terhadap Perilaku Impulse Buying : Studi Kasus Marketplace Shopee Anita Karlina; R. Taufiq Nur Muftiyanto; Agus Suyatno
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 2 No. 3 (2024): September : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v2i3.1201

Abstract

In the increasingly developing digital era, online buying and selling transactions have become the main choice for many consumers in Indonesia). Ease of access, a variety of product choices, and flexibility in payment and delivery are the main factors that make e-commerce platforms an attractive option for consumers. Shopee, one of the most popular e-commerce platforms in Indonesia, has succeeded in attracting consumer attention through good user experience, easy cash on delivery services, and adaptation to consumer lifestyles. Even though Shopee is relatively new compared to other platforms, this application is still the main choice for Indonesian consumers to shop online. In 2023, Sea Group, Shopee's parent company, recorded its first net profit of US$162.7 million since its IPO in 2017. Forrest Li, CEO of Sea Group, stated that this achievement was driven by market leadership in the e-commerce business, development of the digital financial services business, and stabilization of the performance of the digital entertainment business.
Hubungan Work Life Balance dan Motivasi terhadap Kinerja Karyawan Generasi Z di Kabupaten Klaten Tegar Kurniawan; R. Taufiq Nur Muftiyanto; Khabib Alia Akhmad
Jurnal Manajemen Bisnis Era Digital Vol. 2 No. 3 (2025): Agustus : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v2i3.699

Abstract

The current transformation of the workplace demands that organizations be more adaptive in understanding the factors that influence employee productivity, especially among the younger generation. Generation Z, as an age group that is starting to dominate the workforce, brings different characteristics and needs, including in terms of work-life balance and motivation. They tend to value time more, opportunities for self-development, and an inclusive work environment that supports a balance between professional and personal life. This study aims to determine the relationship between work-life balance and motivation on the performance of Generation Z employees in Klaten Regency. This study used a quantitative approach with a survey method. A total of 100 respondents were selected using a purposive sampling technique based on age and employment status criteria. The research instrument was a questionnaire using a five-point Likert scale, which included statements related to the dimensions of work-life balance, levels of work motivation (both intrinsic and extrinsic), and employee performance indicators. Data were analyzed using IBM SPSS version 25 software with correlation tests and multiple regression. The results showed that both work-life balance and motivation have a positive and significant relationship on employee performance. Among these two variables, motivation is the dominant factor influencing performance improvement. This suggests that while work-life balance is important, internal employee motivations such as passion, purpose, and a sense of belonging have a greater impact on job performance. The implications of these findings suggest that companies need to design human resource management strategies that are not only flexible but also responsive to the needs of the younger generation. Creating a work environment that supports work-life balance, provides recognition, and provides career opportunities.
Hubungan Kualitas Makanan dan Pelayanan Terhadap Kepuasan Pelanggan Rumah Makan XX Latifah, Rizqa Nurul; Rahmawati, Esti Dwi; Muftiyanto, Taufiq Nur
Journal of Economics and Economic Education Vol. 2 No. 1 (2025): Journal of Economic and Economic Education
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jeee.v2i1.1442

Abstract

Penelitian ini bertujuan untuk mengetahui hubungan kualitas makanan dan pelayanan terhadap kepuasan pelanggan Rumah Makan XX. Penelitian ini menggunakan metode penelitian kuantitatif. Populasi dalam penelitian ini adalah pelanggan di Rumah Makan XX dan jumlah sampel dalam penelitian ini sebanyak 100 responden menggunakan teknik purposive sampling. Variabel yang digunakan dalam penelitian ini adalah kualitas makanan dan pelayanan dan kepuasan pelanggan. Data yang digunakan dalam penelitian ini berupa data primer. Metode pengumpulan data yang digunakan adalah kuesioner. Teknik analisis menggunakan analisis regresi linear berganda menggunakan alat SPSS 27, dengan uji instrumen, uji asumsi klasik, uji t, dan uji f. Hasil penelitian ini menunjukan bahwa kualitas makanan memiliki hubungan positif dan signifikan terhadap kepuasan pelanggan, dan kualitas pelayanan memiliki hubungan hubungan positif dan signifikan terhadap kepuasan pelanggan.
Pengaruh Brand Ambassador, Brand Awareness, Dan Brand Image Terhadap Minat Masyarakat Dalam Berinvestasi Di Ajaib Febi Ardhani; Rayhan Gunaningrat; R. Taufiq Nur Muftiyanto
Jurnal Manajemen Riset Inovasi Vol. 2 No. 2 (2024): April: Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v2i2.2474

Abstract

The background to this research is that the author wants to know whether people have an interest in investing or not, especially in the Ajaib application. Apart from that, it aims to determine the influence of brand ambassador, brand awareness and brand image on people's interest in investing in Ajaib. The research method used is quantitative, with probability sampling as data collection. The number of respondents was 100 and data analysis used SPSS software. With the research results, brand ambassadors have no influence on investment interest, brand awareness has no influence on investment interest, and brand image has an influence on investment interest.
Pengaruh Pemasaran Media Sosial, Word Of Mouth dan Kualitas Produk terhadap Kepuasan Konsumen Richeese Factory di Kota Solo Adivarani Diaz Rahmawati; Eka Darma Ningtyas; Rayhan Gunaningrat; R. Taufiq Nur Muftiyanto
Jurnal Riset dan Inovasi Manajemen Vol. 2 No. 1 (2024): Februari: Jurnal Riset dan Inovasi Manajemen
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v2i1.2429

Abstract

The ever-growing global business world provides opportunities for the food industry, the large number of fast food restaurants in Indonesia causes intense competition in fighting for the quality and quality of the products produced. Researchers chose Richeese Factory as the research target because it is the only fast food restaurant that has superior product innovation, namely crispy fried chicken topped with spicy sauce and cheese sauce so that it can attract consumers' attention when consumers are more selective and innovative in choosing fast food restaurant products. A quantitative approach was taken in this study. A questionnaire created with Google Form media was used to collect data. 100 respondents made up the sample, which was selected through non-probability sampling methods. In this method, the population or elements selected as samples do not have the same chances or opportunities. The study's findings demonstrate that product quality has no bearing on customer satisfaction, word-of-mouth has a big impact on satisfaction, and social media has no effect at all.
Analysis of the Efficiency of Swallow Cultivation as an Agribusiness Effort in Society A. Besse Dahliana; R. Taufiq Nur Muftiyanto; Sitti Normawati; Muhamad Habib; Rosa Zulfikhar
Jurnal Penelitian Pendidikan IPA Vol 10 No 8 (2024): August
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v10i8.8133

Abstract

This research aims to analyze the efficiency value of swallow cultivation as an agribusiness effort in the community in Bone Regency. The demand for swallow nests on the world market is still very high, so to meet market demand, people are starting to try to cultivate swallows by building swallow houses, including in Bone Regency. Every business, including the swallow business, is certainly not free from various risks, especially in terms of financial risks, even though the production volume is quite high. Therefore, swallow breeders must know the analysis of the business they are carrying out, not only limited to how to maintain and cultivate swiftlets to produce nests as the main product of production. This research uses quantitative research methods with data collection techniques using questionnaires distributed to 30 wallet bird entrepreneurs. The results of the research prove that the business efficiency value for swiftlet cultivation in Bone Regency with a period of 1 - 4 years is 12. Meanwhile, businesses with a period of more than 5 years obtain a value of 23. This explains that the swiftlet cultivation business in Bone Regency has been implemented. efficient because the R/C Ratio value is > 1, meaning that every Rp. 1 of costs incurred in the swiftlet cultivation business over a business period of 1 – 4 years will generate Rp. 12. Meanwhile, businesses with a business period of more than 5 years will generate revenues of IDR. 23.
Co-Authors A. Besse Dahliana Adivarani Diaz Rahmawati Agus Suyatno Ali Djamhuri Aminatul Fatayati Anita Karlina Aris Prio Agus Santoso Aryani . Ayou Auliya Ayu, Rafida Sartika Berta Berlianda Beta Ria Erika Marita D Dewi Aprilia Nugraheni Dewi Wulandari Eka Darma Ningtyas Enik Tri Afrika Esti Dwi Rahmawati FAULINDA ELY NASTITI Febi Ardhani Febryana Nawantoro Hesti Widyastuti Indra Hastuti Indra Hastuti KHABIB ALIA AKHMAD Latifah, Rizqa Nurul Leny Septyawati M. Yogi Riyantama Isjoni Miftahul Nur Latifa Muhamad Habib Muhammad Akhyar Munawir Yusuf Nur Fajar Ali Maulana Olivia Stephanie Sarwono Putri Putri Kusumawati Priyono Rahmawati, Esti Dwi Raligia Dewandi Susilo Rayhan Gunaningrat Riski Apriani Rizki Darmawan Prasetya Rosa Zulfikhar Singgih Purnomo Siti Mudurikah SITI NURJANAH Sri Haryati Sri Haryati Tegar Kurniawan Waskitho . Witriyani .