Article Per Year (5 Year)
p-Index From 2021 - 2026
3.956
P-Index
This Author published in this journals
All Journal Excellent Jurnal Pendidikan Indonesia Jurnal Ilmu Kesehatan Duta Gama Klaten Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Ilmiah Edunomika (JIE) Didaktik : Jurnal Ilmiah PGSD STKIP Subang RIO LAW JURNAL Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Publikasi Ilmu Manajemen Jurnal Manajemen dan Ekonomi Kreatif Jurnal Manajemen Riset Inovasi Jurnal Riset Manajemen Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Riset Ilmu Manajemen Bisnis dan Akuntansi Pusat Publikasi Ilmu Manajemen Ebisnis Manajemen Jurnal Manajemen Bisnis Era Digital Jurnal Pemimpin Bisnis Inovatif Journal of Economic and Economic Education Jurnal Riset dan Inovasi Manajemen Optimal: Jurnal Ekonomi dan Manajemen
Muftiyanto, Taufiq Nur
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

Published : 35 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 35 Documents
Search

 1   2   3   4 
Pengaruh Bauran Pemasaran Terhadap Kepuasan Konsumen Dalam Mengembangkan Coffe Shop Di Kota Solo Raya Rizki Darmawan Prasetya; Nur Fajar Ali Maulana; Rayhan Gunaningrat; R. Taufiq Nur Muftiyanto
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 2 No. 1 (2024): Januari : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v2i1.304

Abstract

Indonesian coffee is one of the leading agricultural products besides palm oil and rubber. Coffee production It is anticipated that Indonesia will be able to compete with the world market. The increasing trend of drinking coffee is also felt by Indonesian people, as evidenced by the increasing number of cafes offering coffee products at prices ranging from tens of thousands of rupees to hundreds of thousands of rupees. In order for the coffee business strategy to survive and survive, an integrated marketing strategy is needed that pays attention to consumer satisfaction and whether consumer satisfaction influences the development of cafes. The purpose of this study is to determine whether customer satisfaction at Solo Raya coffee shops is influenced by the marketing mix. The sampling method uses quota sampling and random sampling methods, and the criteria for respondents are consumers who have purchased coffee products in the last month, totaling 104 respondents. Surveys distributed online or electronically using Google Forms will be used for data collection. Studies indicate that consumers' purchasing decisions are significantly influenced by their location. The F test results demonstrate that each component of the marketing mix, whether used separately or in combination, significantly influences consumers' decisions to buy.
Pengaruh Harga terhadap Keputusan Pembelian pada Ravis Catering di Surakarta Berta Berlianda; R. Taufiq Nur Muftiyanto; Agus Suyatno
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 4 (2024): AGUSTUS : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i4.1144

Abstract

New businesses face their own challenges due to developments in the current business world. Business is currently experiencing a lot of progress due to the emergence of various companies in various fields, both industry and services. The research carried out by the author is a type of quantitative research. 285 Ravis customers were involved in this research. The purposive nonprobability method was used to find samples in this research. Data is provided directly to data collectors by data sources. Data obtained from questionnaires and interviews in this research were processed through the Likert data processing system. Ho is rejected and ha is accepted, according to the t test results, because the price variable is tcount 8.717 and ttable 1.66660. Based on the results of the coefficient of determination table, ho and ha are accepted.
Apakah Keputusan Pembelian Produk Indomie Dipengaruhi Oleh Word Of Mouth, Citra Merek Dan Harga Riski Apriani; Siti Mudurikah; Rayhan Gunaningrat; R. Taufiq Nur Muftiyanto
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 2 (2024): Maret : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i2.642

Abstract

The purchasing decision process involves consumers in deciding to purchase products/services provided by the company. Factors to consider when making a decision include word of mouth, brand image, product price. The aim of the research is to analyze the influence of word of mouth, brand image and product price on purchasing decisions for Indomie Instant Noodles. The sample size was 100 respondents who were identified as coming from students in the Greater Solo area through distributing questionnaires using random sampling. This research uses IBM SPSS Statistics version 25 for data processing. The research results show that especially word of mouth and price have a positive and significant influence on purchasing decisions. However, the significance value > 0.05 proves that brand image does not have a significant influence on purchasing decisions.
Pengaruh Citra Merek, Kualitas Produk dan Harga Terhadap Keputusan Pembelian Mie Instan Indomie Hesti Widyastuti; Leny Septyawati; Rayhan Gunaningrat; R. Taufiq Nur Muftiyanto
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 2 (2024): Maret : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i2.654

Abstract

The aim of this research is to evaluate the influence of brand image, product quality and price on purchasing decisions for Indomie instant noodle products. The research method used is quantitative and uses a population of all Indomie instant noodle consumers. A total of 102 respondents from the city of Surakarta were selected as samples using a non-probability method with purposive sampling technique. Data collection was carried out using Google Forms by distributing questionnaires personally. Data analysis uses classical hypothesis testing, multiple linear regression, and hypothesis testing. The results of the F test obtained a calculated F value of 95.866, exceeding the critical value of 2.460, and a significance level of 0.000 < 0.05. It can be concluded that brand image, product quality and price have a significant influence on purchasing decisions for Indomie instant noodles.
Pengaruh Promosi Penjualan, Tampilan Toko Terhadap Pembelian Impulsif Pada Matahari Departement Store Solo Grand Mall Olivia Stephanie Sarwono Putri; R. Taufiq Nur Muftiyanto; Esti Dwi Rahmawati
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 5 (2024): September : Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i5.1184

Abstract

Dalam menghadapi persaingan bisnis ritel yang semakin ketat, sangat penting untuk mengembangkan strategi yang dapat menarik lebih banyak perhatian pembeli terhadap produk. Penelitian ini bertujuan untuk menilai dampak promosi penjualan dan tampilan toko terhadap pembelian impulsif. Sampel yang digunakan terdiri dari 97 konsumen yang berbelanja di Matahari Departement Store Solo Grand Mall. Variabel yang diteliti mencakup promosi penjualan, tampilan toko, dan pembelian impulsif. Data primer dikumpulkan melalui kuesioner dan dianalisis dengan menggunakan metode Structural Equation Modeling-Partial Least Square (SEM PLS) serta SmartPLS 4.0. Hasil penelitian mengungkapkan bahwa promosi penjualan dan tampilan toko memiliki pengaruh positif dan signifikan terhadap pembelian impulsif.
Pengaruh Penggunaan Media Sosial, Gaya Hidup, dan Literasi Keuangan Terhadap Perilaku Konsumtif Mahasiswa di Kota Surakarta Dewi Wulandari; R. Taufiq Nur Muftiyanto; Agus Suyatno
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 2 No. 3 (2024): Agustus : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v2i3.1155

Abstract

The consumer behavior of university students is an intriguing phenomenon to explore given the dominant influence of social media and evolving lifestyles among students. This study aims to investigate the relationship between social media usage, lifestyle, and financial literacy on the consumer behavior of students in Surakarta City. The research employed a quantitative approach, collecting data from 97 active student respondents using social media from several universities in Surakarta City. A structured questionnaire was used to gather data on variables such as social media usage, lifestyle, financial literacy, and student consumer behavior.The data analysis results indicate a significant positive correlation between social media usage and student consumer behavior. Additionally, a consumptive lifestyle also positively influences student consumer behavior. However, financial literacy does not show a positive influence on student consumer behavior in Surakarta City. These findings underscore the importance of financial literacy education among students as a preventive measure against the negative effects of social media usage and consumptive lifestyles.The implications of this study can serve as a basis for developing educational programs and policies aimed at enhancing awareness and financial skills among students.
Pembuktian Akta Dibawah Tangan Untuk Digunakan Sebagai Alat Bukti Di Pengadilan Ayu, Rafida Sartika; Santoso, Aris Prio Agus; Muftiyanto, Taufiq Nur
RIO LAW JURNAL Vol 6, No 1 (2025): Rio Law Jurnal
Publisher : Universitas Muara Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36355/rlj.v6i1.1478

Abstract

Evidence is an important stage in civil proceedings. At the evidentiary stage, the parties are given the opportunity to show the truth of the legal facts in dispute. There are various types of evidence in the evidentiary stage in civil procedural law, one of which is written/letter evidence. The purpose of this research is to find out the legal proof of private deeds and to find out the legal steps to test the proof of private deeds. The method used in this research is normative, with research specifications being analytical descriptive. The results of the research show that proof of the underhanded deed in civil cases, as long as the underhanded deed is not denied by the parties, the underhanded deed has the same legal force as an authentic deed, whereas if the authenticity of the signature in the underhanded deed is denied of its truth, the underhanded deed should be proven to be true using other evidence and the party submitting the document is required to prove the truth of the signing or contents of the deed. The legal steps to prove using the underhanded deed evidence submitted at the evidentiary stage. In its implementation, the judge considers the evidence presented and considers the historical contents of the underhanded deed.
Pengaruh Cita Rasa, Kualitas Pelayanan, dan Harga terhadap Keputusan Pembelian Mie Gacoan Dewi Aprilia Nugraheni; Febryana Nawantoro; Rayhan Gunaningrat; R. Taufiq Nur Muftiyanto
Jurnal Manajemen dan Ekonomi Kreatif Vol. 2 No. 1 (2024): Januari : Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v2i1.312

Abstract

The rapid Indonesia's culinary industry is now developing at encouraging the emergence of many fast food restaurants. Mie Gacoan is a type of fast food restaurant whose basic ingredients are noodles. Mie Gacoan is a fast food restaurant whose basic ingredients are noodles. Mie Gacoan is one of the many choices of companies that are concerned with the culinary sector. This company distributes its products in spread outlets. This fast food restaurant serves spicy noodles at a level according to the consumer's choice as the main menu. Apart from that, they also offer side dishes with a choice of dimsum, shrimp spring rolls and various variations of drinks, of course these noodles are much loved by consumers in their teens. The purpose of this study is to ascertain how price, taste, and service quality affect consumers' decisions to buy gacoan noodles in Solo Baru. This study employed a quantitative methodology. Then, using non-probability selection procedures, researchers selected a sample of 100 respondents for this study. Members of the population or elements chosen as samples in this technique do not have the same opportunities and chances. A questionnaire was used to obtain the data. Multiple regression analysis was used in the data analysis process with IBM SPSS Statistics 25. The study's findings demonstrated that price had no bearing on judgments about purchases, service quality had a big impact on decisions about purchases, and taste had no bearing at all.
Pengaruh Harga E-Service Quality, Terhadap Perilaku Impulse Buying : Studi Kasus Marketplace Shopee Anita Karlina; R. Taufiq Nur Muftiyanto; Agus Suyatno
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 2 No. 3 (2024): September : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v2i3.1201

Abstract

In the increasingly developing digital era, online buying and selling transactions have become the main choice for many consumers in Indonesia). Ease of access, a variety of product choices, and flexibility in payment and delivery are the main factors that make e-commerce platforms an attractive option for consumers. Shopee, one of the most popular e-commerce platforms in Indonesia, has succeeded in attracting consumer attention through good user experience, easy cash on delivery services, and adaptation to consumer lifestyles. Even though Shopee is relatively new compared to other platforms, this application is still the main choice for Indonesian consumers to shop online. In 2023, Sea Group, Shopee's parent company, recorded its first net profit of US$162.7 million since its IPO in 2017. Forrest Li, CEO of Sea Group, stated that this achievement was driven by market leadership in the e-commerce business, development of the digital financial services business, and stabilization of the performance of the digital entertainment business.
Hubungan Work Life Balance dan Motivasi terhadap Kinerja Karyawan Generasi Z di Kabupaten Klaten Tegar Kurniawan; R. Taufiq Nur Muftiyanto; Khabib Alia Akhmad
Jurnal Manajemen Bisnis Era Digital Vol. 2 No. 3 (2025): Agustus : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v2i3.699

Abstract

The current transformation of the workplace demands that organizations be more adaptive in understanding the factors that influence employee productivity, especially among the younger generation. Generation Z, as an age group that is starting to dominate the workforce, brings different characteristics and needs, including in terms of work-life balance and motivation. They tend to value time more, opportunities for self-development, and an inclusive work environment that supports a balance between professional and personal life. This study aims to determine the relationship between work-life balance and motivation on the performance of Generation Z employees in Klaten Regency. This study used a quantitative approach with a survey method. A total of 100 respondents were selected using a purposive sampling technique based on age and employment status criteria. The research instrument was a questionnaire using a five-point Likert scale, which included statements related to the dimensions of work-life balance, levels of work motivation (both intrinsic and extrinsic), and employee performance indicators. Data were analyzed using IBM SPSS version 25 software with correlation tests and multiple regression. The results showed that both work-life balance and motivation have a positive and significant relationship on employee performance. Among these two variables, motivation is the dominant factor influencing performance improvement. This suggests that while work-life balance is important, internal employee motivations such as passion, purpose, and a sense of belonging have a greater impact on job performance. The implications of these findings suggest that companies need to design human resource management strategies that are not only flexible but also responsive to the needs of the younger generation. Creating a work environment that supports work-life balance, provides recognition, and provides career opportunities.
Co-Authors A. Besse Dahliana Adivarani Diaz Rahmawati Agus Santoso, Aris Prio Agus Suyatno Agus Suyatno Ali Djamhuri Alivia Manda Dwi Astuti Amanda Intan Nur Aini Aminatul Fatayati Anggun Kusumawardani Anita Karlina Aryani . Ayou Auliya Ayu, Rafida Sartika Berta Berlianda Beta Ria Erika Marita D Bunga Anggelina Putri Dewi Aprilia Nugraheni Dewi Wulandari Eka Darma Ningtyas Enik Tri Afrika Esti Dwi Rahmawati FAULINDA ELY NASTITI Febi Ardhani Febryana Nawantoro Harsanto Harsanto Hesti Widyastuti Hesti Widyastuti Indra Hastuti Indra Hastuti KHABIB ALIA AKHMAD Latifah, Rizqa Nurul Leny Septyawati Leny Septyawati M. Yogi Riyantama Isjoni Miftahul Nur Latifa Muhamad Habib Muhammad Akhyar Muhammad Fadilah Muhammad Falah Alfian Munawir Yusuf Nur Fajar Ali Maulana Nur Hadi Olivia Stephanie Sarwono Putri Putri Kusumawati Priyono Rahmawati, Esti Dwi Raligia Dewandi Susilo Rayhan Gunaningrat Rini Wulandari Riski Apriani Rizki Darmawan Prasetya Rosa Zulfikhar Singgih Purnomo Siti Mudurikah SITI NURJANAH Sri Haryati Sri Haryati Syahri Romadhon Tegar Kurniawan Umi Hanifah Waskitho . Witriyani .