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All Journal Jurnal Ilmiah Edunomika (JIE) Innovative: Journal Of Social Science Research INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies Prosiding Seminar Nasional Indonesia
Johni Eka Putra
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Strategi Pemasaran Digital untuk UMKM di Era Digital Ainil Mardiah; Sunarni; Nia Rifanda Putri; Mohammad Gifari Sono; Johni Eka Putra
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 11 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i11.5791

Abstract

In this modern era, the development of the industrial and business world is growing rapidly. This causes business owners to have to compete with tight competition. One of the problems that makes the competitiveness of MSMEs still low is the limited ability of business actors in marketing. The research method used in the Digital Marketing Strategy study for MSMEs in the Digital Era is a qualitative method. This research was conducted through a series of qualitative interviews with MSME actors. The results of the study show that MSME actors who implement digital marketing get higher sales. Therefore, digital marketing strategies can be an effective solution for MSMEs in increasing their sales. In addition, this article also states that marketing strategies in the digital era are not only aimed at achieving sales targets, but also to increase awareness and branding of the business itself.
Analisis Faktor-faktor yang Mempengaruhi Keberlanjutan Usaha Mikro Kecil dan Menengah (UMKM) yang Didirikan oleh Mahasiswa Ainil Mardiah; Johni Eka Putra; Tio Devilishanti; Luthfi Nuraini; Muh. Aksa
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 1 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i1.6427

Abstract

The purpose of this study is to analyze and determine the factors that influence the desire of MSMEs established by students. This research approach collects data through literature studies, which involve reading literature from various sources including books, journals and reports using qualitative and deductive approaches. The findings in this study are that there are two factors that influence MSMEs established by students, namely internal and external factors. Internal factors include managerial skills, innovation and creativity, and availability of capital. While external factors include access to markets, government policies, and market competition. In addition, there are strategies for the sustainability of MSMEs established by students, including improving management skills, developing solid business plans, increasing innovation and creativity, strong collaboration and networks, and sustainable growth of MSMEs.
VIRAL MARKETING SUCCESS SECRETS: OPTIMISING SOCIAL MEDIA Silvia Ekasari; Johni Eka Putra; Iwan Kusnadi
Prosiding Seminar Nasional Indonesia Vol. 2 No. 1 (2024): Prosiding Seminar Nasional Indonesia
Publisher : CV. Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In today's increasingly competitive digital era, viral marketing through social media has become a key strategy for brands to increase their visibility and engagement. This research uses the literature study method. The results show that the success of viral marketing depends on several key factors: content creativity, a deep understanding of the target audience, good timing, and the ability to utilise the unique features of each social media platform. Major challenges include managing potential crises, maintaining brand consistency, and converting virality into measurable business results. As such, viral marketing through social media offers great potential for brands to achieve exponential growth in awareness and engagement. However, success depends on careful planning, precise execution, and the ability to adapt quickly to the platform's dynamics and ever-changing consumer behaviour. This research provides valuable insights for marketing practitioners and brand managers in designing and executing effective viral marketing strategies in today's digital age.
Co-Authors Adam Hafidz Al Fajar AFRIZAL AFRIZAL Ainil Mardiah Ainil Mardiah Al-Afandi, Al-Afandi Andriya Risdwiyanto Asnawati Asnawati Bagus Hari Sugiharto Dewi Maharani Eva Desembrianita Eva Yuniarti Utami Evi Sirait Hikmah Widi, Riantin Iwan Kusnadi Jenal Abidin Luthfi Nuraini Mohammad Gifari Sono Muh. Aksa Nely Salu Padang Nia Rifanda Putri ningrum, dedah - Nur Zarliani Uli Nurjanna Ladjin Raihan A. Hanasi Reniwati Lubis Rieneke Ryke Kalalo Ryke Kalalo, Rieneke SILVIA EKASARI Smita Catur Sudyantara Sunarni Tio Devilishanti Tri Widayati ZA, Saida Zainurossalamia