Article Per Year (5 Year)
p-Index From 2021 - 2026
6.771
P-Index
This Author published in this journals
All Journal E-Jurnal Ekonomi Sumberdaya dan Lingkungan Jurnal Ekonomika At-Taradhi: Jurnal Studi Ekonomi Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Studi Manajemen dan Bisnis J-EBIS (Jurnal Ekonomi dan Bisnis Islam) Al-Urban: Jurnal Ekonomi Syariah dan Filantropi Islam EKONOMIS : Journal of Economics and Business Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis Transformatif JURNAL PENGABDIAN KEPADA MASYARAKAT MALIA Jurnal Hadratul Madaniyah Jurnal Riset Inspirasi Manajemen dan Kewirausahaan YUME : Journal of Management Jurnal Ilmiah Ecobuss Al-Falah: Jurnal Ilmiah Keislaman dan Kemasyarakatan BISEI: Jurnal Bisnis dan Ekonomi Islam Performance : Jurnal Bisnis dan Akuntansi Jurnal Ilmiah Edunomika (JIE) Cendekia : Jurnal Pengabdian Masyarakat Administraus Jurnal Ilmu Administrasi dan Manajemen Jurnal Riset Pembangunan : Media Hasil Penelitian dan Kajian Pembangunan Daerah Ihtiyath : Jurnal Manajemen Keuangan Syariah IJGIE (International Journal of Graduate of Islamic Education) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Khazanah Intelektual Jurnal Litbang Kota Pekalongan Scientific Jurnal Pengabdian Masyarakat (ABDIRA) Oikonomika: Jurnal Kajian Ekonomi dan Keuangan Syariah Al Khidma: Jurnal Pengabdian Masyarakat JURNAL ILMU MANAJEMEN SABURAI (JIMS) Abdi Makarti Journal MISSY (Management and Business Strategy) AMALA Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Paguntaka INASJIF Abdinesia: Jurnal Pengabdian Kepada Masyarakat GEMBIRA (Pengabdian Kepada Masyarakat) Jurnal Ekonomi dan Bisnis Jurnal Actual Organization Of Economic ( Jago-e)
Malihah, Lola
Unknown Affiliation
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

Published : 52 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Ekonomika

 1 
ANALISIS BAURAN PEMASARAN PADA HOME INDUSTRI WADAI KELEMBEN DESA TAMBAK ANYAR MARTAPURA Malihah, Lola
JURNAL EKONOMIKA Volume 14, Nomor 02, Juni 2023
Publisher : Universitas Borneo Tarakan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35334/jek.v14i02.3480

Abstract

This study aims to analyze the marketing strategy carried out by Home Industry Wadai Kelamben business actors in Tambak Anyar Martapura Village. Home Industry is one of the community's efforts in improving the economy. Home Industri Wadai Kelamben has an interesting marketing strategy to be further researched considering that this business is able to survive in the midst of current economic competition conditions. This research is a field research with a qualitative descriptive approach. The subjects in this study are business owners and employees of Home Industri Wadai Kelamben while the object is the marketing strategy applied. Data collection techniques use observation, interview and documentation methods. The data analysis used is data reduction, triangulation and drawing conclusions. The results obtained from this study are: Food products offered are of high quality. The price offered is relatively cheap and affordable for all consumers. The place chosen as a strategic selling location and easy to reach consumers, because it is on the main road across districts and across provinces. Business actors have also promoted by advertising products through social media and the most supportive is word of mouth carried out by consumers who have purchased. This shows the quality of the product so that consumers become satisfied and loyal. From the Islamic economic side, the marketing strategy carried out is also not contrary to Islamic muamalah. 
Co-Authors Afif, Ahmad Musfida Ahmad Rifani Ahmad Zaini Ahsanunnida, Ruhama Aisyah, Lisda Aisyah, Winika Nur Al Hanif, Budiman Al Mubarak, Muhammad Adi Riswan Amalia, Rizqi Amelia, Zaida Annisa Mahfuzah Anwar, Mukhlis Kaspul Apifah, Nida Nor Armah Asraf, Asraf Atkia, Noor Azizah Azizah Bahriah, Bahriah Dwi Haryanto Erwanto Fatlullah Gina Pahriana Habibah , Nur Haryanti, Peni Haya Zabidi Hayati, Siti Nur Sa'da Hayati, Siti Nur Sa’da Hayati, Siti NurSa’da Hilyanti Hisan , Khairatun Husna Karimah Ikram Yakin Karimah , Husna Karrimah, Husna Ma'mun, Muhammad Yulian Mahfuza, Annisa Mahfuzah, Mahfuzah Maria Ulfah Meilania, Gusti Tasya Muhammad Arief Budiman Muhammad Fikri Muhammad Syarif Hidayatullah, Muhammad Syarif Mukhlis Kaspul Anwar Murliana, Mera Mursyidah Mursyidah Musfida Afif, Ahmad muyasarah, iin Nafidzi, Elman Najati, Afrida Nawiyah, Lailan Nazairin, Aswan Nur Habibah Oktavianur, Andika Pajrin Mukti, Septian Putri, Dea Lisyana Rahmah, Melyda Rahmah, Nita Rahman, Muhammad Rahmi, Puji Aulia Ridho, Muhammad Ali rusdiana Rusdiana Rusdiana Sandy, Reza Roy Sari , Aji Nur Sari, Aji Nur Sauqi, Muhammad Siti Patimah Sudirwo Sudirwo Suryani, Ni Kadek Syairoji, Ahmad Syarif Hidayatullah, Muhammad Zabidi, Haya Zainal Ilmi Zaitun