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Journal : Mamangan Social Science Journal

Management Of Change Communication In Building Positive Perceptions Of The Demographic Bonus Pranawukir, Iswahyu; Sukma, Agus Hitopa; Bachtiar, Alfan; Misnan, Misnan; Hiswanti, Hiswanti; Santoso, Aprih; Gusmao, Cristino
Jurnal Mamangan Vol 13, No 2 (2024): Jurnal Ilmu Sosial Mamangan Accredited 2 (SK Dirjen Ristek Dikti No. 0173/C3/DT
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v13i2.7929

Abstract

The demographic bonus is a phenomenon where a country has a population of productive age that is greater than the population of non-productive age. However, to optimize the potential for a demographic bonus, effective management of change communication messages is needed to build positive perceptions among the public. This research aims to analyze and understand how management of change communication messages can play a role in building positive perceptions about the demographic bonus. The research method used is a qualitative approach by collecting data through literature written by communication experts, practitioners and related stakeholders. Apart from that, document analysis and literature studies were also carried out to obtain relevant information. It is hoped that the results of this research will provide better insight and understanding of the importance of managing change communication messages in building positive perceptions about the demographic bonus. Apart from that, it is also hoped that this research can provide practical recommendations in developing effective communication strategies to increase public understanding and participation regarding the demographic bonus. It is hoped that the conclusions of this research can contribute to stakeholders, government and society in optimizing the potential for demographic bonuses effectively and sustainably. With good management of change communication messages, it is hoped that positive perceptions about the demographic bonus can be formed and the public can better understand and support the change efforts needed to make optimal use of the demographic bonus.
The Determinant Factors Analysis of Entrepreneurial Intentions on University Students Who Are Micro-Small Entrepreneurs Kusnilawati, Nunik; Suryawardana, Edy; Rianto, Sugeng; Kuswardani, DC; Ariefiantoro, Teguh; Gusmao, Cristino
Jurnal Ilmu Sosial Mamangan Vol 12, No 3 (2025): Jurnal Ilmu Sosial Mamangan Accredited 2 (SK Dirjen Ristek Dikti No. 0173/C3/DT
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v12i3.9353

Abstract

Due to the lack of job prospects, micro and small business actors generally start their businesses. Based on theoretical studies, there is a relationship between entrepreneurial ambition, locus of control, personal attitude, ethnicity, and religiosity. Respondents in the research sample numbered 130 people. The tool used was a questionnaire consisting of 26 indicators and five variables. The Likert scale has five possible answers. The location of the study was Semarang. SEM-Amos was used for data processing and analysis. From the initial test, the data were normally distributed and original and reliable. Test the research model for all suitability criteria so that the research model can be accepted. The results of the study based on hypothesis testing showed two things that were not in accordance with the hypothesis: 1). Ethnicity has no real influence on a person's attitude, and 2). Through the mediation of personal attitudes, ethnicity has no real influence on entrepreneurial tendencies. This can be used as a source for further research. Thus, the novelty of this study shows that the variable of entrepreneurial intention is influenced by ethnicity, religiosity, locus of control, and personal attitudes. Then, the implications of research on competency as a mediating variable further strengthen the influence received by the entrepreneurial intention variable from the independent variables (ethnicity, religiosity, locus of control).