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All Journal Jurnal Ilmiah Teknik Mesin, Elektro dan Komputer (JURITEK) Jurnal Ilmu Sosial, Pendidikan Dan Humaniora Journal of Management and Social Sciences Jurnal Publikasi Ilmu Manajemen Jurnal Riset Manajemen dan Ekonomi Jurnal Pendidikan dan Ilmu Sosial Jurnal Ilmu Kesehatan dan Gizi Guruku: Jurnal Pendidikan dan Sosial Humaniora Jurnal Anestesi: Jurnal Ilmu Kesehatan dan Kedokteran Indonesian Journal of Environment and Disaster Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Globe: Publikasi Ilmu Teknik, Teknologi Kebumian, Ilmu Perkapalan Dinamika Pembelajaran : Jurnal Pendidikan dan Bahasa Fundamentum: Jurnal Pengabdian Multidisiplin Reflection: Islamic Education Journal Journal Of Education Research and Inovative (JERI)
Ficky Adi Kurniawan
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Neuroscience Nursing Physics Public Health Social Sciences Transportation Other

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Penguatan Branding Produk Olahan Ikan Lele Melalui Strategi Digital Marketing Syariah pada UMKM Desa Karangsuwung Nakhma'ussolikhah; Ficky Adi Kurniawan
FUNDAMENTUM : Jurnal Pengabdian Multidisiplin Vol. 4 No. 1 (2026): Februari : FUNDAMENTUM : Jurnal Pengabdian Multidisiplin
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/fundamentum.v4i1.1554

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in economic development; however, their competitiveness is often constrained by weak branding and limited digital marketing capabilities. This community engagement program aimed to strengthen brand identity and digital capacity of the “Pukle” catfish cracker MSME in Karangsuwung Village, Cirebon Regency, through an integrated branding and sharia-based digital marketing approach. A participatory–collaborative method was employed, consisting of needs assessment, Workshops, technical mentoring, and monitoring and evaluation. The interventions included the development of brand identity elements (logo, tagline, and visual guidelines), improvement of informative packaging, activation and optimization of WhatsApp Business, and utilization of TikTok Shop as a social commerce channel. In addition, a standard operating procedure for sharia-compliant digital content based on the principles of shiddiq (truthfulness), amanah (trustworthiness), fathanah (competence), and tabligh (communicativeness) was formulated to enhance consumer trust. The results indicate improvements in product professionalism, digital channel management, content consistency, and customer interaction. The integration of branding and sharia digital marketing proved relevant in building differentiation, expanding market access, and strengthening long-term business reputation. The program highlights that MSME digital transformation requires capacity building, continuous mentoring, and ethical value integration to ensure sustainable competitiveness.
Co-Authors Abdullah Abdullah Agung Yulianto Nugroho Alwan Alwan Anggoro Budi Prasetyo Arif Rianto Budi Nugroho Awang Hendrianto Pratomo Bambang Dwijo Pranowo Benny Antony Kaban Cahyadi, Tedy Agung Cirkam Cirkam Devi Ayu Kurniawati Diah Purnama Effantra Effendi Eko Teguh Paripurno Elok Faiqoh El Chaziem Fandayati, Inggit Hara Permana Ilsa Iman Nulloh Lina Marliani Muhammad Husni Mubarok As Muslimah Muslimah Mustain Mustain Nakhma'ussolikhah Nakhma’ Ussolikhah Nakhma’ussolikhah Nakhma’ussolikhah Nakhma’ussolikhah Nur Asiyah Oktomi Wijaya Palasara Brahmani Laras Prasetya, Johan Danu PUJI LESTARI Purbudi Wahyuni Rifaldi Rosynanda Nur Fauziah Shauma Nurul Fauzi Stephanus Maria Eduat Suharni, Cici Sulistianingsih Sulistianingsih Ummul Bariroh Widyawanto Prastistho Yohana Noradika Maharani Yohanes Ary Prayoga