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All Journal International Journal of Artificial Intelligence Research Jurnal Ekonomi Syariah dan Bisnis Wahana Innovative: Journal Of Social Science Research Madani: Multidisciplinary Scientific Journal Jurnal Pengabdian Masyarakat Bangsa Journal of Law, Education and Business TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Jurnal Ilmiah Ekonomi dan Manajemen PENG: Jurnal Ekonomi dan Manajemen Journal of Sharia Business Management Jurnal Ekonomi dan Bisnis Joong-Ki Journal of Golden Generation Economic
Vientiany, Dini
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Journal : Madani: Multidisciplinary Scientific Journal

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Implementasi Etika Bisnis Islam Terhadap Keberlangsungan Usaha Lubis, Rahmadilla Nurul Fandini; Aqilla, Nazwa Pirda; Shandika, Mhd Dwi; Vientiany, Dini
Madani: Jurnal Ilmiah Multidisiplin Vol 4, No 1 (2026): February 2026
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18239796

Abstract

Islamic business ethics is a set of normative principles derived from the Qur'an and Hadith that serve as guidelines for behavior in business activities. These principles emphasize the values of honesty, justice, trustworthiness, and responsibility in every business activity. The application of Islamic business ethics is believed to be oriented not only towards achieving economic profit but also to support sustainable business continuity. This study aims to examine the implementation of Islamic business ethics on business continuity through a theoretical approach. The method used is descriptive qualitative with literature study techniques. The results of the study indicate that internalizing the values of Islamic business ethics can strengthen consumer trust, build a positive business image, and maintain long-term business sustainability. Therefore, Islamic business ethics plays a strategic role in creating sustainable businesses based on moral values.
Studi Kelayakan Bisnis Usaha Makanan Tradisional Berbahan Alami Permen Santan Tagih Vientiany, Dini; Hafsah, Annisa; Gita Segara, Khoirunnisya; Ramadhan, Said Luthfi
Madani: Jurnal Ilmiah Multidisiplin Vol 4, No 1 (2026): February 2026
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18288050

Abstract

Micro, small, and medium enterprises (MSMEs) producing traditional food products made from natural ingredients play an important role in the local economy and the preservation of traditional cuisine. However, most traditional food MSMEs are still run without comprehensive business feasibility analysis, so that business development is often not based on a systematic evaluation of market, technical, resource, and business risk aspects. The limited empirical studies that integrate non-financial feasibility aspects in household-scale traditional food MSMEs indicate a research gap. This study aims to analyze the feasibility of the natural ingredient-based traditional food business Permen Santan Tagih through a business feasibility study approach. The research method used is descriptive qualitative with observation and in-depth interview techniques, supported by literature studies. The analysis was conducted on the aspects of market and marketing, technical and production, raw materials, human resources, and business risks. The results of the study indicate that the business has stable market opportunities, supported by a multi-channel marketing strategy and product differentiation, a production process that is consistent with natural raw materials, a relatively guaranteed availability of raw materials, and efficient workforce management. Business risks remain at a manageable level. Overall, the Tagih Coconut Candy business is considered feasible to operate and develop sustainably with strengthened production management, digital marketing, and business risk mitigation.
Feasibility Study of Chatime Franchise Business Vientiany, Dini; Simbolon, Annisa Riani; Nabila, Nur Afiqah; Rawy, Hasbi Rizky
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 12 (2026): January
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18073574

Abstract

The development of the contemporary beverage industry in Indonesia shows rapid growth, especially in pearl milk tea-based products. One brand that has been able to maintain its existence is Chatime, a Taiwanese tea beverage chain that has more than 2,300 outlets in 38 countries, including around 460 outlets in Indonesia by 2025. This study aims to analyze the feasibility of the Chatime franchise business by reviewing various aspects, including market and marketing aspects, legal aspects, technical and operational aspects, management aspects, financial aspects, sharia and halal aspects, as well as economic, social, and environmental aspects. The method used is a qualitative descriptive approach using secondary data obtained from scientific literature, media reports, and official company documents. The results of the analysis show that Chatime has a clear target market, a standardized operational system, and promising financial prospects, even though it requires a relatively large initial investment of around IDR 1.4 billion. Overall, the Chatime franchise business is considered feasible to run and has the potential for sustainability in Indonesia.
Analisis Aspek Teknis dan Operasional pada Kedai Kopi Skala Kecil: Studi Kelayakan Bisnis Boss L Coffee Corner Vientiany, Dini; Lestari, Dela Arum; Putri, Aprilia Eka; Siregar, Husna Salsabila; Hafiz, Muhammad Fiqi
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 12 (2026): January
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18198135

Abstract

The coffee shop business, as part of the MSME sector, is growing rapidly, in line with the growing coffee drinking culture in society, especially among the younger generation. This situation has encouraged the emergence of various coffee shop businesses with diverse concepts, including Café Boss L Coffee Corner, located in Deli Tua, Deli Serdang Regency. This study aims to analyze the feasibility of Café Boss L Coffee Corner from a technical and operational perspective as part of a business feasibility study. The research method used was a qualitative approach, with data collection techniques through interviews, observation, and documentation. The data obtained were analyzed to assess the readiness of facilities and infrastructure, facility layout, equipment, operating hours, and service process efficiency. The results of the study indicate that Café Boss L Coffee Corner has a strategic location, adequate facilities, and an effective and efficient operational system appropriate for the scale of an MSME business. Furthermore, the feasibility study indicates that this business meets the feasibility criteria from a technical, operational, market, and economic perspective. Therefore, Café Boss L Coffee Corner is deemed feasible to operate and develop as a business with potential for sustainability and good future profit opportunities.
The Implementation of a Business Feasibility Study at Warung Kopi Mandala Az Zahra, Fatimah; Siregar, Saniyah Dwi Putri; Lestari, Sri Dwi; Vientiany, Dini
Madani: Jurnal Ilmiah Multidisiplin Vol 4, No 1 (2026): February 2026
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18279774

Abstract

This study aims to evaluate the business feasibility study of Warkop Agam Mandala as a micro-enterprise in the culinary sector using a business feasibility study approach. The analysis covers market and marketing, legal, technical and operational, management, financial, sharia and halal aspects, as well as economic, social, and environmental aspects. The method applied in this study is descriptive, with data collection through observation, interviews with the owner, and a short survey of 50 respondents, mostly students. The findings of this study indicate that Warkop Agam Mandala has good market opportunities and clear consumer segmentation, affordable prices, menu choices that suit customer preferences, a strategic business location, adequate layout, and opening hours that align with customer visiting times. In terms of management and finance, this business is managed in a simple but efficient manner, and is able to generate net profits every month with a payback period of around 7 to 9 months. Overall, Warkop Agam Mandala was deemed feasible and has the potential for growth, with the caveat that improvements in legality and management are needed to ensure business sustainability.
Analisis Studi Kelayakan Bisnis Coffe Shop “GALIH” di Kota Medan Melalui Berbagai Aspek Vientiany, Dini; Baqis, Abelia Mita; Putri, Dinda Fitriyah Kholisoh Ahmadita; Fadilla, Tessa
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 12 (2026): January
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18161434

Abstract

This study aims to analyze the business feasibility of Coffee Shop Galih in Medan City through a business feasibility study approach. The research method used is descriptive qualitative with data collection techniques in the form of observation, interviews, documentation, and mini surveys. The analysis was conducted on market and marketing aspects, legal aspects, technical and operational aspects, human resource management aspects, and environmental aspects. The results of the study show that Coffee Shop Galih has good market opportunities with clear segmentation and an effective social media-based marketing strategy. From a legal perspective, the business has basic legality as an MSME, although it does not yet have full halal certification. The technical and operational aspects show a strategic location, adequate facilities, and a well-functioning operational system. From a management perspective, the simple but effective organizational structure supports the smooth operation of the business. Additionally, from an environmental perspective, Coffee Shop Galih has implemented adequate cleanliness and waste management practices. Based on the analysis results, Coffee Shop Galih is deemed viable for operation and development, with ongoing improvements needed in certain supporting aspects.
Analisis Studi Kelayakan Bisnis pada Usaha Chicken Holic Vientiany, Dini; Adhelia, Dhea Putri; Shaqina, Maheza; Ginting, Nabilah Azzahra Amin Br
Madani: Jurnal Ilmiah Multidisiplin Vol 4, No 1 (2026): February 2026
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18265419

Abstract

This study aims to evaluate the business feasibility of Chicken Holic, a modern crispy chicken outlet targeting students and young workers. The research methodology involves a comprehensive business feasibility study approach, covering various aspects such as market and marketing, legal, technical and operational, managerial, financial, sharia and halal, socio-economic, and environmental aspects. Information was collected through a survey of 57 respondents and analysis of relevant documents. The findings indicate that Chicken Holic is highly feasible from a financial perspective, with a BEP of 49 servings per day, a net profit of IDR 15,350,000 per month, an ROI of 614% per year, and an investment return period of 1.95 months. In terms of the market, 64.9% of respondents considered the product price to be standard and affordable. This business is also in line with sharia principles, as it uses halal-certified raw materials, has a positive social impact through the employment of local workers, and adopts environmentally friendly waste management practices. Based on the analysis conducted, Chicken Holic is deemed feasible to operate with significant growth potential.
Analisis Finansial dan Manajemen Risiko Dalam Studi Kelayakan Bisnis Syifa Laundry Vientiany, Dini; Harahap, Isnaini Nur; Prayoga, Muhammad Ilham; Hutasuhut, Syahnazwa Aiska Hidayat
Madani: Jurnal Ilmiah Multidisiplin Vol 4, No 1 (2026): February 2026
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18240738

Abstract

This study is motivated by the increasing competition in the laundry service business in urban areas, along with changes in lifestyle that demand practicality and time efficiency. These conditions require business owners to implement sound financial management and effective risk management to ensure business sustainability, particularly in the case of Syifa Laundry. The purpose of this study is to analyze the business feasibility of Syifa Laundry from financial and risk management aspects. This research employs a descriptive qualitative method with a business feasibility study approach, supported by direct observation, interviews with the business owner, and literature review from relevant journals and books. The results indicate that Syifa Laundry generates relatively stable revenue with higher customer demand on specific days. From the financial aspect, the business is able to cover its operational costs and reach the break-even point within approximately eight months after commencing operations. From the risk management aspect, Syifa Laundry has implemented simple yet effective measures in handling operational and service-related risks. Based on these findings, Syifa Laundry is considered feasible to operate and has potential for future development. Future research is recommended to incorporate more in-depth quantitative financial analysis and expand the scope of the study to achieve more comprehensive results.
Studi Kelayakan Usaha Martabak Queen sebagai Strategi Pengembangan Bisnis Kuliner Vientiany, Dini; Rahmayani, Elysa; Waznah, Faiza Zayani; Harahap, Fatimah Zahra Marahaini
Madani: Jurnal Ilmiah Multidisiplin Vol 4, No 1 (2026): February 2026
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18288118

Abstract

The culinary business in Indonesia is growing rapidly, driven by the increasing demand for practical and affordable ready-to-eat food. One culinary business that remains highly attractive is the martabak (martabak) business. This study aims to analyze the feasibility of the Martabak Queen business using a business feasibility study approach. The research method used is descriptive research, collecting primary data through a mini-survey using a questionnaire to 50 respondents, and secondary data obtained from direct observation of business activities. The feasibility analysis is conducted based on several key aspects: market and marketing, legal aspects, technical and operational aspects, and management aspects.The research results show that, from a market and marketing perspective, Martabak Queen has a clear target market with a high level of customer satisfaction, particularly regarding taste quality and price. Legally, the business has a Business Identification Number (NIB) and thus meets basic licensing requirements. Technical and operational aspects indicate that the business location, operating hours, and production capacity align with consumer demand patterns. Meanwhile, from a management perspective, the simple organizational structure is deemed effective in supporting smooth business operations. Based on these analysis results, it can be concluded that Martabak Queen is a viable business and has the potential for sustainable development.
Implementasi Studi Kelayakan Bisnis pada Produk Ayam Geprek Ibu Ita Vientiany, Dini; Purba, Fahrina Aulia; Sari, Mutia Indah; Damanik, Nayla Arnona
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 10 (2025): November
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18211571

Abstract

This study aims to analyze the implementation of a business feasibility study in the culinary business of Ayam Geprek Rumahan Ibu Ita located in Medan Timur. A business feasibility study is conducted to assess whether the business is feasible to operate and develop, particularly from the marketing aspect. This research uses a qualitative descriptive method with data collection techniques including direct observation and interviews with the business owner. The analysis employs the Segmentation, Targeting, and Positioning (STP) approach as well as the marketing mix strategy (4P), which consists of product, price, place, and promotion. The results indicate that Ayam Geprek Rumahan Ibu Ita has a clearly defined market segment, namely students, workers, and surrounding communities who prefer spicy food at affordable prices. The targeting and positioning strategies are appropriate to consumer characteristics, supported by product variety, competitive pricing, a strategic location, and simple yet effective promotional activities through social media. Based on these findings, it can be concluded that Ayam Geprek Rumahan Ibu Ita is feasible to operate and has strong potential for further development.
Co-Authors Abdi Hasibuan, Ilaika Fauziah Ackmal, Muhammad Mulah Adhelia, Dhea Putri Andrerico, Vicky Febima Andriansi, Rini Angkasa, Pramuja Aqilla, Nazwa Pirda Ashaari, Taslam Asmita, Andhini Atika Safitri Az Zahra, Fatimah Baqis, Abelia Mita Batubara, Alwi Ardiansyah Putra Berasa, Nurhikmah Br Harahap, Indrih Br Harahap, Mira Afriani Damanik, Nayla Arnona Dede Ruslan Deni Irawan, Deni Diningrat, Tyo Nugro Efendi, Bakhtiar Fadilla, Tessa Faisar Ananda Arfa, Faisar Ananda Farried, Annisa Ilmi Ginting, Nabilah Azzahra Amin Br Gita Segara, Khoirunnisya Hafiz, Muhammad Fiqi Hafsah, Annisa Harahap, Fatimah Zahra Marahaini Harahap, Ilfa Damayanti Andini Harahap, Isnaini Nur Hasibuan, Zahra Humaira, Dinda Nurayuni Hutasuhut, Syahnazwa Aiska Hidayat Ilham Sembiring, M. Andreansyah Joefanny, Dedek Latipah, Salwa Lestari, Dela Arum Lubis, Rahmadilla Nurul Fandini Meiliandari, Silvia Muhammad Farhan Mungkur, Ahmad Ramdhani Nabila, Nur Afiqah Nasution, Alya Arianti Nasution, Julaika Nasution, Syairah Nur Aisyah Paluvi, Retno Prayoga, Muhammad Ilham Purba, Fahrina Aulia PUTRI WAHYUNI Putri, Amelia Putri, Aprilia Eka Putri, Dinda Fitriyah Kholisoh Ahmadita Putri, Dwita Agustina Rahmayani, Elysa Ramadani, Putri Ramadhan, Said Luthfi Rambe, Muhammad Zainuddin Rapida, Sri Rawy, Hasbi Rizky Rezeki, Tri Putri Rindiani, Mareta Riska, Maulia Ritonga, Nazamuddin Salsabil, Hafiz Salsabila, Ika Salsabila, Novri SAPUTRA, RISKY Sari, Mutia Indah Shandika, Mhd Dwi Shaqina, Maheza Siempre, Hasta La Victoria Simbolon, Annisa Riani Siregar , Yulianti Siregar, Husna Salsabila Siregar, Kiki Hardiansyah Siregar, Saniyah Dwi Putri Sri Dwi Lestari Sugiarto, Angger Gumilang Syafrizal, Rodi Syahfitri, Nayla Novita Tafrijah , Murni Tanjung, Dewi Sundari Wahyuni, Nasya Waznah, Faiza Zayani Zalyanti, Cindy Aulia Zuya, Deva Fitri