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Putra, Johni Eka
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

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Journal : International Journal of Business, Law, and Education

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Digital Marketing, Entrepreneurial Orientation, and Business Capital on the Financial Performance of MSMEs in Indonesia Yuliastuti, Hilda; Putra, Johni Eka; Utomo, Bekti
International Journal of Business, Law, and Education Vol. 5 No. 2 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i2.695

Abstract

This study looks into how business capital, entrepreneurial orientation, digital marketing, and the financial performance of Micro, Small, and Medium-Sized Enterprises (MSMEs) in Indonesia interact. The study analyzes data from a diverse sample of 400 MSMEs using Structural Equation Modeling with Partial Least Squares (SEM-PLS) 3 and a quantitative research design. Descriptive statistics shed light on the essential factors and demographic profile, and the measurement model assessment verifies the constructs' validity and reliability. Significantly positive correlations between digital marketing, entrepreneurial orientation, business capital, and financial success are established by the structural model study. The mediating roles of business capital and entrepreneurial orientation are revealed through indirect impacts. R-square values and model fit indices attest to the suggested model's resilience. The results add to our understanding of the variables that influence MSME success in the Indonesian business environment and provide useful information for future research projects, practitioners, and policymakers.
Co-Authors - Afrizal Ade Sobandi, Ade Aisah Aisah Anggi Oktaviani ARIWIBOWO, PRASETIO Asnawati Asnawati Brumadyadisty, Garry ENI ENDARYATI Eva Desembrianita FITRIYASARI, MALIATUL Hanasi, Raihan A. Hapsari Widayani Haruni Ode Judijanto, Loso Kalalo, Rieneke Ryke Kamaruddin, Muhammad Junaid Maharani, Dewi Misidawati, Dwi Novaria Muhammad Aqshel Revinzky Prabowo, Bagus Purnamasari, Etika Riri Cornelia Shany, Wildan Krisnarwanto Waranu Sufa, Siska Armawati Supriandi Supriandi, Supriandi Susie Perbawasari Tahalele, Olivia Timotius, Elkana Umi Rahmawati Utami, Eva Yuniarti Utomo, Bekti Violita, Chynthia Eka Wenats, AG Eka Yuliastuti, Hilda ZA, Saida Zainurossalamia