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All Journal Buletin KKN Pendidikan Journal of Language and Health Bussman Journal : Indonesian Journal of Business and Management Jurnal Keilmuan dan Keislaman WASATHON
Ifani, Muhammad Zulfi
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Religion Humanities Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Journal of Language and Health

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Interpersonal Communication and Sor Theory in “TASTE” Market Snacks in Increasing Customer Loyalty Kurniawan, Dani; Ifani, Muhammad Zulfi; Nurfaizi, Kevin Rohman
Journal of Language and Health Vol 4 No 1 (2023): Journal of Language and Health
Publisher : CV. Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jlh.v5i1.3053

Abstract

Communication is one of the main foundations in running a business. Communication needs to be established to establish relationships between businesses and their customers (Fathurohman & Safitri, 2020). This is intended as a means to find out how to communicate with customers and create product sales targets that suit consumer desires. Based on the existing background, this research aims to analyze interpersonal communication using social theory in the "RASA" market snack in increasing customer loyalty. This research model is qualitative in the form of field research. Primary data is the main data obtained through interviews, namely interviews with the sales manager of the "RASA" market snacks. Furthermore, secondary data will be obtained from documentation whose function is to support research to make it more accurate. Then this research uses the stimulus organism response (SOR) theory approach. In this research is that interpersonal communication has a strategic role in business development, being an effective means of changing the attitude of someone who starts as a consumer and continues to become a customer. With the SOR theory, it can be seen that interpersonal communication can be used as a strategy in implementing communication to change attitudes from consumers to customers. Customer retention is also influenced by friendliness, trust and product quality, the first impression of which is the main thing in running a business.
Analisis Framing Model Zhongdang Pan dan Gerald M. Kosicki dalam Kontruksi Pemberitaan Tragedi Stadion Kanjuruhan Tahun 2022 Ifani, Muhammad Zulfi; Kurniawan, Dani; Trilestari, Linda
Journal of Language and Health Vol 5 No 2 (2024): Journal of Language and Health
Publisher : CV. Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jlh.v5i2.4166

Abstract

Tragedi Stadion Kanjuruhan terjadi setelah adanya pertandingan sepak bola antara Arema FC melawan Persebaya. Media masa sebagai media pemberitaan melakukan framing untuk membentuk dan menyederhanakan realitas suatu peristiwa serta menarik pembaca. Tujuan pada penelitian adalah melakukan analisis Framing Model Zhongdang Pan Dan Gerald M. Kosicki dalam Kontruksi Pemberitaan Tragedi Stadion Kanjuruhan Tahun 2022. Jenis penelitian ini adalah studi pustaka dengan menggunakan satu media kompas yang memberikan terkait Tragedi Stadion Kanjuruhan Tahun 2022. Telaah artikel menggunakan analisis Framing Model Zhongdang Pan Dan Gerald M. Kosicki. Hasil penelitian menunjukkan analisa https://bola.kompas.com/ dalam pemberitaan berjudul Jumlah Korban Jiwa Tragedi Kanjuruhan Bertambah lagu yang telah dianalisa dengan model Zhongdang Pan Dan Gerald M. Framing didapatkan korban 134 orang, dalam proses penyampaian berita menunjukan bukti-bukti dengan fakta, kutipan, foto yang disajikan dalam berita. Hal ini sebagai bentuk dukungan terhadap korban tragedi kanjuruan. Akan tetapi dalam pemberitaan ini hanya mencantumkan satu narasumber dari rumah sakit maka bisa dikatakan tidak cover both side (berimbang).
Co-Authors Ady Ferdian Noor Aji, Angelia Sukma Ningrum Afrida Yono Putri Al-Kubro, Putri Balqis Andiyani, Rhavida Anniza Baihaqi, Muhamad Adzib Dani Kurniawan Dani Kurniawan, Dani Dayanti, Gista Rahma Dzikra, Noor Syahidah Mutiara Fauziah, Nita Indah, Tiara Jannah, Azzahrah Miftahul Koesoemo Ratih Maulana, Mahesa Miftah Al Farhan Muhammad Qolbi Shobri Murtiningsih, Tenny Mustofa, Rochman Hadi Ni'matul Istiqomah Niam, Muhammad Nur Amalia Nurfaizi, Kevin Rohman Pebriano, Nor Angga Pradana, Fajar Gemilang Rafidiyah, Dina Rifai, Akhmad Tegar Sabar Narimo Sarmila, Sarmila Siswanto, Hery Trilestari, Linda Wariyatun, Wariyatun