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Hubungan Bauran Pemasaran dengan Peningkatan Pemanfaatan Rawat Inap (Studi di Rumah Sakit X Kelas C Kota Surabaya) Ramadhani, Dina Dwi; Wijaya, Hermanto; Putri, Linta Meyla; Tjokro, Silvia Haniwijaya
Journal of Health Management Research Vol 2 No 2 (2023): Journal of Health Management Research
Publisher : Bagian Penelitian & Pengabdian Masyarakat STIKES Adi Husada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37036/jhmr.v2i2.461

Abstract

Background: Marketing is a management activities derived from customer interactions. The marketing mix is one of the marketing techniques used by an organization to achieve its goals in the target market. The conditions required or that may be identified in order to use the available bed. In usage, four criteria are used for correctly tracking the usage of bed: bed occupancy ratio (BOR), length of stay (LOS), turn over interval (TOI), and bed turn over (BTO). According to information from Hospital X type C, the number of Bed Occupancy Rate (BOR) inpatients is below standard and will continue to fall throughout each month in 2022. Aims:The objective of this research was to investigate the association between the marketing mix and increasing utilization of inpatient care. Methods:This research conducted a quantitative study using a cross-sectional study technique. The sample was 20 persons. Results:Using all of the data generated by the independent variables and the dependent variable, namely the marketing mix and purchasing decisions, it is possible to determine product, price, place and process with a significance level smaller than 0.05, indicating that there is a relationship between these variables and the purchase decision. Conclusion: The utilization of inpatient rooms at Hospital X is influenced by several factors such as the service products offered, rates, place and process
Pengaruh Budaya Kerja Terhadap Kinerja Pegawai di Puskesmas Krembangan Selatan Yusriyah, Yusriyah; Mamesah, Marline Merke; Tjokro, Silvia Haniwijaya; Rukmini, Rukmini
Journal of Health Management Research Vol 3 No 2 (2024): Journal of Health Management Research
Publisher : Bagian Penelitian & Pengabdian Masyarakat STIKES Adi Husada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37036/jhmr.v3i2.567

Abstract

Background: Work culture is a series of attitudes and behaviors that are part of person’s lifestyle at work. This research was motivated by the existence of obstacles indicating that the work culture implemented by employees does not fully align with the rules and regulations in work enviroment, particularly related to the issue of employee absenteeism. One factor contributing to the work culture is the low awareness among employee about the importance of time discipline. Aims: The research aims to identify the influence of work culture on employee performance at KrembanganSelatan Community Health Center in Surabaya City. Methods: This was a quantitative method with a cross-sectional design. The sample consistend of 33 respondents out of population of 73 employees at KrembanganSelatan Community Health Center. The independent variable was work culture, and dependent variable was employee performance. Data was collected through a questionnaire, and analyzed using linear regression. Results: The research findings indicate that the significance value (Sig.) is 0,000 < 0,05, leading to the rejection of H0 and acceptance of Ha. The work culture was assessed as “Good” in 79% and “Fair” in 21%of cases. The employee performance was assessed as “Good” in 58% and “Fair” in 42% of cases. A good work culture determines employee performance, which will influence the achievement of organizational goals and the quality of sevices provided. Conclusion: Work culture has a significant effect on the performance of employees at KrembanganSelatan Community Health Center. That mean the better the work culture, the better the employee performance.
Strategi Pemasaran Terhadap Kualitas Pelayanan dan Kepuasan Pasien di Puskesmas Tambak Rejo Kota Surabaya Megatama, Abitri Wahyuni; Tjokro, Silvia Haniwijaya; Geonarso, Roberto; Putri, Linta Meyla
Journal of Health Management Research Vol 3 No 1 (2024): Journal of Health Management Research
Publisher : Bagian Penelitian & Pengabdian Masyarakat STIKES Adi Husada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37036/jhmr.v3i1.462

Abstract

Background: Understanding the needs and desires of consumers, in this case patients, is an important thing that affects the quality of service for patients. Satisfied patients are a very valuable asset because if patients are satisfied they will continue to use the services of their choice, but if patients feel dissatisfied they will tell other people twice as much about their bad experience.Purpose: This study aims to determine the effect of visits on marketing and patient satisfaction at the Tambak Rejo Health Center.Aims: This study aims to determine the effect of visits on marketing and patient satisfaction at the Tambak Rejo Health Center.Methods: The design used in this research is quantitative. type of research that is systematic, planned, structured, uses lots of numbers starting from data collection, processing to results and emphasizes objective phenomena and is studied quantitatively. The research variables consist of: level of satisfaction and patient visits (dependent) and service quality (independent). Questionnaires on the level of patient satisfaction and visits and service quality used instruments that had been developed by the Tambak Rejo Health Center.Results: The results of the study showed that patients who visited used BPJS Mandiri, BPJS PBI, Mandiri with a level of satisfaction including compliance with requirements of 61.3%, ease of service procedures 64.2%, fairness of costs 71.2% and quality of facilities and infrastructure 77.8%. The quality of infrastructure can increase the number of patient visits, namely ≤ 1500 visits.Conclusion: The Tambak Rejo Health Center excels in marketing strategy, service quality and patient satisfaction. By prioritizing aspects of the Puskesmas, Puskemas provides easily accessible and quality health services that are aligned with the needs and expectations of patients
Perkembangan Pandemic Dan Capaian Kontrasepsi Di Provinsi Jawa Timur Kurniawan, Afif; Herowati, Diyah; Yuliani, Cahya; Putri, Linta Meyla; Mamesah, Marline Merke; Amalia, Nuke; Mardiana, Mardiana; Goenarso, Roberto A; Tjokro, Silvia Haniwijaya; Wijaya, Hermanto
Indonesian Academia Health Sciences Journal Vol 4 No 1 (2023): Indonesian Academia Health Sciences Journal
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The impact of the Covid-19 pandemic is being felt all over the world, especially in Indonesia. Covid-19 has had an impact on the health, economic and social sectors. The large number of deaths due to disease causes changes in the composition of the population. To prevent the spread from becoming more widespread, the government implemented large-scale social restrictions. Travel restrictions and long stays at home have the government fearing a post-pandemic boom in births. Therefore the government focuses on birth control. This study aims to determine the development of a pandemic and its impact on the number of new users of family planning methods in East Java Province.The research used secondary data that came from the website of the East Java Provincial Health Office and the Population and Family Planning Agency from March 2020 to November 2021. The results of the regression test showed that there was no effect between the number of positive confirmed cases of Covid-19 and the number of new users of contraceptive methods. This shows that the policies developed have been successful and it is hoped that there will be a strategy for family planning services for other emergencies. Socialization and establishing cooperation between health workers in the field also need to be improved, especially for health workers in the private sector.
Factors Causing the Intention to Stop Smoking in Teenagers Kurniawan, Afif; Tjokro, Silvia Haniwijaya; Sari, Etika Purnama; Geonarso, Roberto A
Journal of Health Management Research Vol 2 No 1 (2023): Journal of Health Management Research
Publisher : Bagian Penelitian & Pengabdian Masyarakat STIKES Adi Husada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (574.84 KB) | DOI: 10.37036/jhmr.v2i1.363

Abstract

Background: the trend of teenagers hanging out with their friends nowadays is smoking. Many teenagers in Indonesia smoke because they are carried away by their environment. According to The Tobacco Control Atlas ASEAN Region 5th shows that Indonesia is the country with the highest number of smokers. The younger the smoking age, the longer the smoking habit. The longer a person's smoking habit, the greater the chance that person will get sick from smoking Aims: This study aims to look at factors from within adolescents to be able to bring up the intention to quit smoking. Methods: This study used a cross-sectional design. The sample selection used purposive technical sampling with a vulnerable age of 13-21 years. Logistic regression analysis was used to see whether there was a relationship between attitudes, subjective norms, perceptions, and self-efficacy towards the intention to quit smoking. Results: 30 teenagers were sampled in this study, aged 13-20 years, and the majority were in grade 3 of junior high school. Self-confidence or self-efficacy is the variable that has the greatest influence on the emergence of intention to stop smoking (0.000; 0.845). The existence of a very strong self-confidence to be able to quit smoking will bring up a very strong intention as well. Conclusion: smoking is an activity that is very detrimental to oneself and others. Many teenagers today since junior high school already have a smoking habit. Therefore, it is necessary to have a special method to bring out the intention of teenagers to quit smoking
The relationship between workload and nurse stress levels Tjokro, Silvia Haniwijaya; Saputera, Ariawan Wangsa; Marga, Irawati
Journal of Health Management Research Vol 2 No 1 (2023): Journal of Health Management Research
Publisher : Bagian Penelitian & Pengabdian Masyarakat STIKES Adi Husada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (228.725 KB) | DOI: 10.37036/jhmr.v2i1.365

Abstract

Background: Hospitals have very complex work systems and activities to continue to provide the best health services for patients. The continuity of these services is supported by various resources, one of which is a nurse. The high number of hospitalized patients with respiratory problems is a challenge for nurses in the Cempaka room. The application of SOP and the use of strict PPE is a separate stressor for nurses. Methods: This study used a study correlation design, a Cross-Sectional approach. The study population was all nurses in the Cempaka room of the hospital. X as many as 44 nurses, using the total sampling technique, The independent variable is the workload, the dependent variable is the stress level. Data retrieval using questionnaire sheets, ordinal data scales. Analysis using spearman rank corelation test with alpha 0.05. Results: The results of the study found that most respondents (59.1%) had a moderate workload, and most respondents (61.4%) had moderate stress levels. The Spearman rank corelation test showed there was a meaningful relationship between workload and nurse stress levels (p = 0.001 < 0.05 then H0 was rejected). Conclusion: The workload is so much in meeting needs, handling problems and ultimately very draining energy both physical and cognitive abilities, which has an impact on the nurse's stressor
Tingkat Kepuasan Pasien BPJS dan Non BPJS terhadap Pelayanan Kesehatan Marga, Irawati; Tjokro, Silvia Haniwijaya; Fajriyah, Novita
Journal of Health Management Research Vol 1 No 1 (2022): Journal of Health Management Research
Publisher : Bagian Penelitian & Pengabdian Masyarakat STIKES Adi Husada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (463.604 KB) | DOI: 10.37036/jhmr.v1i1.231

Abstract

Background: Satisfactory health services are everyone's expectations, so the government makes policies with health insurance that are mutual cooperation by creating a National Health Insurance program and organized by the Social Security Administering Body. However, not all BPJS users get satisfaction with health services, as well as other insurance users. Aims: This study aims to compare the level of satisfaction with health services between patients using BPJS and other insurance users. Methods: The design used in this study was Cross Sectional. The total sample size is 80, namely 40 BPJS patients and 40 non BPJS patients with purposive sampling technique. The research variables consisted of: the level of patient satisfaction (dependent) and health services (independent). The questionnaire on the level of patient satisfaction and health services uses an instrument that has been developed by the management of Adi Husada Kapasari Hospital. Data were analyzed by Spearman rank correlation and Chi-square test with a significance level of 0.05. Results: The results showed BPJS patients were not satisfied (25%) and satisfied (25%) towards health services. However, non -BPJS patients are mostly satisfied (35%) for health services. This is because the entire staffing status of health workers has become a permanent employee, and the length of work of health workers has been 2-3 years so that health services to BPJS and Non BPJS patients do not look at the patient's status, all patients are treated equally in providing health services. Conclusion: Adi Husada Kapasari Hospital is expected to continue to provide quality and satisfying health services to patients regardless of insurance participants. Improving the quality of health services to always be developed following the development of science in the health sector.
The relationship between service quality and patient satisfaction in internal medicine outpatient care: A cross-sectional study Alfrian, Brico; Tjokro, Silvia Haniwijaya; Kristiani, Rina Budi; Erindia, Firnanda
Lentera Perawat Vol. 6 No. 4 (2025): October - Desember
Publisher : STIKes Al-Ma'arif Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52235/lp.v6i4.599

Abstract

Background: Service quality is a critical determinant of patient satisfaction and plays an essential role in shaping patient experiences in outpatient care settings. Ensuring high-quality services is a priority for hospitals, particularly in internal medicine clinics where patient volumes and clinical needs are substantial. Objective: This study aimed to analyze the relationship between healthcare service quality and patient satisfaction among outpatients at the Internal Medicine Clinic of Husada Utama Hospital Surabaya. Methods: This cross-sectional quantitative study involved 49 respondents selected through probability sampling from a total outpatient population of 24,262 visits. Data were collected using structured questionnaires, interviews, observations, and documentation, and were analyzed using descriptive statistics and Spearman’s rank correlation with a significance level of p < 0.05. Results: Most respondents perceived service quality as adequate (67.3%) and reported patient satisfaction at an adequate level as well (61.2%). The Spearman correlation test indicated a moderate, positive, and significant association between service quality and patient satisfaction (ρ = 0.632, p = 0.000), suggesting that higher service quality contributed to increased satisfaction. Conclusion: Service quality demonstrated a significant contribution to patient satisfaction in the Internal Medicine Clinic, highlighting the need for continuous improvement in service responsiveness, empathy, reliability, and physical facilities. The hospital is encouraged to enhance communication skills among staff, streamline service processes, optimize waiting room facilities, and implement regular evaluation mechanisms to strengthen patient-centered care and sustain long-term patient trust.