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All Journal Jurnal MEBIS (Manajemen dan Bisnis) Journal of Economics, Business, and Government Challenges Aplikasi Administrasi: Media Analisa Masalah Administrasi Journal of Accounting and Business (JIMBE) TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan RISK : Jurnal Riset Bisnis dan Ekonomi Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Ilmiah Nusantara Jihapenmas Tamilis Synex: Multidimensional Collaboration Journal of Accounting and Business
Nindya Kartika Kusmayati
Unknown Affiliation
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences

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Journal : Aplikasi Administrasi: Media Analisa Masalah Administrasi

 1 
Pengaruh Brand Image Terhadap Keputusan Pembelian Konsumen Produk Body Care Herborist di Sidoarjo Risqy Maudy Inayah; Dhinda Lintang Cahya Gumilang; Zahra Nur Annisa; Nindya Kartika Kusmayati; Noneng R. Sukatmadiredja
Aplikasi Administrasi: Media Analisa Masalah Administrasi Volume 27 Nomor 1
Publisher : Faculty of Social and Political Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/aamama.v27i1.230

Abstract

This study seeks to assess how the brand image of Herborist body care products impacts consumers' purchasing choices. Brand image encompasses perceptions of product quality, safety, cleanliness, and effectiveness, all of which are significant factors influencing consumer preferences. Employing a quantitative approach, this study collected data through online questionnaires distributed via Google Form, with a sample size of 43 respondents. The findings of this research were demonstrated to be valid and reliable, meeting assumptions of normality and being free from heteroscedasticity and autocollinearity. A simple linear model Y = -0.733 + 0.852X + e was derived from the data, indicating that brand image (X) significantly affects purchasing decisions. To maintain or enhance purchasing decisions, companies must continually refine their marketing strategies to ensure effectiveness and yield positive outcomes in influencing consumer behavior.
Co-Authors , Dhiyan Septa Wihara Achmad Alfian D.S Aditya Risky Sahari Adrian Fahreza Sanjaya Agustin Isabellina Pretty Ika Permatasari Agym Mahendra Alamsyah Ahmad Syahbani Ahmad Zainal Makarim Ajesica Laura Dekafrio Akhmad Komaruddin Al Ghozaly Aldy Putra Prayoga Alfina Damayanti Ali Nur Rozaq Aliffian Safriansyah Almira Wardana Neva Nareswari Alyani Zahra Salsabela Amrina Yulfajar Anang Fanju Setyawan Anastasia Puteri Cininta Panjaitan Andri Radiany Arsa Reynal Dimas Suyanto Arya Eka Pradana Ayu Puspita Putri Wicaksono Bagas Dharma Aditya Bayu Agus Permadi Bayu Permadi Citra Anis Safitri Delfida Syaharani Dhinda Lintang Cahya Gumilang Dhyah Wulansari Dicky Fahreza Akbar Didieo valeri yulianto Eka cipta putri apsari rahmi gelbi surya pertiwi Eka Nanda Syahputra Eko Saputra Marweki Emiliana Ring Enrico Brilian Gandatama4 Erwin Dwi Kristanto Evi Indah Lestari Fajar Tenovita Sari Fiki Kurniawan Fikri, Kanzul Habibatul Aliyah Candraningtyas Hanggoro Purbo Kuncoro Heri Priyo Purwanto Hernita Narsi Elda Hilda Firliyani Ilham Prasetya Wibowo Ilma Awalya Intan Dewi Sasmitha Iwang Suwangsih Kanzul Fikri Karina Eka Aulia Khrisna Arief Wicaksana Kunto Romadhon Pradika Latifatussafitri Laura Sitho Devi Lenka Kapiso M Firdaus Firmansyah M. Masruf Maliyatul Ulfah Marcelino Cristian Yuwono Maulinda Nurul Hidayat Mirza Al Khatami Moch. Burhan Nur Abdulloh Moch. Jabir Hayyan Mochammad Mamduch Barsa Mochammad Rizky Nur Ardiansyah Muhammad Arya Dwi Nanda Muhammad Faishol Akbar Muhammad Rosul Muhammad Tito Romadhon Muzabir Muhammad Natalia Dau Bere Nilam shelly heniati Noneng R. Sukatmadiredja Nova Rahma Dhani Novia Rachma Aulia Nurul Hidayah R.Nico Alviano Bagas Santoso Rachmad Aditya Mahendra Rachmat Aditya Mahendra Raden Nico Alviano Bagas Santoso Risqy Maudy Inayah Riza Krisdian Pratama Rizky Endah Setianingtias Robi Zulkarnain Sadam Khumaini Vindata Safa’at Sevia Imelda Yosa Shafa Anjelina S.D Sofiatun Stefanny Audrey Graciella Sutedjo Suwangsih, Iwang Syavira Natania Rahmadani Talabiah Susilowati Taufik Kurniawan Tito Tilawah Vera Vebriyanti Vianta Reva Nata Kusuma Vina Anggih Dwi Safitri Yanfa’u Rizal Yourini Erawati Yuli Kurniawati Yuli Kurniwati Yulia Kurniawati Zahra Nur Annisa