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All Journal Jurnal Ilmu Manajemen (JIM) Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Journal of Management and Business Innovations Jurnal Ilmiah Manajemen Kesatuan Jurnal Bisnis, Manajemen, dan Ekonomi Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Economics, Business and Management Science Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal Ekonomi Jurnal Bisnis Mahasiswa International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) ProBisnis : Jurnal Manajemen Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Mumtaz : Jurnal Ekonomi dan Bisnis Islam Prioritas : Jurnal Pengabdian Kepada Masyarakat Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Madani: Multidisciplinary Scientific Journal Journal of Innovative and Creativity Jurnal Penelitian Pendidikan Indonesia Multidisciplinary Indonesian Center Journal Jurnal Ekonomi, Manajemen, Akuntansi Jurnal EKSPLOLHUM
Finta Aramita
Universitas Medan Area
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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LOYALTY PERSPECTIVE ANALYSIS OF SMALL AND MEDIUM BUSINESS MARKETING ABILITY TO INNOVATE AND PERFORM GOOD Finta Aramita
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 3 No. 4 (2023): July
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v3i4.988

Abstract

The production environment has changed to a knowledge and technology system. Competition in the marketing system has also evolved into a more global and innovation system, becoming a competitive environment in most countries and businesses. Companies must evolve and innovate to deal with intense competition and shifting consumer demands if they hope to succeed in the long term in today's global market economy. Small and medium-sized enterprises must seek new motivations and business strategies to better develop new goods and services and take into account new information and technological advances. For businesses to grow, innovation is essential. Traditional innovation literature, first published in 1934, focuses on the factory sector, competitive markets and developed economies. Compared to other countries, Indonesia has a much higher proportion of small businesses per capita. Over the years, SMEs have contributed to developing countries in Asia (including ASEAN). Small and medium-sized enterprises are cited in ASEAN countries as a key driver of economic growth and development, the foundation of national economies, the highest-paying industry, and a potential tool for poverty reduction. Especially after the Asian financial crisis, including Indonesia.
PENGARUH CELEBRITY ENDORSEMENT DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE SKINTIFIC PADA TOKO UNDERPRICE SKINCARE Agnelisa Fegyola Pinem; Finta Aramita; Muhammad Yamin Siregar
EKSPOLHUM Vol. 1 No. 2 (2024): Agustus
Publisher : SUAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67398/eksplolhum.v1i2.57

Abstract

The aim of this research is to determine the influence of celebrity endorsements and brand awareness on purchasing decisions for Skintific skincare products at Underprice Skincare stores, partially and simultaneously. The research design used is an associative approach. The population of the population who purchased skintific products at Underprice Skincare was 2,321 consumers (Data on purchases at Underprice Skincare stores in 2022 using a sampling technique based on criteria using the Slovin method. Based on these criteria, the research sample was 96 respondents. The data analysis method used analysis multiple linear regression with SPSS.25 Based on the results of the t test that has been carried out, it can be concluded that Celebrity Endorsement has a positive and significant effect on Purchasing Decisions. It can be concluded that Brand Awareness has a positive and significant effect on Purchasing Decisions Endorsement and Brand Awareness have a positive and significant effect simultaneously on purchasing decisions
Pengaruh Brand Image Dan Kualitas Produk Terhadap Keputusan Pembelian Air Minum Dalam Kemasan Merek Le Mineral Pada Mahasiswa Prodi Manajemen Universitas Medan Area Arrazia, Zia; Aramita, Finta; Lestari, Indawati
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.5110

Abstract

This study aims to analyze the influence of brand image and product quality on the purchasing decisions of bottled water brand Le Mineral among students in the Management Program at the University of Medan Area. The research approach used is quantitative, which will determine the extent of the influence of independent variables on dependent variables. The population in this study consists of 540 students from the Management Program at the University of Medan Area, selected from the 2022-2024 academic records (PDDikti 2025). The sampling technique used the Solvin formula, resulting in 84 respondents. Data analysis was conducted using SPSS 27 with multiple linear regression analysis to determine the influence of independent variables on dependent variables. The results of the study indicate that Brand Image has a positive and significant effect on Purchase Decisions. This is evident from the significant value (0.000) < 0.05. Product Quality has a positive and significant effect on Purchase Decisions, as evidenced by the significant value (0.000) < 0.05. Brand Image (X1) and Product Quality (X2) significantly influence Purchase Decisions, with the magnitude of influence of Brand Image (X1) and Product Quality (X2) accounting for 89.6% of Purchase Decisions of bottled water brand Le Mineral among students in the Management Program at the University of Medan Area.   
Influence factors in increasing brand loyalty through customer engagement on MPV cars Indawati Lestari; Desy Astrid Anindya; Finta Aramita
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 3 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243281

Abstract

Customer engagement can be formed with supportive social media marketing and brand experience. But in this case, the company has not fully created the experience and social media consumers need. The company’s strategy to increase car sales certainly needs to be promoted. This study aims to determine and analyze the influence of social media marketing and brand experience on brand loyalty through customer engagement on MPV product users in Medan City. The population in this study amounted to 62,296 people. Sampling using purposive sampling with sample criteria, namely consumers who use cars with the Toyota brand and have used more than 3 (three) years. The sample calculation used the slovin formula with a total of 397 respondents. The research data used primary data and secondary data. The data analysis carried out is path analysis. The results of sub 1 analysis show that social media marketing and brand experience positively and significantly affect customer engagement. The results of sub 2 analysis show that social media marketing and brand experience positively and significantly affect brand loyalty through customer engagement. When social media marketing and brand experience increase, customer engagement will also increase, so that brand loyalty increases.
The role of social media marketing and brand experience in increasing brand loyalty through customer engagement for mpv car users in Medan Indawati Lestari; Desy Astrid Anindya; Finta Aramita
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 4 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020244322

Abstract

In the rapidly evolving automotive market of Medan City, social media marketing and brand experience have emerged as crucial factors in fostering brand loyalty among MPV car users by enhancing customer engagement. The purpose of this study is to find out and analyze the influence of social media marketing and brand experience on brand loyalty through customer engagement in MPV product users in Medan City. The sample was drawn using purposive sampling with sample criteria, namely consumers who use cars with the Toyota brand and have used them for more than 3 (three) years. The sample calculation used the slovin formula with a total of 397 respondents. The research data used primary data and secondary data. The data analysis carried out is path analysis. The results of sub-1 analysis show that social media marketing and brand experience have a positive and significant effect on customer engagement. The results of sub-2 analysis show that social media marketing and brand experience have a positive and significant effect on brand loyalty through customer engagement.
Strategi Customer Relationship Management Terhadap Kepuasan Dan Loyalitas Pada Pelanggan Justicia Veronica Coffee Di Setia Budi Medan Junior Lumban Gaol; Indahwati Lestari; Finta Aramita
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.7046

Abstract

The tight competition in the food and beverage industry makes companies like Justicia Veronica Coffee need to focus on long-term relationships with customers. Among various strategies, Customer Relationship Management (CRM) is the most popular strategy in managing customer relationships. The Influence of Customer Relationship Management Strategy on Satisfaction and Loyalty in Justicia Veronica Coffee Customers the Setia Budi Medan Outlet). This study aims to determine the influence of the Customer Relationship Management Strategy on Customer Satisfaction and Loyalty in Justicia Veronica Coffee customers. This study uses a quantitative research design with data collected through questionnaires, involving a sample of 135 respondents who have previously at the Justicia Veronica Coffee Setia Budi Medan outlet. The data were processed using SPSS 27, and the analytical techniques applied include linear regression analysis, t-test (partial), F-test (simultaneous) and Analisys path. The research results show: (1) The Customer Relationship Management Strategy significantly influences customer satisfaction (2) The Customer Relationship Management Strategy significantly influences customer loyalty (3) Customer satisfaction significantly influences customer loyalty (4) The Customer Relationship Management Strategy and Customer Satisfaction simultaneously have a positive influence on Customer Loyalty.
Pengaruh Gratis Ongkos Kirim, Diskon dan Pembayaran Cash on Delivery (COD) terhadap Keputusan Pembelian pada Shopee (Studi Kasus di Kecamatan Medan Sunggal) Nasution, Nunut Rida Murni; Aramita, Finta; Meutia, Riza Fanny
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.6623

Abstract

This research aims to find out the existence of e-commerce to help people meet human needs faster and more efficiently. From the various existing e-commerce, Shopee is the most popular e-commerce. The Effect of Free Shipping, Discounts and Cash On Delivery (COD) Payments on Purchase Decisions on Shopee (Case Study in Medan Sunggal District). This research aims to find out the effect of Free Shipping, Discount, and Cash on Delivery Payment on Purchase Decisions on Shopee. This type of research is a quantitative study with a data collection method using a questionnaire, with a sample of 100 respondents with the criteria of consumers who have bought from Shopee. The data was processed using the SPSS 27 analysis tool. The analysis technique used in this study is multiple linear regression analysis, t test (partial) and f test (simultaneous). The research results show: (1) Free Shipping has a significant effect on purchasing decisions on Shopee (Case Study in Medan Sunggal District (2) Discounts have a significant effect on purchasing decisions on Shopee (Case Study in Medan Sunggal District (3) Cash on Delivery has a significant effect on purchasing decisions (4) Free Shipping, Discounts and cash on delivery have a positive effect simultaneously on Purchasing Decisions on Shopee (Case Study in Medan Sunggal District.
Pengaruh Product Ingredients, Brand Image dan Social Media Marketing terhadap Keputusan Pembelian Produk Viva Cosmetics di Kota Medan (Studi Kasus CK Cosmetic Setiabudi Medan) Wulandari, Putri; Aramita, Finta; Salqaura, Siti Alhamra; Marbun, Patar
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.7131

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh product ingredients, brand image, dan social media marketing terhadap keputusan pembelian produk Viva Cosmetics di Kota Medan dengan studi kasus pada CK Cosmetic SetiaBudi Medan. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian asosiatif kausal. Teknik pengambilan sampel dilakukan menggunakan purposive sampling dengan jumlah responden sebanyak 85 konsumen yang pernah membeli produk Viva Cosmetics. Data dikumpulkan melalui penyebaran kuesioner dan dianalisis menggunakan metode regresi linear berganda. Hasil penelitian menunjukkan bahwa secara parsial product ingredients berpengaruh positif dan signifikan terhadap keputusan pembelian, brand image berpengaruh positif dan signifikan terhadap keputusan pembelian, dan social media marketing berpengaruh positif dan signifikan terhadap keputusan pembelian Viva Cosmetics di Kota Medan. Secara simultan, ketiga variabel independen tersebut juga berpengaruh signifikan terhadap keputusan pembelian produk Viva Cosmetics di Kota Medan, diketahui bahwa nilai Adjusted R Square 0,786 berarti 78,6% keputusan pembelian dapat di jelaskan oleh product ingredients, brand image, dan social media marketing. Sedangkan sisanya 21,4% dapat dijelaskan oleh faktor-faktor lain yang tidak diteliti dalam penelitian ini. Simpulan penelitian ini menunjukkan bahwa transparansi bahan produk, citra merek yang kuat, serta strategi pemasaran melalui media sosial yang efektif berperan penting dalam meningkatkan keputusan pembelian konsumen, khususnya generasi muda di Kota Medan.
PEMBERDAYAAN E DIGITAL DALAM MENGUATKAN KEWIRAUSAHAAN PADA SISWA SMA MAMIAY KOTA MEDAN Dahrul Siregar; Finta Aramita; Retna Siregar
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 2 No. 1 (2025): Vol. 2 No. 1 Edisi Januari 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v2i1.513

Abstract

Pengabdian masyarakat ini bertujuan untuk memberdayakan siswa SMA Mamiay Medan dalam memanfaatkan teknologi digital untuk mengembangkan kewirausahaan. Program dilaksanakan selama 6 bulan dengan melibatkan 92 siswa kelas X dan XI. Metode pelaksanaan mencakup pelatihan, praktik langsung, dan pendampingan intensif dengan pendekatan blended learning. Hasil menunjukkan peningkatan signifikan dalam kompetensi digital siswa dari rata-rata 45% menjadi 82%. Program ini berhasil menciptakan 43 unit usaha digital aktif dengan total omset Rp 68,5 juta dalam 3 bulan operasional. Tingkat kehadiran peserta mencapai 85%, melampaui target awal 80%. Dampak program terlihat dari peningkatan rata-rata pendapatan siswa sebesar Rp 750.000/bulan dan terbentuknya tiga komunitas wirausaha digital. Keberlanjutan program didukung oleh pembentukan inkubator bisnis sekolah dan pengembangan jaringan mentor. Program ini berkontribusi dalam pengembangan model pemberdayaan kewirausahaan digital untuk siswa SMA yang dapat direplikasi di institusi pendidikan lainnya.
Pengaruh Information Involvement terhadap Impulsive Travel Behavior dengan Fear of Missing Out sebagai Mediator dan Destination Trust sebagai Moderator Wan Suryani; Finta Aramita
Jurnal Ilmu Manajemen Vol. 14 No. 2 (2026)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v14n2.p439-452

Abstract

Digital tourism marketing increasingly relies on live streaming platforms to convey in-depth destination information. However, comprehensive studies on how information involvement is transformed into impulsive travel behaviour through psychological mechanisms remain limited. This study analyses the influence of information involvement on impulsive travel behaviour with Fear of missing out (FoMO) as a mediator and destination trust as a moderator. This study uses a quantitative, explanatory design. The researchers collected data from 300 respondents who actively use digital platforms as a source of travel information. The researchers analysed the data using Partial Least Squares-based Structural Equation Modelling (SEM-PLS). The results of the analysis show that information involvement significantly increases FoMO, and FoMO strongly encourages impulsive travel behaviour. Information involvement also directly affects impulsive travel behaviour. Mediation analysis confirms that FoMO partially mediates the relationship between information involvement and impulsive travel behaviour. Destination trust directly affects FoMO but does not moderate the relationship between information involvement and FoMO. These findings indicate that FoMO is more strongly shaped by emotional and social processes than by cognitive trust evaluations. This study enriches the tourism marketing literature by reconceptualising impulsive travel behaviour as a travel decision process, positioning FoMO as the primary emotional mechanism, and refining the theoretical position of destination trust in digital tourism. Practically, these findings emphasise the importance of managing information involvement and emotional attachment in live-streaming-based tourism marketing strategies.
Co-Authors Agnelisa Fegyola Pinem Agus Salim Harahap Akbar, Agasi Akman Daulay Aldasari, Tita Aldasari Aldino, Alfin Alfifto Amrin Mulia Utama Nasution Arrazia, Zia Baginda Harahap Cici Rayani Sitorus Dahrul Siregar Desy Astrid Anindya Eka Dewi Setia Tarigan Fauzan, Nabil Fitriani Tobing Hartono Hartono Haryaji Catur Putera Hasman Hesti Sabrina Indahwati Lestari Indawati Lestari Jirwanto, Henry Junior Lumban Gaol Kharisma, Fitriah Lawolo, Licerman Marsela, Nia Mentari, Nabilla Mey Wiliana Hotmauli Sitorus Muhammad Afif Muhammad Arif Muhammad Ichsan Muhammad Khahfi Zuhanda Muhammad Yamin Siregar Muthya Rahmi Darmansyah Nasrullah Hidayat Nasution, Elda Marina Nasution, Nunut Rida Murni Nindya Yunita Nuri Aslami Pasaribu, Tiara Hotria Patar Marbun PUTRI WULANDARI Rahman, Sayuti Retna Siregar Ridoi Nanda Sinaga Riza Fanny Meutia Riza Fanny Meutia Salsabillah, Ayu Hanna Sianipar, Jayanti Silvia Berta Lia Sianipar Sipahutar, Anzelia Safira Sirait, Necia Ribka Siti Aisyah Siti Alhamra Salqaura Sitorus, Agnes suswati suswati Tambunan, Kezia Emmayanti Tarigan, Desi Pitria Br Trg, Eka Dewi Setia Wan Suryani Wansuryani Wansuryani Wily Julitawaty, Wily