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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Journal of Management and Business Innovations Jurnal Ilmiah Manajemen Kesatuan Jurnal Bisnis, Manajemen, dan Ekonomi Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Economics, Business and Management Science Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal Ekonomi Jurnal Bisnis Mahasiswa International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) ProBisnis : Jurnal Manajemen Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Mumtaz : Jurnal Ekonomi dan Bisnis Islam Prioritas : Jurnal Pengabdian Kepada Masyarakat Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Madani: Multidisciplinary Scientific Journal Journal of Innovative and Creativity Jurnal Penelitian Pendidikan Indonesia Multidisciplinary Indonesian Center Journal Jurnal Ekonomi, Manajemen, Akuntansi Jurnal EKSPLOLHUM
Finta Aramita
Universitas Medan Area
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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Pengaruh Service Quality dan Price Terhadap Kepuasan Pelanggan Pengguna Layanan Jasa Gojek di Lingkungan 2 Kelurahan Sunggal Kharisma, Fitriah; Aramita, Finta; Nst, Amrin Mulia Utama
Innovative: Journal Of Social Science Research Vol. 5 No. 1 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i1.18087

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh service quality dan price terhadap kepuasan pelanggan pengguna layanan jasa gojek di lingkungan 2 Kelurahan Sunggal. Populasi yang digunakan pada penelitian ini adalah pengguna layanan jasa gojek di lingkungan 2 kelurahan sunggal. Penelitian ini menggunakan sampel sebanyak 96 responden. Teknik analisis data yang digunakan adalah analisis regresi berganda. Hasil penelitian menunjukkan bahwa terdapat hubungan antara variabel independen yaitu Service Quality dan Price terhadap variabel dependen yaitu Kepuasan Pelanggan. Variabel Service Quality diperoleh nilai t adalah thitung > ttabel (4.637 > 1 ,985) dengan tingkat signifikasi 0,000 < 0,05 dan untuk variabel Price diperoleh nilai thitung > ttabel (6.187 > 1,985) dengan tingkat signifikasi 0,001 < 0,05 sehingga dapat disimpulkan Service Quality dan Price berpengaruh positif signifikan terhadap Kepuasan Pelanggan Pengguna Layanan Jasa Gojek di Lingkungan 2 Kelurahan Sunggal. Dan uji F diperoleh nilai fhitung > ftabel (58.474 > 3,09), dengan hipotesis diterima sehingga dapat disimpulkan bahwa variabel Service Quality (X1) dan variabel Price (X2) secara simultan berpengaruh terhadap Kepuasan Pelanggan (Y).  KataKunci: Service Quality; Price; Kepuasan Pelanggan
LOYALTY PERSPECTIVE ANALYSIS OF SMALL AND MEDIUM BUSINESS MARKETING ABILITY TO INNOVATE AND PERFORM GOOD Finta Aramita
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 3 No. 4 (2023): July
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v3i4.988

Abstract

The production environment has changed to a knowledge and technology system. Competition in the marketing system has also evolved into a more global and innovation system, becoming a competitive environment in most countries and businesses. Companies must evolve and innovate to deal with intense competition and shifting consumer demands if they hope to succeed in the long term in today's global market economy. Small and medium-sized enterprises must seek new motivations and business strategies to better develop new goods and services and take into account new information and technological advances. For businesses to grow, innovation is essential. Traditional innovation literature, first published in 1934, focuses on the factory sector, competitive markets and developed economies. Compared to other countries, Indonesia has a much higher proportion of small businesses per capita. Over the years, SMEs have contributed to developing countries in Asia (including ASEAN). Small and medium-sized enterprises are cited in ASEAN countries as a key driver of economic growth and development, the foundation of national economies, the highest-paying industry, and a potential tool for poverty reduction. Especially after the Asian financial crisis, including Indonesia.
Influence factors in increasing brand loyalty through customer engagement on MPV cars Lestari, Indawati; Anindya, Desy Astrid; Aramita, Finta
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 3 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243281

Abstract

Customer engagement can be formed with supportive social media marketing and brand experience. But in this case, the company has not fully created the experience and social media consumers need. The company’s strategy to increase car sales certainly needs to be promoted. This study aims to determine and analyze the influence of social media marketing and brand experience on brand loyalty through customer engagement on MPV product users in Medan City. The population in this study amounted to 62,296 people. Sampling using purposive sampling with sample criteria, namely consumers who use cars with the Toyota brand and have used more than 3 (three) years. The sample calculation used the slovin formula with a total of 397 respondents. The research data used primary data and secondary data. The data analysis carried out is path analysis. The results of sub 1 analysis show that social media marketing and brand experience positively and significantly affect customer engagement. The results of sub 2 analysis show that social media marketing and brand experience positively and significantly affect brand loyalty through customer engagement. When social media marketing and brand experience increase, customer engagement will also increase, so that brand loyalty increases.
The role of social media marketing and brand experience in increasing brand loyalty through customer engagement for mpv car users in Medan Lestari, Indawati; Anindya, Desy Astrid; Aramita, Finta
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 4 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020244322

Abstract

In the rapidly evolving automotive market of Medan City, social media marketing and brand experience have emerged as crucial factors in fostering brand loyalty among MPV car users by enhancing customer engagement. The purpose of this study is to find out and analyze the influence of social media marketing and brand experience on brand loyalty through customer engagement in MPV product users in Medan City. The sample was drawn using purposive sampling with sample criteria, namely consumers who use cars with the Toyota brand and have used them for more than 3 (three) years. The sample calculation used the slovin formula with a total of 397 respondents. The research data used primary data and secondary data. The data analysis carried out is path analysis. The results of sub-1 analysis show that social media marketing and brand experience have a positive and significant effect on customer engagement. The results of sub-2 analysis show that social media marketing and brand experience have a positive and significant effect on brand loyalty through customer engagement.
PENGARUH CELEBRITY ENDORSEMENT DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE SKINTIFIC PADA TOKO UNDERPRICE SKINCARE Agnelisa Fegyola Pinem; Finta Aramita; Muhammad Yamin Siregar
EKSPOLHUM Vol. 1 No. 2 (2024): Agustus
Publisher : SUAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of this research is to determine the influence of celebrity endorsements and brand awareness on purchasing decisions for Skintific skincare products at Underprice Skincare stores, partially and simultaneously. The research design used is an associative approach. The population of the population who purchased skintific products at Underprice Skincare was 2,321 consumers (Data on purchases at Underprice Skincare stores in 2022 using a sampling technique based on criteria using the Slovin method. Based on these criteria, the research sample was 96 respondents. The data analysis method used analysis multiple linear regression with SPSS.25 Based on the results of the t test that has been carried out, it can be concluded that Celebrity Endorsement has a positive and significant effect on Purchasing Decisions. It can be concluded that Brand Awareness has a positive and significant effect on Purchasing Decisions Endorsement and Brand Awareness have a positive and significant effect simultaneously on purchasing decisions
Strategi Customer Relationship Management Terhadap Kepuasan Dan Loyalitas Pada Pelanggan Justicia Veronica Coffee Di Setia Budi Medan Gaol, Junior Lumban; Lestari, Indahwati; Aramita, Finta
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.7046

Abstract

The tight competition in the food and beverage industry makes companies like Justicia Veronica Coffee need to focus on long-term relationships with customers. Among various strategies, Customer Relationship Management (CRM) is the most popular strategy in managing customer relationships. The Influence of Customer Relationship Management Strategy on Satisfaction and Loyalty in Justicia Veronica Coffee Customers the Setia Budi Medan Outlet). This study aims to determine the influence of the Customer Relationship Management Strategy on Customer Satisfaction and Loyalty in Justicia Veronica Coffee customers. This study uses a quantitative research design with data collected through questionnaires, involving a sample of 135 respondents who have previously at the Justicia Veronica Coffee Setia Budi Medan outlet. The data were processed using SPSS 27, and the analytical techniques applied include linear regression analysis, t-test (partial), F-test (simultaneous) and Analisys path. The research results show: (1) The Customer Relationship Management Strategy significantly influences customer satisfaction (2) The Customer Relationship Management Strategy significantly influences customer loyalty (3) Customer satisfaction significantly influences customer loyalty (4) The Customer Relationship Management Strategy and Customer Satisfaction simultaneously have a positive influence on Customer Loyalty.
Pengaruh Brand Image Dan Kualitas Produk Terhadap Keputusan Pembelian Air Minum Dalam Kemasan Merek Le Mineral Pada Mahasiswa Prodi Manajemen Universitas Medan Area Arrazia, Zia; Aramita, Finta; Lestari, Indawati
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.5110

Abstract

This study aims to analyze the influence of brand image and product quality on the purchasing decisions of bottled water brand Le Mineral among students in the Management Program at the University of Medan Area. The research approach used is quantitative, which will determine the extent of the influence of independent variables on dependent variables. The population in this study consists of 540 students from the Management Program at the University of Medan Area, selected from the 2022-2024 academic records (PDDikti 2025). The sampling technique used the Solvin formula, resulting in 84 respondents. Data analysis was conducted using SPSS 27 with multiple linear regression analysis to determine the influence of independent variables on dependent variables. The results of the study indicate that Brand Image has a positive and significant effect on Purchase Decisions. This is evident from the significant value (0.000) < 0.05. Product Quality has a positive and significant effect on Purchase Decisions, as evidenced by the significant value (0.000) < 0.05. Brand Image (X1) and Product Quality (X2) significantly influence Purchase Decisions, with the magnitude of influence of Brand Image (X1) and Product Quality (X2) accounting for 89.6% of Purchase Decisions of bottled water brand Le Mineral among students in the Management Program at the University of Medan Area.   
The Influence of Digital Marketing, Marketing Communication, and Sustainability Awareness on Product Competitiveness Aramita, Finta; Lestari, Indawati; Hidayat, Nasrullah; Wansuryani
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4101

Abstract

In today’s globalized business environment, SMEs must strengthen human resources, adopt technology, and leverage digital marketing to enhance product visibility, sustainable awareness, and competitiveness. This research aims to determine and analyze the effect of digital marketing and marketing communication on the competitiveness of SMES' products through sustainable awareness of SMES players. The sample was 136 respondents. The data analysis in this study uses path analysis to provide a clearer and more comprehensive picture of how various factors affect the competitiveness of SMEs and how marketing strategies can be optimized. These results show that digital marketing and marketing communication have a positive and significant effect on sustainable awareness and product competitiveness. The implications of this research emphasize the importance of digital marketing and marketing communication in increasing sustainable awareness and competitiveness of SMES’ products. The implementation of this research provides training on digital marketing and marketing communication to SMES players, facilitates access and use of digital platforms for SMEs, and implements effective marketing communication strategies to strengthen sustainable awareness.
Co-Authors Agnelisa Fegyola Pinem Agus Salim Harahap Akbar, Agasi Akman Daulay Aldasari, Tita Aldasari Aldino, Alfin Alfifto Arrazia, Zia Baginda Harahap Cici Rayani Sitorus Dahrul Siregar Desy Astrid Anindya Eka Dewi Setia Tarigan Fauzan, Nabil Fitriani Tobing Gaol, Junior Lumban Hartono Hartono Haryaji Catur Putera Hasman Hesti Sabrina Indawati Lestari Jirwanto, Henry Kharisma, Fitriah Lawolo, Licerman Lestari, Indahwati Marsela, Nia Mentari, Nabilla Mey Wiliana Hotmauli Sitorus Muhammad Afif Muhammad Arif Muhammad Khahfi Zuhanda Muhammad Yamin Siregar Muthya Rahmi Darmansyah Nasrullah Hidayat, Nasrullah Nasution, Elda Marina Nindya Yunita Nst, Amrin Mulia Utama Nuri Aslami Pasaribu, Tiara Hotria Rahman, Sayuti Retna Siregar Ridoi Nanda Sinaga Riza Fanny Meutia Salqaura, Siti Alhamra Salsabillah, Ayu Hanna Sianipar, Jayanti Silvia Berta Lia Sianipar Sipahutar, Anzelia Safira Sirait, Necia Ribka Siti Aisyah Sitorus, Agnes suswati suswati Tambunan, Kezia Emmayanti Tarigan, Desi Pitria Br Trg, Eka Dewi Setia Wansuryani Wily Julitawaty, Wily