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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Journal of Management and Business Innovations Jurnal Ilmiah Manajemen Kesatuan Jurnal Bisnis, Manajemen, dan Ekonomi Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Economics, Business and Management Science Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal Ekonomi Jurnal Bisnis Mahasiswa International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) ProBisnis : Jurnal Manajemen Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Mumtaz : Jurnal Ekonomi dan Bisnis Islam Prioritas : Jurnal Pengabdian Kepada Masyarakat Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Madani: Multidisciplinary Scientific Journal Journal of Innovative and Creativity Jurnal Penelitian Pendidikan Indonesia Multidisciplinary Indonesian Center Journal Jurnal Ekonomi, Manajemen, Akuntansi Jurnal EKSPLOLHUM
Finta Aramita
Universitas Medan Area
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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The Effect of E-Service Quality E-Word of Mouth on Purchasing Decisions at the PF Store Pematang Siantar Akbar, Agasi; Yunita, Nindya; Aramita, Finta
Journal of Management and Business Innovations Volume: 06, Number: 02, 2024
Publisher : Management Department Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jombi.v6i02.21936

Abstract

This research investigates the influence of E-Servqual and E-WoM on purchasing decisions in the context of social media-based e-commerce, with a case study of PF Store Pematang Siantar, an Instagram-based fashion retailer in North Sumatra, Indonesia. As social commerce through Instagram becomes increasingly prevalent in regional markets, understanding the factors that influence consumer purchasing decisions is crucial for business sustainability. The study employed a quantitative approach with 98 respondents, selected through the Slovin formula from 5,050 Instagram followers of PF Store as of May 2024. The findings reveal significant contributions to understanding consumer behavior in social media-based retail. E-Servqual (X1) demonstrated a greet impact on purchasing decisions, with t-count value is greater than the t-tabel at a significance level of 0.02. Similarly, E-WoM (X2) showed a stronger positive influence at a significance level of 0.03. The simultaneous effect of both variables was confirmed through F-test results with a significance value of 0.001, indicating their crucial role in driving consumer purchasing decisions in social commerce platforms. These results provide valuable insights for small and medium-sized enterprises utilizing Instagram as their primary e-commerce platform, particularly in regional markets. The study highlights the importance of maintaining high-quality electronic services and managing customer feedback effectively in social media-based retail environments. Keywords: E-Servqual, E-WoM, Purchasing Decisions
Influence factors in increasing brand loyalty through customer engagement on MPV cars Lestari, Indawati; Anindya, Desy Astrid; Aramita, Finta
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 10, No 3 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243281

Abstract

Customer engagement can be formed with supportive social media marketing and brand experience. But in this case, the company has not fully created the experience and social media consumers need. The company’s strategy to increase car sales certainly needs to be promoted. This study aims to determine and analyze the influence of social media marketing and brand experience on brand loyalty through customer engagement on MPV product users in Medan City. The population in this study amounted to 62,296 people. Sampling using purposive sampling with sample criteria, namely consumers who use cars with the Toyota brand and have used more than 3 (three) years. The sample calculation used the slovin formula with a total of 397 respondents. The research data used primary data and secondary data. The data analysis carried out is path analysis. The results of sub 1 analysis show that social media marketing and brand experience positively and significantly affect customer engagement. The results of sub 2 analysis show that social media marketing and brand experience positively and significantly affect brand loyalty through customer engagement. When social media marketing and brand experience increase, customer engagement will also increase, so that brand loyalty increases.
The role of social media marketing and brand experience in increasing brand loyalty through customer engagement for mpv car users in Medan Lestari, Indawati; Anindya, Desy Astrid; Aramita, Finta
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 10, No 4 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020244322

Abstract

In the rapidly evolving automotive market of Medan City, social media marketing and brand experience have emerged as crucial factors in fostering brand loyalty among MPV car users by enhancing customer engagement. The purpose of this study is to find out and analyze the influence of social media marketing and brand experience on brand loyalty through customer engagement in MPV product users in Medan City. The sample was drawn using purposive sampling with sample criteria, namely consumers who use cars with the Toyota brand and have used them for more than 3 (three) years. The sample calculation used the slovin formula with a total of 397 respondents. The research data used primary data and secondary data. The data analysis carried out is path analysis. The results of sub-1 analysis show that social media marketing and brand experience have a positive and significant effect on customer engagement. The results of sub-2 analysis show that social media marketing and brand experience have a positive and significant effect on brand loyalty through customer engagement.
Pengaruh Brand Awareness dan Brand Trust terhadap Keputusan Pembelian Sabun Lifebuoy di Dusun II Namo Pinang Keamatan Sibiru-Biru Marsela, Nia; Aramita, Finta
Economics, Business and Management Science Journal Vol 5, No 1 (2025): Economics, Business and Management Science Journal, February
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v5i1.738

Abstract

This study aims to analyze the influence of Brand Awareness and Brand Trust on the purchase decision of Lifebuoy Soap in Hamlet II Namo Pinang, Sibiru-Biru District. The population used in this study is consumers of Lifebuoy Soap in Hamlet II Namo Pinang, Sibiru-biru District. This study used 86 respondents with statistical analysis including validity tests, reliability, classical assumptions, multiple linear regression, t-test, f test, and determination coefficient (R²) using SPSS 25. Data were obtained from primary and secondary sources through questionnaires. The results of the study show that Brand Awareness and Brand Trust have a positive and significant effect on purchase decisions. Brand Awareness has a t-count t-table (4,179 1,663) with a significance of 0.001 0.05, while Brand Trust has a t-count t-table (10,383 1,663) with a significance of 0.000 0.05. The F-test shows the F-count F-table (54,906 3.95), so that the two variables have a simultaneous effect on the purchase decision. The results of this study show that Brand Awareness and Brand Trust have a significant role in the purchase decision of Lifebuoy soap. Therefore, companies can improve their marketing strategies by strengthening their brand image and building consumer trust through educational campaigns and customer testimonials.
PENGARUH PROGRAM INSENTIF TABUNGAN BALAPAN DEPOSITO DAN CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP MINAT MENABUNG NASABAH PADA PT BANK SUMUT KCP ASIA Afif, Muhammad; Trg, Eka Dewi Setia; Aramita, Finta
Innovative: Journal Of Social Science Research Vol. 5 No. 1 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i1.18086

Abstract

Abstrak Tujuan dari penelitian ini adalah untuk menguji pengaruh Program Insentif Tabungan Balapan Deposito dan Customer Relationship Management terhadap minat Menabung Nasabah Pada PT. Bank Sumut KCP Asia. Jenis penelitian yang digunakan adalah penelitian asosiatif dengan pendekatan kuantitatif. Teknik pengambilan sampel dalam penelitian ini adalah non-probability sampling dengan teknik sampling jenuh. Data yang digunakan dalam penelitian ini adalah data primer berupa kuesioner yang disebar melalui google form dan analisis data yang digunakan adalah metode analisis regresi linear berganda dengan menggunakan bantuan perangkat lunak IBM SPSS Statistic. Hasil dari penelitian ini menunjukkan bahwa Program Insentif (X1) berpengaruh positif dan signifikan terhadap Minat Menabung (Y) Nasabah Pada PT.Bank Sumut KCP Asia. Customer Relationship Management (X2) berpengaruh positif dan signifikan terhadap Minat Menabung Nasabah pada PT.Bank Sumut KCP Asia (Y). Berdasarkan hasil uji F menunjukkan Program Insentif dan Customer Relationship Management berpengaruh positif dan signifikan terhadap Minat Menabung Nasabah Pada PT.Bank Sumut KCP Asia. Kata Kunci: Program Insentif, Customer Relationship Management, dan Mnat Menabung.
Pengaruh Manajemen Kewirausahaan terhadap Daya Saing UMKM di Sektor Pariwisata Kabupaten Deli Serdang Dahrul Siregar; Akman Daulay; Hesti Sabrina; Finta Aramita; Eka Dewi Setia Tarigan
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 2: Januari 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i2.3037

Abstract

Penelitian ini dilakukan untuk menganalisis manajemen kewirausahaan terhadap daya saing UMKM. Lokasi penelitian dilakukan di sektor Pariwisata Kabupaten Deli Serdang. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif yang bersifat mempelajari kejadian dilapangan yang memungkinkan untuk melakukan hubungan antar variabel, menguji hipotesis, mengembangkan generalisasi, dan mengembangkan teori yang memiliki validitas universal Data dikumpulkan melalui survei terhadap 100 UMKM di Kabupaten Deli Serdang. Hasil penelitian menjelaskan Pemerintah Kabupaten Deli Serdang memberikan pelatihan dan pendampingan kepada UMKM tentang manajemen kewirausahaan. UMKM meningkatkan penerapan manajemen kewirausahaan dalam usahanya. Terjalin kerjasama yang baik antara pemerintah, UMKM, dan masyarakat untuk mengembangkan sektor pariwisata di Kabupaten Deli Serdang. Dengan upaya bersama, diharapkan industri pariwisata di Kabupaten Deli Serdang dapat terus berkembang dan memberikan manfaat bagi semua pihak.
Pengaruh E-Marketing terhadap Minat Berwisata di Wisata Pantai Mangrove Kampung Nipah Kecamatan Perbaungan Kabupaten Serdang Bedagai Sitorus, Agnes; Aramita, Finta
Economics, Business and Management Science Journal Vol 5, No 2 (2025): Economics, Business and Management Science Journal, August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v5i2.781

Abstract

This study aims to find out and analyze the influence of e-marketing (website marketing, social media marketing, content marketing, and influencer marketing) on tourism interest in tourists who visit the Mangrove Beach Tourism Object in Kampung Nipah, Serdang Bedagai Regency. This type of research uses a quantitative descriptive method. The data was obtained from a sample of 95 respondents who were visitors to the Mangrove Beach Tourism Object in Kampung Nipah. Sampling was done using hair sampling techniques. Data collection was carried out through the distribution of questionnaires to visiting tourists. The results of the study show that Website Marketing and Influencer Marketing have a positive and significant effect on tourism interest in Mangrove Beach Tourism in Kampung Nipah, while Social Media Marketing and Content Marketing do not show a significant influence. Simultaneously, e-marketing explains 56.5% of the influence on tourist interest. Therefore, tourism managers need to optimize Website Marketing with interesting information and improve Influencer Marketing strategies. Social Media Marketing and Content Marketing also need to be strengthened with interactive and informative content. The results of this study can be a reference in the development of a more effective e-marketing strategy.
Pengaruh Daya Tarik Iklan dan Brand Trust Terhadap Minat Beli Konsumen Produk Kosmetik Pada Pengguna E-Commerce Sociolla (Studi Kasus Kelurahan Tanjung Rejo) Pasaribu, Tiara Hotria; Aramita, Finta
Jurnal Bisnis, Manajemen, dan Ekonomi Vol. 6 No. 1 (2025): Jurnal Bisnis, Manajemen dan Ekonomi
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jbme.v6i1.2571

Abstract

The rapid pace of economic growth and continuously developing markets encourage intense competition between companies. In addition, current technological developments will, of course, have a significant influence on companies in marketing the products they sell so that consumers can accept them in various ways. This research aims to see how big the influence is advertising attractiveness (X1) and brand trust (X2) on Purchase Interest (Y) among Sociolla E-commerce Users in Tanjung Rejo Village. This study uses a quantitative approach. The population in this study was 6,650 people living in the Tanjung Rejo sub-district. That data was obtained from a questionnaire using a Likert scale distributed via Google Form, which contains the questionnaire. Sample In this research, 100 samples were taken using the Slovin formula and technique The sample collection used was non-probability sampling in the form of purposive sampling. This research data was analyzed using analysis multiple linear regression with SPSS 22.0 tools. This research shows that the advertising attractiveness variable is partially influential, positive, and significant on purchasing interest, and brand trust variables have a positive and significant effect on buying interest. Meanwhile, the advertising attractiveness and brand trust variables simultaneously have a positive and significant effect on consumer buying interest in cosmetic products among Sociolla e-commerce users in the Tanjung Rejo sub-district, with an R Square value of 0.563 or 56.3%.
Pengaruh Digital Marketing dan Brand Ambassador EXO Terhadap Keputusan Pembelian Scarlett Whitening di Kalangan Siswa SMA Shafiyyatul Amaliah Medan Salsabillah, Ayu Hanna; Alfifto, Alfifto; Aramita, Finta; Meutia, Riza Fanny
Jurnal Bisnis Mahasiswa Vol 5 No 2 (2025): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.574

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh digital marketing dan brand ambassador terhadap keputusan pembelian pada siswa SMA Shafiyyatul Amaliah Medan. Digital marketing dan penggunaan brand ambassador merupakan dua faktor penting yang dapat mempengaruhi perilaku konsumen, khususnya dalam konteks pemasaran produk yang melibatkan generasi muda. Dalam penelitian ini, digital marketing dianalisis dari aspek promosi online, media sosial, dan iklan digital, sementara brand ambassador EXO dianalisis melalui pengaruh citra selebriti terhadap perilaku pembelian. Metode penelitian yang digunakan adalah pendekatan kuantitatif. Temuan ini memberikan implikasi bagi perusahaan dalam merancang strategi pemasaran yang lebih efektif dengan memanfaatkan kekuatan digital marketing dan pengaruh selebriti untuk menarik perhatian konsumen muda.
Pengaruh Modal Usaha, Karakteristik Kewirausahaan Dan Pengetahuan Kewirausahaan Terhadap Keberhasilan Usaha Pada Usaha Showroom Mobil Di Jalan Nibung Raya Medan Mentari, Nabilla; Darmansyah, Muthya Rahmi; Aramita, Finta; Tobing, Fitriani
Economics, Business and Management Science Journal Vol 5, No 2 (2025): Economics, Business and Management Science Journal, August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v5i2.823

Abstract

Determining the partial effects of business capital, entrepreneurial traits, and entrepreneurial knowledge on business success is the aim of this study. The study also seeks to determine the concurrent impacts of company capital, entrepreneurial characteristics, and entrepreneurial knowledge on business success at the Car Showroom business located on Jalan Nibung Raya Medan. 147 MSMEs that operated successful car showrooms on Jalan Nibung Raya Medan made up the study's population. Using the Slovin formula, 60 business actors made up the research sample. Questionnaires were The analysis techniques used in this work include multiple linear regression, the partial test (t test), the simultaneous significance test (F test), and the coefficient of determination. The study's conclusions show that business capital, entrepreneurial traits, and entrepreneurial expertise all significantly and favorably affect the success of the Car Showroom enterprise on Jalan Nibung Raya Medan. Furthermore, business success is positively and significantly impacted by business capital, entrepreneurial expertise, and entrepreneurial traits.
Co-Authors Agnelisa Fegyola Pinem Agus Salim Harahap Akbar, Agasi Akman Daulay Aldasari, Tita Aldasari Aldino, Alfin Alfifto Arrazia, Zia Baginda Harahap Cici Rayani Sitorus Dahrul Siregar Desy Astrid Anindya Eka Dewi Setia Tarigan Fauzan, Nabil Fitriani Tobing Hartono Hartono Haryaji Catur Putera Hasman Hesti Sabrina Indahwati Lestari Indawati Lestari Jirwanto, Henry Junior Lumban Gaol Kharisma, Fitriah Lawolo, Licerman Marsela, Nia Mentari, Nabilla Mey Wiliana Hotmauli Sitorus Muhammad Afif Muhammad Arif Muhammad Khahfi Zuhanda Muhammad Yamin Siregar Muthya Rahmi Darmansyah Nasrullah Hidayat, Nasrullah Nasution, Elda Marina Nasution, Nunut Rida Murni Nindya Yunita Nst, Amrin Mulia Utama Nuri Aslami Pasaribu, Tiara Hotria Patar Marbun PUTRI WULANDARI Rahman, Sayuti Retna Siregar Ridoi Nanda Sinaga Riza Fanny Meutia Salsabillah, Ayu Hanna Sianipar, Jayanti Silvia Berta Lia Sianipar Sipahutar, Anzelia Safira Sirait, Necia Ribka Siti Aisyah Siti Alhamra Salqaura Sitorus, Agnes suswati suswati Tambunan, Kezia Emmayanti Tarigan, Desi Pitria Br Trg, Eka Dewi Setia Wansuryani, Wansuryani Wily Julitawaty, Wily