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Ramdani, Guruh
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Journal : CITRAWIRA : JOURNAL OF ADVERTISING AND VISUAL COMMUNICATION

 1 
Analisis Visual Poster Iklan Disney Cruise Line Traveloka dalam Membangun Hasrat Audiens Menggunakan Ikon, Indeks, Simbol Chairunnisa, Chairunnisa; Ramdani, Guruh
CITRAWIRA : Journal of Advertising and Visual Communication Vol. 6 No. 1 (2025)
Publisher : ISI Press Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/citrawira.v6i1.7086

Abstract

Penelitian ini bertujuan untuk menganalisis bagaimana poster iklan Disney Cruise Line di Traveloka membangkitkan hasrat audiens untuk merasakan pengalaman berlayar bersama karakter Disney melalui penanda ikon, indeks, dan simbol. Metode yang digunakan adalah deskriptif kualitatif dengan pendekatan teori semiotika Peirce dan psikoanalisis Lacan. Hasil penelitian menunjukkan bahwa poster iklan ini membangkitkan hasrat audiens, khususnya anak-anak Indonesia kelas menengah ke atas, untuk menikmati liburan mewah dan petualangan istimewa melalui elemen visual dan karakter ikonik Disney. Tokoh-tokoh ini membentuk imajinasi dan keinginan akan pengalaman berlayar yang eksklusif, menyenangkan, dan ramah keluarga
Co-Authors Alfath, Muhammad Auliaturrif’ah, Citra Azzahra, Adinda Azzahra, Heyssa Itsara Balqis, Luthfiyah Farida Chairunnisa Chairunnisa Dafina, Kania Fachrurizzal, Fikry Fachrurrizal, Fikry Fathiya, Ratu Aisya Farah Febri Astuti, Vivien Ferdiansyah, Rahmat Ika Sartika Kuntoro , Diadji Leonard Dharmawan M, Yoesoef Marithasari, Harries Maturity, Shalihsya Mawarti, Lely Ika Mulyono Mulyono Nurdamayanti, Restu Oktavia, Salsabilla Putri Otang Sasmita, Hari Ovanuti, Dinda Pangastuti, Nurmareta Labonisa Rafiasa, Muhammad Rici Tri Harpin Pranata Rizki, Ananda Salsabila, Davina Elmaliya Santoso, Hudi Saptanurasih, Asri Hapsari Septianti, Agnes Java Ayu Sufyan, Ahmad Baihaqi Suherman, Audi Supama Wijaya, Abung Suparman Suparman Suriaatmaja, Bayu Tommy, Christomy Wahyu Budi Priatna