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All Journal Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad JURNAL ILMIAH MAHASISWA AGROINFO GALUH Formosa Journal of Multidisciplinary Research (FJMR) Indonesian Journal of Chemical Studies (Indones. J. Chem. Stud.) Jurnal Pengabdian Kesehatan Masyarakat Mulawarman Gastronomy and Culinary Art (Gastronary) Horizon: Indonesian Journal of Multidisciplinary Aktivitas Jurnal Ilmiah Akuntansi
Rahmawati, Fani
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Factors Influencing Seller’s Satisfaction of E-Commerce Platforms Octaviani, Reni Dian; Suminar, Ratna; Usman, Agus; Rahmawati, Fani; Rosid, Rijal; Mafrudoh, Lut
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 3 (2026): HORIZON: Indonesian Journal of Multidisciplinary (In-Press)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i3.5363

Abstract

The rapid growth of the online marketplace sector has transformed the way sellers operate their businesses in the digital age. The choice of online marketplace platform is a strategic decision as it directly influences market reach, operational efficiency and seller satisfaction. This study aims to analyse the influence of promotions, transaction costs, delivery services, and vendor support on seller satisfaction when selecting an online marketplace platform. The study employs a quantitative approach using a survey method involving 100 sellers operating in the Central Java region. Data were collected via a structured questionnaire and analysed using Partial Least Squares-based Structural Equation Modelling (SEM-PLS). The results indicate that promotions, transaction costs, delivery services, and vendor support have a positive influence on seller satisfaction. Among these four factors, vendor support has the most significant influence on seller satisfaction when using online marketplace platforms. These findings suggest that the technical support and services provided by platform operators play a crucial role in enhancing seller satisfaction and the continued use of the platform by sellers.
Co-Authors Achmad Ridlo Ahmad Choibar Tridakusumah Alliffiya, Qumaydatun Bahtiar Bahtiar Bayu Ishartono Bolilanga, Patricya Inggrid Wilhelmina Choirunnisa, Lutfia Dadan Suryana Dirga Sapta Sara Dwi Nopriyanto Eka Purna Yudha Fahri, Mirad Febrianto, Iqbal Imam, Muhammad Khaerul Irunsah, Aslan Istiqomah, Tiara Kurniadi, Tedi Mafrudoh, Lut Marshanda, Indriani Mayasari, Mutia Meta Nursita Nareswari, Vania Agatha Nikasius Jonet Sinangjoyo Ningsih, Wicdia Reka Nugroho, Setyo Prasiyono Nur Syamsiyah Nurjanah, Indah Kartika Octaviani, Reni Dian Rahmat Basuki Ramadhana, Zhahrah Ramadhina, Ratu Rizki Rosid, Rijal Safitra, Diva Sandri, Azzahra Sekarini, Artanti Suminar, Ratna Tintin Febrianti Toharani, Dita Cinta Tursina, Marifah Tuti Karyani Usman, Agus Yusuf Bramastya Apriliyanto