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Budhiharti, Tri Widya
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Experiencing Communication Through Youtube Membership: A Phenomenological Study on The Deankt Community Rahmadhi, Dimaz; Budhiharti, Tri Widya; Nurkinan, Nurkinan
INFOKUM Vol. 13 No. 04 (2025): Infokum
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/infokum.v13i04.2895

Abstract

YouTube Membership is a monetization feature that not only provides financial benefits for content creators but also facilitates exclusive communication spaces between creators and audiences. Amid the growing trend of digital participation in Indonesia, it is important to examine how users experience and interpret interactions within such digital communities. This study explores how audiences engage in communication through the YouTube Membership feature, focusing on the DEANKT channel. Using Alfred Schutz’s phenomenological approach, it investigates both the "because motives" (past experiences) and "in order to motives" (future expectations) behind users’ decisions to subscribe. Data were gathered through in-depth interviews and participant observation with six long-term members of the DEANKT community. The findings reveal that key motivations include emotional attachment to the creator, access to exclusive content, and the desire for a sense of belonging in a digital community. Concretely, members reported intimate and personalized interactions such as name mentions during live streams, use of visual symbols like badges and emojis, and active participation in closed forums such as Discord. These interactions fostered emotionally fulfilling and participatory communication experiences that also reinforced members’ digital identities. This study underscores that YouTube Membership serves a dual role—not only as a monetization tool but also as a powerful medium for building meaningful and tightly connected digital communities.
Strategi Komunikasi Pemasaran Melalui Media Sosial Instagram Wijayanto, Ahmad Syahri; Nursanti, Siti; Budhiharti, Tri Widya
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 4 No. 3 (2024): September - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v4i3.2174

Abstract

This research was conducted to determine the marketing communication strategies applied by Calceamenta in increasing the number of consumers on Instagram. The implementation of the strategies by Calceamenta is driven by the growing shoe-cleaning service business, as there is a rising need for shoe cleaning among the public who lack the time to do it themselves. The subjects of this study are the owners and employees of Calceamenta who have the authority to decide on the marketing communication strategies used by Calceamenta on Instagram, as well as supporting informants such as consumers and Instagram followers of Calceamenta. The data were obtained through a qualitative approach, using observation and interviews with the informants.The results of this study indicate that Calceamenta has implemented marketing communication strategies by utilizing Instagram social media to increase its service users. Calceamenta employs a marketing mix including Advertising, Sales Promotion, Public Relations, and Personal Selling. The results of this study show that Calceamenta uses new media such as Instagram as its marketing communication medium, driven by the owner’s perception that many people are already actively using Instagram. Calceamenta makes various efforts to capture the attention of the audience, who are their target potential consumers. The interest of potential consumers is built through Instagram content such as education, promotions, and testimonials from customers who have previously used Calceamenta’s services. The desire is emphasized by showcasing that potential consumers need Calceamenta’s services. The action refers to the decision of potential consumers to use Calceamenta’s services.
Communication Experience and Self-Concept of Female Online Taxi Drivers in Bogor City Salsabilla, Syifa Zahra; Utamidewi, Wahyu; Budhiharti, Tri Widya
Al Huwiyah: Journal of Woman and Children Studies Vol. 4 No. 1 (2024): Al Huwiyah: Journal of Woman and Children Studies
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/jwcs.v4i1.22265

Abstract

Nowadays, women are often constructed by society as individuals who are calm, gentle, thorough, and are in the domestic realm, such as the household, caring for children. However, there are women who choose to become online taxi drivers as their job, and the existing social construction that this profession is a masculine profession does not discourage female online taxi drivers from continuing to earn a living. The aim of this research is to find out how female online taxi drivers interpret their goals in carrying out their profession and their motives in carrying out their profession, as well as their communication experiences as online taxi drivers. The research results show that the average motive behind women in the city of Bogor choosing to work as online taxi drivers is economic factors, such as being a single parent or simply helping their husband with their family's economy to earn income from their work as an online taxi driver.
Pengaruh Postingan Instagram Akun @Inspirasikristen_ Terhadap Motivasi Religius Followers Herlina, Ririn; Budhiharti, Tri Widya
Jurnal Multidisiplin Dehasen (MUDE) Vol 4 No 3 (2025): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v4i3.8714

Abstract

This research discusses the influence of Instagram posts from the @Inspirasikristen_ account on religious motivation based on the aspects of Frequency, Intensity, and Message Content. The aim of this research is to determine the extent of the influence of social media, specifically Instagram, through the @Inspirasikristen account, on the religious motivation of its followers.The approach used is quantitative with a causal method based on the philosophy of positivism. The theory used is the Uses and Effects theory by Sven Windahl. The population of this research is the followers of the @Inpirasikristen account, with the sample size determined using the Slovin formula, resulting in 100 respondents. The research results indicate that the religious motivation of followers of the @Inspiraskristen_ account has an influence of 44.4%, with the remainder influenced by other variables not included in this study.
MAKNA BRAND COMMUNITY BAGI BEAUTY INFLUENCER PADA MEMBER RUBI COMMUNITY Hajarani, Nadira; Abidin, Zainal; Budhiharti, Tri Widya
Jurnal Network Media Vol 8, No 2 (2025): NETWORK MEDIA
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jnm.v8i2.6410

Abstract

RUBI Community hadir sebagai brand community yang bertujuan memberdayakan perempuan Indonesia melalui dunia kecantikan serta membentuk beauty influencer yang otentik dan berkarakter. Dengan jumlah pengikut tinggi dan engagement aktif di Instagram maupun platform lainnya, komunitas ini menjadi bukti kuatnya relasi antara brand dan penggunanya di era digital. Penelitian ini bermaksud untuk mengetahui makna brand community bagi beauty influencer melalui pengalaman member RUBI Community. Penelitian ini menggunakan paradigma kontruktivisme dengan metode kualitatif melalui teori fenomenologi Alfred Schutz. Subjek dalam penelitian ini berjumlah lima orang yang merupakan seorang beauty influencer dan pernah menjadi member RUBI Community. Teknik pengumpulan data dilakukan dengan wawancara mendalam, observasi non partisipan, studi dokumentasi dan studi pustaka. Hasil penelitian ini ditemukan beragamnya makna yang dirasakan beauty influencer dalam menjadi member RUBI Community, diantaranya motivasi untuk aktif berkonten, ruang yang suportif dan positif, tempat pengembangan personal branding, serta sarana untuk tumbuh dalam kepedulian sosial dan lingkungan melalui program yang dibuat oleh komunitas tersebut.
KONSTRUKSI BERITA KASUS KEKERASAN SEKSUAL PADA MEDIA ONLINE DETIK.COM DAN KOMPAS.COM Mayuri, Syifa; Budhiharti, Tri Widya; Rahman, Khairul Arief
Jurnal Network Media Vol 8, No 2 (2025): NETWORK MEDIA
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jnm.v8i2.6412

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana media online Detik.com dan Kompas.com membingkai pemberitaan kasus kekerasan seksual di MAN 1 Gorontalo. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan menerapkan Model Analisis Framing Zhongdang Pan dan Gerald M. Kosicki sebagai metode analisis. Objek penelitian adalah enam berita terkait kasus kekerasan seksual yang diambil dari Detik.com dan Kompas.com dalam rentang waktu 23-25 September 2024. Hasil penelitian menunjukkan adanya persamaan dan perbedaan dalam cara kedua media tersebut membingkai pemberitaan kasus ini. Persamaan Detik.com dan Kompas.com terletak pada fokus pemberitaan terkait unsur hubungan asmara atau seksual dan penekanan pada aspek video yang viral. Perbedaan tampak pada gaya penulisan dan cara penyajian informasi. Kompas.com menggunakan paragraf yang singkat namun informatif dan komprehensif, menghadirkan berbagai sumber, termasuk sudut pandang aktivis perempuan, sehingga memberikan gambaran yang lebih mendalam dan menyeluruh mengenai sanksi bagi pelaku dan kondisi korban. Perbedaan yang mencolok terdapat pada penggunaan istilah yang mempengaruhi pembaca dalam memaknai isi pemberitaan. Dalam hal ini, Kompas.com menggunakan istilah “video asusila” yang dianggap lebih formal. Sebaliknya, Detik.com menggunakan istilah “video mesum” yang dianggap kurang tepat dalam konteks pemberitaan kasus kekerasan seksual.
PEMANFAATAN MEDIA SOSIAL INSTAGRAM @FISIPUNSIKA SEBAGAI SARANA INFORMASI MAHASISWA FISIP UNSIKA Oktavia, Suci; Mayasari, Mayasari; Budhiharti, Tri Widya
Jurnal Network Media Vol 8, No 2 (2025): NETWORK MEDIA
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jnm.v8i2.6418

Abstract

Penelitian ini menganalisis perilaku pencarian informasi siswa melalui Instagram @fisipunsika untuk memenuhi kebutuhan informasi. Menggunakan pendekatan fenomenologi, data dikumpulkan melalui wawancara mendalam dengan sembilan informan dari berbagai semester di Fakultas Ilmu Sosial dan Ilmu Politik Universitas Singaperbangsa Karawang. Hasil menunjukkan siswa memiliki beragam motif, termasuk kebutuhan akan informasi yang akurat dan interaksi yang ramah. Informasi dianggap bermanfaat dan mempermudah akses terhadap informasi penting perkuliahan, dengan siswa memaknai akun ini sebagai sumber valid dan terpercaya. Pengalaman siswa bervariasi; mahasiswa baru mencari informasi dasar, sedangkan mahasiswa semester akhir lebih fokus pada kelulusan. Penelitian ini mengungkapkan peran media sosial sebagai alat yang efektif dalam memenuhi kebutuhan informasi akademis.
Motif Pewarisan Dalang Keturunan dalam Kesenian Wayang Kulit di Kampung Seni Gegesik Putri, Suryaningtyas Khasanah; Poerana, Ana Fitriana; Budhiharti, Tri Widya
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 3 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i3.7573

Abstract

Wayang kulit is a traditional performing art that has been preserved in Kampung Seni Gegesik, Cirebon. The expertise in puppeteering within wayang kulit is passed down through generations, creating the phenomenon of hereditary puppeteers. Descendants of puppeteers bear a moral responsibility to continue and inherit their parent’s puppeteering skills. This study aims to understand the motives of hereditary puppeteers in continuing their parent’s profession. The research employs a qualitative method with Alfred Schutz's phenomenological approach. The findings reveal two categories of motives that underlie hereditary puppeteers decision to pursue puppeteering, because of motive and in order to motives. because of motive include a deep passion for wayang kulit since childhood and hereditary influence, whereas in order to motives consist of the desire to impart moral values and the intention to preserve cultural heritage. The inheritance of puppeteering skills within hereditary puppeteers families in Kampung Seni Gegesik is significantly influenced by the role of the family. Elder hereditary puppeteers tend to adopt a more conservative approach, emphasizing moral teachings, while younger hereditary puppeteers focus on adapting and preserving wayang kulit in the modern era. Keywords: Motives, Hereditary Puppeteers, Phenomenology
Strategi Membangun Personal Branding Selebgram di Kabupaten Karawang Agisti, Dhea; Mayasari, Mayasari; Budhiharti, Tri Widya
Jurnal Ilmiah Wahana Pendidikan Vol 11 No 9.B (2025): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the personal branding strategies employed by Instagram influencers in Karawang Regency to build and maintain their self-image on the platform. Using a qualitative descriptive approach grounded in the constructivist paradigm, the research identifies four primary strategies utilized by influencers: ingratiation, self-promotion, exemplification, and supplication. Data were collected through in-depth interviews with four influencers who have significant followings and focus on various niches, such as beauty, music, humor, and family life. The findings reveal that ingratiation is employed to create emotional connections with the audience through personal interactions, such as responding to comments and expressing gratitude. Self-promotion is demonstrated by showcasing competence, experience, and knowledge in their respective fields to build a credible and relevant image. Exemplification involves displaying positive values, such as hard work and dedication, which inspire the audience. Meanwhile, supplication includes acknowledging weaknesses and inviting collaboration, which strengthens emotional bonds and fosters an authentic impression. The study concludes that these four strategies complement each other in forming a strong personal brand on social media. Influencers in Karawang Regency have successfully crafted an authentic, relatable, and inspiring self-image through a combination of genuine interactions, relevant content, and a humanized approach. These findings emphasize that personal branding on Instagram relies not only on outward appearances but also on the ability to build close relationships with the audience through honesty, empathy, and positive contributions.
Kamojing Dam Crisis Communications Model as an Effort to Mitigate Dam Failure Disaster Muslimah, Tikka; Budhiharti, Tri Widya; Poerana, Ana Fitriana; Husein, Shahreen
Jurnal Dakwah dan Komunikasi Vol. 10 No. 2 (2025)
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/jdk.v10i2.13468

Abstract

Karawang stands as the third district most at risk from flooding. The Kamojing Dam, serving as a reservoir and regulator of water flow in the Cikampek area of Karawang Regency, plays a crucial role in controlling flood disasters. Currently over a century old, the Kamojing Dam is susceptible to disasters such as dam failures and ruptures, which can lead to sudden flooding. Therefore, disaster mitigation efforts are needed in an effort to minimize the risk due to disasters, one of which is through risk communication. This study aimed to investigate the role of risk communication in mitigating the disaster caused by the Kamojing Dam failure. This study employs a qualitative research method, utilizing in-depth interviews. The study's results show that Kamojing Dam uses both internal and external communication systems to communicate dam conditions through the WhatsApp Group, thereby minimizing disaster risks. External risk communication involves various stakeholders who act as liaisons between dam managers and the community. Additionally, the dam implements an early warning system through various media.
Co-Authors Agisti, Dhea Ana Fitriana Poerana Anisa, Tiya Arindawati, Weni A. Azhari, Faiza Dharta , Firdaus Yuni Falah, Aqil Zain Fikri, AkhdanTurindra Hajarani, Nadira Herlina, Ririn Husein, Shahreen Ismail, Raisal Fani Jamil, Syakira Nasywa Juliasari, Dian Kartikasari, Fujianthy Khumaeroh, Siti Leonardo, Julio Lubis, Fardiah Oktariani Lukman, Vina Rosalina Mamesah, Laura Olivia Mayasari Mayasari Mayasari, Mayasari Mayuri, Syifa Mohammada, Sheila Muslimah, Tikka Nayiroh, Luluatu nurkinan, nurkinan Nursanti, Siti Pratama, Achmad Ilhan Putri, Firda Nurfajriah Putri, Rizsa Aulia Putri, Suryaningtyas Khasanah Rahmadhi, Dimaz Rahman, Khairul Arief Ramdhani, Muhamad Rizkiyah, Ai Salsabilla, Syifa Zahra Sauala, Aurel Sheryn Azzahra Solihah, Sefia Waladinia Suci Oktavia, Suci Tri Susanto Utamidewi, Wahyu Wijayanto, Ahmad Syahri Zainal Abidin