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All Journal Jurnal Pemberdayaan Masyarakat Madani (JPMM) Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah JAE (Jurnal Akuntansi dan Ekonomi) JE (Journal of Empowerment) Jurnal Industri Pariwisata International Journal of Economy, Education and Entrepreneurship (IJE3) International Journal of Education, Social Studies, And Management (IJESSM) AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Journal of Business Application Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi
Monoarfa, Terrylina Arvinta
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Pengaruh User Interface, Perceived Ease of Use, Service Speed, Transaction Security, dan Personalization Pada Self Service Technology (SST) Terhadap Customer Satisfaction Dengan Age Sebagai Variabel Moderasi : Studi Kasus: McDonald's Pemuda Alamsyah, Muhammad Fikri; Usman, Osly; Monoarfa, Terrylina Arvinta
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 4: Mei 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i4.8244

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh User interface, Perceived Ease of Use, Service Speed, Transaction Security, dan Personalization dalam penggunaan Self-Service Technology di McDonald's Pemuda, dengan Age sebagai variabel moderasi. Penelitian ini menggunakan pendekatan kuantitatif dengan populasi target berupa pelanggan McDonald's Pemuda berusia 17–65 tahun yang telah menggunakan Self-Service Technology minimal satu kali. Sampel penelitian diambil menggunakan teknik non-probability sampling dengan metode purposive sampling, yang menghasilkan 252 responden yang memenuhi kriteria tertentu. Hasil penelitian menunjukkan bahwa User interface, Perceived Ease of Use, Service Speed, Transaction Security, dan Personalization memiliki pengaruh positif dan signifikan terhadap Customer Satisfaction. Namun, variabel moderasi Age hanya memberikan pengaruh moderasi pada beberapa hubungan antara variabel independen dan dependen, sedangkan beberapa lainnya tidak signifikan. Dari total 11 hipotesis yang diajukan, sebagian besar diterima, dengan catatan terdapat perbedaan efek moderasi Age terhadap hubungan variabel.
Pengaruh Adopsi Augmented Reality dalam Kampanye Pemasaran Terhadap Peningkatan Continuance Intention to Use : Studi Pada Pengguna Aplikasi Supernata Aziz, Sumayyah; Usman, Osly; Monoarfa, Terrylina Arvinta
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 4: Mei 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i4.8439

Abstract

Penelitian ini bertujuan untuk menganalisis hubungan antara Perceived Usefulness, Perceived Ease of Use, User Experience dan Continuance Intention to Use pada aplikasi Supernata dengan pendekatan kuantitatif. Data dikumpulkan melalui kuisioner yang disebarkan kepada 200 pengguna dengan metode purposive sampling yang mencakup 18 indikator. Teknik analisis data menggunakan SEM-PLS melalui perangkat lunak SmartPLS. Temuan penelitian ini mengindikasikan bahwa Perceived Usefulness berpengaruh signifikan pada Perceived Usefulness, Perceived Ease of Usse, User Experience dan Continuance Intention to Use. Namun, Perceived Ease of Use tidak menunjukkan pengaruh signifikan terhadap User Experience dan Continuance Intention to Use. Hasil penelitian ini memberikan wawasan kepada pengembang aplikasi Supernata untuk lebih meningkatkan pengalaman pengguna dan lebih fokus pada faktor yang mempengaruhi presepsi pengguna mengenai kemudahan serta kegunaan aplikasi.
PENGARUH INTERPERSONAL INFLUENCE, VISUAL APPEAL, DAN PORTABILITY TERHADAP PURCHASE INTENTION PRODUK BARENBLISS DI PLATFORM M-COMMERCE SHOPEE MELALUI HEDONIC DAN UTILITARIAN WEB BROWSING Sasmita Dewi, Amelia; Monoarfa, Terrylina Arvinta; Kusumaningtyas, Daru Putri
JAE (JURNAL AKUNTANSI DAN EKONOMI) Vol 10 No 2 (2025): JAE (Jurnal Akuntansi dan Ekonomi)
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jae.v10i2.26213

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh interpersonal influence, visual appeal, dan portability terhadap niat beli (purchase intention) konsumen terhadap produk Barenbliss melalui platform m-commerce Shopee, dengan melibatkan peran mediasi dari aktivitas browsing konsumen pada Shopee yaitu hedonic dan utilitarian web browsing. Penelitian ini menggunakan pendekatan kuantitatif dengan menyebarkan kuesioner secara daring kepada 343 pengguna aplikasi Shopee di wilayah DKI Jakarta. Analisis data yang digunakan yaitu menggunakan metode PLS-SEM melalui software SmartPLS versi 4.0. Hasil penelitian ini menunjukkan bahwa semua hubungan antara variabel independen (interpersonal influence, visual appeal, portability), variabel mediasi (hedonic dan utilitarian web browsing), dan variabel dependen (purchase intention) memiliki pengaruh yang posisif dan signifikan, baik secara langsung maupun melalui peran mediasi. Temuan ini mengindikasi bahwa elemen visual, pengaruh sosial, serta kemudahan dalam mengakses produk Barenbliss di Shopee memiliki peran penting dalam meningkatkan niat beli konsumen, kemudian peran mediasi pada aktivitas browsing konsumen juga berdampak pada keputusan pembelian konsumen.
FACTORS THAT CAN INFLUENCE SUBSCRIBE INTENTION ON KOMPAS.ID MODERATED BY SUBSCRIPTION TYPES Zendrato, Bernadus Orudu Richard; Sadat, Andi Muhammad; Monoarfa, Terrylina Arvinta
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 5 No. 2 (2025): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v5i2.382

Abstract

This study aims to analyze the effect of enjoyment, price value, and ubiquity on the subscription intention of Kompas.id users, and see the moderating role of subscription types (basic and premium) in the relationship. A quantitative approach was used with a survey method, involving 400 Kompas.id user respondents in the Jabodetabek area. The data analysis technique used Partial Least Squares Structural Equation Modeling (PLS-SEM) through SmartPLS 4. The results showed that enjoyment and price value had a significant effect on subscription intention. Ubiquity has a significant effect on subscription intention. Moderation tests show that subscription types only moderates the relationship between ubiquity and subscribe intention, while it does not moderate the relationship between enjoyment and price value on subscribe intention. The findings provide theoretical and practical implications for digital marketing strategies in increasing subscription conversion through enjoyable user experience, value for money, and ease of access.
Analisis Efektivitas Live Streaming “PVN Shoes” pada E-Commerce Putra, Prakasta Karisma; Monoarfa, Terrylina Arvinta; Berutu , Meta Bara
Journal of Business Application Vol. 4 No. 1 (2025): Journal of Business Application
Publisher : Program Studi Administrasi Niaga STIA Said Perintah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55098/jba.v4.i1.p13-24

Abstract

This study aims to evaluate the effectiveness of "PVN Shoes" live streaming on the Shopee E-Commerce platform using the Stimulus-Organism-Response (SOR) framework. The descriptive analysis indicates that the E-Commerce Anchor Attribute dimension demonstrates a high level of effectiveness. The host plays a crucial role in enhancing audience interaction and influencing purchasing decisions, as viewers tend to feel more confident and emotionally connected to the promoted products. Similarly, the Immersion dimension reveals a significant positive impact, where audience engagement and deep experiential involvement contribute to a more enjoyable and interactive viewing experience. This fosters a stronger connection between the viewers and the products, encouraging active participation during live sessions. Moreover, the Perceived Scarcity dimension also shows high effectiveness, with the perception of limited product availability triggering a sense of urgency and competitive behavior among viewers. This psychological response stimulates quicker purchasing decisions and heightens consumer enthusiasm for PVN Shoes. Overall, the study concludes that the three dimensions Anchor Attribute, Immersion, and Perceived Scarcity elicit effective audience responses to PVN Shoes’ live streaming events. However, several aspects within each dimension require further improvement to enhance the overall audience experience and increase both interaction quality and purchase conversion rates.
The Influence of Service Quality and Sales Promotion on Repurchase Intention through Customer Satisfaction as an Intervening Variable (A Case Study on Guardian Consumers in the Greater Bekasi Area) Kusumaningrum, Nadila; Sadat, Andi Muhammad; Monoarfa, Terrylina Arvinta
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 3 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i3.1503

Abstract

The increasing competition in Indonesia’s health and beauty retail sector has raised concerns regarding inconsistent service quality and promotional discrepancies that negatively impact customer trust and loyalty. This study aims to examine the influence of service quality and sales promotion on repurchase intention, with customer satisfaction as a mediating variable. The research focuses on Guardian retail consumers in the Greater Bekasi area. Employing a descriptive quantitative approach, data were collected from 200 respondents using a convenience sampling technique and analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that both service quality and sales promotion significantly and positively affect customer satisfaction and repurchase intention. Furthermore, customer satisfaction plays a mediating role in the relationship between service quality, sales promotion, and repurchase intention. These findings highlight the critical role of customer experience in strengthening repurchase behavior and suggest that companies should invest in improving both service quality and promotional strategies to foster customer loyalty in a competitive retail landscape.
Analisis Faktor-Faktor yang Mempengaruhi Keputusan Pembelian dan Loyalitas Pelanggan pada Produk Layanan Internet Sadjadah, Aisyah Nur; Suhud, Usep; Monoarfa, Terrylina Arvinta
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 5: Agustus 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i5.11716

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh social media marketing, customer engagement, dan product quality terhadap purchase decision dan customer loyalty pada pengguna layanan internet IndiHome di DKI Jakarta. Metode yang digunakan dalam studi ini adalah pendekatan kuantitatif dengan survei yang melibatkan 200 responden dan analisis data menggunakan Structural Equation Modeling (SEM). Temuan penelitian mengindikasikan bahwa pemasaran media sosial dan keterlibatan pelanggan memiliki efek positif dan signifikan terhadap keputusan pembelian serta loyalitas pelanggan. Selain itu, keputusan pembelian juga terbukti berpengaruh signifikan terhadap loyalitas pelanggan. Namun, kualitas produk hanya berpengaruh pada keputusan pembelian, tetapi tidak berpengaruh signifikan terhadap loyalitas pelanggan. Hasil ini memberikan kontribusi teoritis dengan memperkuat teori Expectation Confirmation Theory (ECT) dan Theory of Planned Behavior (TPB), serta menyoroti pentingnya strategi digital dalam membangun hubungan jangka panjang dengan pelanggan. Aspek praktis dari penelitian ini menunjukkan bahwa perusahaan harus lebih mengutamakan keterlibatan digital dan komunikasi dua arah melalui media sosial untuk meningkatkan loyalitas pelanggan.
Co-Authors Akbar, Alfito Aditya Alamsyah, Muhammad Fikri Aulia, Indah Putri Aziz, Sumayyah Berutu , Meta Bara Christian Wiradendi Wolor Dientje Griandini, Dientje Ekajaya, Tresno Ika Febrilia Kusdickayati, Aliya Desy Kusumaningrum, Nadila Kusumaningtyas, Daru Putri Mawaddah, Difa Anna Mohamad Rizan Noerhanifati, Sabila Nofia Khoirunnisa Osly Usman Purwana E.S., Dedi Putra, Prakasta Karisma Rahmi Rahmi Rizan , Mohamad Roni Faslah Sadat, Andi Muhammad Sadjadah, Aisyah Nur Salsabila, Audrey Safa Saputra, Farhan Sasmita Dewi, Amelia Setyo Ferry Wibowo Sholikhah, Sholikhah Suherdi Suherdi, Suherdi Triyani, Winny Viola Usep Suhud Zendrato, Bernadus Orudu Richard