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All Journal Jurnal Pemberdayaan Masyarakat Madani (JPMM) Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah JAE (Jurnal Akuntansi dan Ekonomi) JE (Journal of Empowerment) Jurnal Industri Pariwisata Jurnal Ekonomi Efektif International Journal of Economy, Education and Entrepreneurship (IJE3) Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) International Journal of Education, Social Studies, And Management (IJESSM) AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Rahmatan Lil’alamin Journal of Community Services (RLA) Jurnal Comparative : Ekonomi Dan Bisnis Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi Jurnal Cendekia Ilmiah Jurnal Ekonomi, Manajemen, Akuntansi
Monoarfa, Terrylina Arvinta
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Pengaruh Adopsi Augmented Reality dalam Kampanye Pemasaran Terhadap Peningkatan Continuance Intention to Use : Studi Pada Pengguna Aplikasi Supernata Aziz, Sumayyah; Usman, Osly; Monoarfa, Terrylina Arvinta
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 4: Mei 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i4.8439

Abstract

Penelitian ini bertujuan untuk menganalisis hubungan antara Perceived Usefulness, Perceived Ease of Use, User Experience dan Continuance Intention to Use pada aplikasi Supernata dengan pendekatan kuantitatif. Data dikumpulkan melalui kuisioner yang disebarkan kepada 200 pengguna dengan metode purposive sampling yang mencakup 18 indikator. Teknik analisis data menggunakan SEM-PLS melalui perangkat lunak SmartPLS. Temuan penelitian ini mengindikasikan bahwa Perceived Usefulness berpengaruh signifikan pada Perceived Usefulness, Perceived Ease of Usse, User Experience dan Continuance Intention to Use. Namun, Perceived Ease of Use tidak menunjukkan pengaruh signifikan terhadap User Experience dan Continuance Intention to Use. Hasil penelitian ini memberikan wawasan kepada pengembang aplikasi Supernata untuk lebih meningkatkan pengalaman pengguna dan lebih fokus pada faktor yang mempengaruhi presepsi pengguna mengenai kemudahan serta kegunaan aplikasi.
PENGARUH INTERPERSONAL INFLUENCE, VISUAL APPEAL, DAN PORTABILITY TERHADAP PURCHASE INTENTION PRODUK BARENBLISS DI PLATFORM M-COMMERCE SHOPEE MELALUI HEDONIC DAN UTILITARIAN WEB BROWSING Sasmita Dewi, Amelia; Monoarfa, Terrylina Arvinta; Kusumaningtyas, Daru Putri
JAE (JURNAL AKUNTANSI DAN EKONOMI) Vol 10 No 2 (2025): JAE (Jurnal Akuntansi dan Ekonomi)
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jae.v10i2.26213

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh interpersonal influence, visual appeal, dan portability terhadap niat beli (purchase intention) konsumen terhadap produk Barenbliss melalui platform m-commerce Shopee, dengan melibatkan peran mediasi dari aktivitas browsing konsumen pada Shopee yaitu hedonic dan utilitarian web browsing. Penelitian ini menggunakan pendekatan kuantitatif dengan menyebarkan kuesioner secara daring kepada 343 pengguna aplikasi Shopee di wilayah DKI Jakarta. Analisis data yang digunakan yaitu menggunakan metode PLS-SEM melalui software SmartPLS versi 4.0. Hasil penelitian ini menunjukkan bahwa semua hubungan antara variabel independen (interpersonal influence, visual appeal, portability), variabel mediasi (hedonic dan utilitarian web browsing), dan variabel dependen (purchase intention) memiliki pengaruh yang posisif dan signifikan, baik secara langsung maupun melalui peran mediasi. Temuan ini mengindikasi bahwa elemen visual, pengaruh sosial, serta kemudahan dalam mengakses produk Barenbliss di Shopee memiliki peran penting dalam meningkatkan niat beli konsumen, kemudian peran mediasi pada aktivitas browsing konsumen juga berdampak pada keputusan pembelian konsumen.
FACTORS THAT CAN INFLUENCE SUBSCRIBE INTENTION ON KOMPAS.ID MODERATED BY SUBSCRIPTION TYPES Zendrato, Bernadus Orudu Richard; Sadat, Andi Muhammad; Monoarfa, Terrylina Arvinta
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 5 No. 2 (2025): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v5i2.382

Abstract

This study aims to analyze the effect of enjoyment, price value, and ubiquity on the subscription intention of Kompas.id users, and see the moderating role of subscription types (basic and premium) in the relationship. A quantitative approach was used with a survey method, involving 400 Kompas.id user respondents in the Jabodetabek area. The data analysis technique used Partial Least Squares Structural Equation Modeling (PLS-SEM) through SmartPLS 4. The results showed that enjoyment and price value had a significant effect on subscription intention. Ubiquity has a significant effect on subscription intention. Moderation tests show that subscription types only moderates the relationship between ubiquity and subscribe intention, while it does not moderate the relationship between enjoyment and price value on subscribe intention. The findings provide theoretical and practical implications for digital marketing strategies in increasing subscription conversion through enjoyable user experience, value for money, and ease of access.
The Influence of Service Quality and Sales Promotion on Repurchase Intention through Customer Satisfaction as an Intervening Variable (A Case Study on Guardian Consumers in the Greater Bekasi Area) Kusumaningrum, Nadila; Sadat, Andi Muhammad; Monoarfa, Terrylina Arvinta
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 3 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i3.1503

Abstract

The increasing competition in Indonesia’s health and beauty retail sector has raised concerns regarding inconsistent service quality and promotional discrepancies that negatively impact customer trust and loyalty. This study aims to examine the influence of service quality and sales promotion on repurchase intention, with customer satisfaction as a mediating variable. The research focuses on Guardian retail consumers in the Greater Bekasi area. Employing a descriptive quantitative approach, data were collected from 200 respondents using a convenience sampling technique and analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that both service quality and sales promotion significantly and positively affect customer satisfaction and repurchase intention. Furthermore, customer satisfaction plays a mediating role in the relationship between service quality, sales promotion, and repurchase intention. These findings highlight the critical role of customer experience in strengthening repurchase behavior and suggest that companies should invest in improving both service quality and promotional strategies to foster customer loyalty in a competitive retail landscape.
Analisis Faktor-Faktor yang Mempengaruhi Keputusan Pembelian dan Loyalitas Pelanggan pada Produk Layanan Internet Sadjadah, Aisyah Nur; Suhud, Usep; Monoarfa, Terrylina Arvinta
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 5: Agustus 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i5.11716

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh social media marketing, customer engagement, dan product quality terhadap purchase decision dan customer loyalty pada pengguna layanan internet IndiHome di DKI Jakarta. Metode yang digunakan dalam studi ini adalah pendekatan kuantitatif dengan survei yang melibatkan 200 responden dan analisis data menggunakan Structural Equation Modeling (SEM). Temuan penelitian mengindikasikan bahwa pemasaran media sosial dan keterlibatan pelanggan memiliki efek positif dan signifikan terhadap keputusan pembelian serta loyalitas pelanggan. Selain itu, keputusan pembelian juga terbukti berpengaruh signifikan terhadap loyalitas pelanggan. Namun, kualitas produk hanya berpengaruh pada keputusan pembelian, tetapi tidak berpengaruh signifikan terhadap loyalitas pelanggan. Hasil ini memberikan kontribusi teoritis dengan memperkuat teori Expectation Confirmation Theory (ECT) dan Theory of Planned Behavior (TPB), serta menyoroti pentingnya strategi digital dalam membangun hubungan jangka panjang dengan pelanggan. Aspek praktis dari penelitian ini menunjukkan bahwa perusahaan harus lebih mengutamakan keterlibatan digital dan komunikasi dua arah melalui media sosial untuk meningkatkan loyalitas pelanggan.
Analisis Theory of Planned Behavior terhadap Intensi Pembelian Produk Laptop Ramah Lingkungan Saputra, Farhan; Rizan, Mohamad; Monoarfa, Terrylina Arvinta
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 5 (2024)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v9i5.24958

Abstract

Perubahan perilaku konsumen ke arah yang lebih ramah lingkungan semakin penting seiring meningkatnya kerusakan lingkungan global. Namun, banyak konsumen menghadapi kendala dalam memutuskan pembelian produk ramah lingkungan, terutama pada produk elektronik seperti laptop. Penelitian ini bertujuan untuk menganalisis pengaruh Product Knowledge, Perceived Consumer Effectiveness dan Social Media Marketing terhadap Green Purchase Intention, dengan Attitude sebagai variabel mediasi. Penelitian ini menggunakan pendekatan kuantitatif dengan individu yang mengetahui keberadaan laptop ramah lingkungan Laptop Acer Aspire Vero. Populasi penelitian adalah masyarakat di wilayah Jabodetabek, dengan sampel sebanyak 250 responden. Data dikumpulkan melalui survei menggunakan kuesioner dan dianalisis menggunakan perangkat lunak SPSS 27 untuk analisis deskriptif serta LISREL 8.8 untuk Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa seluruh hipotesis diterima Product Knowledge, Perceived Consumer Effectiveness dan Social Media Marketing berpengaruh signifikan terhadap Green Purchase Intention, baik secara langsung maupun melalui mediasi Attitude. Rekomendasi penelitian ini mencakup penguatan strategi pemasaran hijau melalui peningkatan edukasi konsumen terkait produk ramah lingkungan, pengoptimalan promosi pada media sosial, dan penciptaan konten yang mampu membangun sikap positif terhadap produk. Dengan strategi tersebut, perusahaan dapat meningkatkan kesadaran dan niat pembelian konsumen terhadap produk ramah lingkungan
DETERMINASI NIAT MENGGUNAKAN MOBILE INVESTMENT PADA GENERASI Z DI JABODETABEK Ragasiwi, Diah Ayu; Sadat, Andi Muhammad; Monoarfa, Terrylina Arvinta
Indonesian Journal of Economy, Business, Entrepreneuship and Finance Vol. 5 No. 2 (2025): Indonesian Journal of Economy, Business, Entrepreneuship and Finance
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijebef.v5i2.264

Abstract

The digital transformation in the financial sector has significantly driven the growth of digital investment application usage in Indonesia. This study aims to analyze the influence of perceived usefulness, perceived ease of use, and perceived risk on users’ intention to use digital investment applications, with a case study of Bibit users in the Greater Jakarta area (Jabodetabek). A quantitative approach was employed by distributing questionnaires to 272 respondents, and the data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results reveal that both perceived usefulness and perceived ease of use have a significant positive effect on intention to use, while perceived risk has a significant negative effect. These findings highlight the importance of developing user-friendly and beneficial features, as well as managing perceived risk, to encourage the intention to use digital investment applications, particularly among younger generations.
FACTORS THAT INFLUENCE THE INTENTION TO PURCHASE LOCAL FASHION PRODUCTS AMONG BRAND X CONSUMERS IN JAKARTA Rismadhani, Nanda Talia; Febrilia, Ika; Monoarfa, Terrylina Arvinta
Jurnal Comparative: Ekonomi dan Bisnis Vol 5, No 2 (2023): Jurnal Comparative: Ekonomi Dan Bisnis
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v5i2.8335

Abstract

This research aims to determine the influence of social media and celebrity supporters on purchasing intentions for local fashion products, a case study of Brand X consumers in Jakarta. This research is quantitative with correlational research methods. The population involved was all consumers of Brand The criteria used in this research were Brand The data analysis technique used in this research is multiple linear regression using SPSS version 25.0. The research results obtained show that there is a significant positive influence between social media and the intention to purchase local fashion products. Then, between celebrity supporters and intention to buy local fashion products there was a significant positive influence. Then, social media and celebrity supporters have a significant positive influence on the intention to purchase local fashion products.
Analisis Penerapan Reward dan Punishment pada KPP Madya Dua Jakarta Timur Febrianti, Mila; Wahono, Puji; Monoarfa, Terrylina Arvinta
Jurnal Ekonomi Efektif Vol. 6 No. 3 (2024): JURNAL EKONOMI EFEKTIF
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JEE.v6i3.42108

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis penerapan reward dan punishment, indikator pemberian reward dan punishment, dan perspektif karyawan terhadap sistem reward dan punishment yang ada di KPP Madya Dua Jakarta Timur. Jenis penelitian yang digunakan adalah penelitian kualitatif dengan pendekatan deskriptif. Sampel yang digunakan dalam penelitian ini menggunakan teknik purposive sampling. Responden dalam penelitian yaitu karyawan KPP Madya Dua Jakarta Timur. Data yang diperoleh merupakan data primer dari observasi dan hasil jawaban responden melalui wawancara, serta data sekunder diperoleh dari buku dan internet. Teknik analisis data yang dilakukan menggunakan (1) data reduction, (2) data display, dan (3) conclusion drawing/verification. Hasil penelitian menunjukkan bahwa terdapat penerapan reward dan punishment pada karyawan sudah berjalan dengan cukup baik, tetapi belum berjalan dengan maksimal. Pemberian reward juga perlu diperbanyak dan lebih bervariasi. Selain itu, terdapat perilaku yang melanggar peraturan kerja atau disiplin kerja yang tentunya membutuhkan ketegasan dalam penegakan aturan. Adapun indikator pemberian reward dan punishment, antara lain kehadiran, target kerja, penilaian kinerja, perilaku karyawan, dan tingkat keparahan pelanggaran
Green Beauty Loyalty: Investigating the Role of Perceived Value, Product Quality, and Customer Satisfaction in Environmentally Friendly Cosmetic Products Mawaddah, Difa Anna; Suhud, Usep; Monoarfa, Terrylina Arvinta
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 2 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i2.276

Abstract

The purpose of this research is to determine the influence of perceived value, product quality on customer satisfaction and customer trust to build customer loyalty in environmentally friendly cosmetic products. This quantitative research method collects data through questionnaires. A total of 255 respondents were sampled using purposive sampling technique. The objects taken in this research were respondents who had purchased environmentally friendly cosmetic products at least 3 times in DKI Jakarta and were at least 18 years old. This research uses SPSS version 23 software and SEM (Structural Equation Model) from AMOS software to carry out the analysis and processing of research data. The results obtained in this research show that brand perceived value and product quality have a positive and significant effect on customer satisfaction and customer trust. Apart from that, customer satisfaction and customer trust have a positive and significant effect on customer loyalty.
Co-Authors Akbar, Alfito Aditya Alamsyah, Muhammad Fikri Annisa Lutfia Aulia, Indah Putri Aziz, Sumayyah Berutu , Meta Bara Christian Wiradendi Wolor Dientje Griandini, Dientje Dwi Budi Santoso Ekajaya, Tresno Febrianti, Mila Ika Febrilia Krissanya, Nofriska Kusdickayati, Aliya Desy Kusumaningrum, Nadila Kusumaningtyas, Daru Putri Mawaddah, Difa Anna Mohamad Rizan Noerhanifati, Sabila Nofia Khoirunnisa Nuramalia Hasanah Osly Usman Petrolis Nusa Perdana, Petrolis Nusa Purwana E.S., Dedi Putra, Prakasta Karisma Ragasiwi, Diah Ayu Rahmi Rahmi Rismadhani, Nanda Talia Rizan , Mohamad Roni Faslah Sadat, Andi Muhammad Sadjadah, Aisyah Nur Salsabila, Audrey Safa Santi Susanti, Santi Saputra, Farhan Sasmita Dewi, Amelia Setyo Ferry Wibowo Sholikhah, Sholikhah Suherdi Suherdi, Suherdi Triyani, Winny Viola Usep Suhud Wahono, Puji Zendrato, Bernadus Orudu Richard