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All Journal Jurnal Pemberdayaan Masyarakat Madani (JPMM) Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah JE (Journal of Empowerment) Jurnal Industri Pariwisata Jurnal Ekonomi Efektif International Journal of Economy, Education and Entrepreneurship (IJE3) Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) International Journal of Education, Social Studies, And Management (IJESSM) AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Rahmatan Lil’alamin Journal of Community Services (RLA) Jurnal Comparative : Ekonomi Dan Bisnis Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Journal of Business Application Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi
Monoarfa, Terrylina Arvinta
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Journal : Jurnal Comparative : Ekonomi Dan Bisnis

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FACTORS THAT INFLUENCE THE INTENTION TO PURCHASE LOCAL FASHION PRODUCTS AMONG BRAND X CONSUMERS IN JAKARTA Rismadhani, Nanda Talia; Febrilia, Ika; Monoarfa, Terrylina Arvinta
Jurnal Comparative: Ekonomi dan Bisnis Vol 5, No 2 (2023): Jurnal Comparative: Ekonomi Dan Bisnis
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v5i2.8335

Abstract

This research aims to determine the influence of social media and celebrity supporters on purchasing intentions for local fashion products, a case study of Brand X consumers in Jakarta. This research is quantitative with correlational research methods. The population involved was all consumers of Brand The criteria used in this research were Brand The data analysis technique used in this research is multiple linear regression using SPSS version 25.0. The research results obtained show that there is a significant positive influence between social media and the intention to purchase local fashion products. Then, between celebrity supporters and intention to buy local fashion products there was a significant positive influence. Then, social media and celebrity supporters have a significant positive influence on the intention to purchase local fashion products.
Co-Authors Akbar, Alfito Aditya Alamsyah, Muhammad Fikri Annisa Lutfia Aulia, Indah Putri Aziz, Sumayyah Berutu , Meta Bara Christian Wiradendi Wolor Dientje Griandini, Dientje Dwi Budi Santoso Ekajaya, Tresno Febrianti, Mila Ika Febrilia Krissanya, Nofriska Kusdickayati, Aliya Desy Kusumaningrum, Nadila Kusumaningtyas, Daru Putri Mawaddah, Difa Anna Mohamad Rizan Noerhanifati, Sabila Nofia Khoirunnisa Nuramalia Hasanah Osly Usman Petrolis Nusa Perdana, Petrolis Nusa Purwana E.S., Dedi Putra, Prakasta Karisma Ragasiwi, Diah Ayu Rahmi Rahmi Rismadhani, Nanda Talia Rizan , Mohamad Roni Faslah Sadat, Andi Muhammad Sadjadah, Aisyah Nur Salsabila, Audrey Safa Santi Susanti, Santi Saputra, Farhan Sasmita Dewi, Amelia Setyo Ferry Wibowo Sholikhah, Sholikhah Suherdi Suherdi, Suherdi Triyani, Winny Viola Usep Suhud Wahono, Puji Zendrato, Bernadus Orudu Richard