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All Journal Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat KACANEGARA Jurnal Pengabdian pada Masyarakat Jurnal Risalah Kebijakan Pertanian dan Lingkungan Nekton Applied Research in Science and Technology Riwayat: Educational Journal of History and Humanities Journal of Vocational in Aquaculture (JAVA)
Indriastuti, Cecilia Eny
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Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Social Sciences

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Sosialisasi Potensi Bisnis Ikan Nila (Oreochromis niloticus) di Desa Nagrak, Kabupaten Cisaat, Sukabumi Firdausi, Amalia Putri; Ramadhani, Dian Eka; Indriastuti, Cecilia Eny; Kusumanti, Ima
Agrokreatif: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 9 No. 2 (2023): Agrokreatif Jurnal Ilmiah Pengabdian Kepada Masyarakat
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/agrokreatif.9.2.154-163

Abstract

Tilapia cultivation in Nagrak Village has been practiced for a long time as one of the community's sources of income. The aquaculture business is still carried out traditionally such as the use of ground ponds, feeding management that relies on natural feed, packaging that is not in accordance with standards, and fish marketing that only uses the direct selling technique (word of mouth). The obstacles faced by partners are limited knowledge on utilizing the potential of tilapia cultivation and processing, as well as the lack of planning and strategies of product marketing. This community service activity aims to provide insight into the potential for tilapia business development, introduce processed small tilapia fish called crispy baby fish as a healthy snack with economic value, and explain the description of business analysis, good packaging techniques, and online marketing. This activity was carried out with a socialization method or presentation of material to the Family Welfare Empowerment (PKK) group of 35 people. The material presented were introduction to tilapia farming, the business potential of crispy tilapia snacks, an overview of business analysis, and online marketing strategies. The conclusion obtained from community service activities in Nagrak Village is needed for training activities to increase community knowledge and skills on developing the potential of the tilapia business.
Co-Authors Adycha, Pricila Aurora Anassyahtira, Aliffia Andi Early Febrinda Asep Permana, Asep Beata Ratnawati Fachrezi, Muhammad Hafidz Firdausi, Amalia Putri Hafidah, Riva Hendriana, Andri Ihsan, Muhammad Fajar Maulana Ikhsan Khasani Ima Kusumanti Iqbal Kurniawinata, Mohamad Iskandar, Andri Maha, Indah Permata Sari Br Maha, Indah Permatasari Maulana, Achmad Zidan Akmal Mulya, Muhammad Arif Nurfauzi, Eka Haris Odang Carman Permatasari, Sheny Priatna, Moh. Fahri Aulia Priatna, Mohamad Fahri Ramadhani, Dian Eka Rangkuti, Gavrilan Hafiz Rivasa, Varel Raihan Rizky, M. Fizry Alnur Robin Robin, Robin Sasmita, Galih Amar Taufiqurrahman sayekti, ayutyas Setiawan, Wahyu Dwi Sheny Permatasari Siregar, Budyansah Situmeang, Tulus Romora Surahman, Nur Prasetyo Ari Tunisa, Risma Arafah Wahyudi, Imam Tri Wicaksono, Sandy Satria Wiyoto Wiyoto Zufar, Habiibii Tarish