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Journal : Berajah Journal

PERLINDUNGAN KONSUMEN TERHADAP PRODUK SKINCARE OVERCLAIM BERDASARKAN UNDANG-UNDANG NOMOR 8 TAHUN 1999 TENTANG PERLINDUNGAN KONSUMEN Putu Mei Rianti Darminingsih; Komang Febrinayanti Dantes; I Gusti Ayu Apsari Hadi
Berajah Journal Vol. 5 No. 12 (2026): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v5i12.64

Abstract

The rapid growth of the skincare industry in Indonesia through e-commerce platforms has given rise to the practice of overclaim, namely excessive or misleading claims regarding product benefits or ingredients, which may harm consumers. This study aims to analyze legal protection for consumers against overclaim practices, as well as the responsibilities of business actors and the role of the National Agency of Drug and Food Control (BPOM). The research employs a normative juridical method with a statutory approach and a literature review. The results indicate that the Consumer Protection Law prohibits misleading information but does not specifically regulate overclaim practices. BPOM holds administrative authority; however, digital supervision remains weak. Consumer compensation may be pursued in both material and immaterial forms based on the Indonesian Civil Code. This study recommends revising the Consumer Protection Law, strengthening BPOM’s supervisory role, and enhancing consumer education. Synergy among the government, business actors, and society is essential to achieve a fair and responsible skincare industry.
Co-Authors Abed Nego Tampubolon Ardhya, Si Ngurah Bunga Purnama Sihombing Dewa Ayu Diah Ambarawati Dewa Gede Suardipa Usada Kramas Gde Otong Cucumandalin Halim Al Hafizh I Dewa Gede Herman Yudiawan I Gede Bagus Wira Adhitia Susanta I Gusti Ayu Apsari Hadi I Gusti Kade Agung Arka Yoga I Gusti Ngurah Ari Karuniawan I Gusti Ngurah Kesa Janardana I Made Dwitya Surya Nugraha I Made Lanang Sudarmayana I Made Yogi Darmawan I Nengah Suastika I Nyoman Tegar Seputra I Wayan Kertih I Wayan Lasmawan Ida Bagus Ariadi Rahadita K. Hendra Mahesa Kadek Dwi Elvitriana Kadek Esa Pratiwi Ngurah Putri Kadek Novi Darmayanti Kadek Rio Teguh Adnyana Kadek Widya Puspayani Ketut Sari Adnyani Komang Dandi Permana Yudha Komang Diah Prabawati Komang Dinda Pebrina Putra Lucky Rahul Ferdian Lughelsa Wiliang Nisandra Luh Putu Marchiella Andia Risty M.Si Drs. Ketut Sudiatmaka . Made Adi Pranasitha Dewi Made Krishna Dwipayana Aryawan Moh. Firman Amrulloh Muhamad Jodi Setianto Muhammad Kemal Fasya Ni Ketut Sari Adnyani Ni Komang Irma Adi Sukmaningsih Ni Komang Putri Sari Sunari Wangi Ni Luh Putu Lusi Ayupratiwi Ni Luh Wayan Yasmiati Ni Putu Ega Parwati Ni Putu Eva Pradnya Wulandari Ni Putu Rai Yuliartini Nova Eriza Suryani Br Manik Nur Widyas Junior Timbeng Oktha Wardi Purba Paulus Revel Gian Raditya Dheasaputra Putri Sita Rohmadani Putu Agus Rio Krisnawan Putu Artadi, Putu Cyntia Alika Paramitha Putu Mei Rianti Darminingsih Putu Riski Ananda Kusuma Putu Sinta Dewi Ramdani, Varda Oktavia Safira Shizuoka Suardana Sang Made Merta Widnyana Zelda Farah Ardiata