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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik SULTANIST: Jurnal Manajemen dan Keuangan Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Ilmu Sosial dan Ilmu Politik Malikussaleh (JSPM) GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Kalbisocio: Jurnal Bisnis dan Komunikasi Journal Of Human And Education (JAHE) Jurnal Sosiologi Dialektika Sosial Mamangan Social Science Journal Innovative: Journal Of Social Science Research Jurnal Ilmu Sosial dan Politik (JISPOL) JURNAL PUBLIK REFORM
Vera A.R. Pasaribu
Universitas HKBP Nommensen
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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EFEKTIVITAS PENGAWASAN CAMAT DALAM MENINGKATKAN KINERJA PEGAWAI DI KANTOR CAMAT TORGAMBA KABUPATEN LABUHANBATU SELATAN Marbun, Budiman; Siagian, Nalom; Pasaribu, Vera
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 11 No. 1 (2024): 2024 September
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to describe and describe the efforts of the Torgamba Sub-district Head in improving employee performance and to find out the implementation of the Sub-district Head's supervision in encouraging employee performance achievement. The type of research used is qualitative descriptive research, descriptions of interview results and documentation studies so that it is able to describe various things related to the Effectiveness of Sub-district Head Supervision in Improving Employee Performance at the Torgamba Sub-district Office, South Labuhanbatu Regency. The data obtained were analyzed qualitatively and described in descriptive form. The results of this study indicate that the supervision carried out by the Sub-district Head in improving employee performance at the Torgamba Sub-district Office, South Labuhanbatu Regency is not yet effective enough. Supervision has been carried out, but its intensity still needs to be increased. Supervision carried out by the Sub-district Head such as supervision of attendance, if there are employees who commit violations, they will be given a verbal warning and if it is fatal, they will be given a written warning. However, even though the Sub-district Head has carried out supervision, there are still employees who leave the office without permission even though it is still working hours.
THE IMPACT OF SOCIAL MEDIA MARKETING ON PURCHASE INTENTION Sianturi, Charles Makmur; Pasaribu, Vera A. R.; Pasaribu, Romindo M.; Simanjuntak, Juara
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 10 No. 1 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v10i1.425

Abstract

AbstractMarketing through social media has been one of trends in recent years in marketing science and practices.  Shifting from conventional marketing tools, marketers have capitalized various tools and means to attract the intention of new customers or to maintain the current customers.  The purpose of this study is to identify the effect of social media marketing on intention to purchase, based on the fact that concept is raising attention of practitioners and researchers.  The object of this study is customers who follow at least one type of social media application in Medan, Indonesia.  The data were collected through self administers questionnaire with 152 respondents. The data is tested with correlation analysis by using SPSS 15.0 version. The results of the study indicated that social media marketing is positively correlated to intention to purchase when social media marketing (1) contain relevant information (2) offer relevant benefits (3) comparable with other products. The results of this study propose several strategies for marketing practitioners
Pengaruh Kualitas Produk Dan Promosi Terhadap Volume Penjualan Bubuk Teh Gambir Bersama Di Pakpak Bharat Bancin, Sampeida; Sihombing, Natalia E.; Pasaribu, Vera A.R.
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4443

Abstract

This study aims to determine the effect of product quality on sales volume and to determine the effect of promotion on sales volume of Gambir Tea Powder consumers in Salak District. The type of research used in this study is a quantitative approach. The population in this study were all Gambir Tea Powder Consumers. Based on the Slovin formula, the sample used in this study was 100 respondents who were taken randomly representing each village. The results of the study showed that product quality significantly affects purchasing decisions, this is shown in the results of the partial test (t-test) The calculated t value (X1) 16.350 > t table 1.984 significance value 0.000 < 0.05 and the results of the partial test (t-test) The calculated t value (X2) 17.525 > t table 1.984 significance value 0.000 < 0.05. The coefficient of determination (R2) was obtained at 0.784, meaning that the Purchasing Decision variable can be explained by the product quality and promotion variables by 78.4% and the remaining 21.6% is influenced by other variables outside the variables of this study. The conclusion in this study is that product quality and promotion have a positive and significant effect on sales volume for consumers of Gambir Tea Powder in Salak District, Pakpak Bharat Regency.
Pengaruh Citra Merek Dan Promosi Terhadap Keputusan Pembelian Sabun Wajah Poise Pada Mahasiswi UHN Medan Gultom, Anathasya Brace Br; Sihombing, Natalia E.; Pasaribu, Vera A.R.
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v11i2.4426

Abstract

This study aims to determine the effect of brand image and promotion on purchasing decisions of female students of HKBP Nommensen University. This study was conducted using a quantitative method. Data collection techniques using questionnaires. Based on hypothesis testing with the t test, the t-count value for the brand image variable is 4.307 where the value is> from t table 1.985 and the significant value for the brand image variable is 0.000 <from the significance level of 0.05 (5%). So it can be concluded that brand image has a positive and significant effect on purchasing decisions for Poise brand facial soap. And the f test obtained an f-count value of 45.760 where this value is> from the f table of 3.09. Along with the significant value is 0.000 <from the significance level of 0.05. So it can be concluded that simultaneously brand image and promotion together have a positive and significant effect on purchasing decisions for Poise brand facial soap.
Pengaruh Penggunaan Dompet Digital Dana Terhadap Perilaku Konsumtif Pada Mahasiswa Universitas HKBP Nommensen Medan Sagala, Rista Suci Kristiani; Sihombing, Natalia E.; Pasaribu, Vera A.R.
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4441

Abstract

This research aims to determine the effect of using digital wallets on consumer behavior among students at HKBP Nommensen University, Medan. This research uses a quantitative approach with non-probability sampling techniques. The two variables examined in this research are digital wallet funds (Independent Variable) and consumptive behavior (Dependent Variable). The data collection technique used in this research used a questionnaire distributed to 98 students at HKBP Nommensen University in Medan. Based on hypothesis testing with the t test, the tcount for the digital funds wallet variable is 7.331, where this value is > from t table of 1.661 with a significant value for the digital funds wallet variable being 0.000 < the significance level of 0.05 (5%). So it can be concluded that digital fund wallets have a positive and significant effect on consumer behavior.
Analisis Peraturan Bupati Nias Nomor 24 Tahun 2020 Dalam Penanganan Stunting Studi Kasus: Puskesmas Kecamatan Hiliduho Zalukhu, Iman Setiawan Anugrah; Manalu, Dimpos; Pasaribu, Vera A.R.
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 2 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi (Edisi Khusus: Kebijakan Publik)
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i2.4504

Abstract

Stunting handling is the Sustainable Development Goals (SDGs) target to overcome malnutrition and achieve food security in 2030. Stunting is a failure to grow on toddlers due to chronic malnutrition, especially in 1,000 First Life Day (HPK), which has an impact on child's growth and cognitive appearance. In 2023, Hiliduho District has a quite high stunting rate, and Hiliduho District Health Center plays a role as the forefront of his handling. This study aims to analyze the Regent Regulation Number 24 of 2020 related to stunting in realizing SDGs, identifying obstacles, and steps to overcome them. Research methods are qualitative with the study approach through interviews and documentation. The results show that the Hiliduho Health Center carries stunting management based on six service dimensions: safety, effectiveness, patient focus, time accuracy, efficiency and equality. Prevention involves specific and sensitive interventions to meet the needs of mothers and children. Stunting, Sustainable Development Goals (SDGs), Regent Regulation, Health Center
Pengaruh Inovasi Pelayanan dan Kualitas Pelayanan Terhadap Kepuasan Masyarakat di Kantor Kecamatan Medan Amplas Sinaga, Yolanda Febrianti Br; Siagian, Nalom; Pasaribu, Vera A.R.
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 2 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi (Edisi Khusus: Kebijakan Publik)
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i2.4505

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh inovasi pelayanan dan kualitas pelayanan terhadap kepuasan masyarakat di Kantor Kecamatan Medan Amplas. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan asosiatif. Sampel penelitian sebanyak 100 responden yang dipilih menggunakan metode purposive sampling. Analisis data dilakukan dengan uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linear berganda, uji t, uji F, dan uji koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa inovasi pelayanan dan kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan masyarakat. Secara simultan, kedua variabel ini juga memberikan kontribusi signifikan terhadap tingkat kepuasan masyarakat di Kecamatan Medan Amplas. Oleh karena itu, peningkatan inovasi dan kualitas pelayanan perlu terus dilakukan untuk meningkatkan kepuasan masyarakat.
Strategi Pengarusutamaan Gender Di Lembaga Non Pemerintah: Studi Kasus Di Gereja BNKP Zega, Destri Pinta Sari; Manalu, Dimpos; Pasaribu, Vera A.R.
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4515

Abstract

This study examines gender mainstreaming strategies in the BNKP Church as a non governmental institution that plays a crucial role in the social and religious life of the community. The research aims to analyze the strategies implemented by BNKP to promote gender mainstreaming and identify the challenges that persist in the process. This study employs a qualitative method with a descriptive approach, in which data is collected through in-depth interviews with BNKP Synod office administrators and female pastors. The findings indicate that BNKP has implemented various gender mainstreaming strategies, such as providing access to theological education for women, creating opportunities for them to become pastors, and organizing women's empowerment programs. Despite progress in gender mainstreaming within BNKP, further efforts are required to ensure more substantive equality, as BNKP still faces challenges, including a deeply rooted patriarchal culture, gender stereotypes that limit women's roles in leadership, and the double burden that women continue to bear. Gender Mainstreaming, Gender Equality, Women's Leadership, BNKP.
Community-Based Waste Management Strategy Through Self Governance Approach Towards a Healthy and Waste-Free Area in Deli Serdang Regency Pasaribu, Vera Asihna Riris; Manalu, Dimpos
Jurnal Mamangan Vol 14, No 1 (2025): Jurnal Ilmu Sosial Mamangan Accredited 2 (SK Dirjen Ristek Dikti No. 0173/C3/DT
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v14i1.9466

Abstract

This study focuses on community-based waste management strategies in Deli Serdang Regency with a community self-help approach towards a healthy and waste-free area. The core problem raised in this study is the low level of community participation in waste management which has an impact on increasing the volume of unmanaged waste and has a negative impact on the environment and public health. The purpose of the study is to formulate an effective strategy to increase community awareness and participation in waste management, as well as build collaboration to realize a more efficient and sustainable waste management system. The method used in this study is a qualitative approach through participatory rural appraisal (PRA). Furthermore, data analysis was carried out by identifying key themes that emerged from the interaction, as well as developing a participatory strategy that involved the community in waste management. The results of the study indicate that the implementation of community-based waste management strategies through community self-help can increase community awareness and participation in waste management. It was found that effective counseling and training as well as the formation of community groups that focus on waste management have improved the community's ability to manage and recycle waste. In addition, the implications of this study also emphasize the importance of local government support in facilitating policies and providing the necessary infrastructure. The novelty of this study shows that community-based waste management strategies through independent governance have proven to be an effective alternative in creating healthy and waste-free areas in Deli Serdang Regency. This study is expected to be a reference for other regions in implementing similar programs to overcome waste problems at the community level
Analisis Kepuasan Masyarakat Terhadap Kualitas Pelayanan Air Bersih Oleh Perumda Tirtauli Kota Pematangsiantar Manurung, Priani; Pasaribu, Vera; Pasaribu, Johnson; Rajagukguk, Jonson
Jurnal Ilmu Sosial Dan Politik Vol. 5 No. 1 (2025): Edisi Juni 2025
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/jispol.v5i1.2853

Abstract

Penelitian ini bertujuan untuk menganalisis tingkat kepuasan masyarakat terhadap kualitas pelayanan air bersih yang diberikan oleh Perumda Tirtauli Kota Pematangsiantar serta mengidentifikasi strategi yang dapat diterapkan untuk meningkatkan kepuasan tersebut. Penelitian menggunakan pendekatan kualitatif dengan metode analisis interaktif Miles dan Huberman, yang meliputi pengumpulan data, reduksi data, penyajian data, dan penarikan kesimpulan. Data diperoleh melalui wawancara, observasi, dan dokumentasi terhadap pelanggan Perumda Tirtauli serta pihak terkait lainnya. Hasil penelitian menunjukkan bahwa meskipun Perumda Tirtauli telah berupaya menyediakan air bersih dengan pelayanan prima, masih terdapat sejumlah masyarakat yang belum sepenuhnya puas, terutama terkait keandalan layanan, kualitas air, dan aksesibilitas pelayanan. Faktor-faktor seperti keterbatasan infrastruktur, responsivitas petugas, dan komunikasi menjadi kendala utama dalam pencapaian kepuasan pelanggan. Penelitian ini merekomendasikan peningkatan kualitas sumber daya manusia, perbaikan sistem pelayanan, serta koordinasi yang lebih intensif antara pihak-pihak terkait sebagai strategi utama untuk meningkatkan kepuasan masyarakat terhadap pelayanan air bersih oleh Perumda Tirtauli Kota Pematangsiantar.
Co-Authors Agus Kristin Saruksuk Alfred N. Tambunan Anggita Serevina Sigalingging Bancin, Sampeida Charles M Sianturi Degedona, L. Primawati Dimpos Manalu Gulo, Mutiara Wisda Gultom, Anathasya Brace Br Harefa, Novitasari Iman Setiawan Zalukhu Johnson Pasaribu Jonson Rajagukguk Juara Simanjuntak Lumbantobing, Artha Manurung, Priani Marbun, Budiman Maringan Panjaitan Nduru, Sri Selvia Julita Okta Karneli, Okta Pasaribu, Romindo M. Purba, Debora Betti Sadrakh Valencius Sinaga Sagala, Rista Suci Kristiani Saragih, Sarah Maharani Saruksuk, Agus Krsitin Siagian, Nalom Siagian, Romian C. Sianturi, Charles Makmur Sigalingging, Anggitha Serevina Sihombing, Ferlindo Sihombing, Natalia E. Sinaga, Yolanda Febrianti Br Taringan, n Pascal Tiarma Widia Devi Sitanggang Vera Aginta Purba Waruwu, Putra Perdamaian Zalukhu, Iman Setiawan Anugrah Zega, Destri Pinta Sari