Article Per Year (5 Year)
p-Index From 2021 - 2026
2.064
P-Index
This Author published in this journals
All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar IKRA-ITH ABDIMAS International Journal of Cultural and Art Studies (IJCAS) Jurnal Riset Akuntansi Politala Jurnal Industri Kreatif dan Kewirausahaan Jurnal El-Hadhary: Jurnal Penelitian Pendidikan Multidisiplin Journal of Principles Management and Bussines ARUS JURNAL SAINS DAN TEKNOLOGI JIEP: Jurnal Ilmu Ekonomi dan Pembangunan Islamic Financial And Accounting Review Jurnal Logitech : Logika Technology
Ismayanti
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 12 Documents
Search

 1   2 
PENDAMPINGAN DIGITAL MARKETING DAN PEMBUATAN EVENT BERBASIS PARIWISATA PADA KARYAWAN HOMESTAY Dewi Gita Kartika; Syifa Rahmah; Ismayanti; Nayla Rizkysayudi
Jurnal Industri Kreatif dan Kewirausahaan Vol 7 No 2 (2024): Jurnal Industri Kreatif dan Kewirausahaan DESEMBER 2024
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/kewirausahaan.v7i2.3440

Abstract

Tujuan kegiatan untuk meningkatkan kompetensi digital marketing dan kemampuan manajemen event berbasis Pendampingan Digital Marketing dan pembuatan event berbasis pariwisata pada karyawan homestay di Kecamatan Anyer, Banten. Tahap awal kegiatan dimulai dengan sosialisasi dan pemetaan kebutuhan mitra, yang memperlihatkan rendahnya literasi digital, terbatasnya pemanfaatan data media sosial dalam pengambilan keputusan pemasaran, serta minimnya pengalaman dalam merancang event kreatif berbasis atraksi wisata pesisir. Berdasarkan temuan tersebut, tim PKM melaksanakan pelatihan melalui kombinasi sesi teori dan praktik yang mencakup analitik media sosial, strategi pembuatan konten, SEO dasar, penggunaan iklan digital, serta konsep, tren, dan perencanaan event kreatif. Tahap penerapan teknologi dilakukan melalui pendampingan langsung di tempat kerja, di mana peserta mempraktikkan penyusunan kalender konten, analisis performa digital, serta perancangan event skala kecil yang relevan dengan karakter destinasi Anyer. Evaluasi program menunjukkan peningkatan signifikan pada pengetahuan dan keterampilan peserta, yang terlihat dari kenaikan nilai post-test, meningkatnya kualitas konten promosi, serta keberhasilan beberapa penginapan menyelenggarakan event internal yang mampu menarik minat wisatawan. Secara keseluruhan, kegiatan PKM ini berhasil memperkuat daya saing digital mitra, meningkatkan kapasitas SDM pariwisata lokal, dan menyediakan model pendampingan yang dapat direplikasi untuk pengembangan industri penginapan di era digital.
Analisis Distorsi Biaya dan Hidden Costs pada Produk Kompleks dan Standar UMKM Berbasis Activity-Based Management Ikha Andriani; Ismayanti; Widia Wahyuni; Novitasari; Asriani Hasan
Jurnal Riset Akuntansi Politala Vol 9 No 2 (2026): Jurnal Riset Akuntansi Politala
Publisher : Pusat Penelitian dan Pengabdian bagi Masyarakat Politeknik Negeri Tanah Laut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34128/jra.v9i2.676

Abstract

Increased cost utilization in MSMEs is one of the factors that determine the development of a business, including the challenge of cost distortion due to the use of a traditional Cost of Goods Sold (COGS) system that is subjective and ignores the hidden costs of non-value-added activities. This study aims to analyze cost distortions and identify hidden costs in Cahaya Aluminium MSMEs using the Activity-Based Management (ABM) approach. The research method used is qualitative-descriptive with a single case study design and a descriptive-comparative approach. Primary data was obtained through in-depth interviews validated through triangulation of informal cost data. Data analysis techniques used thematic analysis, starting from data collection, data reduction through Activity-Based Management (ABM) activity coding, and using Activity-Based Cost (ABC) simulations presented in a comparison matrix. The results of the Activity-Based Costing (ABC) simulation showed significant cost distortions in the Kitchen Set (Complex Product) aspect, which experienced undercosting, and the Dish Cabinet (Standard Product), which experienced overcosting. These distortions were triggered by non-value-added activities such as rework and material return waiting time. Based on these results, it can be seen that Activity-Based Management (ABM) through material synchronization and supplier evaluation can improve the accuracy of HPP and operational efficiency for Cahaya Aluminium MSMEs
Co-Authors Abdul Hamid Adrias Amalia, Risqi Aris, Muhammad Saleh Asriani Hasan Azzahyra, Fayza BASALAMAH, ABDULLAH Damirah Darwis Dewi Gita Kartika Elfia Sukma Euis Widiati Husain, Saddan Ikha Andriani Ina Gandawati Djamhur Kamaruddin, Syamsu A Moch Sambas Muhammadi Nayla Rizkysayudi Noviani, Julia NOVITASARI Nurwijayanti Saad, A.Muh Saidah Suyuti Syifa Rahmah Wahyuni, Septia Widia Wahyuni