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Strategi Manajemen Harian Rakyat Sulsel Menciptakan Brand Awareness Sebagai Koran Referensi Politik Di Sulawesi Selatan Mahdar; Djalil, Nur Alim; Latief, Sukriansyah S.
Jurnal Dakwah Tabligh Vol 25 No 2 (2024)
Publisher : Fakultas Dakwah dan Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/jdt.v25i2.50679

Abstract

This study aims to: knowing the management strategy of Rakyat Sulsel Daily in creating brand awareness as a political reference newspaper in South Sulawesi; knowing the supporting factors of Rakyat Sulsel Daily management strategy in creating brand awareness. Data were analyzed using qualitative descriptive analysis. Based on the research results, it was found that: 1) There are six management strategies of Rakyat Sulsel Daily in creating brand awareness as a political reference newspaper in South Sulawesi. First, strengthening brand identity. Second, increasing visibility. Third, creating a media ecosystem. Fourth, the hyperlocal approach. Fifth, doing media convergence. Sixth, door-to-door marketing.There are three factors supporting the media management strategy of Rakyat Sulsel Daily in creating brand awareness as a political reference newspaper in South Sulawesi, namely human resource support, complete and adequate facilities and infrastructure, and the application of four management functions, namely planning, organizing, actuating, and controlling.
Communication Strategy in Social Conflict Resolution of Residents Affected by the Indonesian Capital City Sutanto, Margono Hadi; Djalil, Nur Alim; Sukmarini, Andi Vita
Journal La Sociale Vol. 4 No. 5 (2023): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v4i5.1513

Abstract

This research investigates communication strategies between the residents of Nusantara Capital City developmental areas and other groups as they continue grappling with social conflict after the relocation to East Kalimantan. This research was carried out at Security and Social, Cultural, and Community Development of Nusantara Capital City Authority, Deputy. Record data was undertaken through the following processes: face to face interviews with informants, observation and documentation to acquire the necessary data. This type of research employs qualitative research. This study findings establish the fact that most social issues affecting residents and leading to conflict can be dealt with by the strategies employed by the Nusantara Capital Authority through the Deputy Social, Cultural and Community Empowerment. The techniques employed in dealing with social conflict within residents that have been displaced by development of the Nusantara Capital City are are categorized under communication strategies currently classified as informative, persuasive, instructive and human relations communication. Of the strategies involved in the approach, persuasive communication strategies are predominant in managing social conflicts that occur among residents who are affected by the development of the Nusantara Capital City and can influence drastic changes in the behaviour of some of the affected residents who are against development of the Nusantara Capital City. Some of the key determinants for impact of communicable goals type of strategy are Credibility/ Trust; Clear Message and Media used for conveying information, social media as well as the electronic media.
The Role of Effective Communication of Protocollerian Organizations in the Secretariat of the Regional People's Representative Dipanegara, Romy; Djalil, Nur Alim; Sukmarini, Andi Vita
Journal La Sociale Vol. 4 No. 4 (2023): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v4i4.1590

Abstract

This research was carried out at the Wajo Regency DPRD Secretariat. Data collection was carried out through observation, interviews and documentation. Data were analyzed using descriptive analysis. Based on the results of field research regarding the role of the protocol section of the Wajo district DPRD secretariat in preparing the agenda for the Wajo district DPRD secretariat, it can be concluded that the role of the protocol and leadership communication section is not good and really needs to be improved, especially on the Problem-Solving Process Facilitator indicator. Problem Solving Process) and Communications Technician (Communications Technician). Some of the problems that arise are not just practical negligence of protocol, but include changes in the schedule, unpreparedness of the protocol apparatus in the field, the wishes of the leadership, lack of protocol competence, conditions at the event venue and other factors. However, due to the presence of alertness and good coordination so far, the gaps that have occurred can be resolved and do not cause significant qualitative problems using the interview method.
The Effect of “Likes, Comments and Share” Feedback on Instagram on Self-Esteem of English Study Program Zulfianti, Inayah; Sukmarini, Andi Vita; Djalil, Nur Alim
Journal La Sociale Vol. 4 No. 5 (2023): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v4i5.1951

Abstract

This study aims to analyze the effect of Instagram usage, specifically likes, comments, and shares, on the self-esteem of students from the English Education Study Program (PBI) at Universitas Negeri Makassar (UNM), class of 2022. A total of 74 respondents were selected using purposive sampling, with the criteria of being active Instagram users. The data was collected through an online questionnaire and analyzed using t-test. The results from Instagram likes show a significance value of 0.000 (less than 0.05) and a t-count of 4.675 (greater than the t-table value of 1.99254), indicating that Instagram likes significantly affect students' self-esteem. The significance value of 0.002 (less than 0.05) and a t-count of 3.276 (greater than the t-table value of 1.99254) show that Instagram comments also significantly affect self-esteem. The significance value for Instagram shares is 0.002, with a t-count of 3.273, indicating that shares also significantly influence students' self-esteem. The conclusion of this study shows that interactions on Instagram, such as likes, comments, and shares, have a positive and significant impact on the self-esteem of PBI UNM class of 2022 students. This study supports the media ecology theory, suggesting that interactions on Instagram, such as likes, comments, and shares, help build self-identity and strengthen social connections, which ultimately leads to an increase in students' self-esteem.
The Influence of E-Government and M-Passport (Mobile Passport) Service Quality on Passport Applicant Satisfaction Levels Vivi, Anastasia; Sukmarini, Andi Vita; Djalil, Nur Alim
Journal La Bisecoman Vol. 5 No. 5 (2024): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v5i5.2048

Abstract

The research approach used is quantitative-descriptive. This research was conducted at the Makassar TPI Special Class I Immigration Office with the research subject being passport applicants at the Makassar TPI Special Class I Immigration Office with a sample size of 99 people. Data collection using observation, questionnaires and documentation. Result 1) The effect of E-government service quality on the level of satisfaction of passport applicants. The convenience of the M-Passport (Mobile Passport) application is supported by the dexterity of the employees so as to produce good service quality. This is a perfect combination in producing passport applicant satisfaction at the Makassar TPI Special class I immigration office. 2) The effect of M-Passport (Mobile Passport) on the level of satisfaction of passport applicants. In line with what is felt by customers or passport applicants at Immigration Class I Special TPI Makassar. The effectiveness of the implementation of the M-Passport (Mobile Passport) application program which shows success in encouraging service accountability in Immigration Class I Special TPI Makassar. 3) The effect of E-Government and M-Passport (Mobile Passport) service quality on the level of satisfaction of passport applicants. The success obtained from the quality of E-Government and M-Passport (Mobile Passport) services on the level of customer satisfaction also occurs the same. The success of each variable also had a successful effect when tested simultaneously or together on the satisfaction of passport applicants at Immigration Class I Special TPI Makassar.
Interpersonal Communication Among Teenagers Through Memes on Discord Media Kurniawan, Kurniawan; Djalil, Nur Alim; Fitriana, Fitriana
Jurnal Ar Ro'is Mandalika (Armada) Vol. 5 No. 1 (2025): JURNAL AR RO'IS MANDALIKA (ARMADA)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/armada.v5i1.5324

Abstract

This study aims to understand teenagers' interpersonal communication patterns through the use of memes on Discord, identify the motivations behind them, and their impact on social relationships. Using a descriptive qualitative approach, data was collected through participatory observation, in-depth interviews, and document analysis on a community of active teenagers on Discord. Informants were teenagers aged 15-19 years old who were active for at least the last three months. The results showed that memes became an effective communication tool to convey humor, symbols, and strengthen social relationships. Discord provides a flexible space to share memes as a creative medium that reflects teenagers' perspectives and experiences. The effectiveness of communication is influenced by content relevance, creativity, and cultural sensitivity. However, challenges such as lack of context understanding, fear of criticism, and content saturation also arise. Good moderation within the group is important to create a safe space that is balanced between freedom of expression and community norms.
Training And Education for Umkm Actors Related to Digital Marketing Strategies and Business Financial Management in Paropo Village, Panakukang District, Makassar City Chaerul, Muhammad; Suyuthi, Nurmadhani Fitri; Riyadi, Syamsul; Djalil, Nur Alim; Yasmi, Yasmi; Rusman, Muh. Khairil; Sepdiansar, Risal; Tamsil, Erni; Alauddin, Alauddin
Journal of Universal Community Empowerment Provision Vol. 5 No. 3 (2025): Journal of Universal Community Empowerment Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jucep.v5i3.713

Abstract

This community service activity aimed to improve the capacity of Micro, Small, and Medium Enterprises (MSMEs) in Paropo Village, Panakukang District, Makassar City, to face the challenges of the digital era. Training and education are focused on two main aspects: digital marketing strategies and business financial management. The implementation method included a participatory approach through interactive training sessions, simulations, group discussions, and direct mentoring. The results demonstrated an increase in participants' understanding and skills in using social media and other digital platforms for product promotion and marketing. Furthermore, participants gained practical knowledge in simple financial record keeping, cash flow management, and short- and long-term financial planning. Evaluation of the activity, conducted through pre- and post-tests, demonstrated significant improvements in participants' knowledge and skills. It is hoped that this activity will have a sustainable impact on the development of participants' businesses and strengthen the competitiveness of MSMEs in the region. This activity also opens up opportunities for further collaboration with the local government and related institutions in digital-based MSME development.
Peran Komunikasi Interpersonal Dalam Meningkatkan Motivasi Kerja Pengawas dan Kepala Sekolah di Sekolah Menengah Pertama Kabupaten Penajam Paser Utara Fitrawati, Fitrawati; Insan, Nur; Djalil, Nur Alim
Indonesian Journal of Research and Service Studies Vol. 1 No. 3 (2024): Indonesian Journal of Research and Service Studies
Publisher : Jujurnal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pendidikan merupakan fondasi penting dalam membangun bangsa. Penelitian ini bertujuan untuk mengetahui gambaran komunikasi interpersonal antara pengawas dan kepala sekolah, tingkat motivasi kerja pengawas dan kepala sekolah, serta pengaruh komunikasi interpersonal terhadap motivasi kerja pengawas dan kepala sekolah di SMP Kabupaten Penajam Paser Utara. Penelitian ini menggunakan metode kualitatif dengan empat kepala sekolah dan empat pengawas di kabupaten Penajam Paser Utara sebagai responden. Hasil penelitian menunjukkan bahwa komunikasi interpersonal yang efektif, yang dicirikan oleh keterbukaan, empati, dan dukungan timbal balik, menciptakan lingkungan kerja yang harmonis dan kondusif untuk kemajuan pendidikan. Faktor-faktor seperti kesempatan pengembangan diri, kebebasan bertindak, dan imbalan non-finansial meningkatkan motivasi kerja mereka, memungkinkan kontribusi yang maksimal bagi sekolah. Komunikasi yang positif ini, disertai dengan umpan balik konstruktif dan suasana kerja yang mendukung, sangat mempengaruhi peningkatan kualitas pendidikan di wilayah tersebut.
Strategi Komunikasi Politik Partai Solidaritas Indonesia Pada Pemilu 2024 di Daerah Pemilihan Sulawesi Selatan 1 Rudini; Djalil , Nur Alim; Hadiati
Journal Scientific of Mandalika (JSM) e-ISSN 2745-5955 | p-ISSN 2809-0543 Vol. 6 No. 2 (2025)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/10.36312/vol6iss2pp350-370

Abstract

Penelitian ini bertujuan menganalisis strategi komunikasi politik Partai Solidaritas Indonesia (PSI) pada Pemilihan Umum 2024 di Daerah Pemilihan Sulawesi Selatan I, serta peluang dan hambatan yang dihadapi. Penelitian menggunakan metodoe kualitatif dengan pendekatan fenomenologi Edmund Husserl. Data dikumpulkan melalui observasi dan wawancara mendalam dengan informan, kemudian dikembangkan menjadi pola dan teori. Penelitian mengaitkan temuan dengan literatur terdahulu yang relevan. Hasil penelitian menunjukkan bahwa Komunikator PSI menerapkan strategi ofensif untuk menembus pasar dan membentuk basis massa pemilih dengan menonjolkan pesan politik tentang keterlibatan generasi muda, inklusivitas anak muda, serta komitmen anti korupsi dan anti intoleransi. Strategi ini dilakukan melalui kampanye door to door dan media sosial, dengan target audiens mencakup masyarakat minoritas, literat, dan anak muda yang aktif di media sosial. Dengan memahami kondisi sosial masyarakat di Dapil Sulsel 1, strategi ini berpotensi besar untuk sukses, meningkatkan citra partai, dan menggalang dukungan kuat. Namun, partai politik belum optimal dalam menjalankan fungsinya, terlihat dari proses internal dan struktural yang belum berjalan baik, kurangnya penanaman nilai kepada pengurus dan anggota, serta kemandirian partai yang masih dipengaruhi hubungan dengan sumber otoritas dan pengetahuan publik yang belum kuat.
Political Communication of the General Election Commission (KPU) of East Luwu Regency in Increasing the Participation of Disabled Voters in the 2020 Regional Elections Hamdan, Hamdan; Muhammad, Firdaus; Djalil , Nur Alim
Journal of Management and Administration Provision Vol. 3 No. 2 (2023): Journal of Management and Administration Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jmap.v3i2.396

Abstract

The study aims to analyse the political communication strategies employed by the General Election Commission (KPU) of East Luwu Regency in increasing the participation of voters with disabilities during the 2020 Regional Head Elections. This qualitative research uses descriptive methods, focusing on how political communication impacts the participation of disabled voters. Data were collected through interviews, observation, and literature review, involving KPU officials and disabled voters. The results showed that KPU's communication strategies, such as targeted socialization and partnerships with disability organizations, significantly influenced voter participation. However, barriers such as limited accessibility and lack of family support hindered full voter engagement. The conclusion suggests that improving infrastructure and increasing awareness among families and communities are crucial to enhancing the political participation of voters with disabilities.