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All Journal Jurnal Dakwah Tabligh Otoritas : Jurnal Ilmu Pemerintahan JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Journal La Bisecoman Journal La Sociale International Journal of Health, Economics, and Social Sciences (IJHESS) Learning Society: Jurnal CSR, Pendidikan dan Pemberdayaan Masyarakat MITZAL (Demokrasi, Komunikasi dan Budaya) : Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi Journal of Management and Administration Provision Journal of Universal Community Empowerment Provision VISA: Journal of Vision and Ideas Jurnal Ar Ro'is Mandalika (Armada) Indonesian Journal of Research and Service Studies
Nur Alim Djalil
Universitas Fajar Makassar
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Strategi Promosi Digital Brand MS GLOW Cabang Makassar di Sosial Media Instagram Gosal, Gabrielle Valentine; Djalil, Nur Alim; Hadiati, Hadiati
VISA: Journal of Vision and Ideas Vol. 4 No. 3 (2024): VISA: Journal of Vision and Ideas
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/visa.v4i3.4843

Abstract

This study aims to determine the digital promotion strategy of the MS GLOW brand, Makassar branch on social media Instagram qualitative research with a case study approach by taking the object of research is MS GLOW Makassar branch. To fulfil these objectives, a qualitative research was conducted at MS GLOW Makassar branch. Research data was collected through observation and in-depth interviews. The data findings were then analysed, in order to achieve the desired results. The results of this study are to determine the Digital Brand Promotion Strategy of MS GLOW Makassar branch. This promotion is carried out by utilising the 4P marketing mix (product, price, place, and promotion) to ensure a more targeted approach. In addition, they also market dowry and bridal products by utilising the various features available on the Instagram application. In this case, followers who do not give likes or comments on each upload, the appearance of negative feedback in the comments column.
Developing e-government policy through social media platform in Makassar city, Indonesia Yusmanizar, Yusmanizar; Djalil, Nur Alim; Yulhaidir, Yulhaidir; Alyas, Alyas
Otoritas : Jurnal Ilmu Pemerintahan Vol. 13 No. 3 (2023): (December 2023)
Publisher : Department of Government Studies, Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/ojip.v13i3.11641

Abstract

Social media as a tools of e-government implementation, several of studied show that by using social media is significantly able to change the interaction between the government and citizens. The interaction increase administrative transparency and encourage citizens to collaborate in development agenda setting, facilitate mobilization for strengthening public policies, and facilitate public services produced jointly between citizens and the government. The citizens have ownership and to participate in maintaining the government policies. This study aims to describe the policy of the government in Makassar City, and development of e-government using social media which is based on the weak phenomenon of e-government development in Makassar City, particularly with the smart city plan since 2014. The method used is an assessment of the use of official social media platforms and e-government development policies in Makassar City. The research locus is the Makassar City Communication and Information Office, which is the center for disseminating official information of the Makassar City Government. The results showed that the development of e-government in Makassar City is still very limited, in terms of regulation there is no support for institutional strengthening of e-government, no e-government master plan as an implementation guideline and no e-government application system blue print, as a basis or standard for application development to achieve an integrated platform.
Co-Authors Akbar, Muh. Alauddin Alauddin, Alauddin Alyas, Alyas Andi Vita Sukmarini, Andi Vita Ardiyanti Ardiyanti Azhary Fardiansyah Basri Basri Devy Khaddafi Dipanegara, Romy Firdaus Muhammad, Firdaus Fitrawati Fitrawati Fitriana Fitriana Gosal, Gabrielle Valentine HADIATI Hadiati, Hadiati Hamdan Hamdan Insan, Nur Kurniawan Kurniawan Latief, Sukriansyah S. M. Amin Mahdar Muh. Akbar Muhammad Asdar Muhammad Asdar Muhammad Chaerul Mujahid Nurmadhani Fitri Suyuthi Nurwati Nurwati Ramah Praeska Rudini Rusman, Muh. Khairil Sadly Abdul Djabar Sarinah Sarinah Sepdiansar, Risal Solly Aryza Sutanto, Margono Hadi Syamsu Rizal Syamsu Rizal Syamsul Riyadi Tamsil, Erni Vivi, Anastasia Yasmi, Yasmi Yulhaidir, Yulhaidir Yusmanizar Yusmanizar Zulfianti, Inayah