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All Journal Linguistica SALTeL Journal (Southeast Asia Language Teaching and Learning) Jurnal Christian Humaniora Budapest International Research and Critics in Linguistics and Education Journal (Birle Journal) Register : Journal of English Language Teaching and Learning of FBS UNIMED LINGUISTIK TERAPAN Transform : Journal of English Language Teaching and Learning Genre Journal: Journal of Applied Linguistics of FBS UNIMED West Science Social and Humanities Studies Bilingual : Jurnal Pendidikan Bahasa Inggris Jurnal Pendidikan Kurikulum dan Pembelajaran
Meisuri, Sri Apulina br Ginting and
English Applied Linguistic Program Postgraduate Program – Universitas Negeri Medan
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : Linguistica

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TABOO LANGUAGE EXPRESSION BETWEEN SELLER AND BUYER IN TRADITIONAL MARKET WIDYA NOLA SAMOSIR; MEISURI MEISURI; CITRA ANGGIA PUTRI
LINGUISTICA Vol 9, No 4 (2020): Vol. 9, No. 4 (2020): OKT-DES 2020
Publisher : State University of Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jalu.v9i4.21717

Abstract

This research discussed about  taboo language in Batak Toba language at Pajak Sore Padang Bulan Medan which aimed to find out the types, the impacts of  taboo language expression towards customers, and how Bataknese society perceptions towards their taboo language. This research was based on Mahmoud’s theory. This research was conducted by using descriptive qualitative method. The data were taken from 25 conversations of male and female participants who become sellers and customers in Traditional Market. The findings showed that there were 25 data, 20 data for the types and the impacts, 5 data for Bataknese society perceptions. The dominant types from taboo words in Batak Toba language is Insult and Slurs with 7 expressions, second is scatology with 5 expressions, followed by epithets with 3 expressions, vulgarity with 1 expression, obscenity with 1 expression. Batak sellers is the dominant use taboo language because it was their habit when they were angry but sometimes it is also a part of their close relationship, it means that how close their relationship, so they can used the taboo language. In the analyzed of the impacts of taboo language towards customers, the dominant impacts were people got offended easily and sometimes they become the people who have the irrational thinking. There were 5 perceptions of Bataknese society perceptions about their taboo language and the dominant perception were sellers and customers could not receive taboo words because they still thought that the language could have a bad impact on children because they would replicate and pronounce the taboo language.
LANGUAGE STYLE IN TASYA FARASYA’S ADVERTISEMENT VIDEO YOUTUBE SRI AYU ANISAFITRI; MEISURI MEISURI
LINGUISTICA Vol 13, No 2 (2024): APRIL 2024
Publisher : State University of Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jalu.v13i2.57914

Abstract

Language style in advertisement was conduct on Tasya Farasya’s YouTube Video. The article aimed to investigate the types and describe the realization the language style in Tasya Farasya’s advertisement video YouTube. This research using William Well’s theory and qualitative descriptive method. The data source is YouTube videos and 50 styles of English advertisements were found as data. The result emerged with nine types of language style advertisement: Hard Sell (8%), Soft Sell (4%), Lecture and Drama (2%), Straightforward (10%), Demonstration (24%), Problem Solution (20%), Slice of Life (6%), Spokeperson (12%), and Comparison (14%). Each language style has a different communication style, the hard sell style shows promotional language, the soft sell style shows more subtle promotional language such as lots of stories, the lecture and drama language styles show the language of drama stories created by advertisers, the straightforward style shows honest language. A style shows the language influences the audience by promoting products while using it. The problem and solution style indicates language that points out the problem and then suggest a solution. Lifestyle dramas show language that involves their personal lives through the products they advertise. The spokesperson’s style indicates the advertising language that advertisers usually use. Finally, comparative style shows the language of comparing one product with another.
Co-Authors Aini Melbebahwati Saragih Alfrin Juniarto Siringo-ringo Anggi Octorina Nainggolan ANGGRAINI THESISIA SARAGIH Anni Holila Pulungan ANNISA ANGGIA AYU MAGHFIRO Atika Anjani CITRA ANGGIA PUTRI Dedek Mahiroh Destriwanty Erria Nainggolan Dewi, Nora Ronita Doni Sehat Sitanggang Evi . Aisyah Fauziah Khairani Lubis FIKRI MURTADHA Friska . Pakpahan Friska Simanjuntak Friska Simaremare Hartati Hartati Hayu Lusianawati Heni Pujiastuti I Wayan Dirgayasa Tangkas ISMAIL HARAHAP Ismayani Ismayani Juli Rachmadani Hasibuan Kartina Rahmadhani Rambe Khairunnisa Azzahra Lidiman Sahat Martua Sinaga Loso Judijanto M Ravly Pasya Masitowarni Siregar Melinda Manurung Mey Ramenawati Silalahi Mirawati Br Nainggolan Muhammad . Hardi Muhammad Natsir Nailah Inaya Harahap Nisa Miftachurohmah Novani Elisabeth Lingga Nurhikmah Siagian Nursetia Manalu Nuzulianda Ferina Purba Oktaviani Tampubolon Prasetyo Prasetyo Rachel Angela Rosana Hutauruk Rafika Dewi Nasution Rafita Tioria Sianipar Rahmad . Husein Resa Aquilera Ramadhani Rita Hartati Semaria Eva Elita Girsang Shilvia Pratiwi Siti Aisyah Ginting SRI AYU ANISAFITRI Sri Minda Murni Sri Minda Murni Susi Damaiyanti Syafrida . Matondang Syahfitri Isabella Simatupang Syamsul Bahri TIKA MULIYANI Tika Mulyani Tri Ardiansyah TRIANA MANALU WIDYA ANDAYANI WIDYA ANDAYANI Widya Nola Samosir Winda Setiasari Zainuddin Zainuddin