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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ilmiah Edunomika (JIE) Coopetition : Jurnal Ilmiah Manajemen Innovative: Journal Of Social Science Research West Science Interdisciplinary Studies Mediator: Jurnal Komunikasi West Science Interdisciplinary Studies West Science Social and Humanities Studies
Novilia, Fitri
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Influence Of Work Life Ballance On Employee Engagement With Work Motivation As A Moderating Variable Ryke Kalalo, Rieneke; Novilia, Fitri; Sarah Ginanjar, Noornissa; Taryana, Taryana; Suprihartini, Yayuk
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i1.7975

Abstract

Keseimbangan hidup yang dapat memisahkan urusan pribadi dan mengutamakan urusan kantor merupakan salah satu bentuk kedewasaan pribadi yang dapat menjadikan pegawai berkinerja baik dan terlibat dalam berbagai macam agenda kantor. Oleh karena itu, penelitian ini bertujuan untuk menganalisis pengaruh work-life balance terhadap Employee Engagement. Berbeda dengan penelitian sebelumnya, penelitian ini menambahkan variabel Motivasi sebagai variabel Moderasi. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan pendekatan eksplanatori. Data yang digunakan dalam penelitian ini adalah data primer dengan menggunakan metode kuesioner. Data dianalisis dengan perangkat lunak smart PLS 4.0.
The Influence Of Adaptibility And Social Media On Marketing Peformance With Brand Trust As A Moderating Variable Ch. Mamuaya, Nova; Novilia, Fitri; Desembrianita, Eva; Novita Sari, Efti; Sabir, Muhammad
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i1.7976

Abstract

Peneliti meyakini kemampuan adaptasi perusahaan yang baik dan pengelolaan media sosial yang maksimal akan semakin meningkatkan kinerja pemasaran, yang pada akhirnya dapat berdampak pada meningkatnya permintaan dan angka penjualan, produk tahan lama, dan kinerja perusahaan yang berkelanjutan. Penelitian ini merupakan penelitian kuantitatif dengan pendekatan eksplanatori. Data dalam penelitian ini diperoleh dari metode penyebaran kuesioner kepada 150 penjual shopee yang sudah menjual produknya minimal 1 tahun dan 150 konsumen shopee yang sudah berbelanja di shopee minimal 1 tahun. Data ini bisa disebut data primer. Data yang digunakan dianalisis menggunakan alat analisis smart PLS 4.0.
THE INFLUENCE OF SOLVENCY ON COMPANY STOCK RETURNS WITH LIQUIDITY AS A MODERATING VARIABLE Kalalo, Rieneke Ryke; Novilia, Fitri; Pangeran, Andi; Mustafa, Mustafa; Gusnafitri, Gusnafitri
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11787

Abstract

Abstract The existence of investors is the most important thing for a company to continue to grow and develop. Investors will be more diligent in investing on a large scale if the results obtained or the reciprocity/share returns are also smooth. This research is a quantitative research with an exploratory approach. The data used in this research is secondary data obtained from the financial reports of RNI subsidiaries spread throughout Indonesia. The data obtained was analyzed with smart PLS 4.0. The research results show that first, the Solvency variable has a positive relationship and a significant influence on the Company Stock Return variable because the T-Table value is below the significance level of 0.05, namely 0.011. This means that the more debt a company has, the more investors will think the company has a big vision for growth. Second, Liquidity variables can moderate the Company Stock Return variable because the t-table value is positive and is below 0.05, namely 0.004. Even more significant than direct testing is 0.011. This means that even though investors believe in companies that can utilize debt to grow bigger, investors will believe again if this utilization is accompanied by smooth liabilities and total assets that continue to grow. Keywords : Solvency, Company Stock Return, Liquidity
THE INFLUENCE OF USER GENERATED CONTENT CONSUMER PURCHASE INTEREST WITH DISCOUNTS AS A MODERATING VARIABLE Mamuaya, Nova Ch.; Novilia, Fitri; Paulina, Julinta; Nggandung, Yeheskial; Nuraini, Luthfi
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11883

Abstract

Abstract Reviews from TikTok users can increase market share, increase consumer trust, and ultimately increase consumer purchasing decisions. This research is quantitative research with an exploratory approach. This research collected data by distributing it to 300 TikTok users consisting of 150 consumers and 150 producers, each of whom had carried out the activity at least once. Thus it can be concluded that the data used is primary data. The data used above was analyzed with smart PLS 4.0. The research results show that First,The User Generated Content variable has a positive relationship and a significant influence on the Purchase Interest variable because the more reviews from TikTok users, the greater the seller's market share and the more consumers know about the product. If the product gets good reviews, consumer purchasing decisions will increase. Second, The Discount variable is able to moderate the positive relationship and significant influence of the User Generated Content variable on the Purchase Interest variable, the results are even more significant because good reviews, a large market share and high trust will convince consumers even more if accompanied by a bigger discount. bigger than competitors. Keywords: User Generated Content, Discount, Problem, Consumer Pruchase Interest
THE EFFECT OF PRICE DISCOUNTS AND PROMOTION ON PURCHASING WITH WORD OF MOUTH AS A MODERATING VARIABLE Sudirjo, Frans; Novilia, Fitri; Ma’sum, Hadiansyah; Ginting, Helmina br.; Kurniawan, Rudi
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11992

Abstract

Abstract Price discounts are one of the factors that researchers believe can influence consumer purchasing decisions and are even the main factor that consumers take into account, especially for products that are not too much different in quality. Apart from price cuts, researchers also believe that promotional factors can also influence purchasing decisions due to the expanding market share and the increasing number of potential consumers who know about a product. Therefore, this research aims to analyze the effect of price discounts on purchasing decisions. Different from previous research, this research adds the Word of Mouth variable as a moderating variable. This research is qualitative research with an explanatory approach. The data used in this research is primary data that researchers obtained from the questionnaire method of 300 Shopee application users consisting of 150 sellers and 150 buyers. The questionnaire is in the form of multiple choices containing the words strongly agree-strongly disagree. These data were analyzed using the smart PLS 4.O method. Keywords : Price Discounts, Promotion, Purchasing, Word of Mouth
THE INFLUENCE OF DIGITAL CULTURE ON EMPLOYEE PERFORMANCE WITH GENERATIONAL ALIGNMENT AS A MODERATING VARIABLE Erni, Erni; Artis, Artis; Sihite, Mislan; Novilia, Fitri; Ishak, Ishak
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15975

Abstract

ABSTRACT This study is a quantitative study with an explanatory approach, namely an approach that makes a number of previous studies, especially the three studies mentioned above, the main spearhead for building the arguments presented in this article. The data used in this article is primary data distributed through an online questionnaire. The data contains 5 statement items from 10 questions related to Digital Culture, Employee Performance, and Generational Alignment. The data obtained were analyzed using the smart PLS 4.0 analysis tool. The result in this article show that the Digital Culture variable can have a positive relationship direction and a significant influence on Employee Performance because the P-Value value is positive and is below the significance level of 0.05, namely 0.008. This is because a good Digital Culture if owned by an employee can make employees change difficult work into easy, increase productivity, and increase creativity. With these three things, it can also improve Employee Performance. In addition, in the next row, the second hypothesis in this article can also be proven because the P-Values also tend to be positive and are also below the significance level of 0.05, namely 0.000, which is smaller than the direct influence of 0.008. Thus, the first and second hypotheses in the article can be accepted and proven. Keywords: Digital Culture, Employee Performance, Generational Aignment
Co-Authors Artis Artis Budi Raharjo, Teguh Ch. Mamuaya, Nova Chairul Furqon, Chairul Chandra, Dicki Bagus Dinn Wahyudin, Dinn Erni Erni Eva Desembrianita Fahreza, Mohammad Frans Sudirjo Ginting, Helmina Br. Gusnafitri, Gusnafitri Heny Hendrayati Ishak Ishak Ishak Ishak Junaedi Abas, Ahmad Kalalo, Rieneke Ryke Kusumaningtyas, Daru Putri Loo, Petrus Ma’sum, Hadiansyah Maulana, Muhammad Fikri Mislan Sihite, Mislan Muhammad Sabir Mustafa Nggandung, Yeheskial Nova Ch. Mamuaya Nuraini, Luthfi Pangeran, Andi Paulina, Julinta Prilosadoso, Basnendar Herry Pujiati, Ani Ramli Semmawi, Ramli Rudi Kurniawan Ryke Kalalo, Rieneke Saputra, Yori Andes Sarah Ginanjar, Noornissa Sari, Efti Novita Soukotta, Agnes Suprihartini, Yayuk Suryana Suryana Taryana Taryana, Taryana Usmany, Paul