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All Journal Budimas : Jurnal Pengabdian Masyarakat Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Jurnal Kewirausahaan dan Manajemen Bisnis CUAN Jurnal Projemen UNIPA Nian Tana Sikka: Jurnal Ilmiah Mahasiswa RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Yosef Tonce
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Citra Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Di Toko Bata Maumere Naga, Alexis Rikardus; Rangga, Yoseph Darius Purnama; Yosef Tonce
Jurnal Projemen UNIPA Vol 13 No 2 (2026): Mei: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v13i2.1389

Abstract

The objective of this research is to determine the influence of brand image and product quality on purchase decisions at Bata Store Maumere. The problem in this study is based on the fluctuation of shoe product sales at Bata Store Maumere during 2025, which indicates that consumer purchase decisions are influenced by several factors, particularly brand image and product quality. This research uses a quantitative research method with a descriptive and inferential statistical approach. Data collection techniques were carried out through observation, interviews, questionnaires, and documentation. The population in this study is all consumers of the Bata Store Maumere, while the research sample was determined using specific sampling techniques according to research needs. The data analysis techniques used include validitytests, reliability tests, classic assumption tests, multiple linear regression analysis, t-test, F-test, and the coefficient of determination. The results show that brand image has a positive and significant effect on purchase decisions. Product quality also has a positive and significant effect on purchase decisions. Simultaneously, brand image and product quality have a significant effect on consumer purchase decisions at Bata Store Maumere. Therefore, the better the brand image and product quality, the higher the consumer's purchase decision towards the offered products.
Pengaruh Pengetahuan Kewirausahaan Dan Keterampilan Wirausaha Terhadap Keberhasilan Usaha Pada UMKM Di Kecamatan Aesesa Kabupaten Nagekeo Go'o, Maria Elsiana; Rangga, Yoseph Darius Purnama; Yosef Tonce
Jurnal Projemen UNIPA Vol 13 No 2 (2026): Mei: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v13i2.1390

Abstract

This study aims to determine and analyze the effect of entrepreneurial knowledge and entrepreneurial skills on business success in Micro, Small, and Medium Enterprises (MSMEs) in Aesesa District, Nagekeo Regency. The background of this research is driven by fluctuations in MSME performance, unstable turnover, suboptimal management, low customer satisfaction, and limited practical skills and knowledge. This study utilizes a quantitative approach with a causal associative method. The population consists of all 3,705 active MSMEs in Aesesa District. The sampling technique used was purposive sampling with specific criteria, and the sample size was calculated using the Slovin formula with a 10% margin of error, resulting in exactly 100 respondents. Data collection was conducted via structured questionnaires with a 1–5 Likert scale. Data analysis techniques include descriptive statistics, validity and reliability tests, classical assumption tests (multicollinearity, heteroscedasticity, and normality), multiple linear regression analysis, t-test, F-test, and coefficient of determination administered through SPSS. The multiple linear regression analysis yielded the equation Y = 12.450 + 0.412X1 + 0.385X2. The partial test (t-test) demonstrates that entrepreneurial knowledge has a positive and significant effect on business success (t count 4.120 > t table 1.984, sig 0.000). Entrepreneurial skills also exert a positive and significant impact on business success (t count 3.850 > t table 1.984, sig 0.000). Simultaneously (F-test), entrepreneurial knowledge and entrepreneurial skills have a significant combined effect on business success with F count 38.450 > F table 3.09. The coefficient of determination (Adjusted R Square) value of 0.442 indicates that the variation in business success is influenced by both independent variables by 44.2%, while the remaining 55.8% is explained by external factors outside this research model.
Co-Authors Agustina Dua Ona Aldalida Djo Nara Andreas Rengga Andrik Nong Aven Antonius Philipus Kurniawan Carlos Den Mage Dorotea Riwu Ekea Multi Febriyanti Ellysa Rosdiana Juri Eri Mardiani Erina Alimin Fransiska Aprilia Go'o, Maria Elsiana Imanuel Wellem ImanuelWellem Januar Kulsaputro Kristina Aprilia Wikan Kristina Sujila Kurniawan Gheta, Antonius Philipus Magdalena Muku Margaretha Yulianti Maria Aprilia Maria Erliana Maria Karmelia Wanti Sedhi Maria Rasdiana Bure Maria Silvana Mariabel Carcia Naga, Alexis Rikardus Nelfiana Nggagho Nikodemus Rikardo Lero Pareira, Stefanus Genosius Selong Paulus Juru Rangga, Yoseph Darius Purnama Rosalina Andriyani Ebang Pareira Yoseph Darius P. Rangga Yulia Apriliani Ayu Astuti Pondeng Yuliana Onang Yulius Sersanto Rubu Yustina Olivia Da Silva