Article Per Year (5 Year)
p-Index From 2021 - 2026
1.713
P-Index
This Author published in this journals
All Journal Jurnal EMT KITA QARDHUL HASAN: MEDIA PENGABDIAN KEPADA MASYARAKAT Majalah Ilmiah Bijak Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Akuntansi Kesatuan Jurnal PKM Manajemen Bisnis AJAD : Jurnal Pengabdian kepada Masyarakat
Putra, Mulyana Gustira
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search
Journal : Jurnal EMT KITA

 1 
Studi Komparasi Pengaruh Lingkungan Kerja dan Kompensasi Terhadap Loyalitas Karyawan PT. Indocement Tunggal Prakarsa Tbk Unit Citeureup Antara Karyawan Generasi X dan Karyawan Generasi Y Rusdiana, Endang; Mutmainah, Isbandriyati; Putra, Mulyana Gustira
Jurnal EMT KITA Vol 9 No 1 (2025): JANUARI 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i1.2235

Abstract

The purpose of this study is to examine the impact of the work environment and compensation on employee loyalty at PT Indocement Tunggal Prakarsa Tbk Citeureup Unit, with a comparison of generation X and generation Y employees. This study’s population consists of all employees of PT Indocement Tunggal Prakarsa Tbk Citeureup Unit, and the sample is drawn from that population using the purposive sampling method. The analytical method used is multiple linear regression, with work environment and compensation as independent variables and employee loyalty as the dependent variable. Using 340 respondents, the study found that work environment and compensation variables have a positive and significant impact on employee loyalty at the PT Indocement Tunggal Prakarsa Tbk Citeureup unit, for both generation X and generation Y. Work environment variables have a greater influence on loyalty for generation X compared to generation Y, while the compensation variable has a greater influence on loyalty for generation Y than generation X.
Pengaruh Brand Image, Persepsi Harga dan Kualitas Produk Terhadap Keputusan Pembelian Dengan Pelayanan After Sales Sebagai Variabel Moderasi (Studi Kasus Pembelian Sepeda Motor Matic Merek Honda di Jabodetabek) Putra, Rangga Asmawi; Mutmainah, Isbandriyati; Putra, Mulyana Gustira
Jurnal EMT KITA Vol 9 No 2 (2025): APRIL 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i2.3127

Abstract

This study aims to analyze the effect of brand image, price perception and product quality on purchasing decisions with after sales service as a moderating variable. The population in this study were people who had bought and used Honda brand motorbikes in Jabodetabek and the total sample used was 96 respondents. The sampling method used is cluster random sampling and hypothesis testing using moderation regression analysis method. The results of this study indicate that Price Perception and Product Quality has a significant effect on Purchasing Decisions. Brand Image and After Sales Service has no significant effect on Purchasing Decisions. After Sales Service moderates the effect of Price Perception and Product Quality on Purchasing Decisions, After Sales Service does not moderate Brand Image on Purchasing Decisions. The result of the F test show that Brand Image, Price Perception, and Product Quality simultaneously have a significant effect on Purchasing Decisions.
Pengaruh Brand Image, Persepsi Harga dan Kualitas Produk Terhadap Keputusan Pembelian Dengan Pelayanan After Sales Sebagai Variabel Moderasi (Studi Kasus Pembelian Sepeda Motor Matic Merek Honda di Jabodetabek) Putra, Rangga Asmawi; Mutmainah, Isbandriyati; Putra, Mulyana Gustira
Jurnal EMT KITA Vol 9 No 2 (2025): APRIL 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i2.3127

Abstract

This study aims to analyze the effect of brand image, price perception and product quality on purchasing decisions with after sales service as a moderating variable. The population in this study were people who had bought and used Honda brand motorbikes in Jabodetabek and the total sample used was 96 respondents. The sampling method used is cluster random sampling and hypothesis testing using moderation regression analysis method. The results of this study indicate that Price Perception and Product Quality has a significant effect on Purchasing Decisions. Brand Image and After Sales Service has no significant effect on Purchasing Decisions. After Sales Service moderates the effect of Price Perception and Product Quality on Purchasing Decisions, After Sales Service does not moderate Brand Image on Purchasing Decisions. The result of the F test show that Brand Image, Price Perception, and Product Quality simultaneously have a significant effect on Purchasing Decisions.
Pengaruh Kepercayaan dan Komitmen terhadap Loyalitas Pelanggan dengan Kepuasan sebagai Variabel Moderasi (Studi Kasus pada PT. Mitra Jofer Indonesia) Nuraeni, Siti; Yulia, Iis Anisa; Putra, Mulyana Gustira
Jurnal EMT KITA Vol 9 No 4 (2025): OCTOBER 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i4.4643

Abstract

The purpose of this study is to analyze the impact of Trust and Commitment on Customer Loyalty, considering Satisfaction as a variable that can moderate the relationship. This study involved all customers of PT Mitra Jofer Indonesia as many as 45 companies. The sampling technique used is the census method in the Non-Probability Sampling category. Hypothesis testing was carried out using multiple linear regression and moderation regression analysis. The findings of this study indicate that Trust and Commitment have an influence on Customer Loyalty. In addition, Satisfaction is proven to strengthen the influence of Trust on Loyalty, but has no moderating effect on the relationship between Commitment and Loyalty.
Co-Authors Aditya, Fahreza Nur Putra Anggarawati, Sari Anisa Yulia, Iis Anna Fitriani Asmanur Jannah Dewi Fitrianti Faizal Maad Heri Susanto Isbandriyati Mutmainah Karmanah, Karmanah Lipandi, Muhammad Ikbal Mahfudi, Ahmad Zaid Marnilin, Feni Meiganati, Kustin Bintani Melda Nasution, Randy Pranamulia, Agus Putra, Rangga Asmawi Rahmat Irawan Rumna Rumna, Rumna Rusdiana, Endang Rusli, Abdul Rahman Rusman, Hedar Siti Nuraeni, Siti Solihin, Lalu Sukayat, Harmoko Wahidhani, Eha Hasni Widjaja, Ichwan Rachmanu Widjaja, Ichwan Rahmanu Yulia, Iis Anisa Yunus Arifien