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All Journal METHODIKA: Jurnal Teknik Informatika dan Sistem Informasi Jurnal Pendidikan Ekonomi (JURKAMI) JOURNAL OF INFORMATION SYSTEM MANAGEMENT (JOISM) Bubungan Tinggi: Jurnal Pengabdian Masyarakat Indonesian Journal of Social and Educational Studies Economics and Business Journal Open Community Service Journal Journal of Economic Education and Entrepreneurship Studies SAGA: Journal of Technology and Information Systems Seminar Nasional Hasil Penelitian LP2M UNM Amal: Jurnal Ekonomi Syariah
Najib, Marhawati
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Religion Arts Humanities Chemistry Computer Science & IT Control & Systems Engineering Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Economics and Business Journal

 1 
Marketing Strategy For Micro Small To Medium Enterprises at 777 Sweet Fruit Shops in Gowa District Najib, Marhawati; Jannah, Miftahul; Syam, Agus
Economics and Business Journal (ECBIS) Vol. 2 No. 2 (2024): January
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v2i2.124

Abstract

The growth of MSMEs is increasingly widespread, especially the 777 fruit sweet shop business which markets various kinds of fruit, both local and imported. In the current era, MSME players should be able to utilize digital media to market their products so that consumers become more familiar with the products produced by these MSMEs. This research aims to determine the marketing strategy carried out by the 777 fruit sweet shop business to increase sales. This research is descriptive research using a qualitative approach. The informant was determined deliberately, namely the business owner of Sweet Fruit Shop 777. The data collection procedures used in the research included observation, interviews, and documentation. The data obtained was analyzed using SWOT analysis. Based on the research results, show that the strategy implemented by the 777 fruit sweet shop business in Gowa Regency, South Sulawesi Province is in quadrant one, namely Aggressive (growth-oriented strategy), which is a very profitable situation with implementation through Marketing Strategy. The coordinates of point x are the coordinates of the IFAS strategy with a coordinate point of 2.83, while the coordinates of point y are the coordinates of the EFAS strategy with a coordinate point of 2.07. The strategy that needs to be improved in fruit marketing is to make maximum use of digital marketing to reach a wider market.
Marketing Performance of Pomelo Oranges in Padang Lampe Village, Ma'rang District, Pangkajene Kepulauan Regency Najib, Marhawati
Economics and Business Journal (ECBIS) Vol. 3 No. 1 (2024): November
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v3i1.167

Abstract

This study aims to determine the pattern of marketing channels and analyze the costs, margins profits, and economic efficiency of each pomelo orange marketing channel in Padang Lampe Village, Ma'rang District, Pangkep Regency. A sampling of producers was carried out by Simple Random Sampling while marketing institution samples using the tracing method or (snowball sampling) namely by tracing sales and purchases of pomelo oranges from producers to consumers. The results of the study showed that there are two types of marketing channels in Padang Lampe Village, Ma'rang District, Pangkep Regency, namely, channel I: Farmers--------Collectors --------- Inter-Island Traders ----------- Retailers --------------- Consumers. Furthermore, Marketing Channel II is from Farmers ----------- Retailers ----------- Consumers. In Marketing Channel I, the total marketing cost is IDR 25,660,000/7500 pomelo fruits, the total marketing margin is IDR 78,750,000/7500 fruits, and the total marketing profit is IDR 46,790,000. In Marketing Channel II, the total marketing cost is IDR 1,175,000/300 fruits, the marketing margin is IDR 2,250,000 and the total marketing profit is IDR 1,075,000. Marketing Channel II is the most efficient pomelo marketing channel because it has the lowest marketing margin, which is IDR. 2,250,000/300 pieces and has the highest Farmer's Share value, namely 57.14%.
Formulation of Arabica Coffee Farming Business Development Strategy in Enrekang District Using SWOT Analysis Najib, Marhawati; Afrinda; Syam, Agus; Jufri, Muhammad; Nurhalim
Economics and Business Journal (ECBIS) Vol. 3 No. 4 (2025): May
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v3i4.198

Abstract

Enrekang Regency is one of the famous Arabica coffee-producing areas because it has a topography and climate that are suitable for the growth of coffee plants. Despite having suitable land for coffee cultivation, most coffee farmers still face several problems both internally and externally. Therefore, research is needed to determine the strategy for developing Arabica coffee farming businesses in Enrekang Regency by examining the analysis of internal and external factors. This research is a descriptive study using a qualitative approach. Respondents in this study were coffee farmers and traders, determined intentionally. Data collection used in the study included observation, interviews, and documentation. The data obtained were analyzed using SWOT analysis. Based on the results of the study, it shows that the strategy applied to coffee farming is in quadrant one, namely Aggressive (growth-oriented strategy), or is in a dynamic growth position, or is in a strength-opportunity strategy position (using strengths to take advantage of opportunities in decision making). This shows that there is an opportunity to develop Arabica coffee farming, in addition to having greater strengths compared to its weaknesses, it also has greater opportunities compared to its threats.
Co-Authors Afrinda Andi Asrida Reskinah. D Andi Sawe Ri Esso Andi Tenri Ampa Chaerunnisa Najib esso, andi sawe ri Fitri, Ade Fuad, M. Fikri Nur INANNA Irwandi Miftahul Jannah Mubarak, Muhammad Fadel Muhammad Ashdaq Muhammad Asiz Muhammad Hasan Muhammad Ilyas Thamrin Tahir Muhammad Jufri MUSTARI Mustari Mustari Novita Nur Aulia Cahyani Nuralisa, Nuralisa Nurhalim Nurjannah Nurjannah Nur’Aeni, Nur’Aeni Rahmatullah Rajab, Nurjannah Ratna Sri Astuty Subur, Hikmayani Syam, Agus Syamsu Alam Syamsu Rijal Tadampali, Andi Caezar To Tuti Supatminingsih Valentino Aris, Valentino Wahyu Hidayat M WULAN PURNAMASARI, WULAN Zulistnayarti, Andi