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All Journal Referensi : Jurnal Ilmu Manajemen dan Akuntansi Jurnal Entrepreneur dan Entrepreneurship Jurnal Darma Agung International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2) GREENOMIKA Jurnal Riset Manajemen dan Akuntansi (JURIMA) Publikasi Riset Mahasiswa Manajemen Nusantara Community Empowerment Review Riwayat: Educational Journal of History and Humanities JER Praktek Kerja Lapang Manajemen
Kamila, Edita Rachma
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Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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STRATEGI PENGEMBANGAN PRODUK BARU SEBAGAI UPAYA DALAM MENINGKATKAN DAYA SAING PERUSAHAAN Husniar, Farah; Sari, Tita Resita; Safira, Afni Melati; Kamila, Edita Rachma
Jurnal Riset Manajemen dan Akuntansi Vol. 3 No. 2 (2023): Agustus: Jurnal Riset Manajemen dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurima.v3i2.2156

Abstract

Product development is one of the marketing strategies that aims to increase the company's competitiveness. To realize product development, companies are required to provide a wide range of product choices to consumers by taking into account the dimensions of product development itself. The purpose of this research is to find out how the new product development strategy is an effort to increase the company's competitiveness. the research method used is a literature study of several models adopted and outlined in a descriptive form. The results of this study state that the product development strategy is through a product development process by generating ideas, developing and testing product concepts. Strategies to increase competitiveness include new products for the world, new product lines, improvement of existing products, repositioning, cost reduction.
Inovasi Pembuatan dan Pengemasan Telur Asin untuk Peningkatan Keterampilan sebagai Upaya Meningkatkan Nilai Jual di Ponpes Nurul Ikhlas Sholikhah, Afifatus; Kamila, Edita Rachma; Muzani, Ahmad
Nusantara Community Empowerment Review Vol. 2 No. 1 (2024): Nusantara Community Empowerment Review
Publisher : LPPM UNUSIDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/ncer.v2i1.1159

Abstract

Program pengabdian kepada masyarakat ini diimplementasikan di Pondok Pesantren Nurul Ikhlas, Sepande, Sidoarjo, bertujuan untuk mengembangkan empati dan kepedulian di kalangan mahasiswa. Kegiatan ini menekankan pada penerapan ilmu pengetahuan dan teknologi (IPTEKS) melalui kerja sama tim dan pendekatan interdisipliner. Selain itu, ada fokus pada pembentukan karakter melalui a) ketekunan, etika kerja, dan rasa tanggung jawab; b) kemandirian, kepemimpinan, dan kewirausahaan. Kegiatan ini bertujuan untuk meningkatkan inovasi Usaha Mikro, Kecil, dan Menengah (UMKM) di Pondok Pesantren Nurul Ikhlas, Desa Sepande, Sidoarjo, khususnya dalam hal pengemasan dan pemasaran. Salah satu contoh konkret adalah peningkatan kualitas pengemasan telor asin yang sebelumnya hanya menggunakan plastik kresek. Penggantian dengan plastik mika yang lebih estetik dan pembuatan logo kemasan yang unik dapat membantu produk ini menonjol di pasaran dibandingkan dengan produk pesaing. Selain itu, metode pemasaran akan ditingkatkan dengan mendaftarkan produk pada platform digital marketing, guna meningkatkan pendapatan. This community service program is implemented at the Nurul Ikhlas Islamic Boarding School, Sepande, Sidoarjo, to develop student empathy and concern. This activity emphasizes the application of science and technology (IPTEKS) through teamwork and an interdisciplinary approach. Additionally, there is a focus on building character through a) perseverance, work ethic, and a sense of responsibility; b) independence, leadership, and entrepreneurship. This activity aims to increase innovation in Micro, Small, and Medium Enterprises (MSMEs) at the Nurul Ikhlas Islamic Boarding School, Sepande Village, Sidoarjo, especially regarding packaging and marketing. One concrete example is improving the quality of salted egg packaging, which previously only used plastic. Replacing it with more aesthetic mica plastic and creating a unique packaging logo can help this product stand out in the market compared to competing products. In addition, marketing methods will be improved by registering products on digital marketing platforms to increase revenue.
Inventory Information System Design Analysis (Case Study at CV. Mysneaker Retail Indo) Zaki, Achmad; Kamila, Edita Rachma; Violita, Cynthia Eka
GREENOMIKA Vol. 5 No. 1 (2023): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2022.05.1.9

Abstract

This research is a qualitative research that examines the design of inventory information systems at CV. Mysneaker Retail Indo. This study analyzes the information system on inventory at CV. Mysneaker Retail Indo. This study uses observation with interviews. The results of this observation are written on the observation sheet carried out by the observer. Unstructured interviews were conducted in order to obtain more comprehensive interview results with informants. Research data was collected through observation, unstructured interviews, and documentation. CV. Mysneaker Retail Indo has collaborated with a third service party, namely mokapos, to help carry out the inventory system for this business by the end of 2022. This application is available on desktop and mobile. This application makes inventory management in managing inventory fast and accurate so as to minimize errors in data. This business uses Use Case Diagrams. Use Case Inventory Diagram proposed, there are several involved in the system namely Warehouse Admin, Marketing and Owner.
Network Capability in SMEs: State Of the Art and Future Research Directions Pujianto, Wahyu Eko; Ranti Putri, Bella May; Ourrota Aini, Nafia Ilhama; Kamila, Edita Rachma
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1123

Abstract

The purpose of this study is to systematically review existing research on network capability which remains fragmented. This study aims to fill the gap in the literature by scientifically discussing the contributions and highlighting key issues with previous research findings regarding the dimensions that compose it, as well as the antecedents and consequences of network capability. This study analyzed research related to network capability from 1999-2024 with a total of 67 studies out of 200 in Scopus. The findings also show that existing research has found a number of antecedents and consequences to organizations. On the other hand, this study provides a comprehensive and critical systematization of the limited network capability academic literature. This study also offers opportunities for further research to address the limitations of empirical testing of network capability constructs, antecedents, moderators, mediators, and consequences from various studies.
Beyond Survival: How Adaptive Leadership and Knowledge Drive Entrepreneurial Breakthroughs in SMEs Khurnia, Siti Lailatul; Pujianto, Wahyu Eko; Qurratu’aini, Nafia Ilhama; Kamila, Edita Rachma
Jurnal Entrepreneur dan Entrepreneurship Vol. 14 No. 1 (2025): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jee.v14i1.5592

Abstract

National competitiveness is strongly impacted by economic development, which also heavily relies on the performance of entrepreneurs. The aim of this study is to investigate the relationship between entrepreneurial performance and knowledge competency and adaptive leadership. In this study, stakeholder pressure serves as a moderating variable. The sampling method used was purposive sampling. PLS-SEM was used to analyze the data from 203 SMEs' owners, managers, shop heads, and decision-makers. The results showed that intellectual capacity and adaptable leadership significantly impacted entrepreneurial success. Furthermore, just as stakeholder pressure improves the relationship between knowledge competency and entrepreneurial performance, it also strengthens the relationship between adaptive leadership and entrepreneurial performance. However, it has no discernible effect. To achieve corporate sustainability, this study gives SMEs valuable insights on how to increase their knowledge capacity, adaptive leadership, and ability to respond to stakeholder demands.
PENGARUH SOSIAL MEDIA MARKETING DAN FEAR OF MISSING OUT (FOMO) TERHADAP PEMBELIAN IMPULSIF PRODUK SKINCARE VIRAL MELALUI EMOSI POSITIF STUDI KASUS GEN-Z SIDOARJO Khafidah, Farichatul; Novie, Muhafidhah; Muzdalifah, Laily; Kamila, Edita Rachma
JURNAL DARMA AGUNG Vol 33 No 2 (2025): APRIL (IN PROGRESS)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Darma Agung (LPPM_UDA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46930/ojsuda.v33i2.5590

Abstract

Perkembangan teknologi dan media sosial telah mengubah pola konsumsi masyarakat, terutama di kalangan Gen-Z. Salah satu tren yang berkembang adalah meningkatnya pembelian impulsif produk skincare viral yang dipengaruhi oleh strategi sosial media marketing dan Fear of Missing Out (FOMO). Penelitian ini bertujuan untuk menganalisis pengaruh sosial media marketing dan FOMO terhadap pembelian impulsif produk skincare viral melalui emosi positif pada Gen-Z di Sidoarjo. Pendekatan yang digunakan adalah kuantitatif dengan pengumpulan data melalui kuesioner dengan cara daring menggunakan teknik purposive sampling pada 170 responden. Analisis data dilakukan menggunakan perangkat lunak Smart PLS dengan Uji validitas, reliabilitas, R-square, F-square, serta Uji pengaruh langsung dan tidak langsung. Hasil penelitian menunjukkan bahwa sosial media marketing berpengaruh signifikan terhadap pembelian Impulsif dengan nilai signifikansi 0,023 (< 0,05), baik secara langsung maupun melalui emosi positif sebagai variabel mediasi. Sementara itu, FOMO memiliki nilai signifikansi 0,511 (> 0,05), yang berarti berpengaruh langsung terhadap pembelian Impulsif tanpa peran mediasi emosi positif pada pembelian skincare viral Gen-Z di Sidoarjo, Temuan ini menunjukkan bahwa perkembangan teknologi dan penggunaan media sosial yang semakin intensif berkontribusi terhadap perubahan pola konsumsi, khususnya dalam pembelian Impulsif di kalangan Gen-Z
Pengaruh E-Service Quality dan Customer Satisfaction Terhadap Customer Loyality pada Tiktok Shop : Studi Kasus Mahasiswa Fakultas Ekonomi UNUSIDA Zainiyah, Alfidhotul; Irsyadia, Latifah; Kiromi, Mukhammad Nuzulul; Kamila, Edita Rachma
Publikasi Riset Mahasiswa Manajemen Vol 6 No 2 (2025): Publikasi Riset Mahasiswa Manajemen
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/prmm.v6i2.10529

Abstract

This study aims to analyze the effect of E-Service Quality and Customer Satisfaction on Customer Loyalty on the TikTok Shop platform. With a quantitative approach, data was collected through a survey of 100 respondents who were students of the Faculty of Economics, Nahdlatul Ulama University, Sidoarjo. The analysis was carried out using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method. The results showed that E-Service Quality and Customer Satisfaction have a positive and significant influence on Customer Loyalty. Partially, Customer Satisfaction has a greater influence than E-Service Quality. Simultaneously, both variables contribute significantly to increasing customer loyalty, with the dominant role of Customer Satisfaction. This research underscores the importance of TikTok Shop to improve efficient and secure e-service quality, and focus on customer satisfaction through an optimal shopping experience. The findings provide strategic insights for e-commerce businesses in increasing customer loyalty.
Pengaruh Event Tanggal Kembar dan Diskon Terhadap Impulse Buying Pada Pengguna Shopee dengan Emosi Konsumen sebagai Mediasi Sholichah, Ummi Lathifatus; Safia, Alin Riqqoh Dini; Maghfiroh, Mellya Imroatul; Kamila, Edita Rachma
Publikasi Riset Mahasiswa Manajemen Vol 6 No 2 (2025): Publikasi Riset Mahasiswa Manajemen
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/prmm.v6i2.10605

Abstract

Dalam era digital, belanja daring menjadi salah satu aktivitas utama masyarakat, khususnya Generasi Z yang sangat terhubung dengan teknologi. Penelitian ini bertujuan untuk mengkaji pengaruh diskon terhadap perilaku impulse buying dengan emosi konsumen sebagai variabel mediasi, menggunakan platform Shopee sebagai studi kasus. Penelitian ini menggunakan metode kuantitatif dengan pendekatan survei, melibatkan Gen Z berusia 18–26 tahun di Sidoarjo yang pernah melakukan pembelian impulsif di Shopee. Data dikumpulkan melalui kuesioner daring dan dianalisis menggunakan teknik regresi sederhana serta analisis jalur dengan SmartPLS. Hasil penelitian menunjukkan bahwa diskon berpengaruh signifikan terhadap impulse buying dan emosi konsumen, sementara emosi konsumen juga berpengaruh signifikan terhadap impulse buying. Selain itu, emosi konsumen terbukti memediasi hubungan antara diskon dan impulse buying, meskipun efek mediasi tergolong sedang. Penelitian ini memberikan wawasan penting bagi pelaku bisnis e-commerce untuk merancang strategi pemasaran yang lebih efektif, khususnya bagi Gen Z, sekaligus memperkaya literatur akademik terkait pemasaran digital. Namun, keterbatasan cakupan geografis dan efek mediasi yang sedang menjadi peluang bagi penelitian selanjutnya untuk mengeksplorasi variabel tambahan dan memperluas cakupan penelitian.
REVISIT INTENTION TO YOGYAKARTA BY DOMESTIC TOURISTS DURING A PANDEMIC Kamila, Edita Rachma; Wicaksono, Achmad; Zaki, Achmad
International Journal of Global Accounting, Management, Education, and Entrepreneurship Vol. 3 No. 2 (2023): International Journal of Global Accounting, Management, Education, and Entrepre
Publisher : Sekolah tinggi ilmu ekonomi pemuda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48024/ijgame2.v3i2.76

Abstract

A destination image is an image that tourists have about a destination before visiting. It can have an effect on memorable tourism experience that is a positive experience for tourists who remembered dan recalled even though they have not traveled dan also have an influence on tourist satisfaction. Apart from being influenced by the image destination variable, the satisfaction variable is also affected by memorable tourism experiences. This research focuses on domestic tourists, because in 2020 there was a corona virus pandemic. This has limited access from within Indonesia to going abroad, dan vice versa. The decline in tourists also occurred in domestic tourists, which was more than 90% in April 2020. The purpose of this study was to analyze tourism in Yogyakarta during the pandemic in 2020 . This research was conducted in Yogyakarta during the pandemic in March-October. Respondents of this study were domestic tourists visiting Yogyakarta in March-October 2020th, dan especially visiting JL. Malioboro dan Beringharjo Market. This study uses a quantitative approach using a questionnaire dan the PLS method using SmartPLS3. Respondents of this study were 80 people. The results of this study indicate that there is a significant effect between destination image dan memorable tourism experience, memorable tourism experience on satisfaction, destination image on revisit intention, tourism experience on word of mouth, dan satisfaction with revisit intention dan word of mouth. However, there is a hypothesis that does not have a significant effect, namely destination image on satisfaction.
PENGARUH ENTREPRENEURIAL ORIENTATION DAN INTERACTIVITY TERHADAP BUSINESS PERFORMANCE MELALUI INNOVATION CAPABILITY PADA UMKM WOMENPRENEURS DI SIDOARJO Irsyadia, Latifah; Novie, Muhafidhah; Muzdalifah, Laily; Kamila, Edita Rachma
Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 13, No 1 (2025)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/ref.v13i1.6752

Abstract

This study aims to analyze the effect of Entrepreneurial Orientation (EO) and Interactivity (IN) on Business Performance (BP) with Innovation Capability (IC) as a mediator in MSME womenpreneurs in Sidoarjo. The research method uses a quantitative approach with data obtained through a questionnaire from 209 respondents, then analyzed using SmartPLS. The results showed that Interactivity has a significant positive effect on Business Performance both directly and through Innovation Capability, while Entrepreneurial Orientation did not show a significant effect through the mediation of Innovation Capability. These findings indicate the importance of Interactivity in driving innovation that improves business performance. However, Entrepreneurial Orientation needs to be optimized to support innovation in womenpreneurs. This research recommends innovation training programs and strengthening access to technology to help womenpreneurs overcome innovation obstacles, so as to increase the competitiveness and contribution of MSMEs to the local economy.
Co-Authors Achmad Wicaksono Achmad Zaki Ahmad Muzani, Ahmad Cynthia Eka Violita Husniar, Farah Irsyadia, Latifah Khafidah, Farichatul Khoiriyah, Ni'matul Khurnia, Siti Lailatul Kiromi, Mukhammad Nuzulul Laily Muzdalifah Maghfiroh, Mellya Imroatul Muhafidhah Novie Ourrota Aini, Nafia Ilhama Qurratuaini, Nafiah Ilhama Qurratu’aini, Nafia Ilhama Ranti Putri, Bella May Safia, Alin Riqqoh Dini Safira, Afni Melati Sari, Tita Resita Sholichah, Ummi Lathifatus Sholikhah, Afifatus Syarif Hidayatullah Wahyu Eko Pujianto Zainiyah, Alfidhotul