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All Journal Referensi : Jurnal Ilmu Manajemen dan Akuntansi Jurnal Entrepreneur dan Entrepreneurship Jurnal Darma Agung International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2) GREENOMIKA Jurnal Riset Manajemen dan Akuntansi (JURIMA) Publikasi Riset Mahasiswa Manajemen Nusantara Community Empowerment Review Riwayat: Educational Journal of History and Humanities JER Praktek Kerja Lapang Manajemen
Kamila, Edita Rachma
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PURCHASE DECISION PADA CANVA PRO: PERAN PERCEIVED VALUE DAN CUSTOMER EXPERIENCE MELALUI CUSTOMER SATISFACTION PADA KALANGAN GEN Z DI SIDOARJO Zainiyah, Alfidhotul; Novie, Muhafidhah; Muzdalifah, Laily; Kamila, Edita Rachma
Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 13, No 1 (2025)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/ref.v13i1.6759

Abstract

Purpose: This study aims to analyze the effect of Perceived Value and Customer Experience on Purchase Decision through Customer Satisfaction as a mediating variable among Gen Z users of Canva Pro in Sidoarjo. Methods: A quantitative approach was employed using a survey method, with data collected from 170 respondents selected through purposive sampling. The analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. Analysis Data: The research utilized outer model analysis to test validity and reliability, followed by inner model analysis to examine the direct and indirect effects among variables. Results Discussion: The findings reveal that Perceived Value and Customer Experience significantly influence Purchase Decision, both directly and indirectly through Customer Satisfaction. The most dominant indicators are Service Quality for Perceived Value and Outcomes Focus for Customer Experience. Conclusion: This study confirms the role of Customer Satisfaction as a partial mediator between Perceived Value, Customer Experience, and Purchase Decision. Practically, Canva should enhance service quality and customer experience to increase user satisfaction and encourage subscription conversions.
Mood Swing in The Gen Z Female Workforce : Understanding Emotional Dynamics et Work Khoiriyah, Ni'matul; Pujianto, Wahyu Eko; Qurratuaini, Nafiah Ilhama; Kamila, Edita Rachma
Riwayat: Educational Journal of History and Humanities Vol 8, No 3 (2025): July, Social Studies, Educational Research and Humanities Research.
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i3.46259

Abstract

Generation Z faces various challenges in the world of work that ultimately affect the performance of individuals, especially generation Z women. This study aims to analyze the influence of mood swing and emotional dynamics on individual performance with individual religiosity acting as mediation. The sampling technique uses purposive sampling which is used for sample selection. This research was conducted in Java-Bali, involving 211 respondents targeting working Gen Z women. Data analysis was carried out using the quantitative method of SmartPLS 4.0 software. The results showed that mood swing and emotional dynamics had a significant effect on individual performance. In addition, individual religiosity strengthens the relationship between mood swing and individual performance, however, it does not have a significant effect, but individual religiosity weakens the relationship between emotional dynamics and individual performance but also has no significant effect. This research provides practical insights for Generation Z, especially women who work to understand how mood swings and emotional dynamics work in the workplace as well as individual religiosity responses to prosper self-peace in the world of work.
Peran Sistem Informasi Manajemen untuk Meningkatkan Pengendalian Mutu Produksi pada CV Darunnajah Maju Bersama Kamila, Edita Rachma; Hidayatullah, Syarif
Praktek Kerja Lapangan Manajemen Vol 1 No 2 (2025): Praktek Kerja Lapang Manajemen
Publisher : LPPM UNUSIDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/11gj6p11

Abstract

Penelitian ini bertujuan untuk mengeksplorasi peran Sistem Informasi Manajemen (SIM) dalam meningkatkan pengendalian mutu produksi di CV Darunnajah Maju Bersama. Metode yang digunakan adalah pendekatan deskriptif kualitatif dengan studi kasus, melibatkan observasi, wawancara, dan analisis data dokumentasi. Hasil penelitian menunjukkan bahwa penerapan SIM secara signifikan meningkatkan efisiensi dan akurasi dalam proses produksi, yang berdampak pada kualitas produk tempe yang lebih konsisten. Selain itu, SIM juga meningkatkan keterlibatan karyawan dalam pengendalian mutu, menciptakan budaya kualitas yang lebih baik di perusahaan. Kebaruan dari penelitian ini terletak pada penerapan teknologi informasi dalam konteks industri kecil, yang memberikan wawasan baru tentang strategi pengendalian mutu. Implikasi penelitian ini menunjukkan bahwa investasi dalam SIM dapat menjadi langkah strategis bagi industri kecil untuk meningkatkan daya saing di pasar yang kompetitif. This study aims to explore the role of Management Information Systems (MIS) in improving production quality control at CV Darunnajah Maju Bersama. The method used is a qualitative descriptive approach with a case study, involving observation, interviews, and documentation data analysis. The results of the study indicate that the implementation of MIS significantly increases efficiency and accuracy in the production process, which has an impact on more consistent tempeh product quality. In addition, MIS also increases employee involvement in quality control, creating a better-quality culture in the company. The novelty of this study lies in the application of information technology in the context of small industries, which provides new insights into quality control strategies. The implications of this study indicate that investment in MIS can be a strategic step for small industries to increase competitiveness in a competitive market.
Inventory Information System Design Analysis (Case Study at CV. Mysneaker Retail Indo) Zaki, Achmad; Kamila, Edita Rachma; Violita, Cynthia Eka
GREENOMIKA Vol. 5 No. 1 (2023): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2022.05.1.9

Abstract

This research is a qualitative research that examines the design of inventory information systems at CV. Mysneaker Retail Indo. This study analyzes the information system on inventory at CV. Mysneaker Retail Indo. This study uses observation with interviews. The results of this observation are written on the observation sheet carried out by the observer. Unstructured interviews were conducted in order to obtain more comprehensive interview results with informants. Research data was collected through observation, unstructured interviews, and documentation. CV. Mysneaker Retail Indo has collaborated with a third service party, namely mokapos, to help carry out the inventory system for this business by the end of 2022. This application is available on desktop and mobile. This application makes inventory management in managing inventory fast and accurate so as to minimize errors in data. This business uses Use Case Diagrams. Use Case Inventory Diagram proposed, there are several involved in the system namely Warehouse Admin, Marketing and Owner.
Inovasi Pembuatan dan Pengemasan Telur Asin untuk Peningkatan Keterampilan sebagai Upaya Meningkatkan Nilai Jual di Ponpes Nurul Ikhlas Sholikhah, Afifatus; Kamila, Edita Rachma; Muzani, Ahmad
Nusantara Community Empowerment Review Vol. 2 No. 1 (2024): Nusantara Community Empowerment Review
Publisher : LPPM UNUSIDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/ncer.v2i1.1159

Abstract

Program pengabdian kepada masyarakat ini diimplementasikan di Pondok Pesantren Nurul Ikhlas, Sepande, Sidoarjo, bertujuan untuk mengembangkan empati dan kepedulian di kalangan mahasiswa. Kegiatan ini menekankan pada penerapan ilmu pengetahuan dan teknologi (IPTEKS) melalui kerja sama tim dan pendekatan interdisipliner. Selain itu, ada fokus pada pembentukan karakter melalui a) ketekunan, etika kerja, dan rasa tanggung jawab; b) kemandirian, kepemimpinan, dan kewirausahaan. Kegiatan ini bertujuan untuk meningkatkan inovasi Usaha Mikro, Kecil, dan Menengah (UMKM) di Pondok Pesantren Nurul Ikhlas, Desa Sepande, Sidoarjo, khususnya dalam hal pengemasan dan pemasaran. Salah satu contoh konkret adalah peningkatan kualitas pengemasan telor asin yang sebelumnya hanya menggunakan plastik kresek. Penggantian dengan plastik mika yang lebih estetik dan pembuatan logo kemasan yang unik dapat membantu produk ini menonjol di pasaran dibandingkan dengan produk pesaing. Selain itu, metode pemasaran akan ditingkatkan dengan mendaftarkan produk pada platform digital marketing, guna meningkatkan pendapatan. This community service program is implemented at the Nurul Ikhlas Islamic Boarding School, Sepande, Sidoarjo, to develop student empathy and concern. This activity emphasizes the application of science and technology (IPTEKS) through teamwork and an interdisciplinary approach. Additionally, there is a focus on building character through a) perseverance, work ethic, and a sense of responsibility; b) independence, leadership, and entrepreneurship. This activity aims to increase innovation in Micro, Small, and Medium Enterprises (MSMEs) at the Nurul Ikhlas Islamic Boarding School, Sepande Village, Sidoarjo, especially regarding packaging and marketing. One concrete example is improving the quality of salted egg packaging, which previously only used plastic. Replacing it with more aesthetic mica plastic and creating a unique packaging logo can help this product stand out in the market compared to competing products. In addition, marketing methods will be improved by registering products on digital marketing platforms to increase revenue.
Co-Authors Achmad Wicaksono Achmad Zaki Ahmad Muzani, Ahmad Cynthia Eka Violita Husniar, Farah Irsyadia, Latifah Khafidah, Farichatul Khoiriyah, Ni'matul Khurnia, Siti Lailatul Kiromi, Mukhammad Nuzulul Laily Muzdalifah Maghfiroh, Mellya Imroatul Muhafidhah Novie Ourrota Aini, Nafia Ilhama Qurratuaini, Nafiah Ilhama Qurratu’aini, Nafia Ilhama Ranti Putri, Bella May Safia, Alin Riqqoh Dini Safira, Afni Melati Sari, Tita Resita Sholichah, Ummi Lathifatus Sholikhah, Afifatus Syarif Hidayatullah Wahyu Eko Pujianto Zainiyah, Alfidhotul